What Orora Fresh does

Orora Fresh is a North American packaging company headquartered in Kingsville, Ontario, that operates as a brand within the Veritiv family of companies and specializes in produce packaging solutions. Its offering covers corrugated trays and boxes, clamshells, labels, top seal films, tray liners, and bags, with the firmographic profile describing a packaging company in the 1,001–5,000 employee range. The business is positioned as a 'single source solutions provider from pick to pack,' combining proprietary products such as the registered Habitat™ Trays brand — designed and tested to extend the shelf life of fresh produce — with stock packaging options, in-house custom design services, and automation equipment aimed at increasing packhouse productivity.

Technically, the portfolio is built on three integrated layers: a design layer staffed by in-house experts who produce custom branded packaging; a product layer spanning stock and proprietary produce-packaging SKUs whose distinguishing claim is shelf-life extension; and an equipment layer of state-of-the-art automation tools intended to reduce manual handling and labor costs. The underlying platform is conventional industrial packaging rather than software or AI, and the principal proprietary asset is the Habitat™ Trays trademark and the associated research-driven tray designs.

Commercially, Orora Fresh generates revenue through one-time sales of packaging products, custom design services, and automation equipment to enterprise customers in the produce industry — specifically fruit and vegetable growers, packers, and distributors. Go-to-market is direct enterprise sales supported by a 'Get Started' call-to-action on the corporate website and active LinkedIn, Facebook, and YouTube channels. Pricing is not publicly disclosed. The business leverages Veritiv's stated global footprint of 121 locations and 7,500+ co-workers for distribution and customer support, enabling it to claim global reach with localized execution despite its single North American headquarters.

Name

Orora Fresh

Legal name

Landsberg Fresh

Website

https://ororafresh.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orora Fresh is a North American packaging company and Veritiv family brand that supplies corrugated trays, clamshells, labels, films, liners, and bags, plus its proprietary Habitat™ Trays, custom design, and automation equipment to produce industry growers, packers, and distributors.

Ownership category

akta.pro rank

Product category

Produce Packaging

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Fresh Produce Packaging (IMALAHAE)

akta.pro secondary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

Keywords

• Produce packaging solutions
• Corrugated packaging products
• Shelf life extension
• Packaging automation equipment
• Custom packaging design

Headquarters

HQ city

Kingsville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Produce Packaging Products: Sale of produce packaging solutions including stock options and proprietary Habitat™ Trays. Customers can choose from standard stock options or custom proprietary solutions. The company also provides automation equipment services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Orora Fresh (Landsberg Fresh) manufactures and supplies produce packaging solutions including proprietary Habitat™ Trays, stock packaging options, custom design services, and automation equipment for fruit and vegetable growers, packers, and distributors. The company acts as a single-source solutions provider covering the entire pick-to-pack process for the produce industry.

Product overview

Landsberg Fresh (Orora Fresh) is a produce packaging solutions provider that operates as a single-source solutions provider offering a complete portfolio of products and services from pick to pack. The offering combines proprietary Habitat™ Trays and stock packaging options for produce protection and shelf-life extension, paired with in-house custom design services for branded experiences, and automation equipment solutions for operational efficiency. The portfolio is unified through their packaging expertise and spans design, packaging products, and equipment to serve the full produce supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Habitat™ Trays: Proprietary trays designed to protect and extend the shelf life of produce, keeping fruits and vegetables fresher longer than standard packaging.

Products and services

• Habitat™ Trays Proprietary produce packaging trays designed to protect and extend the shelf life of fruits and vegetables. Developed through extensive research and testing, Habitat™ Trays keep produce fresher longer than standard packaging. Sold to produce growers, packers, and distributors as a branded alternative to generic stock trays.
• Stock Produce Packaging Options Ready-made, off-the-shelf produce packaging solutions that protect and extend the shelf life of produce, providing a cost-effective alternative to custom packaging for produce industry customers.
• Custom Packaging Design Services In-house design service that transforms customer visions into custom packaging designs for fruits and vegetables, creating memorable consumer experiences and tailored branding. Provided to produce growers, packers, and distributors seeking differentiated retail packaging.
• Automation Equipment Solutions State-of-the-art automation equipment that streamlines produce packaging processes, increasing productivity and decreasing overall costs. Sold to produce industry businesses looking to automate manual packaging operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VeritivcoreOthersLandsberg Fresh is a proud member of the Veritiv family. They leverage Veritiv's global footprint of 121 locations and team of more than 7,500 co-workers to adapt and deliver according to customer business' specific needs. Veritiv is the parent company providing operational infrastructure and resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pactiv Evergreen: Pactiv Evergreen is a major North American producer of foodservice and food merchandising packaging, including fresh produce cartons, clamshells, and trays. It directly competes with Orora Fresh in corrugated and plastic produce packaging supplied to growers, packers, and retailers.
• Sonoco Products: Sonoco is a global packaging manufacturer with a large fresh produce and foodservice packaging portfolio (trays, punnets, rigid containers). It competes head-to-head with Orora Fresh in produce packaging for retail and grower customers.
• Sealed Air: Sealed Air manufactures protective and food packaging including fresh produce films, trays, and absorbent pads. Its produce-focused offerings directly overlap Orora Fresh's top seal films, tray liners, and clamshell categories.
• Berry Global: Berry Global produces rigid and flexible plastic packaging, including clamshells, films, and containers used across fresh produce and food applications. It competes with Orora Fresh in plastic produce packaging formats.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is one of the world's largest corrugated packaging producers, supplying agricultural and produce customers with boxes, trays, and point-of-sale packaging. It overlaps with Orora Fresh's corrugated trays and boxes offering at a global, diversified scale.
• WestRock: WestRock (now part of Smurfit Westrock) is a major corrugated and consumer packaging producer serving produce, food, and beverage customers. It competes with Orora Fresh across corrugated produce trays and packaging solutions.
• International Paper: International Paper is a global leader in corrugated packaging and containerboard, with produce and agricultural packaging programs. It competes with Orora Fresh in corrugated trays and boxes for fresh produce shippers.
• DS Smith: DS Smith is a large European-headquartered corrugated and protective packaging producer with global agricultural packaging offerings. It is comparable to Orora Fresh in corrugated produce trays, boxes, and integrated supply solutions.
• Packaging Corporation of America: Packaging Corporation of America produces corrugated products for agricultural and food customers across North America. Its product line overlaps Orora Fresh's corrugated produce trays and boxes.
• Amcor: Amcor is a global packaging company producing flexible and rigid packaging for food and produce markets, including films, trays, and containers. It competes with Orora Fresh in flexible films and rigid produce packaging formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VeritivCorp
• Facebookfacebook.com/VeritivOpCo
• LinkedInlinkedin.com/company/landsberg-fresh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orora Fresh