Contiki Holidays

What Contiki Holidays does

Contiki Holidays is a privately held group tour operator founded in 1962, specializing in guided travel experiences for travelers aged 18 to 35. Headquartered in St. Peter Port, Guernsey (Contiki Holidays Limited, Reg No: 50681) and operating with 501-1,000 employees, the company offers 200+ itineraries across 6 continents spanning Europe, Asia, Africa, North America, Latin America, Australia, and New Zealand, with packages covering accommodation, local transportation, curated experiences, and a dedicated Trip Manager and Driver. The company has served millions of travelers over six decades and holds a 4.7/5 average rating on Feefo from 25,000+ reviews, and is part of The Travel Corporation portfolio of tour brands (alongside Costsaver, Trafalgar, Insight Vacations, and Luxury Gold).

Name

Contiki Holidays

Legal name

Contiki Holidays Limited

Website

https://contiki.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Contiki Holidays is a group tour operator offering 200+ guided travel itineraries across 6 continents exclusively for travelers aged 18-35, operating since 1962 as a subsidiary of The Travel Corporation.

Ownership category

akta.pro rank

Product category

Group Tour Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Family & Multigenerational Travel Agencies (THAKAFAD)

Keywords

• Group tour operator
• Guided group travel
• Youth travel packages
• Adventure vacation tours
• Travel payment plans

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guided Group Tours: Core revenue from all-inclusive group travel packages for 18-35 year olds spanning 200+ trips across 6 continents. Packages include accommodation, transportation, experiences, and Trip Manager services.
2. Free Time Add-Ons: Optional paid experiences offered during trips including white water rafting, cooking classes, skydiving, and adventure activities.
3. Pre/Post Trip Extensions: Additional accommodation and add-on trips before or after main tour departures.
4. Travel Insurance: Contiki Travel Protection Plan offered as required insurance for travelers.
5. Payment Plans: Interest-free installment payments allowing customers to spread costs over time, generating revenue through increased booking conversion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Contiki Holidays is a tour operator that designs and sells all-inclusive guided group travel packages for travelers aged 18-35, offering 200+ trips across six continents. Packages bundle accommodation, local transportation, curated experiences, and the services of a dedicated Trip Manager and Driver. The company also offers Free Time Add-Ons, Pre/Post Trip Extensions, Travel Insurance, and interest-free Pay Over Time installment plans as part of the booking experience.

Product overview

Contiki Holidays operates as a group tour operator for travelers aged 18-35, offering over 200 expertly designed trips across 6 continents. The core product is the Contiki Group Tours platform, which includes accommodations, local transportation, and curated experiences with Trip Managers and Drivers. The company offers various travel styles including Adventure, Island Hopping, Ski & Snowboard, Solo Travel, Safari, and Coach Tours. Supporting services include Pay Over Time payment plans (interest-free installments), Travel Insurance, and the My Contiki Travel Portal for booking management. Contiki also publishes six-two, a travel magazine for inspiration and community engagement. The company is part of The Travel Corporation portfolio, which includes sister brands Costsaver (budget), Trafalgar (value), Insight Vacations (premium), and Luxury Gold (high-end), enabling a comprehensive range of travel experiences across all market segments.

Differentiator

Problem solved

Functional benefit

Brands

• BTS: Behind the Scenes: Special itinerary offerings providing behind-the-scenes access to various destinations
• six-two
• The Travel Project
• MAKE TRAVEL MATTER
• Part Pay

Products and services

• Contiki Group Tours All-inclusive guided group travel packages for travelers aged 18-35, covering 200+ trips across 6 continents. Each package bundles accommodation, local transportation, curated experiences, and a dedicated Trip Manager and Driver.
• Travel Insurance
• Free Time Add-Ons
• Pre/Post Trip Extensions

Quantifiable outcome

• 4.7/5 average rating on Feefo from 25,000+ reviews
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Travel Corporation (Parent Company)coreOthersContiki is part of The Travel Corporation portfolio of tour brands including Contiki (Next Gen), Costsaver (Budget), Trafalgar (Value), Insight Vacations (Premium), and Luxury Gold (High-End). Parent company provides operational infrastructure, fleet, and supplier relationships.
• The TreadRight FoundationcoreStrategic or Co-development PartnerThe TreadRight Foundation is a non-profit organization working to ensure the travel industry maintains a positive impact on people, wildlife, and the planet. MAKE TRAVEL MATTER® is a trademark of The TreadRight Foundation, used under license by Contiki for sustainability-focused experiences.
• United Nations World Tourism Organization (UNWTO)minorStrategic or Co-development PartnerContiki displays UNWTO association as part of its sustainability credentials and responsible tourism messaging.
• World Travel & Tourism Council (WTTC)minorStrategic or Co-development PartnerContiki displays WTTC association as industry membership demonstrating commitment to travel industry standards.
• United States Tour Operators Association (USTOA)minorChannel Partner/ Reseller/ DistributorUSTOA membership providing consumer protection and industry credibility for US market operations.
• American Society of Travel Advisors (ASTA)minorChannel Partner/ Reseller/ DistributorASTA membership supporting travel advisor community engagement and trade relationships.
• ABTA (UK)minorChannel Partner/ Reseller/ DistributorABTA membership providing consumer protection and trade credibility for UK market operations.
• ATOL (Air Travel Organisers' Licence)minorChannel Partner/ Reseller/ DistributorATOL protection for UK consumers booking package holidays, providing financial protection.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• G Adventures: G Adventures is a leading small-group adventure travel company offering 700+ tours across all continents. Like Contiki, it targets experience-driven travelers with packaged itineraries including accommodation, transport, and local guides, and is named alongside Contiki in market research.
• Topdeck Travel: Topdeck is a direct competitor specializing in group tours for 18-30 somethings, with very similar coach-based itineraries across Europe, Asia, Africa, and beyond. Both brands compete head-to-head for the same youth adventure-travel customer segment.
• EF Ultimate Break: EF Ultimate Break is a youth-focused tour operator from EF Education First targeting 18-29 year-olds with guided group trips across multiple continents. It competes directly with Contiki on similar coach-based itineraries aimed at the same college-age and early-career demographic.
• SITA World Tours: SITA World Tours is a tour operator identified alongside Contiki in group travel market research, offering escorted group tours across multiple continents. While historically more India-focused, it serves the same multi-destination group tour category as Contiki.
• Busabout: Busabout offers flexible hop-on, hop-off coach travel across Europe primarily targeting 18-35 backpackers. It competes with Contiki's European coach tours on similar routes with a more independent-travel-leaning product structure.
• Intrepid Travel: Intrepid Travel is one of the largest small-group adventure tour operators globally, directly competing with Contiki on multi-continent guided group travel. Both target similar demographic profiles (younger travelers seeking authentic experiences) and are identified as peers in the group travel market research.

Broad incumbents

• Costsaver: Costsaver is the budget-tier sister brand within the TTC portfolio, offering more affordable guided tours. It addresses a price-sensitive segment adjacent to Contiki's market and shares operational infrastructure, fleet, and supplier relationships through the same parent company.
• Trafalgar: Trafalgar is a sister brand within The Travel Corporation portfolio offering value-tier guided tours to a broader (older) demographic. While Contiki targets 18-35, Trafalgar competes in the same category of guided group tours, often with overlapping itineraries and shared operational infrastructure.

Emerging players

• Flash Pack: Flash Pack focuses on solo travelers in their 30s and 40s with small-group premium adventure trips. It overlaps with Contiki's 27-35 and 35-45 segments but is differentiated by its solo-couple focus and higher-end positioning.
• Exodus Travels: Exodus Travels specializes in small-group adventure tours with a focus on walking, cycling, and cultural experiences. It overlaps with Contiki's adventure travel styles and serves a similar experiential-travel customer, though typically with a slightly older demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/contiki
• Facebookfacebook.com/Contiki
• Instagraminstagram.com/contiki
• Pinterestpinterest.com/contiki
• TikToktiktok.com/@contikitravel
• Xx.com/contiki
• LinkedInlinkedin.com/company/contiki-holidays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contiki Holidays