What Instaloft does

Instaloft is a UK-based, privately held home improvement services company that installs loft boarding, loft ladders, loft hatches, loft lighting, loft insulation, shelving, balustrades, and related accessories in residential properties across England and Wales. Founded in 2014 by Rob Stone in Telford, the company has scaled from a one-person garage operation to 150+ employees operating from eight regional depots, having completed 66,000-71,000+ installations and serving 71,000+ homeowners to date. The core offering is the LoftZone StoreFloor raised loft boarding system — a patented, BBA-approved platform using galvanised steel crossbeams on engineering-grade plastic risers that creates a load-bearing floor above insulation without compression. This certification is the only UK-approved method for boarding insulated and new build lofts without voiding NHBC warranties, and underpins a product-line extension into the new build segment that traditional loft boarding cannot serve.

The business model is direct-to-consumer, field-based, and consultative. Customers initiate contact via website quote forms or phone, after which an in-house surveyor conducts a free in-home assessment and delivers an itemised quote; a minimum 10% deposit secures the installation slot, with the balance invoiced upon completion. Pricing is unit-based per package (5m², 11.52m², 15m², 20m², 25m²), with a 25m² package disclosed at £1,258.85 and starting packages from £985; customers can additionally purchase ladders, hatches, lighting, insulation upgrades, shelving, balustrades, and lining as add-ons. A 0% APR finance option is offered through credit-broker partner Omni Financial, and the company is FCA-authorised (FRN 836646). In 2022, Instaloft launched Instaspark as a wholly-owned electrical services division to deliver lighting, power sockets, and broader electrical works (including EV chargers and rewires) under NICEIC, CHAS Elite, and SafeContractor accreditations. Operations are supported by an in-house (rather than subcontracted) workforce, regional depot distribution, Trustpilot-validated quality (2,500+ five-star reviews), and Trustmark, Fairtrades, and BBA certifications.

Revenue is generated from one-time installation fees, add-on module purchases, and credit-broker referral consideration from the finance partner. The customer base is mass-market residential — primarily UK homeowners seeking additional storage, with sub-segments in new build homeowners (requiring NHBC-compliant solutions) and pre-2000 property owners (requiring asbestos risk-aware assessment). Marketing is digital-led (SEO, PPC, paid social, content/advice hub) supported by email CRM and Trustpilot-driven trust signals; distribution is exclusively direct via in-home surveys and the depot network, with no third-party reseller or retail channel.

Name

Instaloft

Legal name

Instaloft Limited

Website

https://instaloft.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Instaloft is the UK's leading BBA-approved raised loft boarding installation specialist, installing loft boarding, ladders, hatches, lighting, insulation, and electrical upgrades for residential homeowners across England and Wales from eight regional depots with 150+ in-house employees.

Ownership category

akta.pro rank

Product category

Loft Boarding Installation Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Drywall, Partitions & Suspended Ceilings (IMAFANAG)

akta.pro secondary industries

Attic Insulation, Air Sealing & Ventilation Upgrades (HSAPACAI), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Loft boarding installation
• Loft ladder fitting
• Loft insulation services
• Raised loft flooring
• Home storage solutions

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Loft Boarding Installation Services: One-time installation revenue from boarding lofts in residential properties across England and Wales. Pricing varies by loft size, insulation requirements, and selected upgrades (ladders, hatches, lighting, insulation). Sales are driven by in-home surveys and itemised quotes. Deposits (minimum 10%) secure installation dates, with balance invoiced upon completion.
2. Loft Boarding Add-on and Upgrade Services: Additional revenue from complementary services including loft ladders (aluminium, timber, telescopic), loft hatches (UPVC, timber, bespoke metal), loft lighting (LED batten, battery LED), loft shelving, loft insulation (Glass Mineral Wool), balustrades, grab rails, and loft lining. These are sold as standalone upgrades or bundled with core boarding packages.
3. Finance Plans (Partner Omni Finance): Instaloft acts as a credit broker offering 0% APR interest-free and interest-bearing finance plans through Omni Capital / Omni Financial. The company earns referral/arrangement consideration from the finance partner. Finance eligibility requires customers to be over 18, working at least 16 hours/week, with 3 years UK address history.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Instaloft installs raised loft boarding systems in residential homes across England and Wales, converting unused loft space into safe, accessible storage while protecting insulation. The core offering is the BBA-approved, patented LoftZone StoreFloor raised boarding system delivered as an in-home installation service, complemented by loft ladders, hatches, lighting, insulation, shelving, safety accessories, and an in-house electrical division (Instaspark).

Product overview

Instaloft is the UK's leading loft boarding company offering a comprehensive suite of home storage and improvement services. The core offering is the award-winning LoftZone StoreFloor raised loft boarding system, which creates safe, usable storage without compressing insulation. The company operates on a platform-plus-modules architecture where the raised loft boarding system serves as the core product, with multiple add-on modules including loft ladders, insulated hatches, LED lighting (via Instaspark electrical division), loft insulation, shelving, balustrades, and loft lining. The company also offers specialized new build packages, asbestos surveys, and 0% finance options. Instaspark, their electrical sub-brand launched in 2022, handles all lighting and power installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Loft Boarding Installation Custom, quote-based installation of the BBA-approved, patented LoftZone StoreFloor raised loft boarding system in residential homes. The system uses galvanised steel crossbeams on engineering-grade plastic risers to create a load-bearing floor above insulation without compression, maintaining a minimum 50mm airflow gap to prevent damp and condensation.
• Loft Boarding Packages Standardised loft boarding bundles in five sizes (5m², 11.52m², 15m², 20m², 25m²) combining raised flooring with aluminium ladder, handrail, and either LED batten lights or battery LED lights depending on package. Priced per package via in-home survey.
• New Build Loft Boarding Specialised loft boarding service for newly built homes (typically post-2010) using the BBA-approved LoftZone StoreFloor system engineered for high-insulation new build environments. The installation does not compress insulation, preserves airflow, and protects NHBC and builder warranties.
• Loft Ladders Range of loft access ladders sold standalone or bundled with boarding packages, including 3-Section Aluminium Loft Ladder (lightweight and practical), Timber Folding Loft Ladder (premium and insulated), and Telescopic Loft Ladder (compact for tight spaces). Installed by in-house teams.
• Loft Hatches Insulated loft access hatches available as standalone upgrades or bundled with boarding packages: UPVC Drop Down Loft Access Door with draft seals, Timber Folding Loft Ladder Hatch, Bespoke Made-to-Measure Metal Loft Hatch (Zintex steel), and Custom Timber Loft Hatch.
• Loft Lighting Professional loft lighting and power installations delivered by the in-house Instaspark division, including LED Batten lights (fixed-mounted, energy efficient) and single or double power sockets. All electrical work is carried out by NICEIC-approved electricians.
• Loft Insulation Professional loft insulation installation using Knauf Glass Mineral Wool (ECOSE Technology) with up to 80% recycled content and A1 Euroclass non-combustible fire rating. Available in 100mm, 170mm, and 270mm thicknesses to meet UK Building Regulations Part L.
• Loft Shelving Space-saving truss shelving fitted between loft trusses for lightweight storage of seasonal decorations, small boxes, and household essentials. Designed to hold up to 25kg per m². Sold standalone or bundled.
• Balustrades & Grab Rails Safety upgrades providing secure support around loft hatch areas, including balustrades (a physical barrier surrounding the hatch) and grab rails (a single secure handhold for added support) installed as standalone items or as part of a boarding package.
• Loft Lining Professional loft lining solutions offered standalone or as upgrades: Standard Breathable Membrane Cover (dust protection, draught-resistant) and Foil Membrane Cover (enhanced thermal performance, reflects up to 97% of heat).
• Asbestos Survey Free asbestos risk assessment bundled with every installation, tailored to properties built pre-2000. Includes identification of potential asbestos-containing materials in loft insulation or building fabric and specialist referral when required.
• Instaspark Electrical Services Instaloft's wholly-owned specialist electrical division providing loft lighting, power sockets, complete rewires, consumer unit upgrades, EV chargers, and outdoor security systems. NICEIC Approved Contractor, CHAS Elite and SafeContractor accredited.

Quantifiable outcome

• Up to 25% of home heat can be lost through an uninsulated or poorly insulated roof (Energy Saving Trust)
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• InstasparkcoreStrategic or Co-development Partner · 1 January 2022Instaspark is Instaloft's specialist electrical division, launched in 2022 to provide loft lighting, power sockets, and full electrical services alongside loft boarding installations. Initially serving the West Midlands, Instaspark has expanded across England and into parts of Wales. Instaspark is a NICEIC Approved Contractor and holds CHAS Elite and SafeContractor accreditations. The division enables Instaloft to offer bundled boarding-and-electrical packages and cross-sell additional electrical services (EV chargers, rewires, consumer unit upgrades, outdoor security) through the same customer relationship.
• LoftZonecoreTechnology or IntegrationLoftZone is the developer and patent holder of the StoreFloor raised loft boarding system, which Instaloft installs as a leading authorised installer. The partnership is central to Instaloft's service offering — the patented BBA-approved system is the only product Instaloft uses for loft boarding installations. Instaloft is recognised by LoftZone as its leading UK installer, with this partnership underpinning Instaloft's core product differentiation and BBA/NHBC warranty compliance claims.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• The Loft Boarding Company: A UK-based direct competitor offering loft boarding installation services to homeowners, overlapping with Instaloft on core product, customer segment, and direct-to-consumer field sales model.
• Yorkshire Loft Ladders: Regional UK loft boarding and ladder installer targeting homeowners in Yorkshire and surrounding areas, directly competing with Instaloft's Wakefield depot.

Broad incumbents

• Wickes: UK home improvement retailer and installer (kitchens, bathrooms, roofing) whose trade counter and installation services partially overlap with Instaloft's homeowner-facing loft improvement value proposition.
• Anglian Home Improvements: One of the UK's largest home improvement companies (windows, doors, conservatories, roof trim) using a regional depot and in-home sales model structurally similar to Instaloft's 8-depot, surveyor-led GTM.
• Local Heroes (by British Gas): Centrica-owned platform dispatching vetted tradespeople to UK homeowners, competing for the same homeowner-improvement demand pool as Instaloft with greater brand backing.
• Everest Home Improvements: Major UK home improvements company (windows, doors, roofing, conservatories) using a direct-to-consumer in-home survey sales motion broadly comparable to Instaloft's field-sales-driven model.
• Stormking: Established UK manufacturer and installer of loft conversions and roof structures. Comparable in targeting UK homeowners seeking loft space upgrades, though Stormking operates at a broader, more structural scale than Instaloft's storage-focused offering.

Others

• Knauf Insulation: Manufacturer of the Glass Mineral Wool loft insulation Instaloft installs as an add-on. Comparable as an upstream supplier / product partner rather than a direct competitor, but indicative of the broader loft insulation ecosystem.
• Rated People: UK marketplace connecting homeowners with local tradespeople including loft boarding installers; an alternative customer acquisition channel that competes with Instaloft's direct digital funnel for the same homeowner demand.
• LoftZone: Patent-holder and developer of the StoreFloor raised loft boarding system that is Instaloft's core product differentiator. A critical technology partner, not a direct competitor, but with the capability to enable competing installers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/instaloft
• LinkedInlinkedin.com/company/instaloft-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instaloft