Heidts Hot Rod and Muscle Cars
Heidts Hot Rod and Muscle Cars is a U.S. manufacturer of engineered independent front and rear suspension systems, brake kits, axles, and chassis components for classic muscle cars, street rods, and hot rods, sold direct-to-consumer to hobbyist builders and professional installers.
- Company typePrivate
- Founded1985
- HeadquartersLake Zurich, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heidts Hot Rod and Muscle Cars does
Heidts Hot Rod and Muscle Cars, operating as Heidts Suspension, is a privately held U.S. manufacturer of engineered suspension and chassis components for classic muscle cars, street rods, and hot rods. Founded in 1985 by Gary Heidt in a 700-square-foot garage, the company has grown over 30+ years into a 50,000-square-foot manufacturing facility in Lake Zurich, Illinois, where it operates in-house production capabilities including high-definition plasma cutting, polishing, press brake forming, CNC and turret-lathe machining, and 12 MIG/TIG welding stations. Its proprietary technology centers on complete independent front suspension (IFS) and independent rear suspension (IRS) systems — notably the Superide, Superide II, and PRO-G product families — designed as purpose-built geometries for vintage platforms rather than as Mustang II conversions, and bundled with integrated components from Wilwood (brakes), Moser (axles and third members), Viking Performance (coil-over shocks), Currie (axles), and Alston Racing (drag kits).
The company's product portfolio spans 929 individual parts and more than 434 complete vehicle-specific kits covering Chevrolet, Ford, Mopar, Mercury, Pontiac, Willys, and Universal applications, with kit price points ranging from approximately $2,411 for a 1967-1969 Camaro rear 4-link to $28,590 for a 1967-1972 Chevy C10 frame with IFS and IRS rear kit. Heidts sells direct-to-consumer through its heidts.com e-commerce storefront and a phone-based technical sales line (800-841-8188), ships domestically and internationally, and markets itself on a 24-hour fulfillment promise backed by extensive inventory. Customer segments are individual hot rod and muscle car enthusiasts and professional installer shops, with no disclosed enterprise or OEM accounts; both segments are SMB-class buyers. The business is founder-owned and has scaled entirely through organic growth and retained earnings — no external funding rounds, acquisitions, or parent-company affiliations are disclosed in the source material.
Heidts Hot Rod and Muscle Cars firmographics
Firmographics- Name
- Heidts Hot Rod and Muscle Cars
- Legal name
- Heidts Suspension d/b/a Heidts Hot Rod and Muscle Car Parts
- Website
- https://heidts.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heidts Hot Rod and Muscle Cars is a U.S. manufacturer of engineered independent front and rear suspension systems, brake kits, axles, and chassis components for classic muscle cars, street rods, and hot rods, sold direct-to-consumer to hobbyist builders and professional installers.
- Ownership category
- akta.pro rank
Heidts Hot Rod and Muscle Cars industry classification
Industry- Product category
- Automotive Suspension Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industries
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Axle, Differential & Final Drive Manufacturing (Front/Rear/E-axle housings) (IMACAHAG)
Keywords
Where Heidts Hot Rod and Muscle Cars is headquartered
LocationHeadquarters
- HQ city
- Lake Zurich
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heidts Hot Rod and Muscle Cars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Suspension Parts and Kits Sales: Heidts generates revenue through the sale of suspension components and complete kit systems. Their product catalog includes 929 individual parts and 434+ complete kits covering axles, brakes, control arms, cross members, motor mounts, shocks, springs, steering components, sway bars, and third members. Products are sold directly through their e-commerce website with fixed pricing displayed for most items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Parts - Bushings, hardware, brake components |
| Unit Pricing | Pay-as-you-go | Suspension Kit Components - Control arms, rack and pinion, motor mounts |
| Unit Pricing | Pay-as-you-go | Complete IFS/IRS Kits - Subframes, suspension systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Heidts Hot Rod and Muscle Cars product offering
Product offeringCore offering
Heidts manufactures and sells engineered suspension systems and chassis components (axles, brakes, control arms, crossmembers, motor mounts, shocks, springs, steering, sway bars, third members) for hot rod and muscle car applications. The company offers 929+ individual parts and 434+ complete vehicle-specific kits under proprietary PRO-G IRS and Superide/Superide II IFS lines, supported by in-house American manufacturing and direct-to-consumer sales from its Lake Zurich, IL facility.
Product overview
Heidts Suspension is a manufacturer of engineered performance suspension and chassis components for hot rods and muscle cars. The company offers a comprehensive product portfolio organized around two main proprietary suspension brands: PRO-G IRS (Independent Rear Suspension) for high-horsepower rear installations, and Superide IFS/Superide II IFS for independent front suspension systems. Supporting these core platforms is an extensive catalog of 929+ parts including Wilwood disc brake kits, Moser axles and third members, tubular and stainless steel control arms, sway bars, rack and pinion steering systems, coil-over shocks and springs, and motor mounts. The company sells vehicle-specific kit collections for Chevrolet (Camaro/Firebird, Nova), Ford (Mustang, Falcon, Torino), Mopar (Cuda/Challenger, Charger), Mercury, Pontiac, and Universal applications. Products are engineered, manufactured, and assembled in-house at their Lake Zurich, IL facility with most orders shipping within 24 hours.
Differentiator
Problem solved
Functional benefit
Brands
- PRO-G: High horsepower independent rear suspension and front subframe systems for muscle cars including Camaro, Firebird, and Nova.
- Superide
- Superide II
Products and services
- PRO-G IRS (Independent Rear Suspension)
- Superide IFS (Independent Front Suspension)
- Superide II IFS
- Mustang II IFS Suspension Kit
- Wilwood Disc Brake Kits
- Axles and Third Members
- Sway Bars / Stabilizer Bars
- Control Arms
- Rack and Pinion Steering
- Shock Absorbers and Springs
- Chevrolet Vehicle-Specific Suspension Kits
- Mopar Vehicle-Specific Suspension Kits
- Ford Vehicle-Specific Suspension Kits
- Open Wheel Superide IFS
Quantifiable outcome
- Most orders ship within 24 hours of placement
- +2 more outcomes
Companies that use Heidts Hot Rod and Muscle Cars
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Heidts Hot Rod and Muscle Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Heidts Hot Rod and Muscle Cars partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WilwoodcoreWilwood provides disc brake components integrated into Heidts suspension kits. Products include Wilwood 4-piston and 6-piston calipers, drilled and slotted rotors, and Wilwood brake pads. These components are offered as standard equipment in many kits and as upgrade options.
- MosercoreMoser supplies 31 spline axles and third members for rear suspension applications. Products include Moser 31 Spline Axles and Moser 9-inch housing with 3rd member options ranging from 3.00 to 4.11 gear ratios.
- Viking PerformancecoreViking provides double adjustable coil-over shocks integrated into Heidts PRO-G IRS and IFS kits. Products include Viking Double Adjustable Billet Coilover Shocks used in high-performance suspension applications.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Heidts Hot Rod and Muscle Cars competitors and assessment
Company assessmentDirect peers
- Classic Performance Products (CPP): Classic Performance Products manufactures chassis, suspension, brake, and steering components for classic muscle cars and hot rods, directly competing with Heidts across Chevrolet, Ford, and Mopar platforms with bolt-on IFS/IRS kits.
- Detroit Speed: Detroit Speed engineers high-performance front and rear suspension systems (including their QUADRALink rear and Hydroformed front subframe kits) specifically for 1960s-70s muscle cars, making them a direct comparable to Heidts' PRO-G and Superide lines.
- Hotchkis Sport Suspension: Hotchkis Sport Suspension manufactures total vehicle suspension systems, sway bars, and coil-overs for classic muscle cars and Camaro/Mustang/Challenger applications, directly competing with Heidts in the sport-handling upgrade segment.
- QA1: QA1 produces rod-end suspension components, coil-over shocks, control arms, and Mustang II-based IFS kits for street rods, hot rods, and muscle cars, overlapping significantly with Heidts' Mustang II and Superide product lines.
- Ridetech: Ridetech designs and manufactures air suspension, coil-over systems, and complete tubular control arm kits for classic cars, trucks, and muscle cars, with overlapping IFS/IRS product offerings for similar vintage vehicle platforms as Heidts.
- Speedtech Performance: Speedtech Performance manufactures complete chassis and suspension systems (including their Torque Arm rear and Speedmax IFS kits) for 1935-1972 Chevrolet and Ford cars and trucks, directly comparable to Heidts' Superide II and PRO-G systems.
- Total Cost Involved Engineering (TCI): TCI Engineering manufactures chassis and suspension components, four-link rear kits, and Mustang II IFS conversions for street rods and muscle cars, with a directly comparable product catalog to Heidts' IRS and IFS offerings.
Emerging players
- Borgeson Universal: Borgeson manufactures power steering conversion components, steering columns, and related steering hardware for hot rods and muscle cars, partially overlapping with Heidts' rack-and-pinion and steering product lines rather than competing head-to-head in suspension kits.
- Energy Suspension: Energy Suspension manufactures polyurethane bushings, body mounts, and chassis components for classic and muscle car applications, partially overlapping with Heidts' bushing and suspension component offerings but focused on rubber-to-poly upgrade parts rather than complete suspension systems.
Others
- Wilwood Engineering: Wilwood is both a supplier/partner to Heidts (providing disc brake calipers and rotors integrated into Heidts kits) and a competitor selling standalone brake kits to the same muscle car and hot rod enthusiast customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heidts Hot Rod and Muscle Cars social profiles
Digital presenceHeidts Hot Rod and Muscle Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heidts Hot Rod and Muscle Cars leadership team
Management profileNumber of profiles
Profiles1 record
Heidts Hot Rod and Muscle Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heidts Hot Rod and Muscle Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heidts Hot Rod and Muscle Cars
What does Heidts Hot Rod and Muscle Cars do?
Heidts manufactures and sells engineered suspension systems and chassis components (axles, brakes, control arms, crossmembers, motor mounts, shocks, springs, steering, sway bars, third members) for hot rod and muscle car applications. The company offers 929+ individual parts and 434+ complete vehicle-specific kits under proprietary PRO-G IRS and Superide/Superide II IFS lines, supported by in-house American manufacturing and direct-to-consumer sales from its Lake Zurich, IL facility.
Is Heidts Hot Rod and Muscle Cars a public or private company?
Heidts Hot Rod and Muscle Cars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heidts Hot Rod and Muscle Cars founded?
Heidts Hot Rod and Muscle Cars was founded in 1985. It employs 11 to 50 people.
Where is Heidts Hot Rod and Muscle Cars based?
Heidts Hot Rod and Muscle Cars is headquartered in Lake Zurich, United States, in the North America region.
How does Heidts Hot Rod and Muscle Cars make money?
One revenue line is on record: suspension Parts and Kits Sales.
Who are Heidts Hot Rod and Muscle Cars's main competitors?
Direct peers on record are Classic Performance Products (CPP), Detroit Speed, Hotchkis Sport Suspension, QA1, Ridetech, Speedtech Performance and Total Cost Involved Engineering (TCI). Emerging players are Borgeson Universal and Energy Suspension. Wilwood Engineering is listed as an others.
Does Heidts Hot Rod and Muscle Cars have an API?
No public API is recorded for Heidts Hot Rod and Muscle Cars.
What industry is Heidts Hot Rod and Muscle Cars in?
Heidts Hot Rod and Muscle Cars's product category is Automotive Suspension Parts. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension). Its NAICS code is 336330 and its SIC code is 5013.