Stade de France

What Stade de France does

Stade de France is France's national stadium and largest sporting venue, with approximately 80,000 spectator capacity, located in Saint-Denis (Paris region). Operated by Société d'Exploitation du Stade de France (SESDF), a public limited company with €60M registered capital, the venue has hosted iconic events including the 1998 FIFA World Cup final, 3 Champions League finals, 2 Rugby World Cups, UEFA Euro 2016, and Paris 2024 Olympic events. The business operates on a dual B2C/B2B model: individual consumers purchase tickets for football, rugby, concerts (current/recent bookings include The Weeknd, BTS, Jay-Z, BigBang), American football, and esports events via the stadefrance.com platform, while corporate clients subscribe to private boxes (multi-year contracts, 10-28 seat configurations) and rent seminar/convention spaces for B2B hospitality. Revenue streams include ticket sales, private box subscriptions, corporate seminars/conventions, parking (P1-P4), catering (via Maison Lenôtre), merchandising, and stadium tours.

The underlying technology stack is centered on the SECUTIX integrated ticketing platform with blockchain-based encrypted mobile ticket delivery for select events, supported by AWS cloud hosting, Salesforce CRM and Pardot marketing automation, Stripe/ATOS payment processing, and Google Analytics/Hotjar/AB Tasty for digital optimization. A dedicated VIP portal and an Official Ticket Exchange provide specialized channels for premium hospitality and authorized secondary-market resale. The venue is operated under a concession held by GL Events as of August 5, 2025, replacing the prior operator. Distribution is primarily direct via owned digital channels (stadefrance.com, billetterievip.stadefrance.com, exchange.stadefrance.com) supplemented by a network of official hospitality resellers including DERBY, idekom événements, Infront, SPORT FIVE, Quarterback Group, and Organum. CEO Christophe Guérin leads SESDF; the organization employs 101-250 people and is GDPR-compliant with data transfers governed by Standard Contractual Clauses and Privacy Shield frameworks.

Name

Stade de France

Legal name

Société d'Exploitation du Stade de France - SESDF

Website

https://stadefrance.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Stade de France operates France's largest stadium (~80,000 capacity) in Saint-Denis near Paris, offering ticketing for football, rugby, concerts, American football, and esports events to individual consumers, plus private boxes, VIP hospitality, and seminar/convention rentals to corporate clients. Venue operations are managed under a GL Events concession since August 2025.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Team Sports Matches (Club & National) (MPAGAMAB), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Event venue management
• Stadium ticketing
• Corporate hospitality
• Sports event hosting
• Concert venue operations

Headquarters

HQ city

La Plaine-saint-denis

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket sales (events): Primary revenue stream from selling tickets for sporting events (football, rugby, American football), concerts, and cultural events held at the stadium. Revenue is event-driven and dependent on programming calendar.
2. Private box subscriptions and rentals: Corporate clients subscribe to or rent private boxes for multiple events (Rugby Subscription, Football Subscription, Sport + Concerts Subscription) providing recurring revenue from hospitality services.
3. Seminars and conventions: Corporate event rentals including turnkey seminars, tailor-made events, and convention space hire for business meetings and corporate gatherings.
4. Parking services: Parking ticket sales for events at P1, P2, P3, P4 car parks.
5. Catering and hospitality: Catering services offered during events including Premium Seating Discovery packages combining tickets with gourmet dining experiences in reserved lounges.
6. Merchandising: Sale of event merchandise and Stade de France branded products through on-site shops and online vouchers.
7. Stadium tours: Guided tours of the stadium facilities available for purchase through the ticketing system.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stade de France operates France's national stadium in Saint-Denis (approx. 80,000 seats) hosting France football and rugby team matches, premier cup finals, international concerts, and major global sporting events. It sells event tickets via an integrated online ticketing platform, offers premium hospitality through private boxes and VIP seats, hosts corporate seminars and conventions, and operates ancillary services including stadium tours, parking, catering, and branded merchandise.

Product overview

Stade de France operates primarily as a ticketing and events management platform for France's national stadium in Saint-Denis. The core product is the ticketing platform (stadefrance.com) which enables online purchase of tickets for football, rugby, concerts, American football, esports, and racing events. Related offerings include the e-Ticket/M-Billet system with Blockchain security for select events, an Official Ticket Exchange for authorized resales, Stadium Tours, Private Boxes and VIP Seats for premium hospitality, Seminars and Conventions for corporate events, Parking Services, Merchandising Products, Catering Services, and high-density Wi-Fi. The platform also offers B2B solutions for companies seeking hospitality and corporate event hosting at the venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Stade de France Ticketing Platform Primary ticketing platform for purchasing tickets to football matches, rugby matches, concerts, American football games, esports events, and racing events held at Stade de France.
• e-Ticket (M-Billet) Electronic ticket delivered digitally for smartphone access, with certain events using blockchain-based encrypted tickets via dedicated mobile app for enhanced security.
• Official Ticket Exchange Secondary marketplace operated by Stade de France for reselling and purchasing officially authorized tickets, providing a secure alternative to the secondary black market.
• Stadium Tours (Le Pass Visite) Guided and self-guided tours of Stade de France allowing visitors to explore the stadium, with access to VIP areas and behind-the-scenes experiences; tickets valid for one year from issue.
• Private Boxes Premium hospitality areas available in 10, 12, 16, 16 Prestige, and 28-person configurations, including catering, parking, and dedicated services for corporate hospitality and client entertainment.
• VIP Seats (Sièges VIP) Premium seating options with access to VIP lounges and exclusive services for individuals and corporate guests.
• Seminars and Conventions Corporate event hosting services including turnkey packages and tailor-made solutions for meetings, conferences, and seminars, with audiovisual equipment and catering provided.
• Parking Services Vehicle and bus parking facilities (P1, P2, P3, P4) available during events, with tickets purchasable online.
• Merchandising Products Official Stade de France merchandise including event-specific items (scarves, caps, jerseys, balls) and branded accessories available at stadium shops and via online vouchers.
• Catering Services Food and beverage offerings including on-site restaurants, food trucks on the forecourt, sandwiches and drinks at concession stands, and premium catering for VIP areas provided by EUREST and Maison Lenôtre.
• Premium Seating Discovery Combined ticket and catering package offering seated admission paired with catering service in a reserved lounge.
• WI-FI HD High-density Wi-Fi connectivity service available throughout the stadium for enhanced visitor and event experience.

Quantifiable outcome

• Over 25 years of operational excellence hosting the world's most prestigious events
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GL EventscoreImplementation/ SI/ Consulting Partner · 5 August 2025GL Events assumed the concession of Stade de France on August 5, 2025, taking over stadium operations and management from the previous operator. The company is responsible for venue management, event operations, and digital accessibility improvements during the transition period.
• SECUTIXcoreTechnology or IntegrationSECUTIX provides the integrated ticketing platform for Stade de France, handling all ticket sales, order management, and access control. Located in Lausanne, Switzerland, SECUTIX enables both standard e-ticketing and blockchain-based mobile tickets for select events.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting services for the Stade de France website and digital infrastructure. AWS has signed Binding Corporate Rules for data protection compliance.
• SmilecoreTechnology or IntegrationSmile handles maintenance and application development for the Stade de France website (stadefrance.com), ensuring platform stability and feature development.
• Vinci AutoroutesminorStrategic or Co-development PartnerVinci Autoroutes is listed as a commercial partner of Stade de France, potentially offering cross-promotional benefits for event attendees using Vinci's road network.
• Official hospitality agencies (DERBY, idekom événements, infront, SPORT FIVE, Quarterback Group, Organum)minorChannel Partner/ Reseller/ DistributorOfficial agencies specializing in sports hospitality and events that resell Stade de France VIP packages and corporate hospitality offerings to their client base.
• Maison LenôtreminorStrategic or Co-development PartnerMaison Lenôtre provides catering services for VIP boxes, with Guy Krenzer (Meilleur Ouvrier de France Chef of the Year) creating custom gourmet menus for premium hospitality experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wembley Stadium: England's national stadium hosting football, major finals and concerts with premium hospitality — the closest analog to Stade de France as an iconic large-capacity national venue.
• Paris La Défense Arena: Large multi-purpose Paris-region venue hosting rugby, concerts and corporate events, competing directly with Stade de France for the same acts and hospitality clients.
• Accor Arena: Major Paris indoor arena for concerts, sports and corporate events, competing for the same touring headliners and B2B hospitality budgets in the same geography.
• Groupama Stadium (OL Vallée): Large French stadium hosting football, concerts and seminars with a strong corporate-hospitality business, a domestic peer in venue-event operations.
• Twickenham Stadium: England's national rugby stadium that also hosts concerts and extensive conference/hospitality operations, mirroring Stade de France's sport-plus-events model.
• Allianz Arena: Iconic large-capacity European football stadium hosting matches and events with premium hospitality, comparable in scale and business model.

Broad incumbents

• ASM Global: Global stadium and arena management company operating hundreds of large venues; a broad incumbent in the venue-operations space that Stade de France's operator competes with.
• AEG (Anschutz Entertainment Group): Global venue owner/operator and live-event promoter running stadiums and arenas worldwide, overlapping in venue operations and concert programming.
• Live Nation Entertainment: Global live-events and venue operator plus Ticketmaster; overlaps heavily on concert programming and ticketing that drive Stade de France's non-sport calendar.

Others

• GL Events: Diversified events, venues and exhibitions group that holds the Stade de France concession — the parent operator, an ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StadeFrance
• Facebookfacebook.com/StadeFrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade de France