What Sanitized does

Sanitized AG is a Swiss specialty chemicals company, founded in 1935 and headquartered in Burgdorf, that develops and supplies antimicrobial, odor-control, antiviral, and material-protection technologies for textile, polymer, and paint/coatings manufacturers. Its core technology platforms span silane quat compounds, silver-based actives, a patented amino silicate complex (Sanitized® T 99-19), a metal- and particle-free non-leaching system (Sanitized® Puretec™), and non-biocidal odor adsorption additives (Sanitized® Odoractiv, Mintactiv); these are incorporated by manufacturers as foulard-applied textile finishes, polymer masterbatches, or in-can and dry-film paint preservatives, with antiviral performance independently validated per ISO 18184:2019 and a peer-reviewed clinical study at University Hospital Basel demonstrating 98% effectiveness against hospital pathogens on Sanitized®-treated films.

The company's business model operates through three reinforcing revenue streams: (1) B2B sales of antimicrobial additive ingredients and masterbatches to manufacturers; (2) licensing of the Sanitized® ingredient brand and Seal of Confidence quality mark, registered in over 100 countries, which licensees display on retail packaging for consumer-facing differentiation; and (3) paid regulatory services helping customers navigate EU BPR, US EPA, OEKO-TEX®, bluesign®, and GOTS compliance. Distribution is handled through direct field sales from Swiss headquarters plus wholly-owned subsidiaries in China, India, and the United States, augmented by a regional distributor network covering roughly 30+ country clusters, with dedicated business unit heads for textile and polymer/preservation additives.

Sanitized serves a diversified enterprise customer base spanning apparel (Carhartt, The North Face, Timberland, Marks & Spencer), footwear and sports equipment (Bauer Hockey), bedding and mattresses (Silentnight, Tontine, BekaertDeslee), construction surfaces (Tarkett, Franke), medical and hospital equipment (LINET, ALVO), and industrial/safety products (Midas Safety, PRO FIT), with no public revenue disclosure and an employee count in the 101–250 band.

Name

Sanitized

Legal name

SANITIZED AG

Website

https://sanitized.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanitized AG is a Swiss specialty chemicals firm, founded in 1935 and headquartered in Burgdorf, that supplies antimicrobial additives, odor-control technologies, and ingredient-brand licensing to textile, polymer, and paint manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Specialty Antimicrobial Additives

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Paint and Coating Manufacturing (325510)

SIC

Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Eco-Friendly Disinfectants & Sanitizers (CRAJAOAF)

akta.pro secondary industries

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF), Natural/Plant-Based Surface Disinfectants (CRAJANAI), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Antimicrobial textile additives
• Odor control technology
• Polymer protection additives
• Paint preservation chemicals
• Hygiene function ingredients

Headquarters

HQ city

Burgdorf

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Antimicrobial Additive Sales to Manufacturers: SANITIZED AG sells antimicrobial and odor-control additives (active ingredients) to textile manufacturers, polymer product manufacturers, and paint/coatings producers. These additives are incorporated into products during manufacturing (via foulard application for textiles, masterbatch for polymers, or direct addition for paints). Revenue is generated through ingredient/product sales to B2B customers who then use Sanitized® branding on their finished consumer products.
2. Licensing of Sanitized® Ingredient Brand: SANITIZED AG licenses its Sanitized® trademark and quality seal to manufacturers whose products have passed comprehensive testing. Licensed products can display the Sanitized® seal on packaging and marketing materials, providing differentiation on retail shelves. This creates a brand licensing revenue stream alongside the additive product sales.
3. Regulatory Services: SANITIZED AG provides regulatory services to help manufacturers navigate biocidal product regulations, particularly EU BPR compliance. This service helps customers label products correctly and meet reporting requirements, generating professional services revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

SANITIZED AG develops and supplies antimicrobial additives and odor-control technologies that textile, polymer, and paint manufacturers incorporate into their finished products during manufacturing (via foulard application, masterbatch, or direct addition). The company licenses its Sanitized® ingredient brand and Seal of Confidence quality certification to manufacturers for retail differentiation, and provides regulatory services for EU BPR and global biocidal compliance. Active ingredients span silane quat, silver-based, amino silicate (T 99-19), and non-biocidal odor adsorption (Odoractiv) technologies, with proprietary antiviral efficacy validated per ISO 18184:2019.

Product overview

Sanitized AG is a Swiss antimicrobial solutions company founded in 1935 that develops and commercializes hygiene technologies for textiles, polymers, and paints. The company's product portfolio centers on the Sanitized® brand quality seal and includes five core technology platforms: Odorex™ (odor management), Hygiene Function for Textiles, Material Protection for Polymers, Paint Preservation, and Virus Protection. Key active ingredient products include Sanitized® T 99-19 (patented amino silicate complex with 99.84% antiviral efficacy), Sanitized® T 11-15 (silver-based technology), and the newer Sanitized® Puretec™ (non-metal, particle-free antimicrobial). Sanitized AG operates as an ingredient supplier to textile and polymer manufacturers, offering not only branded active ingredients and additive technologies but also accompanying regulatory services and the Seal of Confidence certification program. The company also operates Sanitized® TecCenter, an IAC-certified testing laboratory for antimicrobial R&D support.

Differentiator

Problem solved

Functional benefit

Brands

• Sanitized the.house: Virtual house showcasing textile and polymer products treated with Sanitized® technology
• Sanitized® Puretec™
• Sanitized® Odorex™
• Sanitized® Mintactiv™
• Sanitized® COMFORT

Products and services

• Sanitized® Odorex™ (Odor Neutralization) Odor management technology for textile manufacturers producing sportswear, active apparel, and everyday clothing. Applied as an additive during textile manufacturing via foulard application to prevent odor-causing bacteria and provide lasting freshness.
• Sanitized® Hygiene Function for Textiles Antimicrobial hygiene treatment for textile manufacturers that prevents growth of bacteria, mold, mildew, and dust mites on fibers, yarns, and finished textile products. Applied during manufacturing to extend product lifespan and maintain hygienic freshness, eligible for OEKO-TEX® certification.
• Sanitized® Material Protection for Polymers Antimicrobial surface protection for polymer and plastic manufacturers. Applied as masterbatch during polymer extrusion to prevent biofilm formation, material damage, spot formation, and odor development on polymer surfaces across healthcare, food service, public infrastructure, and consumer goods applications.
• Sanitized® Paint Preservation Antimicrobial preservation additive for paint, lacquer, and coatings manufacturers. Provides in-can preservation against bacterial and fungal contamination in wet state, and dry film preservation against algal and fungal growth after application.
• Sanitized® T 99-19 (Antiviral Amino Silicate Complex) Patented amino silicate complex-based antiviral active ingredient for polyester textiles that provides antiviral protection verified per ISO 18184:2019. Independently verified to achieve 99.84% reduction of SARS-CoV-2 on textiles and up to 99% virus reduction using feline coronavirus as a surrogate. Designed for textile manufacturers seeking antiviral performance claims.
• Sanitized® T 11-15 (Silver-based Antiviral Additive) Silver-based antiviral active ingredient for synthetic fibers that reduces viruses by up to 99% per ISO 18184:2019 testing standard (feline coronavirus surrogate). Designed for textile manufacturers producing synthetic-fiber products requiring antiviral performance.
• Sanitized® Puretec™ (Non-metal Antimicrobial Solution) Non-bitumen, metal-free, and particle-free antimicrobial solution for textile manufacturers that prevents odor-causing bacteria buildup without releasing additional active ingredients. Provides durable protection through multiple wash cycles as a safe and sustainable antimicrobial option.
• Sanitized® Seal of Confidence Certification Program Quality certification program and ingredient brand license enabling manufacturers to display the Sanitized® seal on finished consumer products that have passed comprehensive testing. Provides consumer-facing differentiation on retail shelves and ingredient-brand licensing revenue for SANITIZED AG.
• Regulatory Services Professional regulatory services for manufacturers navigating biocidal product regulations including EU Biocidal Products Regulation (BPR) compliance, treated article labeling requirements, and reporting obligations across global regulatory frameworks. Helps manufacturers correctly label products and meet compliance requirements.
• Sanitized® TecCenter (Antimicrobial Testing Laboratory) Antimicrobial R&D and testing laboratory offering textile odor-management testing services according to international standards. IAC-certified to ensure responsible biocide use and internationally comparable test results for manufacturers and brand owners developing Sanitized® treated products.

Quantifiable outcome

• 99.84% protection against SARS-CoV-2 on textiles achieved by Sanitized® T 99-19 (independently verified per ISO 18184:2019)
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

13 partnerships are on record, tiered minor and core.

• IAC (International Antimicrobial Council)minorStrategic or Co-development Partner · 8 July 2020SANITIZED AG's TecCenter received IAC certification for providing R&D support for textile odor management according to international testing standards. This certification ensures responsible biocide use and international comparability of test results.
• AATCC (American Association of Textile Chemists and Colorists)minorStrategic or Co-development PartnerSANITIZED AG is an active corporate member of AATCC, the leading global non-profit organization serving textile industry professionals. AATCC develops test methods and quality control materials and has a professional network spanning 60 countries. Membership provides access to textile testing standards development and industry collaboration.
• bluesign technologies agcoreStrategic or Co-development PartnerSANITIZED AG has been a bluesign® system partner since its founding. bluesign® is an independent industry standard that certifies the complete production chain regarding environmental compatibility and safety. Through its holistic approach, bluesign® reduces impacts on humans and the environment, ensures responsible resource use, and maximizes consumer protection.
• ECO SWISSminorStrategic or Co-development PartnerECO SWISS, founded in 1969 and based in Zurich, Switzerland, is a tax-exempt non-profit organization promoting environmental protection, occupational safety, and health protection in industrial and commercial enterprises. SANITIZED participates in this association.
• Cefic (European Chemical Industry Council)minorStrategic or Co-development PartnerCefic, founded in 1972, represents large, medium, and small companies in the European chemical industry, generating 1.1 million jobs and approximately 15% of global chemical production. SANITIZED participates as a member company.
• EBIA (European Bedding Industries' Association)minorStrategic or Co-development PartnerFounded in 2000, EBIA represents the interests of European mattress manufacturers and suppliers. Its founding members include national mattress associations from various European countries and three multinational groups. SANITIZED participates as a member supporting bedding industry hygiene standards.
• IBRG (International Biodeterioration Research Group)minorStrategic or Co-development PartnerFounded in 1968, IBRG is composed of microbiologists from industrial biocide users, biocide manufacturers, testing laboratories, and academic institutions. Main activities include development of test methods and research on basic principles of biological damage.
• NTN (Swiss Innovation Technology Promotion)minorStrategic or Co-development PartnerNTN is a leader in technological community networking and collaboration, offering networking opportunities and collaboration. Activities provide information on emerging surface technologies and foster innovation by identifying complementary resources and common goals.
• ISPA (International Sleep Products Association)minorStrategic or Co-development PartnerFor over 100 years, ISPA has supported innovation and growth in the sleep products industry. ISPA serves its members through public policy, research, public affairs, educational initiatives, and more, creating a more valuable future.
• ZDHC (Zero Discharge of Hazardous Chemicals)minorStrategic or Co-development PartnerZDHC is a multi-stakeholder initiative with over 320 signatories. The ZDHC Roadmap to Zero program guides the apparel industry in eliminating harmful chemicals from its global supply chain by establishing a foundation for more sustainable manufacturing.
• RUDOLFcoreChannel Partner/ Reseller/ DistributorRUDOLF serves as a distribution partner on site for Sanitized® in North America, specifically for polymer additives. Contact information available through rudolf.com/global-network.
• Hexis S.A.S.coreStrategic or Co-development PartnerHexis S.A.S. co-developed antimicrobial coating films with Sanitized® for hospital surfaces. A clinical study at University Hospital Basel demonstrated that Sanitized®-treated films achieved 98% effectiveness against hospital pathogens. Results were published in the peer-reviewed journal Antimicrobial Resistance & Infection Control, with support from Swiss innovation agency Innosuisse.
• University Hospital BaselcoreStrategic or Co-development PartnerUniversity Hospital Basel conducted a multi-month clinical study under real-world conditions testing Sanitized®-treated antimicrobial films against hospital pathogens. Professor Andreas Widmer and Dr. R. Frei led the research team. Results demonstrated 98% effectiveness and were published in Antimicrobial Resistance & Infection Control. The study was supported by Swiss innovation agency Innosuisse.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BASF SE: BASF is a global specialty-chemical conglomerate whose Care Chemicals division supplies antimicrobials, odor-control additives, and preservation chemistries across textiles, polymers, and coatings. Significantly larger and broader than Sanitized but competes in overlapping end-applications.
• Lonza Group: Lonza is a Swiss specialty-chemical and life-sciences company with antimicrobial and microbial-control product lines serving personal care, hygiene, and industrial-preservation markets. Geographic and regulatory-expertise overlap with Sanitized, particularly in EU regulatory navigation.
• Troy Corporation: Troy is a specialty-chemical company focused on antimicrobial preservatives and performance materials, particularly strong in paint and coatings preservation — directly overlapping with Sanitized's paint-preservation business unit.
• Clariant AG: Clariant is a Swiss-headquartered specialty-chemical major offering antimicrobial additives, preservatives, and performance chemicals for textiles, polymers, and coatings. Geographic and product overlap with Sanitized, though at vastly larger scale.

Direct peers

• BioCote: BioCote is a UK-based antimicrobial technology supplier integrated into plastics, textiles, coatings, and paper. Direct peer in the B2B antimicrobial-additive space with comparable product offering and licensed-brand model.
• Sciessent: Sciessent provides antimicrobial and odor-control technologies (Agion, Lava, Dual Action) for textiles, polymers, and foams. Direct competitor in the B2B antimicrobial additive market with overlapping chemistries (silver, quaternary ammonium) and similar licensing approach.
• HeiQ Materials: HeiQ is a Swiss-based specialty materials company offering antimicrobial and odor-control technologies for textiles and polymers. Both are Swiss-headquartered, B2B-focused, and target similar sportswear, bedding, and healthcare-textile customers with branded ingredient technologies.
• Polygiene AB: Polygiene specializes in odor-control and antimicrobial textile finishes using silver-salt and biocide-free technologies. Closely comparable in customer segments (apparel, footwear, home textiles) and in the licensed-ingredient-brand business model.
• Microban International: Microban is the most directly comparable antimicrobial-additive competitor, offering silver, zinc, and quat-based technologies for textiles, polymers, and coatings. Both companies license branded antimicrobial ingredient seals to manufacturers globally and compete head-to-head for OEM partnerships in apparel, bedding, and consumer goods.

Emerging players

• Life Materials Technologies: Life Materials (formerly LifeThreads) and similar niche players offer antimicrobial masterbatch and textile finishes. Smaller and more focused than Sanitized but compete in the same polymer-additive and treated-textile categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SanitizedAG
• Facebookfacebook.com/sanitizedag
• LinkedInlinkedin.com/company/sanitized-ag
• Instagraminstagram.com/sanitized_ag
• Xx.com/sanitized_ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitized