Jorgensen Brownell & Pepin

What Jorgensen Brownell & Pepin does

Jorgensen, Brownell & Pepin, P.C. (doing business as JBP Legal) is a full-service law firm founded in 1989, headquartered in Broomfield, Colorado, and operating four offices across Denver, Broomfield, Longmont, and Loveland. The firm serves individuals, families, and small-to-mid-sized businesses in the greater Denver and Northern Colorado region across 12 practice areas: Business Law, Construction Law, Criminal Defense, Elder Law, Estate Planning, Family Law, Guardianships & Conservatorships, Medicaid Planning, Personal Injury, Probate, and Real Estate Law. Its stated positioning emphasizes decades of combined attorney experience, courtroom capability, client education, and tailored strategic advice rather than any proprietary technology platform.

The firm operates a hybrid professional services revenue model. Most practice areas — including family law, estate planning, real estate, criminal defense, business law, and elder law — are billed on traditional hourly or fixed-fee arrangements determined after consultation. Personal Injury matters are handled on a contingency fee basis, with no upfront costs to the client and no fee absent recovery. Customer acquisition is sales-led and direct-to-consumer, relying on four physical offices, phone consultations, website contact forms, content marketing (blog, video center, podcast), SEO, and client testimonials rather than any self-serve digital product.

Operationally, JBP is a privately held professional corporation with no parent company, institutional investors, or disclosed funding events. The management team includes office, assistant office, lead branch, and Broomfield/Denver branch managers, and the firm has publicly recognized two new shareholder promotions (Rebecca Blazquez, Noah Simcoff) along with three attorneys named to Best Lawyers: Ones to Watch in America 2025. The firm carries no disclosed AI, API, SDK, or technology integrations and competes primarily on attorney expertise, local presence, and brand reputation established since 1989.

Name

Jorgensen Brownell & Pepin

Legal name

Jorgensen, Brownell & Pepin, P.C.

Website

https://jbplegal.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Jorgensen Brownell & Pepin is a Colorado-based, full-service law firm founded in 1989 that serves individuals, families, and small businesses across 12 practice areas from four offices in the greater Denver and Northern Colorado region.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Legal services
• Personal injury law
• Family law services
• Estate planning law
• Business law advisory

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Hourly/Fee-Based: Traditional legal fee arrangement for most practice areas including family law, estate planning, real estate, criminal defense, business law, and elder law. Attorneys bill clients based on hours worked or fixed fees for specific services.
2. Personal Injury - Contingency Fee: Personal injury cases handled on contingency fee basis where clients pay no upfront costs. Firm receives percentage of recovery only if case is won or settled. If there is no recovery, client pays no fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jorgensen, Brownell & Pepin, P.C. (JBP Legal) is a full-service law firm providing legal representation and counsel across 11 distinct practice areas, including family law, personal injury, estate planning, criminal defense, elder law, business law, construction law, real estate law, probate, Medicaid planning, and guardianships/conservatorships. The firm serves individuals, families, and businesses in Greater Denver and Northern Colorado through four physical office locations and direct consultations.

Product overview

Jorgensen, Brownell & Pepin, P.C. is a full-service law firm offering a comprehensive portfolio of legal practice areas. The firm operates as a unified legal services platform with attorneys and support staff organized across multiple practice specializations including Family Law, Personal Injury, Estate Planning, Criminal Defense, Elder Law, Business Law, Construction Law, Real Estate, Probate, and Medicaid Planning. The firm has over 30 years of experience and serves clients across multiple Colorado locations (Denver, Broomfield, Longmont, and Loveland).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Law

Quantifiable outcome

• Millions of dollars in personal injury compensation secured for clients

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bachus & Schanker LLC: Colorado personal injury and accident law firm with a heavy marketing and digital presence. Comparable as a regional PI competitor pursuing the same direct-to-consumer accident-victim segment via contingency fees.
• Fisher & Associates, P.C. Colorado-based estate planning, probate, and elder law firm. Comparable as a regional direct competitor in the Trusts & Estates practice area — a key vertical within JBP's full-service mix.
• Moye White LLP: Colorado-based full-service law firm serving businesses and individuals across practice areas including business law, real estate, family law, and litigation. Directly comparable in size, regional focus, and full-service practice mix.
• Frascona, Joiner, Fairbanks & Patterson: Colorado-based full-service law firm with emphasis on family law, real estate, and business law serving the Denver metro and Northern Colorado. Directly comparable in geography, size band, and practice area overlap.
• Rathod Mohamedbhai LLC: Colorado-based personal injury law firm serving the Denver metro area on a contingency-fee model. Directly comparable to JBP's PI practice in target geography, fee structure, and marketing-led GTM motion.

Broad incumbents

• Holland & Hart LLP: Long-established Colorado-headquartered full-service law firm with offices across the Mountain West. Comparable as a multi-practice Colorado-rooted competitor with similar practice breadth and comparable client base of individuals, families, and businesses in the region.
• Lathrop GPM LLP: Regional full-service law firm with Colorado offices, serving individuals, families, and businesses across practice areas. Comparable as a larger multi-practice competitor expanding into JBP's core Denver/Northern Colorado territory.
• Sherman & Howard L.L.C. Colorado-headquartered full-service law firm with deep regional presence serving businesses and individuals. Comparable as an established multi-practice competitor with overlapping practice areas and shared Front Range client base.
• Brownstein Hyatt Farber Schreck: Largest Colorado-based law firm, offering full-service legal representation across corporate, litigation, real estate, and government relations. Comparable as the dominant Denver-based full-service firm competing for the same regional client base.

Regional players

• Haddon, Morgan, Mueller, Jordan & Mack PC: Colorado-based law firm focused on personal injury, insurance bad faith, and civil litigation. Comparable as a regional PI-focused firm handling cases on contingency and competing for similar accident-victim clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jorgensenbrownellandpepin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jorgensen Brownell & Pepin