Paid

eCommerce Platform Softwarepaid.com

Paid Inc. is a publicly traded all-in-one eCommerce platform serving North American SMBs and online merchants, unifying website building (PaidWeb), payment processing (PaidPayments), shipping rate aggregation (PaidShipping), and shopping cart functionality under one dashboard with claimed savings up to 76% on shipping.

Company typePublic
Founded1999
HeadquartersOakville, Canada
Headcount11–50
GTM typeB2B
OfferingSoftware

What Paid does

Paid Inc. is a publicly traded Canadian-domiciled company (ticker: PAYD) that operates an all-in-one eCommerce platform targeting small businesses and online merchants across North America. The platform unifies four core product lines—PaidPayments (payment processing with rates as low as 2.4% per transaction, invoicing, virtual terminal, subscriptions, and POS), PaidShipping (rate aggregation across USPS, UPS, FedEx, Canada Post, DHL with claimed savings up to 76%, supporting parcel, LTL freight, and shipping to 220+ countries), PaidWeb (drag-and-drop website builder built on the Duda platform with 50+ templates), and PaidCart (shopping cart and marketplace integration). The company also operates the ShipTime logistics platform following the 2016 merger of PAID Inc. and emergeIT, and holds an 80% ownership stake in Warehowz, Inc., a North American on-demand warehousing marketplace with access to 2,500+ warehouses.

Paid's go-to-market is primarily product-led growth via self-serve digital onboarding through app.paid.com, supplemented by a partner/affiliate referral program and direct sales for enterprise-tier prospects. The company generates revenue through four subscription tiers (Free, Starter at $29.95/month, Pro at $69.95/month, Enterprise at $299.95/month) with annual billing offering up to 25% savings, transaction fees on payment processing that decrease with tier, and margin on shipping services. Customer segments include SMBs, eCommerce merchants, and cross-border sellers, with a horizontal segmentation approach addressing fragmented eCommerce operations.

The company is governed under Ontario, Canada law, with operational headquarters in Marlborough, MA, and was founded in 1999. Leadership includes CEO & CFO William A. Lewis and COO David Scott, with freight technology veteran Lance Healy recently appointed to the board. Recent strategic moves include the Warehowz acquisition (Feb 2026), Uber Direct same-day delivery partnership (Dec 2024), ShipAudit service launch (May 2024), and forthcoming financial services products including Paid Bank Account, Paid Card, and Paid Capital.

Paid firmographics

Firmographics

Name: Paid
Legal name: Paid Inc.
Website: https://paid.com
Company type: Public
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: Paid Inc. is a publicly traded all-in-one eCommerce platform serving North American SMBs and online merchants, unifying website building (PaidWeb), payment processing (PaidPayments), shipping rate aggregation (PaidShipping), and shopping cart functionality under one dashboard with claimed savings up to 76% on shipping.
Ownership category
akta.pro rank

Paid industry classification

Industry

Product category: eCommerce Platform Software
NAICS: Payroll Services (541214)
akta.pro primary industry: Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

ECommerce platform
Payment processing
Shipping management
Website builder
Online payments

Where Paid is headquartered

Location

Headquarters

HQ city: Oakville
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Paid business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Subscription Plans: Monthly and annual subscription tiers (Free, Starter, Pro, Enterprise) providing access to the platform with varying levels of features, payment processing rates, and shipping discounts.
Payment Processing: Transaction fees charged on each payment processed. Rates vary by plan tier: 2.89% + 30c (Free), 2.8% + 30c (Starter), 2.6% + 30c (Pro), 2.4% + 30c (Enterprise).
Shipping Services: Earning margin on shipping rates by aggregating courier services and offering discounted rates to merchants. Merchants save up to 76% on shipping compared to standard rates.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free plan with basic features
Subscription	Monthly	Entry-level paid plan for growing businesses
Subscription	Monthly	Most popular mid-tier plan
Subscription	Monthly	Enterprise tier with lowest rates

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Paid product offering

Product offering

Core offering

Paid is an all-in-one unified eCommerce platform that combines website building (PaidWeb), payment processing (PaidPayments), shipping management (PaidShipping), and shopping cart functionality (PaidCart) in a single dashboard. The platform enables small businesses and merchants to accept payments online and in person, build websites, and ship products domestically and internationally to 220+ countries with discounted courier rates.

Product overview

Paid is an all-in-one unified eCommerce platform for small businesses in North America, combining four core product lines: PaidPayments (payment processing with online, in-person, invoicing, subscriptions, and POS capabilities), PaidShipping (comparing rates from major carriers with up to 76% savings, supporting parcel, LTL freight, and international shipping to 220+ countries), PaidWeb (drag-and-drop website builder with 50+ templates built on Duda), and PaidCart (shopping cart and marketplace integration). The platform is operated by PAID Inc., which also owns ShipTime logistics platform (expanding into LTL, full truckload, and cross-border freight) and 80% of Warehowz on-demand warehousing network. Additional services include ShipAudit for shipping cost recovery, Point of Sale hardware, and forthcoming Paid Bank Account, Paid Card, and Paid Capital financial services. Paid integrates with Shopify, WooCommerce, Amazon, eBay, Facebook, Instagram, Google Shopping, and Uber Direct for same-day delivery.

Differentiator

Problem solved

Functional benefit

Brands

PaidPayments: Payment processing solution for online and in-person transactions including invoicing, virtual terminal, checkout links, subscriptions, and point of sale.
PaidShipping
PaidWeb
PaidCart
AuctionInc

Products and services

PaidPayments Payment processing solution enabling businesses to accept online and in-person payments, including credit cards, digital wallets, invoicing, subscriptions, virtual terminal, checkout links, and point of sale with rates as low as 2.4% per transaction.
PaidShipping Shipping management platform comparing rates from USPS, UPS, FedEx, Canada Post, DHL and more, saving users up to 76% on shipping. Supports parcel, letters, LTL freight, and international shipping to 220+ countries with real-time rates at checkout and branded tracking pages.

Quantifiable outcome

Save up to 76% on shipping costs
+3 more outcomes

Companies that use Paid

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Paid technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Paid partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

Warehowz, Inc.coreStrategic or Co-development Partner · 5 February 2026Acquired 80% ownership stake in North American on-demand warehousing and fulfillment marketplace. Provides access to network of over 2,500 warehouses across United States and Canada. Strengthens integrated logistics capabilities and supports U.S. market expansion with unified platform combining fulfillment, warehousing, and delivery services.
Uber DirectcoreTechnology or Integration · 16 May 2024Same-day package delivery partnership enabling flat-rate pricing and lightning-fast delivery with nationwide coverage. Integrated into PaidShipping platform for last-minute shipping needs, particularly during holiday seasons. Provides post-courier cutoff fulfillment options.
StripecoreTechnology or IntegrationPayment processing infrastructure through Stripe Connect platform enabling secure credit card processing, digital wallets, and payment facilitation. PCI DSS compliant payment processing services.
ShipTimecoreStrategic or Co-development PartnerSubsidiary entity through which Paid operates logistics services. ShipTime Canada Inc. acquired Warehowz stake. Platform expanding beyond parcel shipping into integrated freight and logistics management including LTL, full truckload, fulfillment and cross-border transportation.
Lance HealycoreOthersFreight technology veteran appointed to board of directors. Brings over three decades of experience in transportation technology including co-founder and former president of Banyan Technology, an early pioneer in LTL shipping automation and freight pricing intelligence. Appointment strengthens ShipTime logistics platform capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Paid competitors and assessment

Company assessment

Direct peers

Shopify: Shopify is the dominant all-in-one eCommerce platform for SMBs, combining store building, payments (Shopify Payments), and shipping (Shopify Shipping) — the exact value proposition Paid competes against, as evidenced by Paid's comparison marketing content.
ShipStation: ShipStation is a leading shipping management platform for SMB eCommerce merchants, offering multi-carrier rate comparison and label printing — directly competing with PaidShipping's core offering.
BigCommerce: BigCommerce is a direct eCommerce platform competitor to PaidWeb/PaidCart, offering SMB store building, multi-channel selling (Amazon, eBay), and payment integrations for small and mid-sized merchants.
Wix: Wix is a website builder platform with growing eCommerce capabilities, competing directly with PaidWeb's drag-and-drop store building and template-based offering for SMBs.
Stamps.com (Auctane): Stamps.com provides shipping label and postage solutions for SMBs with multi-carrier rate comparison — directly comparable to PaidShipping's discounted USPS/UPS/FedEx aggregation.
ShipBob: ShipBob provides eCommerce fulfillment and warehousing for SMB merchants — directly comparable to the Warehowz marketplace acquisition and ShipTime's expanding fulfillment and warehousing capabilities.

Broad incumbents

Square (Block): Square offers SMB payment processing, POS, invoicing, and banking (Square Banking) — overlapping heavily with PaidPayments, POS, and the forthcoming Paid Bank Account/Card products, and a likely competitor for the same SMB wallet.
Stripe: Stripe is both Paid's payment infrastructure provider (via Stripe Connect) and a direct competitor offering payment processing, Stripe Terminal, Stripe Tax, and increasingly embedded commerce tools for SMBs and platforms.
PayPal: PayPal provides SMB payment processing, checkout, invoicing, and working capital (PayPal Working Capital) — overlapping with PaidPayments, Checkout Links, and the forthcoming Paid Capital product.

Emerging players

EasyPost: EasyPost is a shipping API platform offering multi-carrier rate shopping and label generation — overlapping with PaidShipping's Developer API and competing for technical SMB and platform customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Paid compliance and trust

Trust signal

Compliance1 record

Paid financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Paid leadership team

Management profile

Number of profiles

Profiles4 records

Paid subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Paid funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Paid M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paid

What does Paid do?

Is Paid a public or private company?

Paid is a public company. It is classified as public and is currently operating.

When was Paid founded?

Paid was founded in 1999. It employs 11 to 50 people.

Where is Paid based?

Paid is headquartered in Oakville, Canada, in the North America region.

How does Paid make money?

Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and shipping Services.

Who are Paid's main competitors?

Direct peers on record are Shopify, ShipStation, BigCommerce, Wix, Stamps.com (Auctane) and ShipBob. Broad incumbents are Square (Block), Stripe and PayPal. EasyPost is listed as an emerging player.

Does Paid have an API?

Yes. PaidShipping Developer API for integrating shipping capabilities into external systems. Supports rate retrieval, shipment placement, pickup scheduling, tracking, and shipment management. Available at restapi.paidshipping.com. Developer documentation is at restapi.paidshipping.com.

What industry is Paid in?

Paid's product category is eCommerce Platform Software. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 541214.