ALLNET
ALLNET GmbH is a privately held German technology company, founded in 1991, that operates as both a value-added distributor and in-house manufacturer of networking, surveillance, digital signage, PoE, and building-automation products, serving resellers, system integrators, ISPs, and carriers across Germany and Europe under multiple brands including ALLNET, Synergy21, ALLDAQ, and 802.lab.
- Company typePrivate
- Founded1991
- HeadquartersGermering, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What ALLNET does
ALLNET GmbH Computersysteme is a privately-held German technology company founded in 1991 and headquartered in Germering near Munich, with a logistics center in Allershausen. The company operates a dual business model as both a value-added distributor and an in-house manufacturer of network, surveillance, and communication technology, serving resellers, system integrators, ISPs, and carriers primarily across Germany and broader Europe. It is led by Managing Director Wolfgang Marcus Bauer, has no disclosed external investors or parent company, and is registered as ALLNET GmbH Computersysteme (HRB 95 992, Munich).
The product portfolio spans proprietary ALLNET-brand hardware developed in-house across company laboratories — including switches, routers, Power over Ethernet (PoE) equipment up to 90W, WLAN, xDSL/xPON modems, media converters, industrial switches, digital signage (ALLSIGNAGE cloud platform and Android/Intel/x86 displays), IP video surveillance (bullet, dome, PTZ), and IP-based building automation (IP power meters, controllable sockets, CO2 sensors, RGBW signal lights) — alongside distributed third-party brands and wholly-owned sub-brands: Synergy21 (LED lighting since 2008), ALLDAQ (measurement technology since 2014), Brick'R'knowledge (electronics learning system), and ALLKNOW (MINT/maker e-commerce). Security offerings include the Pentest-Tools cloud penetration-testing platform with ML-supported scanning and the Open Systems E-Mail Security service with AI-powered threat detection and DORA/NIS2/GDPR compliance support.
Revenue is generated primarily through hardware distribution margins and own-brand product sales across a horizontal channel, supplemented by subscription-based recurring security services and approximately 150 annual training sessions through the 802.lab training center in partnership with manufacturers such as Ubiquiti. Go-to-market combines a multi-tier channel (distribution to resellers, system integrators, ISPs, carriers) with direct e-commerce via shop.allnet.de, plus dedicated 'Chefbetreuung' executive account management and an annual IT-SA trade-show presence. Headcount, revenue, and funding are not publicly disclosed.
ALLNET firmographics
Firmographics- Name
- ALLNET
- Legal name
- ALLNET GmbH Computersysteme
- Website
- https://allnet.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- ALLNET GmbH is a privately held German technology company, founded in 1991, that operates as both a value-added distributor and in-house manufacturer of networking, surveillance, digital signage, PoE, and building-automation products, serving resellers, system integrators, ISPs, and carriers across Germany and Europe under multiple brands including ALLNET, Synergy21, ALLDAQ, and 802.lab.
- Ownership category
- akta.pro rank
ALLNET industry classification
Industry- Product category
- Network and Communication Technology Equipment
- NAICS
- Communications Equipment Manufacturing (3342), Other Communications Equipment Manufacturing (33429), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Wireless, Mobility & Network Access (Wi‑Fi/NAC) (EDAOAIAM)
- akta.pro secondary industries
- Hyperscale/OEM & Open Compute (OCP) Server Platforms (HDACABAI), Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD)
Keywords
Where ALLNET is headquartered
LocationHeadquarters
- HQ city
- Germering
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
ALLNET business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: ALLNET distributes a comprehensive portfolio of network, surveillance, and communication solutions from various manufacturers to resellers and system integrators. Revenue is generated through product sales margins and volume-based arrangements.
- ALLNET Brand Products: Revenue from proprietary ALLNET brand products developed in-house, including networking equipment, PoE solutions, digital signage, video surveillance, and building automation products sold through distribution and direct e-commerce channels.
- ALLDAQ Measurement Technology: Development and distribution of measurement technology solutions for industry, research, service, and training applications. Business unit established in early 2014.
- Synergy21 LED Solutions: Energy-efficient LED lighting products including controllers, power supplies, and consumer solutions since 2008. Part of the product portfolio offering.
- 802.lab Training Services: Training center offering approximately 150 training sessions per year to specialist dealers in Germany, covering ITK products and certifications in partnership with manufacturers.
- Logistics and Fulfillment Services: Individual project planning, logistics services, and fulfillment for ISPs and carriers. Pre- and after-sales specialist support included.
- Security Services (Pentest-Tools): Cloud-based security scanning and penetration testing services with tiered asset-based pricing. Enables resellers to offer recurring security services to their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pentest Tools Pentest Suite with tiered asset-based monthly pricing |
| One time/ perpetual license | Pay-as-you-go | ALLNET Brand products available through distribution and direct e-commerce |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ALLNET product offering
Product offeringCore offering
ALLNET develops and manufactures network and communication technology products (switches, routers, PoE solutions, WLAN, digital signage, IP video surveillance, building automation) in its own laboratories and distributes them alongside third-party brands to resellers, system integrators, ISPs and carriers. The portfolio also includes Synergy21 LED lighting, ALLDAQ measurement technology, Brick'R'knowledge electronics learning systems, the cloud-based Pentest-Tools security scanning platform, Open Systems E-Mail Security, and recurring training services through the 802.lab academy.
Product overview
ALLNET GmbH is a German technology company that operates through multiple business units: ALLNET Distribution (distributor of networking, surveillance, and communication solutions for resellers and system integrators), ALLNET Brand (own-brand manufacturer of network/communication hardware including PoE equipment, switches, routers, modems, WLAN products, industrial switches, video surveillance, digital signage/displays, building automation, and power supplies), Synergy21 (LED lighting products), ALLDAQ (measurement technology), Brick'R'knowledge (electronics learning systems), 802.lab (training services), and ALLKNOW (online shop for MINT/maker products). The portfolio spans networking infrastructure, industrial automation, LED lighting, security solutions, and educational technology.
Differentiator
Problem solved
Functional benefit
Companies that use ALLNET
Customer profileSegments4 records
Ideal customer profiles4 records
ALLNET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ALLNET partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Synergy21coreSynergy21 has been part of the ALLNET portfolio since 2008, specializing in energy-efficient LED lighting products. They offer an extremely broad range of LED, controllers, power supplies, and consumer solutions including portable work lights and high-performance outdoor floodlights.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ALLNET competitors and assessment
Company assessmentDirect peers
- LANCOM Systems: German manufacturer of switches, routers, WLAN and network security hardware for business/public sector, directly overlapping with ALLNET's own-brand networking portfolio in the same domestic market.
- AVM (FRITZ!): German maker of DSL/fiber modems, routers, WLAN and powerline products, competing directly with ALLNET's xDSL/xPON, router and powerline categories.
- Zyxel Networks: Networking hardware vendor offering switches, gateways, WLAN and firewalls to SMB and channel partners, closely matching ALLNET's brand networking lineup and reseller go-to-market.
- DrayTek: Manufacturer of business routers, VPN gateways and modems sold via distribution, overlapping with ALLNET's VPN router, modem/router and connectivity products.
- Teltonika Networks: Provider of industrial routers, gateways and networking gear including LTE/5G connectivity, overlapping ALLNET's industrial switches, media converters and mobile-communications categories.
- KOMSA: German ICT and communications distributor supplying resellers with networking and communication solutions, directly comparable to ALLNET's distribution business model and domestic channel base.
Broad incumbents
- ALSO Holding: Large European IT products and services distributor serving resellers across hardware, software and cloud, overlapping ALLNET's distribution role but at far greater scale and breadth.
- Netgear: Global networking hardware brand (switches, WLAN, routers) selling through distribution and e-commerce, a broader-scale competitor to ALLNET's own-brand networking products.
- D-Link: Global vendor of switches, WLAN, surveillance and connectivity hardware, competing across many of the same product categories ALLNET manufactures and distributes.
Others
- Axis Communications: Leader in IP video surveillance and network cameras; adjacent to ALLNET's IP surveillance and PoE camera offerings, overlapping in the physical-security portion of the portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ALLNET social profiles
Digital presenceALLNET financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALLNET leadership team
Management profileNumber of profiles
Profiles2 records
ALLNET subsidiaries and ownership
Company hierarchySubsidiaries6 records
ALLNET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALLNET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALLNET
What does ALLNET do?
ALLNET develops and manufactures network and communication technology products (switches, routers, PoE solutions, WLAN, digital signage, IP video surveillance, building automation) in its own laboratories and distributes them alongside third-party brands to resellers, system integrators, ISPs and carriers. The portfolio also includes Synergy21 LED lighting, ALLDAQ measurement technology, Brick'R'knowledge electronics learning systems, the cloud-based Pentest-Tools security scanning platform, Open Systems E-Mail Security, and recurring training services through the 802.lab academy.
Is ALLNET a public or private company?
ALLNET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALLNET founded?
ALLNET was founded in 1991.
Where is ALLNET based?
ALLNET is headquartered in Germering, Germany, in the Europe region.
How does ALLNET make money?
Seven revenue lines are on record. Product Distribution is the primary driver. The others are ALLNET Brand Products, ALLDAQ Measurement Technology, synergy21 LED Solutions, 802.lab Training Services, logistics and Fulfillment Services and security Services (Pentest-Tools).
Who are ALLNET's main competitors?
Direct peers on record are LANCOM Systems, AVM (FRITZ!), Zyxel Networks, DrayTek, Teltonika Networks and KOMSA. Broad incumbents are ALSO Holding, Netgear and D-Link. Axis Communications is listed as an others.
Does ALLNET have an API?
No public API is recorded for ALLNET.
What industry is ALLNET in?
ALLNET's product category is Network and Communication Technology Equipment. Its primary akta.pro industry code is EDAOAIAM, Wireless, Mobility & Network Access (Wi‑Fi/NAC), with a secondary code of HDACABAI, Hyperscale/OEM & Open Compute (OCP) Server Platforms. Its NAICS code is 3342 and its SIC code is 3576.