Beacon Hill
Beacon Hill at Eastgate is a non-profit Continuing Care Retirement Community in Grand Rapids, Michigan, providing independent living, assisted living, memory support, skilled nursing, and rehabilitation to seniors on a single 600,000-square-foot campus under a Life Plan entrance-and-monthly-fee model.
- Company typePrivate
- Founded1985
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Beacon Hill does
Beacon Hill at Eastgate is a non-profit Continuing Care Retirement Community (CCRC), marketed as a Life Plan Community, located in the Eastgate neighborhood of Grand Rapids, Michigan, at 1919 Boston Street SE. The community operates on a single 600,000-square-foot campus serving seniors across the full care continuum: independent living (with over 20 customizable floor plans), assisted living, memory support for individuals with dementia and Alzheimer's, skilled nursing, long-term care, and rehabilitation services. Residents also have access to four on-site restaurants plus a rotating food truck, fitness facilities, an art studio, salon and spa, concierge services, community garden, outdoor spaces, guest suites, and spiritual care programming. Target residents range from active seniors seeking maintenance-free retirement living to those requiring higher-acuity clinical care, with all services delivered on-site to ensure continuity as needs evolve. The affiliated Beacon Hill Foundation, led by Executive Director Libby Wahlstrom, runs donor programs, the Employee Scholarship Fund, the Legacy Society for planned giving, and a 23-year Golf Classic fundraiser, partnering with Barnabas Foundation on estate and financial planning support.
The underlying technology footprint centers on facility operations rather than clinical software. Beacon Hill was the first senior living community in the world to deploy HelloGard Robotics' CenoBot SP50 autonomous cleaning robot (announced at LeadingAge 2023), which uses 3D Lidar for navigation and obstacle avoidance across the entire facility. Sustainability infrastructure includes an Organicycle curbside composting pilot that diverts 160-176 pounds of food waste daily from the Garden Café kitchen, and a Beacon Hill Community Sustainability Initiative with public goals of carbon neutrality by 2050 and zero landfill by 2040. There are no disclosed AI/ML proprietary models, patents, or data flywheels.
The business model is a classic Life Plan Community revenue structure. Revenue is generated through one-time entrance fees that secure residence and guarantee access to the full care continuum (often funded from residents' home sale proceeds), recurring monthly service fees covering maintenance, utilities, dining, fitness, and amenities, and ongoing fees tied to assisted living, memory support, skilled nursing, and rehabilitation services. The go-to-market motion is sales-led: website inquiry forms, phone consultations, on-site tours, and Life Plan Counselor consultations targeting seniors and their families. The organization is governed by a Board of Trustees under President and CEO Jeff Huegli, has no parent company, and is currently funding a 10-acre West End expansion on the existing campus via a $175 million tax-exempt bond issuance priced by Ziegler with closing scheduled for December 18, 2025.
Beacon Hill firmographics
Firmographics- Name
- Beacon Hill
- Legal name
- Beacon Hill at Eastgate
- Website
- https://beaconhillgr.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beacon Hill at Eastgate is a non-profit Continuing Care Retirement Community in Grand Rapids, Michigan, providing independent living, assisted living, memory support, skilled nursing, and rehabilitation to seniors on a single 600,000-square-foot campus under a Life Plan entrance-and-monthly-fee model.
- Ownership category
- akta.pro rank
Beacon Hill industry classification
Industry- Product category
- Continuing Care Retirement Community (Life Plan Community)
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- General Assisted Living Facilities (HLADABAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Beacon Hill is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beacon Hill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Entrance Fees: One-time entrance fees secure residence and guarantee access to services, amenities, and multiple levels of care as residents' needs evolve. Many residents fund this from home sale proceeds.
- Monthly Service Fees: Ongoing monthly fees cover maintenance, utilities, dining, fitness programs, and access to community amenities. Designed to simplify living expenses and provide predictable costs.
- Healthcare Services: Revenue from assisted living, memory support, skilled nursing, and rehabilitation services provided on-site, offering comprehensive care without requiring residents to leave the community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Life Plan Community - Entrance Fee |
| Subscription | Monthly | Life Plan Community - Monthly Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Beacon Hill product offering
Product offeringCore offering
Beacon Hill at Eastgate operates a nonprofit Life Plan Community (Continuing Care Retirement Community) on a 600,000 sq ft campus in Grand Rapids, Michigan, providing a full continuum of senior care including independent living, assisted living, memory support, skilled nursing, long-term care, and rehabilitation services. Residents secure their residence through a one-time entrance fee plus recurring monthly service fees, with guaranteed access to higher levels of care as needs evolve, supplemented by on-site dining, fitness, spiritual care, and community amenities.
Product overview
Beacon Hill at Eastgate is a nonprofit, life plan community (Continuing Care Retirement Community) in Grand Rapids, Michigan. The organization offers a comprehensive continuum of care including Independent Living, Assisted Living, Skilled Nursing, Long-Term Care, Memory Support, and Rehabilitation Services. The community provides diverse amenities including four on-site restaurants with a food truck, fitness facilities, art studio, community garden, and regular entertainment events. A major West End expansion project is underway to add new residences on 10 acres. The Beacon Hill Foundation manages charitable giving, employee scholarships, and community giving programs. The community is recognized as one of the nation's top continuing care retirement communities by Newsweek and has been named a Best Workplace in Aging Services by Fortune.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Senior living residences offering over 20 customizable floor plans with access to community amenities, dining, fitness, and services. Designed for active seniors seeking a maintenance-free retirement lifestyle with the security of guaranteed higher-level care access within the same community.
- Assisted Living Spacious homes providing daily living assistance with activities such as bathing, dressing, and medication management while supporting each resident's individual independence and well-being.
- Memory Support Specialized care for individuals living with memory loss, dementia, and Alzheimer's in a warm and nurturing environment with secure spaces and therapeutic programming tailored to cognitive needs.
- Long-Term Care and Skilled Nursing On-site nursing and skilled nursing services delivering comprehensive medical care, including wound care certification, for residents requiring ongoing clinical support, rehabilitation, and long-term medical management.
- Dining Services Four on-site restaurants plus a traveling food truck offering diverse culinary experiences with rotating menus for residents and their guests, included as part of the community's monthly service offering.
- Health and Wellness Fitness facilities, wellness programs, and physical health services supporting resident vitality, exercise, and overall well-being on the Beacon Hill campus.
- Spiritual Care Faith-based spiritual support and programming for residents seeking religious connection, reflecting Beacon Hill's faith-based nonprofit mission and stewardship focus.
- Concierge Services On-site concierge assistance available to residents for personal requests, scheduling, and everyday support needs.
- Virtual Activities Online and virtual programming, including virtual workouts, providing remote engagement options for residents who prefer or require in-room participation.
- Beacon Hill Foundation Philanthropic Programs The philanthropic arm of Beacon Hill at Eastgate, supporting employee scholarships, benevolent care, planned giving, the Legacy Society, and community enrichment programs for residents and staff.
Quantifiable outcome
- Reduces climate impact by approximately 1/2 pound of CO2e per pound of food waste composted (vs landfilled)
- +2 more outcomes
Companies that use Beacon Hill
Customer profileSegments4 records
Ideal customer profiles3 records
Beacon Hill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beacon Hill partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- OrganicyclecoreOrganicycle, a West Michigan curbside composting service founded in 2011 by husband-and-wife team Dan and Bridget Tietma, partnered with Beacon Hill for a pilot composting program in the Garden Café kitchen. The program collects approximately 160-176 pounds of compost daily, reducing climate impact and restoring local topsoil. Made possible with a grant through the Beacon Hill Foundation.
- HelloGard RoboticsflagshipGroundbreaking partnership making Beacon Hill the first senior living community in the world to deploy the CenoBot SP50 autonomous cleaning robot. The partnership was forged at the LeadingAge 2023 annual meeting in Chicago. The robot uses 3D Lidar technology for navigation and obstacle avoidance across the 600,000 square foot facility, automating and streamlining maintenance tasks.
- Joe RinkevichcoreSustainability advisor and entrepreneur with more than 25 years of experience engaged by Beacon Hill to formalize sustainability discussions. Led Discovery Sessions in October 2023 and continues as Sustainability Advisor supporting the Beacon Hill Community Sustainability Initiative (BHCSI) Phase 2 kickoff in 2024.
- Aquinas CollegeminorFaculty-led team of Aquinas College students conducted research on sustainability opportunities at Beacon Hill in January 2023, contributing to the formal launch of the sustainability initiative and Sustainability Plan development.
- Barnabas FoundationcorePartnership with Barnabas Foundation provides Beacon Hill residents and donors with access to trusted estate and financial planning support through Beacon Hill Foundation's Legacy Society and planned giving programs.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Beacon Hill competitors and assessment
Company assessmentDirect peers
- Asbury Communities: Maryland-based nonprofit CCRC operator providing independent living, assisted living, skilled nursing, and memory support across multiple campuses. Comparable Life Plan Community model and faith-based nonprofit identity.
- Ecumen: Minnesota-based nonprofit senior housing and services provider operating multiple CCRC-style communities with full care continuum. Comparable nonprofit structure, regional Midwest presence, and continuum-of-care model.
- Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., offering a full continuum of care with entrance-fee and monthly-fee structures. Comparable to Beacon Hill in mission, service model, and lifecycle care approach.
- Presbyterian Homes & Services: Minnesota-based nonprofit operating multiple CCRCs and senior living communities with entry-fee Life Plan model. Comparable continuum of care and nonprofit mission to Beacon Hill.
- Otterbein SeniorLife: Midwest-based (Ohio) nonprofit CCRC and senior services provider offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Comparable in scale, faith-rooted nonprofit heritage, and full continuum of care.
- Covenant Living Communities & Services: National nonprofit CCRC operator offering independent living, assisted living, skilled nursing, and memory support across multiple states. Closely comparable Life Plan Community model, faith-based heritage, and entry-fee plus monthly-fee revenue structure to Beacon Hill.
Broad incumbents
- Life Care Services (LCS): National third-party manager of CCRCs and senior living communities, serving many of the largest nonprofit CCRC operators in the U.S. Comparable because many peers and CCRCs comparable to Beacon Hill are managed by LCS, representing the broader CCRC operating and management landscape.
- Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide. For-profit and broader portfolio, but provides industry benchmark for senior living scale, service mix, and competitive dynamics relevant to Beacon Hill.
- Sunrise Senior Living: National for-profit senior living operator focused on assisted living and memory care with strong brand recognition. Comparable to Beacon Hill's assisted living and memory support service lines but operates broader for-profit portfolio.
Regional players
- Trinity Health Senior Communities: Catholic faith-based nonprofit senior living operator under Trinity Health, with CCRC-style communities in the Midwest including Michigan. Comparable faith-based mission and continuum-of-care offering in overlapping geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Beacon Hill social profiles
Digital presenceBeacon Hill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beacon Hill leadership team
Management profileNumber of profiles
Profiles8 records
Beacon Hill subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beacon Hill funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beacon Hill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beacon Hill
What does Beacon Hill do?
Beacon Hill at Eastgate operates a nonprofit Life Plan Community (Continuing Care Retirement Community) on a 600,000 sq ft campus in Grand Rapids, Michigan, providing a full continuum of senior care including independent living, assisted living, memory support, skilled nursing, long-term care, and rehabilitation services. Residents secure their residence through a one-time entrance fee plus recurring monthly service fees, with guaranteed access to higher levels of care as needs evolve, supplemented by on-site dining, fitness, spiritual care, and community amenities.
Is Beacon Hill a public or private company?
Beacon Hill is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beacon Hill founded?
Beacon Hill was founded in 1985. It employs 101 to 250 people.
Where is Beacon Hill based?
Beacon Hill is headquartered in Grand Rapids, United States, in the North America region.
How does Beacon Hill make money?
Three revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Service Fees and healthcare Services.
Who are Beacon Hill's main competitors?
Direct peers on record are Asbury Communities, Ecumen, Acts Retirement-Life Communities, Presbyterian Homes & Services, Otterbein SeniorLife and Covenant Living Communities & Services. Broad incumbents are Life Care Services (LCS), Brookdale Senior Living and Sunrise Senior Living. Trinity Health Senior Communities is listed as a regional player.
Does Beacon Hill have an API?
No public API is recorded for Beacon Hill.
What industry is Beacon Hill in?
Beacon Hill's product category is Continuing Care Retirement Community (Life Plan Community). Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADABAA, General Assisted Living Facilities. Its NAICS code is 623311 and its SIC code is 8050.