Contiki Holidays
Contiki Holidays is a group tour operator offering 200+ guided travel itineraries across 6 continents exclusively for travelers aged 18-35, operating since 1962 as a subsidiary of The Travel Corporation.
- Company typePrivate
- Founded1962
- HeadquartersAnaheim, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Contiki Holidays does
Contiki Holidays is a privately held group tour operator founded in 1962, specializing in guided travel experiences for travelers aged 18 to 35. Headquartered in St. Peter Port, Guernsey (Contiki Holidays Limited, Reg No: 50681) and operating with 501-1,000 employees, the company offers 200+ itineraries across 6 continents spanning Europe, Asia, Africa, North America, Latin America, Australia, and New Zealand, with packages covering accommodation, local transportation, curated experiences, and a dedicated Trip Manager and Driver. The company has served millions of travelers over six decades and holds a 4.7/5 average rating on Feefo from 25,000+ reviews, and is part of The Travel Corporation portfolio of tour brands (alongside Costsaver, Trafalgar, Insight Vacations, and Luxury Gold).
Contiki Holidays firmographics
Firmographics- Name
- Contiki Holidays
- Legal name
- Contiki Holidays Limited
- Website
- https://contiki.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Contiki Holidays is a group tour operator offering 200+ guided travel itineraries across 6 continents exclusively for travelers aged 18-35, operating since 1962 as a subsidiary of The Travel Corporation.
- Ownership category
- akta.pro rank
Contiki Holidays industry classification
Industry- Product category
- Group Tour Travel Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Family & Multigenerational Travel Agencies (THAKAFAD)
Keywords
Where Contiki Holidays is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Contiki Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Guided Group Tours: Core revenue from all-inclusive group travel packages for 18-35 year olds spanning 200+ trips across 6 continents. Packages include accommodation, transportation, experiences, and Trip Manager services.
- Free Time Add-Ons: Optional paid experiences offered during trips including white water rafting, cooking classes, skydiving, and adventure activities.
- Pre/Post Trip Extensions: Additional accommodation and add-on trips before or after main tour departures.
- Travel Insurance: Contiki Travel Protection Plan offered as required insurance for travelers.
- Payment Plans: Interest-free installment payments allowing customers to spread costs over time, generating revenue through increased booking conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Group Tours - 18-35 age group, includes accommodation, transportation, experiences, Trip Manager |
| Subscription | Monthly | Payment Plans - Interest-free installments for tour bookings |
| Unit Pricing | Pay-as-you-go | Flash Sales - Limited time discounts on selected itineraries |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Contiki Holidays product offering
Product offeringCore offering
Contiki Holidays is a tour operator that designs and sells all-inclusive guided group travel packages for travelers aged 18-35, offering 200+ trips across six continents. Packages bundle accommodation, local transportation, curated experiences, and the services of a dedicated Trip Manager and Driver. The company also offers Free Time Add-Ons, Pre/Post Trip Extensions, Travel Insurance, and interest-free Pay Over Time installment plans as part of the booking experience.
Product overview
Contiki Holidays operates as a group tour operator for travelers aged 18-35, offering over 200 expertly designed trips across 6 continents. The core product is the Contiki Group Tours platform, which includes accommodations, local transportation, and curated experiences with Trip Managers and Drivers. The company offers various travel styles including Adventure, Island Hopping, Ski & Snowboard, Solo Travel, Safari, and Coach Tours. Supporting services include Pay Over Time payment plans (interest-free installments), Travel Insurance, and the My Contiki Travel Portal for booking management. Contiki also publishes six-two, a travel magazine for inspiration and community engagement. The company is part of The Travel Corporation portfolio, which includes sister brands Costsaver (budget), Trafalgar (value), Insight Vacations (premium), and Luxury Gold (high-end), enabling a comprehensive range of travel experiences across all market segments.
Differentiator
Problem solved
Functional benefit
Brands
- BTS: Behind the Scenes: Special itinerary offerings providing behind-the-scenes access to various destinations
- six-two
- The Travel Project
- MAKE TRAVEL MATTER
- Part Pay
Products and services
- Contiki Group Tours All-inclusive guided group travel packages for travelers aged 18-35, covering 200+ trips across 6 continents. Each package bundles accommodation, local transportation, curated experiences, and a dedicated Trip Manager and Driver.
- Travel Insurance
- Free Time Add-Ons
- Pre/Post Trip Extensions
Quantifiable outcome
- 4.7/5 average rating on Feefo from 25,000+ reviews
- +2 more outcomes
Companies that use Contiki Holidays
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Contiki Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Contiki Holidays partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Travel Corporation (Parent Company)coreContiki is part of The Travel Corporation portfolio of tour brands including Contiki (Next Gen), Costsaver (Budget), Trafalgar (Value), Insight Vacations (Premium), and Luxury Gold (High-End). Parent company provides operational infrastructure, fleet, and supplier relationships.
- The TreadRight FoundationcoreThe TreadRight Foundation is a non-profit organization working to ensure the travel industry maintains a positive impact on people, wildlife, and the planet. MAKE TRAVEL MATTER® is a trademark of The TreadRight Foundation, used under license by Contiki for sustainability-focused experiences.
- United Nations World Tourism Organization (UNWTO)minorContiki displays UNWTO association as part of its sustainability credentials and responsible tourism messaging.
- World Travel & Tourism Council (WTTC)minorContiki displays WTTC association as industry membership demonstrating commitment to travel industry standards.
- United States Tour Operators Association (USTOA)minorUSTOA membership providing consumer protection and industry credibility for US market operations.
- American Society of Travel Advisors (ASTA)minorASTA membership supporting travel advisor community engagement and trade relationships.
- ABTA (UK)minorABTA membership providing consumer protection and trade credibility for UK market operations.
- ATOL (Air Travel Organisers' Licence)minorATOL protection for UK consumers booking package holidays, providing financial protection.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Contiki Holidays competitors and assessment
Company assessmentDirect peers
- G Adventures: G Adventures is a leading small-group adventure travel company offering 700+ tours across all continents. Like Contiki, it targets experience-driven travelers with packaged itineraries including accommodation, transport, and local guides, and is named alongside Contiki in market research.
- Topdeck Travel: Topdeck is a direct competitor specializing in group tours for 18-30 somethings, with very similar coach-based itineraries across Europe, Asia, Africa, and beyond. Both brands compete head-to-head for the same youth adventure-travel customer segment.
- EF Ultimate Break: EF Ultimate Break is a youth-focused tour operator from EF Education First targeting 18-29 year-olds with guided group trips across multiple continents. It competes directly with Contiki on similar coach-based itineraries aimed at the same college-age and early-career demographic.
- SITA World Tours: SITA World Tours is a tour operator identified alongside Contiki in group travel market research, offering escorted group tours across multiple continents. While historically more India-focused, it serves the same multi-destination group tour category as Contiki.
- Busabout: Busabout offers flexible hop-on, hop-off coach travel across Europe primarily targeting 18-35 backpackers. It competes with Contiki's European coach tours on similar routes with a more independent-travel-leaning product structure.
- Intrepid Travel: Intrepid Travel is one of the largest small-group adventure tour operators globally, directly competing with Contiki on multi-continent guided group travel. Both target similar demographic profiles (younger travelers seeking authentic experiences) and are identified as peers in the group travel market research.
Broad incumbents
- Costsaver: Costsaver is the budget-tier sister brand within the TTC portfolio, offering more affordable guided tours. It addresses a price-sensitive segment adjacent to Contiki's market and shares operational infrastructure, fleet, and supplier relationships through the same parent company.
- Trafalgar: Trafalgar is a sister brand within The Travel Corporation portfolio offering value-tier guided tours to a broader (older) demographic. While Contiki targets 18-35, Trafalgar competes in the same category of guided group tours, often with overlapping itineraries and shared operational infrastructure.
Emerging players
- Flash Pack: Flash Pack focuses on solo travelers in their 30s and 40s with small-group premium adventure trips. It overlaps with Contiki's 27-35 and 35-45 segments but is differentiated by its solo-couple focus and higher-end positioning.
- Exodus Travels: Exodus Travels specializes in small-group adventure tours with a focus on walking, cycling, and cultural experiences. It overlaps with Contiki's adventure travel styles and serves a similar experiential-travel customer, though typically with a slightly older demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Contiki Holidays social profiles
Digital presenceContiki Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contiki Holidays leadership team
Management profileNumber of profiles
Profiles1 record
Contiki Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contiki Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contiki Holidays
What does Contiki Holidays do?
Contiki Holidays is a tour operator that designs and sells all-inclusive guided group travel packages for travelers aged 18-35, offering 200+ trips across six continents. Packages bundle accommodation, local transportation, curated experiences, and the services of a dedicated Trip Manager and Driver. The company also offers Free Time Add-Ons, Pre/Post Trip Extensions, Travel Insurance, and interest-free Pay Over Time installment plans as part of the booking experience.
Is Contiki Holidays a public or private company?
Contiki Holidays is a private company. It is classified as corporate owned and is currently operating.
When was Contiki Holidays founded?
Contiki Holidays was founded in 1962. It employs 501 to 1,000 people.
Where is Contiki Holidays based?
Contiki Holidays is headquartered in Anaheim, United States, in the North America region.
How does Contiki Holidays make money?
Five revenue lines are on record. Guided Group Tours are the primary driver. The others are free Time Add-Ons, pre/Post Trip Extensions, travel Insurance and payment Plans.
Who are Contiki Holidays's main competitors?
Direct peers on record are G Adventures, Topdeck Travel, EF Ultimate Break, SITA World Tours, Busabout and Intrepid Travel. Broad incumbents are Costsaver and Trafalgar. Emerging players are Flash Pack and Exodus Travels.
Does Contiki Holidays have an API?
No public API is recorded for Contiki Holidays.
What industry is Contiki Holidays in?
Contiki Holidays's product category is Group Tour Travel Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive). Its NAICS code is 561520 and its SIC code is 7900.