HealthCare Choices

What HealthCare Choices does

HealthCare Choices NY, Inc. (HCC) is a not-for-profit Federally Qualified Health Center operating three community health centers across Brooklyn and Queens, New York, with additional contract-funded medical and behavioral health programs at homeless shelters including the Starbright Family Shelter, CAMBA Shelter, and Borden Avenue Veterans Residence. Founded in 2001 as a New York State Article 28 diagnostic and treatment center, HCC received its FQHC designation from HRSA under Section 330 of the Public Health Service Act in 2011 and currently holds NCQA Level 3 Patient-Centered Medical Home recognition, OASAS substance-abuse provider certification, and FTCA deemed status. The organization delivers integrated primary care, pediatrics, women's health, dental care, behavioral health (psychiatry, counseling, psychological testing), substance abuse treatment including buprenorphine, and specialty services (podiatry, ophthalmology, gastroenterology, cardiology, neurology, physical therapy, nutrition counseling, smoking cessation) under a single electronic medical record using an eClinicalWorks-based platform with a Patient Portal.

The technology stack is intentionally lightweight and oriented around clinical operations rather than advanced technology differentiation: the notable proprietary asset is HCC's status as the only FQHC utilizing PurpleSun's Focused Multivector Ultraviolet (FMUV) technology for rapid (~100-second) room disinfection, deployed at Brooklyn sites in 2020 using HRSA grant funding. No public or partner-facing APIs, AI/ML capabilities, or mobile applications are documented in the source data; digital touchpoints are limited to the Patient Portal (appointment requests, prescription renewals, lab results, provider messaging).

The business model combines government grants (HRSA federal operating grants, New Access Point awards, Quality Improvement funds, NYS HEAL, NYS Transformation, NYC DOHMH), insurance reimbursements (Medicaid, Medicare, and most plans), 340B Pharmacy Program revenue on discounted medications, sliding-fee-scale patient collections, and charitable donations. The customer base consists of medically underserved populations — low-income, uninsured, homeless, veteran, and linguistically/culturally isolated individuals — across the New York metropolitan area, with multilingual clinical staff and seven-day-a-week service hours reflecting the access-oriented service model. Pricing is governed by an income- and family-size-based sliding fee scale, and entitlements counselors assist patients with insurance enrollment.

Name

HealthCare Choices

Legal name

HealthCare Choices NY, Inc.

Website

https://healthcarechoicesny.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

HealthCare Choices is a not-for-profit Federally Qualified Health Center operating three Brooklyn and Queens community health centers, plus shelter-based programs, delivering integrated primary care, dental, behavioral health, and specialty services to medically underserved, low-income, homeless, and veteran populations under FQHC and NCQA Level 3 PCMH designations.

Ownership category

akta.pro rank

Product category

Community Health Center Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAN

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics)

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYBPAGACAB

Hospitals, Clinics & Charitable Healthcare Providers

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Community health center
• Primary care services
• Behavioral health services
• Dental care services
• Federally qualified health center

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Grants and FQHC Designation: HealthCare Choices receives HHS funding and has Federal Public Health Service (PHS) deemed status. As a Federally Qualified Health Center (FQHC) under Section 330 of the Public Health Service Act, designated by HRSA. Also receives HRSA grants including New Access Point grants and Quality Improvement funding.
2. Insurance Payments: Accepts Medicaid, Medicare and most insurance plans at all locations and for all services.
3. Sliding Fee Scale: Affordable sliding fee scale offered to everyone who qualifies based on health center guidelines for those who are uninsured, unemployed, or cannot afford copayments.
4. 340B Pharmacy Program: Participates in the 340B pharmacy program offering reduced cost medications for eligible patients.
5. Charitable Donations: Relies on charitable grants and donations from foundations and generous individuals to sustain services and incorporate cutting-edge treatment and technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

HealthCare Choices is a not-for-profit Federally Qualified Health Center delivering integrated primary care, behavioral health, dental, and specialty medical services to medically underserved populations across three Brooklyn/Queens locations and partner shelter sites. Services are available regardless of insurance status, supported by a sliding fee scale, Medicaid/Medicare/insurance billing, HRSA and other government grants, the 340B pharmacy program, and charitable donations.

Product overview

HealthCare Choices (HCC) is a not-for-profit Federally Qualified Health Center (FQHC) offering integrated healthcare services across three locations in Brooklyn and Queens, NY. The organization operates as a unified healthcare delivery platform combining primary care, behavioral health, dental care, and specialty services under one roof with shared electronic medical records. Core services include adult and pediatric primary care, women's health, dental care, behavioral health (psychiatry, counseling, psychological testing), and substance abuse treatment with buprenorphine. Specialty services span podiatry, ophthalmology, gastroenterology, cardiology, neurology, physical therapy, nutrition, and smoking cessation. Support programs include Health Home care coordination for Medicaid patients, PrEP2Love HIV prevention, entitlements assistance, insurance application help, and a 340B pharmacy program. A patient portal provides online access for appointment scheduling, prescription renewals, and lab results viewing. The organization serves all patients regardless of insurance status, offering a sliding fee scale for those who qualify.

Differentiator

Problem solved

Functional benefit

Brands

• PrEP2Love: HIV prevention program offering confidential HIV screening, Pre-exposure prophylaxis (PrEP) navigation, Post-exposure prophylaxis (PEP) navigation, and linkage to primary care and specialty services.

Products and services

• Primary Care Day-to-day healthcare for newborns, children, teens, adults, and seniors provided by physicians and nurse practitioners serving as the principal point of continuing care and coordinating specialist referrals. Includes preventive care, immunizations, physicals, acute care for illness and injuries, and care navigation.
• Pediatric Medicine Health and medical care for infants, children, and adolescents from birth to age 21, including well-child visits, screening, and vaccinations.
• Women's Health Gynecology services including preventative care, breast and hormonal care, urinary tract and pelvic disorders, and cervical cancer screening and treatment.
• Dental Care Complete dental care for the entire family including diagnosis, prevention, treatment, fillings, crowns, extractions, teeth straightening, and denture fitting.
• Behavioral Health Services Mental health services including counseling, psychiatry, psychological testing, substance abuse counseling, buprenorphine treatment, and Naloxone training and distribution.
• Substance Abuse Services Integrated substance abuse screening, prevention, and treatment using evidence-based interventions including SBIRT and medication-assisted treatment with buprenorphine prescribing; OASAS-certified for intensive treatment including group counseling.
• Specialty Services (Physical Therapy, Podiatry, Ophthalmology, Gastroenterology, Cardiology, Neurology) Specialty medical services offered by board-certified physicians: physical therapy to restore movement and function, podiatry for foot/ankle/lower leg conditions, ophthalmology for medical and surgical eye care, gastroenterology for digestive disorders, cardiology for heart and circulatory disorders, and neurology for nervous system disorders.
• Nutrition Counseling Dietary advice and guidance from nutritionists to help patients achieve healthy lifestyles or specific health-related goals.
• Smoking Cessation Program Smoking and vaping cessation programs in which providers work with patients to identify the most effective method to help them quit.
• Buprenorphine Treatment Program Medication-assisted treatment for opioid dependence, including buprenorphine prescribing to help individuals overcome addiction, block cravings, and support recovery.
• Naloxone Training and Distribution

Quantifiable outcome

• Top 30 percent clinical quality performance among all health centers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• PurpleSuncoreTechnology or Integration · 31 August 2020HCC partnered with NY-based PurpleSun to bring light-based technology solutions for infection prevention to Brooklyn locations. Using funds from an HRSA grant, HCC purchased two SPACE-1 modular devices providing patented Focused Multivector Ultraviolet (FMUV) technology for rapid disinfection of spaces in approximately 100 seconds. HCC is the only FQHC utilizing this technology.
• NYC Department of Homeless Services (DHS)coreStrategic or Co-development PartnerHCC works collaboratively with DHS to provide community health services to medically underserved populations including indigent and uninsured individuals in NYC shelters. DHS-funded homeless facilities have contracted with HCC to provide on-site healthcare at Starbright Family Shelter and CAMBA shelter sites.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Community Healthcare Network: NYC-based FQHC operating multiple community health centers across Manhattan, Brooklyn, Queens, and the Bronx serving medically underserved populations with integrated primary, behavioral, and specialty care. Closest direct peer — comparable FQHC model, footprint in Brooklyn/Queens, and underserved patient base.
• Charles B. Wang Community Health Center: Federally Qualified Health Center with multiple sites in Manhattan and Queens serving low-income Asian-American and other underserved populations with integrated primary care, dental, and behavioral health. Direct peer sharing FQHC designation, multilingual staffing, and integrated service model.
• Callen-Lorde Community Health Center: NYC FQHC providing integrated primary care, behavioral health, and specialty services to underserved LGBTQ+ populations across multiple Manhattan and Brooklyn sites. Direct peer in FQHC operations, integrated EMR model, and special-population focus.
• Ryan Health: Federally Qualified Health Center with multiple sites in Manhattan serving low-income and homeless populations with primary care, behavioral health, dental, and specialty services. Direct peer in FQHC operations, homeless outreach, and integrated delivery model.
• APICHA Community Health Center: NYC FQHC in Manhattan serving Asian & Pacific Islander LGBTQ+ and other underserved populations with primary care, behavioral health, and HIV prevention/treatment services including PrEP. Direct peer sharing FQHC designation and special-population underserved model.
• Bedford-Stuyvesant Family Health Center: Federally Qualified Health Center in central Brooklyn providing comprehensive primary, dental, behavioral health, and specialty care to medically underserved residents of Bedford-Stuyvesant and surrounding neighborhoods. Direct peer sharing Brooklyn footprint and underserved focus.
• Joseph P. Addabbo Family Health Center: Multi-site FQHC serving underserved populations across Queens and Brooklyn with integrated primary, dental, behavioral health, and specialty services. Direct peer sharing NYC FQHC operations, Queens/Brooklyn geography, and HRSA New Access Point grant model.
• Sun River Health: Federally Qualified Health Center network with sites across the Hudson Valley, NYC, and Long Island providing integrated primary care, behavioral health, dental, and specialty services to underserved communities. Direct peer in multi-site FQHC operations, integrated delivery, and NYS HRSA funding.
• Damian Family Care Centers: NYC-based FQHC network operating multiple health center sites in the Bronx, Brooklyn, and Queens serving low-income and homeless populations with integrated primary care, behavioral health, and substance abuse treatment. Direct peer sharing NYC FQHC footprint, special-population focus, and OASAS-style substance abuse programming.

Broad incumbents

• NYC Health + Hospitals: Largest public hospital and health system in NYC, operating hospitals and neighborhood health centers serving Medicaid and uninsured populations. Broad incumbent providing overlapping primary care services for underserved NYC populations but on a system-wide scale far beyond a single FQHC.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HlthCareChoices
• LinkedInlinkedin.com/company/icl-healthcare-choices-inc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthCare Choices