Addmaster
Addmaster (UK) Limited, a Polygiene Group subsidiary based in Stafford, supplies silver-ion antimicrobial and anti-counterfeit additives (Biomaster, Verimaster, Scentmaster, Masterpiece) to manufacturers of plastics, textiles, paints, paper and coatings worldwide through direct sales and a 50+ country distributor network.
- Company typePrivate
- Founded1998
- HeadquartersStafford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Addmaster does
Addmaster (UK) Limited, headquartered in Stafford and operating as a subsidiary of Sweden's Polygiene Group, supplies antimicrobial and related additive technologies to manufacturers of plastics, textiles, paper, paint, coatings and other materials. Its core technology is silver-ion chemistry (marketed as Biomaster) that is incorporated directly into host materials at the point of manufacture, providing built-in antimicrobial product protection for the effective lifetime of the treated article; complementary offerings include Verimaster covert anti-counterfeit markers detectable by bespoke sensors, Scentmaster fragrance masterbatches, and Masterpiece, a bespoke additive development service.
The company serves a horizontal mix of enterprise OEMs across automotive (e.g., NIO ET7 and ES9 seating), paints and coatings (Dulux Sterishield), healthcare (DDC sluice room equipment, Harfield Tableware, RBR Active), consumer electronics (Decoded cases for iPhone 13–17 and Apple Watch), food and catering (Electronic Temperature Instruments), manufacturing (Dycem) and washroom/bathroom OEMs. Revenue is generated primarily through direct B2B sales of additive masterbatches plus custom development fees under multi-year contracts, with no licence fees or per-unit royalties, and supported by an extensive international distributor network spanning 50+ countries across Africa, Asia, Australasia, Europe, North America and South America alongside direct UK enterprise sales.
Addmaster's competitive position is anchored by more than 25 years of operating history, ISO 9001/14001/45001 certifications, claimed regulatory compliance (FIFRA, EPA, FDA, EU), and a service model that bundles technical, regulatory and marketing support into every customer engagement. Distribution is delivered through named regional partners including RESINEX (Europe), HELM China, Resil Chemicals (India), Bang & Bonsomer (Baltics/CIS), Biomaster USA, Chem-Hawk (Australia) and TCL Hunt (New Zealand).
Addmaster firmographics
Firmographics- Name
- Addmaster
- Legal name
- Addmaster (UK) Limited
- Website
- https://addmaster.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Addmaster (UK) Limited, a Polygiene Group subsidiary based in Stafford, supplies silver-ion antimicrobial and anti-counterfeit additives (Biomaster, Verimaster, Scentmaster, Masterpiece) to manufacturers of plastics, textiles, paints, paper and coatings worldwide through direct sales and a 50+ country distributor network.
- Ownership category
- akta.pro rank
Addmaster industry classification
Industry- Product category
- Antimicrobial Additives
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Specialty Surfactants & Performance Additives (IMAEABAL)
- akta.pro secondary industry
- Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)
Keywords
Where Addmaster is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Addmaster business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Antimicrobial Additive Sales: Addmaster supplies antimicrobial additives for plastics, coatings, textiles, paper, packaging and other materials. Technologies are incorporated during manufacturing to provide built-in product protection. The company emphasizes no licence fees, hidden costs or ongoing charges - offering technology, expertise and partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct additive sales with included support services |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Addmaster product offering
Product offeringCore offering
Addmaster manufactures and supplies antimicrobial and functional additive technologies incorporated into plastics, coatings, textiles, paper, packaging and other materials during manufacturing. Its flagship Biomaster silver-ion additive provides built-in antimicrobial product protection for the lifetime of the host article, complemented by Verimaster (anti-counterfeit), Scentmaster (fragrance masterbatch) and Masterpiece (bespoke additive development) offerings, all backed by included technical, regulatory and marketing support on multi-year contracts.
Product overview
Addmaster is a provider of antimicrobial additive technology and solutions, offering four distinct products: Biomaster (silver ion-based antimicrobial protection), Verimaster (anti-counterfeit technology), Scentmaster (fragrance masterbatches), and Masterpiece (bespoke additive development). These technologies are incorporated during manufacturing into materials including plastics, textiles, paper, paints, and coatings to provide built-in, long-lasting product protection.
Differentiator
Problem solved
Functional benefit
Brands
- Biomaster: Silver ion-based antimicrobial technology for product protection incorporated into materials during manufacture.
- Verimaster
- Scentmaster
- Masterpiece
Products and services
- Biomaster Silver-ion antimicrobial additive technology incorporated into plastics, textiles, paper, paint or coatings during manufacturing to deliver built-in antimicrobial product protection for the lifetime of the host article. Reduces microbial load, helps prevent staining, unwanted odours and material degradation, and is compatible with standard manufacturing processes. Targeted at manufacturers in healthcare, automotive, food & catering, paints & coatings, plastics, textiles and washrooms.
- Verimaster Covert anti-counterfeit additive that uses invisible markers incorporated into products during manufacturing. Markers are detectable only by Addmaster's bespoke sensory or optical detectors, providing fail-safe brand protection and product verification for the lifetime of the article. Targeted at brand-owning manufacturers needing authentication and counterfeit protection.
- Scentmaster Fragrance masterbatch additive that introduces a wide range of fragrances into product materials. The high fragrance concentration enables typical introduction rates of 1% or lower, making it a cost-effective scented additive. Targeted at manufacturers wanting scented product variants.
- Masterpiece Bespoke additive development service for customers whose product specifications demand a tailored additive solution. Includes research, development and implementation of custom additives, plus ongoing technical support throughout the customer's product manufacturing. Targeted at manufacturers with unique additive performance requirements.
Quantifiable outcome
- 99.9% reduction in harmful bacteria on Biomaster-treated surfaces (independent testing)
- +1 more outcomes
Companies that use Addmaster
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles6 records
Addmaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Addmaster partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- NIOcoreNIO, a Chinese electric vehicle manufacturer, integrates Biomaster antimicrobial technology into vehicle interiors including Haptex leather seating materials. The partnership spans multiple vehicle models including ET7 and ES9. Addmaster provides continuous antimicrobial product protection for lifetime of vehicle interiors.
- DDCcoreDDC integrates Biomaster antimicrobial product protection into medical sluice room equipment including bedpan washer disinfectors (Panamatic Midi, Maxi, Optima 2, Optima 3). The partnership has expanded over many years with recent upgrades increasing protected touch areas.
- Dulux (ICI Paints)coreDulux developed antibacterial Sterishield paint using Biomaster technology and implemented Verimaster anti-counterfeit technology, enabling entry into new markets.
- RESINEXcoreRESINEX serves as Addmaster's primary distributor across Europe, managing sales in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, and additional countries.
- Bang & BonsomercoreBang & Bonsomer distributes Addmaster products across Belarus, Estonia, Finland, Kazakhstan, Latvia, Lithuania, Russia (Moscow and St. Petersburg), and Ukraine.
- Chem-Hawk Pty LtdcoreChem-Hawk Pty Ltd distributes Addmaster products in Australia from their location in Seaford, Victoria.
- TCL HuntcoreTCL Hunt distributes Addmaster products in New Zealand from their location in Auckland.
- Biomaster USAcoreBiomaster USA distributes Addmaster products in the United States and Canada from Columbus, Ohio.
- The Bathroom AssociationminorAddmaster joined the Bathroom Association as a new Affiliate Member, adding to the Association's growing network of specialist suppliers supporting better bathrooms for people and planet. The partnership provides access to expertise, connections and collective influence in the bathroom industry.
- Jebsen & Jessen IngredientscoreJebsen & Jessen Ingredients distributes Addmaster products in Cambodia from their office in Phnom Penh.
- HELM China Co. Ltd.coreHELM China distributes Addmaster products in China from their Shanghai office.
- Resil ChemicalscoreResil Chemicals distributes Addmaster products in India from their Bangalore office.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Addmaster competitors and assessment
Company assessmentDirect peers
- Microban International: Microban International is a global leader in built-in antimicrobial technologies for products across plastics, coatings, textiles, and consumer goods - the closest direct peer to Addmaster's Biomaster business, with comparable silver and zinc-based additive offerings.
- Sanitized AG: Sanitized AG is a Swiss specialist in antimicrobial and hygiene function technologies for polymers, textiles, coatings, and paints - directly comparable to Addmaster's silver-ion Biomaster additive portfolio across similar end-use markets.
- Sciessent: Sciessent (including Agion) provides antimicrobial and odour-control technologies for textiles, healthcare, and industrial applications - directly comparable to Addmaster's Biomaster and Scentmaster product lines targeting similar OEM customers.
- BioCote: BioCote is a UK-based antimicrobial technology supplier integrated into plastics, paints, textiles, and consumer products, directly overlapping with Addmaster's Biomaster additive business in materials and coatings.
Others
- Polygiene Group: Polygiene Group is the publicly traded parent company of Addmaster, offering complementary odour-control and antimicrobial technologies for textiles and consumer products - relevant as a peer because of direct product overlap and as the corporate parent.
Emerging players
- Life Materials Technologies: Life Materials Technologies specialises in antimicrobial additives and masterbatches for plastics, packaging, and textiles - comparable to Addmaster's Biomaster masterbatch offering but with a more focused emerging-player footprint.
Broad incumbents
- RTP Company: RTP Company is a global compounder of specialty thermoplastics including antimicrobial masterbatches, offering broader engineered-material solutions that overlap with Addmaster's masterbatch additives for plastics and polymers.
- Avient Corporation: Avient is a large specialty polymer materials provider offering antimicrobial masterbatches and additive solutions alongside a broader portfolio - directly comparable to Addmaster's plastics and masterbatch offering as a broad incumbent.
- BASF: BASF is the world's largest chemical company with broad antimicrobial and biocidal additive offerings serving plastics, coatings, and hygiene markets - a broad incumbent whose product portfolio overlaps with Addmaster's Biomaster across multiple end-uses.
- Dow Chemical: Dow is a global chemical major supplying specialty additives, antimicrobials, and performance materials to plastics, coatings, and packaging customers - representing a broad incumbent competitor to Addmaster's specialty additive business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Addmaster social profiles
Digital presenceAddmaster compliance and trust
Trust signalCompliance3 records
Addmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addmaster leadership team
Management profileNumber of profiles
Profiles2 records
Addmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addmaster
What does Addmaster do?
Addmaster manufactures and supplies antimicrobial and functional additive technologies incorporated into plastics, coatings, textiles, paper, packaging and other materials during manufacturing. Its flagship Biomaster silver-ion additive provides built-in antimicrobial product protection for the lifetime of the host article, complemented by Verimaster (anti-counterfeit), Scentmaster (fragrance masterbatch) and Masterpiece (bespoke additive development) offerings, all backed by included technical, regulatory and marketing support on multi-year contracts.
When was Addmaster founded?
Addmaster was founded in 1998. It employs 11 to 50 people.
Where is Addmaster based?
Addmaster is headquartered in Stafford, United Kingdom, in the Europe region.
How does Addmaster make money?
One revenue line is on record: antimicrobial Additive Sales.
Who are Addmaster's main competitors?
Direct peers on record are Microban International, Sanitized AG, Sciessent and BioCote. Polygiene Group is listed as an others. Life Materials Technologies is listed as an emerging player. Broad incumbents are RTP Company, Avient Corporation, BASF and Dow Chemical.
Does Addmaster have an API?
No public API is recorded for Addmaster.
What industry is Addmaster in?
Addmaster's product category is Antimicrobial Additives. Its primary akta.pro industry code is IMAEABAL, Specialty Surfactants & Performance Additives, with a secondary code of IMANABAD, Masterbatch Manufacturing (Color, Additive, White/Black). Its SIC code is 2890.