Beacon Hill

What Beacon Hill does

Beacon Hill at Eastgate is a non-profit Continuing Care Retirement Community (CCRC), marketed as a Life Plan Community, located in the Eastgate neighborhood of Grand Rapids, Michigan, at 1919 Boston Street SE. The community operates on a single 600,000-square-foot campus serving seniors across the full care continuum: independent living (with over 20 customizable floor plans), assisted living, memory support for individuals with dementia and Alzheimer's, skilled nursing, long-term care, and rehabilitation services. Residents also have access to four on-site restaurants plus a rotating food truck, fitness facilities, an art studio, salon and spa, concierge services, community garden, outdoor spaces, guest suites, and spiritual care programming. Target residents range from active seniors seeking maintenance-free retirement living to those requiring higher-acuity clinical care, with all services delivered on-site to ensure continuity as needs evolve. The affiliated Beacon Hill Foundation, led by Executive Director Libby Wahlstrom, runs donor programs, the Employee Scholarship Fund, the Legacy Society for planned giving, and a 23-year Golf Classic fundraiser, partnering with Barnabas Foundation on estate and financial planning support.

The underlying technology footprint centers on facility operations rather than clinical software. Beacon Hill was the first senior living community in the world to deploy HelloGard Robotics' CenoBot SP50 autonomous cleaning robot (announced at LeadingAge 2023), which uses 3D Lidar for navigation and obstacle avoidance across the entire facility. Sustainability infrastructure includes an Organicycle curbside composting pilot that diverts 160-176 pounds of food waste daily from the Garden Café kitchen, and a Beacon Hill Community Sustainability Initiative with public goals of carbon neutrality by 2050 and zero landfill by 2040. There are no disclosed AI/ML proprietary models, patents, or data flywheels.

The business model is a classic Life Plan Community revenue structure. Revenue is generated through one-time entrance fees that secure residence and guarantee access to the full care continuum (often funded from residents' home sale proceeds), recurring monthly service fees covering maintenance, utilities, dining, fitness, and amenities, and ongoing fees tied to assisted living, memory support, skilled nursing, and rehabilitation services. The go-to-market motion is sales-led: website inquiry forms, phone consultations, on-site tours, and Life Plan Counselor consultations targeting seniors and their families. The organization is governed by a Board of Trustees under President and CEO Jeff Huegli, has no parent company, and is currently funding a 10-acre West End expansion on the existing campus via a $175 million tax-exempt bond issuance priced by Ziegler with closing scheduled for December 18, 2025.

Name

Beacon Hill

Legal name

Beacon Hill at Eastgate

Website

https://beaconhillgr.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Beacon Hill at Eastgate is a non-profit Continuing Care Retirement Community in Grand Rapids, Michigan, providing independent living, assisted living, memory support, skilled nursing, and rehabilitation to seniors on a single 600,000-square-foot campus under a Life Plan entrance-and-monthly-fee model.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory support care
• Life plan community

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fees secure residence and guarantee access to services, amenities, and multiple levels of care as residents' needs evolve. Many residents fund this from home sale proceeds.
2. Monthly Service Fees: Ongoing monthly fees cover maintenance, utilities, dining, fitness programs, and access to community amenities. Designed to simplify living expenses and provide predictable costs.
3. Healthcare Services: Revenue from assisted living, memory support, skilled nursing, and rehabilitation services provided on-site, offering comprehensive care without requiring residents to leave the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Beacon Hill at Eastgate operates a nonprofit Life Plan Community (Continuing Care Retirement Community) on a 600,000 sq ft campus in Grand Rapids, Michigan, providing a full continuum of senior care including independent living, assisted living, memory support, skilled nursing, long-term care, and rehabilitation services. Residents secure their residence through a one-time entrance fee plus recurring monthly service fees, with guaranteed access to higher levels of care as needs evolve, supplemented by on-site dining, fitness, spiritual care, and community amenities.

Product overview

Beacon Hill at Eastgate is a nonprofit, life plan community (Continuing Care Retirement Community) in Grand Rapids, Michigan. The organization offers a comprehensive continuum of care including Independent Living, Assisted Living, Skilled Nursing, Long-Term Care, Memory Support, and Rehabilitation Services. The community provides diverse amenities including four on-site restaurants with a food truck, fitness facilities, art studio, community garden, and regular entertainment events. A major West End expansion project is underway to add new residences on 10 acres. The Beacon Hill Foundation manages charitable giving, employee scholarships, and community giving programs. The community is recognized as one of the nation's top continuing care retirement communities by Newsweek and has been named a Best Workplace in Aging Services by Fortune.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior living residences offering over 20 customizable floor plans with access to community amenities, dining, fitness, and services. Designed for active seniors seeking a maintenance-free retirement lifestyle with the security of guaranteed higher-level care access within the same community.
• Assisted Living Spacious homes providing daily living assistance with activities such as bathing, dressing, and medication management while supporting each resident's individual independence and well-being.
• Memory Support Specialized care for individuals living with memory loss, dementia, and Alzheimer's in a warm and nurturing environment with secure spaces and therapeutic programming tailored to cognitive needs.
• Long-Term Care and Skilled Nursing On-site nursing and skilled nursing services delivering comprehensive medical care, including wound care certification, for residents requiring ongoing clinical support, rehabilitation, and long-term medical management.
• Dining Services Four on-site restaurants plus a traveling food truck offering diverse culinary experiences with rotating menus for residents and their guests, included as part of the community's monthly service offering.
• Health and Wellness Fitness facilities, wellness programs, and physical health services supporting resident vitality, exercise, and overall well-being on the Beacon Hill campus.
• Spiritual Care Faith-based spiritual support and programming for residents seeking religious connection, reflecting Beacon Hill's faith-based nonprofit mission and stewardship focus.
• Concierge Services On-site concierge assistance available to residents for personal requests, scheduling, and everyday support needs.
• Virtual Activities Online and virtual programming, including virtual workouts, providing remote engagement options for residents who prefer or require in-room participation.
• Beacon Hill Foundation Philanthropic Programs The philanthropic arm of Beacon Hill at Eastgate, supporting employee scholarships, benevolent care, planned giving, the Legacy Society, and community enrichment programs for residents and staff.

Quantifiable outcome

• Reduces climate impact by approximately 1/2 pound of CO2e per pound of food waste composted (vs landfilled)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• OrganicyclecoreStrategic or Co-development Partner · 14 November 2024Organicycle, a West Michigan curbside composting service founded in 2011 by husband-and-wife team Dan and Bridget Tietma, partnered with Beacon Hill for a pilot composting program in the Garden Café kitchen. The program collects approximately 160-176 pounds of compost daily, reducing climate impact and restoring local topsoil. Made possible with a grant through the Beacon Hill Foundation.
• HelloGard RoboticsflagshipTechnology or Integration · 1 December 2023Groundbreaking partnership making Beacon Hill the first senior living community in the world to deploy the CenoBot SP50 autonomous cleaning robot. The partnership was forged at the LeadingAge 2023 annual meeting in Chicago. The robot uses 3D Lidar technology for navigation and obstacle avoidance across the 600,000 square foot facility, automating and streamlining maintenance tasks.
• Joe RinkevichcoreStrategic or Co-development Partner · 3 October 2023Sustainability advisor and entrepreneur with more than 25 years of experience engaged by Beacon Hill to formalize sustainability discussions. Led Discovery Sessions in October 2023 and continues as Sustainability Advisor supporting the Beacon Hill Community Sustainability Initiative (BHCSI) Phase 2 kickoff in 2024.
• Aquinas CollegeminorStrategic or Co-development Partner · 1 January 2023Faculty-led team of Aquinas College students conducted research on sustainability opportunities at Beacon Hill in January 2023, contributing to the formal launch of the sustainability initiative and Sustainability Plan development.
• Barnabas FoundationcoreStrategic or Co-development PartnerPartnership with Barnabas Foundation provides Beacon Hill residents and donors with access to trusted estate and financial planning support through Beacon Hill Foundation's Legacy Society and planned giving programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Asbury Communities: Maryland-based nonprofit CCRC operator providing independent living, assisted living, skilled nursing, and memory support across multiple campuses. Comparable Life Plan Community model and faith-based nonprofit identity.
• Ecumen: Minnesota-based nonprofit senior housing and services provider operating multiple CCRC-style communities with full care continuum. Comparable nonprofit structure, regional Midwest presence, and continuum-of-care model.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., offering a full continuum of care with entrance-fee and monthly-fee structures. Comparable to Beacon Hill in mission, service model, and lifecycle care approach.
• Presbyterian Homes & Services: Minnesota-based nonprofit operating multiple CCRCs and senior living communities with entry-fee Life Plan model. Comparable continuum of care and nonprofit mission to Beacon Hill.
• Otterbein SeniorLife: Midwest-based (Ohio) nonprofit CCRC and senior services provider offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Comparable in scale, faith-rooted nonprofit heritage, and full continuum of care.
• Covenant Living Communities & Services: National nonprofit CCRC operator offering independent living, assisted living, skilled nursing, and memory support across multiple states. Closely comparable Life Plan Community model, faith-based heritage, and entry-fee plus monthly-fee revenue structure to Beacon Hill.

Broad incumbents

• Life Care Services (LCS): National third-party manager of CCRCs and senior living communities, serving many of the largest nonprofit CCRC operators in the U.S. Comparable because many peers and CCRCs comparable to Beacon Hill are managed by LCS, representing the broader CCRC operating and management landscape.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide. For-profit and broader portfolio, but provides industry benchmark for senior living scale, service mix, and competitive dynamics relevant to Beacon Hill.
• Sunrise Senior Living: National for-profit senior living operator focused on assisted living and memory care with strong brand recognition. Comparable to Beacon Hill's assisted living and memory support service lines but operates broader for-profit portfolio.

Regional players

• Trinity Health Senior Communities: Catholic faith-based nonprofit senior living operator under Trinity Health, with CCRC-style communities in the Midwest including Michigan. Comparable faith-based mission and continuum-of-care offering in overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beaconhillgr
• Xx.com/beaconhillgr
• LinkedInlinkedin.com/company/beacon-hill-at-eastgate

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beacon Hill