What HD marketing does

HD marketing (legally HD Agency Kft.) is a privately held, full-service digital marketing agency founded in 2011 and headquartered at Vaskapu utca 20, 1097 Budapest, Hungary. The firm operates an integrated service stack spanning Google Ads and Performance Max campaign management (Google Premier Partner), Meta advertising (Facebook Managed Agency), TikTok advertising and TikTok Shop integration, SEO and AI Visibility/AI SEO, social media marketing across Facebook/Instagram/LinkedIn/TikTok/YouTube/Threads, email marketing automation (MailChimp and Mailerlite, with all-three qualifications on each), web analytics and conversion rate optimization, video production including AI-generated video, animated content, branding, employer branding, content marketing, and fully outsourced marketing operations.

The agency serves mid-market and enterprise B2C clients across eight vertical practices — e-commerce/webshop (including 60+ active webshop partners such as 220Vola, Netkazán, Luxoya, Biotech), beauty and cosmetics (Marilyn Nails, Dr. Rose Magánkórház), hotels and hospitality (Crowne Plaza, Caravamos), financial services (MagNetBank, AXA, Portfolio), education (Budapesti Metropolitan Egyetem / METU), construction and building materials (Sika, Peri, Viega, Hofstadter), healthcare and private medicine (MindentMent dental across 10 practices), and gastronomy and food service. Named managed ad-spend throughput is reported at approximately 2.8 billion HUF annually on Google Ads, 800 million HUF on Meta, and 200 million HUF on TikTok.

The business model is professional services plus managed services: engagement pricing is quote-based and not publicly disclosed (though audits and GINOP grant feasibility studies are listed at 390,000 HUF + VAT and marketing strategy engagements range from 490,000 to 1,490,000 HUF), with revenue generated from monthly retainer management fees, consulting/audit fees, and full-marketing outsourcing retainers. The go-to-market is enterprise field sales plus inside sales to mid-market accounts, supported by sector-specific landing pages, downloadable vertical ebooks (40+ pages across each of the eight verticals), and a recurring workshop and university teaching program. HD marketing is independently owned with no disclosed institutional investor, no parent company, no subsidiaries, no mergers or acquisitions, and no public revenue disclosure.

Name

HD marketing

Legal name

HD Agency Kft.

Website

https://hdmarketing.hu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HD marketing (HD Agency Kft.) is a Budapest-based, full-service digital marketing agency founded in 2011, managing PPC, SEO, AI Visibility, social media, email automation, and video production for mid-market and enterprise B2C clients across eight Hungarian industry verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising spend management: HD marketing manages significant client advertising budgets across Google Ads (2.8 billion HUF annually), Meta (800 million HUF), and TikTok (200 million HUF). Revenue is generated through management fees and service charges on managed ad spend, with the agency acting as Google Premier Partner and Facebook Managed Agency.
2. Full-service marketing outsourcing: Complete marketing function outsourcing where HD marketing manages all online marketing activities with a professional team following strategic processes, for clients who lack in-house marketing expertise.
3. Consulting and audits: Individual consulting services including online marketing consultation, PPC audit, SEO audit, newsletter audit, analytics audit, and ecommerce consulting.
4. Strategic planning and workshops: Online marketing strategy creation and educational workshops for clients and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

HD marketing is a Budapest-based full-service digital marketing agency that plans, builds and manages paid advertising, SEO, social media, content, video, analytics and lead-generation campaigns for Hungarian businesses, primarily Hungarian-language webshops and B2C service brands. The agency operates as a Google Premier Partner and Facebook (Meta) Managed Agency, executing more than HUF 2.8 billion in annual Google Ads spend on behalf of clients and serving 60+ active webshop partners.

Product overview

HD marketing is a Hungarian full-service digital marketing agency offering a comprehensive portfolio of online marketing services. The core offering includes PPC advertising management (Google Ads, Meta, TikTok), SEO and AI Visibility services, social media marketing, email marketing automation, and video production. The agency provides sector-specific marketing solutions for ecommerce, healthcare, finance, tourism, hospitality, education, construction, beauty, and food & beverage industries. Additional services include branding, employer branding, content marketing, and various audit services. The agency operates as a unified service platform rather than separate modular products, with sector-specific teams and specialized offerings like AI Visibility for emerging AI search platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC hirdetéskezelés (PPC Advertising Management)
• Google Ads kampánykezelés (Google Ads Campaign Management)
• Google Shopping kampánykezelés
• SEO – Keresőoptimalizálás (Search Engine Optimization)
• AI SEO (AI-optimalizálás)
• AI Visibility szolgáltatás
• Social Media – Közösségi média marketing
• TikTok marketing
• Videókészítés (Video Production)
• Hírlevél és marketingautomatizálás (Newsletter & Marketing Automation)
• Webanalitika és CRO (Web Analytics & Conversion Rate Optimization)
• Lead generálás B2C (B2C Lead Generation)
• Branding (Márkaépítés)
• Employer Branding (Munkáltatói márkaépítés)
• Tartalommarketing (Content Marketing) Content marketing service covering editorial planning, article and copy production, and content distribution for Hungarian B2C brands and webshops.
• Ecommerce Consultant szolgáltatás
• Full marketing (Teljes körű marketing) szolgáltatás
• Online marketing stratégia készítés
• Google AI Performance riport szolgáltatás
• TikTok Shop menedzselés

Quantifiable outcome

• Managing 2.8 billion HUF annual Google Ads spend
• +3 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationHD marketing is a Google Premier Partner, managing 2.8 billion HUF in annual Google Ads spend across Search, Shopping, Performance Max, and YouTube advertising. The partnership provides access to Google's advertising platform, beta features, and Premier Partner support resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: US-based performance marketing agency specializing in PPC, CRO, and creative services. Comparable mid-market-focused, channel-specialist positioning.
• Adaptive Media (Hungary): Hungarian full-service digital marketing agency offering PPC, SEO, social media, and content services to mid-market and enterprise clients — the most direct domestic peer to HD marketing in service scope, customer base, and market.
• ACG Hungary: Hungarian full-service advertising agency with digital, media, and creative capabilities. Comparable as a domestic full-service competitor targeting similar mid-market and enterprise clients.
• Disruptive Advertising: US-based PPC and digital marketing agency focused on paid media, SEO, and CRO for mid-market and enterprise. Directly comparable service mix (PPC-centric, Google/Meta partner, analytics-driven).
• WebFX: US-based performance digital marketing agency specializing in SEO, PPC, CRO, and web design for mid-market clients. Comparable business model — full-service performance marketing agency — though larger and US-based.
• Lounge Group (Hungary): Hungarian digital and creative agency group offering advertising, media, PR, and digital production services. Comparable in being a multi-disciplinary Hungarian agency with full-service capabilities.
• ION (Hungary): Budapest-based independent creative and digital agency with a similar full-service model covering digital advertising, social, and content. Comparable in scale and Hungarian-market focus.
• Café Communications (Hungary): Hungarian integrated communications and digital agency serving enterprise clients with a service portfolio spanning digital marketing, branding, and content. Direct competitor for the same enterprise Hungarian accounts.

Broad incumbents

• Dentsu: Global advertising and marketing services holding group with extensive digital, media, and creative capabilities. Comparable as it operates full-service digital marketing at scale, but as a global incumbent, not a Hungarian specialist.
• GroupM (WPP): WPP's media investment group and one of the world's largest media buying and planning organizations. Comparable in providing media buying and digital marketing services, but at global scale rather than domestic Hungarian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HDmarketingHU
• Facebookfacebook.com/hdmarketinghu
• LinkedInlinkedin.com/company/mivagyunkahdmarketing
• Instagraminstagram.com/mivagyunkahdmarketing
• TikToktiktok.com/@mivagyunkahdmarketing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD marketing