SMSAM
SMSAM Systems Limited is a Lagos-based cybersecurity consulting firm offering managed detection and response, threat hunting, and security assessment services to enterprise clients across Africa, integrating third-party platforms from vendors such as Seceon, CrowdStrike, and Cynet.
- Company typePrivate
- Founded2009
- HeadquartersIkeja, Nigeria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SMSAM does
SMSAM Systems Limited is a Lagos, Nigeria-based private cybersecurity consulting firm founded in 2009 that sells managed security services, security assessments, and resold third-party security platforms to enterprise customers across Africa. The company employs 11-50 people and operates from its headquarters at 131 Obafemi Awolowo Way, Alausa, Ikeja. Its named enterprise clients include Guaranty Trust Bank (GTBank) in banking and Orange in telecommunications, with stated reach 'across millions of devices' for global enterprises.
The company's core products are SMSAM Hunter, a managed network visibility and threat-hunting service, and SMSAM Vigilance, a 24/7 SOC-based managed detection and response service built on Seceon's aiXDR360 platform. These managed services are supplemented by a portfolio of assessment offerings: Excessive Network Assessment, Active Directory and Azure AD Security Assessment, Cybersecurity Assets Discovery Assessment (CADA), and Autonomous Penetration Testing (powered by Horizon3.ai). SMSAM also resells and integrates third-party platforms from CrowdStrike, Cynet, Zero Networks, Semperis, WallArm, Menlo Security, Threater, Avanan, and others, positioning itself as a one-stop integrator of best-of-breed global cybersecurity tooling tailored to African market needs.
SMSAM generates revenue through managed services subscriptions (continuous SOC monitoring, threat detection and response) and professional services engagements (network and AD assessments, penetration testing, consulting). Pricing is not publicly disclosed and quotes are provided per engagement. Go-to-market is enterprise field sales with direct engagement, supplemented by a digital presence on LinkedIn, Twitter/X, Facebook, and a content blog on smsam.net. The company is privately held, founder-controlled by CEO Sunday McDickson Samuel, with no disclosed institutional investors, funding rounds, or parent company.
SMSAM firmographics
Firmographics- Name
- SMSAM
- Legal name
- SMSAM Systems Limited
- Website
- https://smsam.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMSAM Systems Limited is a Lagos-based cybersecurity consulting firm offering managed detection and response, threat hunting, and security assessment services to enterprise clients across Africa, integrating third-party platforms from vendors such as Seceon, CrowdStrike, and Cynet.
- Ownership category
- akta.pro rank
SMSAM industry classification
Industry- Product category
- Managed Cybersecurity Services
- NAICS
- All Other Telecommunications (517810), Telecommunications (517)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Workforce Identity & Access Management (WIAM) (BPAMAEAB)
- akta.pro secondary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
Keywords
Where SMSAM is headquartered
LocationHeadquarters
- HQ city
- Ikeja
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
SMSAM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Cybersecurity Services: SMSAM provides continuous cybersecurity monitoring and management services including 24/7 SOC support, threat detection and response, and security operations. These are typically subscription-based managed services.
- Security Assessments and Consulting: One-time and periodic security assessment services including network assessments, Active Directory security audits, penetration testing, and cybersecurity consulting engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SMSAM product offering
Product offeringCore offering
SMSAM is a managed cybersecurity services provider that delivers continuous network visibility, threat detection and response, and security assessment services to enterprise organizations across Africa. Its core proprietary offerings are SMSAM Hunter (network visibility, detection, and threat hunting) and SMSAM Vigilance (24/7 MDR powered by Seceon's aiXDR360), supplemented by the Excessive Network Assessment Service, Active Directory & Azure AD Security Assessment, Cybersecurity Assets Discovery Assessment (CADA), and Autonomous Penetration Testing. SMSAM also resells third-party cybersecurity platforms from partners including CrowdStrike, Semperis, Zero Networks, WallArm, Cynet, and others.
Product overview
SMSAM Systems Ltd is a cybersecurity consulting firm offering a portfolio of proprietary managed security services and third-party technology solutions. The core products include SMSAM Hunter (network visibility, detection, and threat hunting service) and SMSAM Vigilance (proactive Threat Detection and Response powered by Seceon's aiXDR360 platform). These core offerings are supplemented by assessment services including the Excessive Network Assessment Service, Active Directory & Azure AD Security Assessment, Cybersecurity Assets Discovery Assessment (CADA), and Autonomous Penetration Testing. The company also resells a range of third-party cybersecurity solutions from vendor partners including Semperis, Seceon, Vicarius, and others.
Differentiator
Problem solved
Functional benefit
Brands
- SMSAM Hunter: Complete network visibility, detection, and threat hunting as a service to detect and respond to malicious threat actors operating within networks.
- SMSAM Vigilance
Products and services
- SMSAM Hunter Complete network visibility, detection, and threat hunting service that combines human expertise and machine learning to detect unusual network activity and malicious threat actors within an organization's network. It addresses network blind spots and silent failures of traditional intrusion detection systems, and is targeted at enterprise organizations needing comprehensive threat hunting capabilities.
- SMSAM Vigilance Advanced Managed Detection and Response (MDR) service powered by Seceon's aiXDR360 platform, providing 24/7 SOC monitoring, real-time threat detection, and automated incident response across endpoints, networks, clouds, and applications. Targets enterprise organizations seeking proactive Threat Detection and Response (TDR) without standing up their own SOC.
- Excessive Network Assessment Service Network assessment service that discovers managed and unmanaged assets through active throttled scanning, pulling identity information from Active Directory and cloud services (AWS, Azure, GCP). It visualizes excessive network access and helps implement micro-segmentation controls to reduce vulnerabilities. Targets enterprise organizations seeking to identify and remediate excessive access and lateral movement risk.
- Active Directory & Azure AD Security Assessment Security assessment service that performs comprehensive tests against common and effective attack vectors to find risky configurations and security vulnerabilities in Active Directory, Azure AD, and Okta environments. Delivers Indicators of Exposure (IoEs) and supports AD security remediation to reduce attack surface by up to 45%. Designed for enterprise organizations needing to harden identity infrastructure.
- Cybersecurity Assets Discovery Assessment (CADA) Automated cybersecurity asset discovery service providing comprehensive visibility and high-fidelity details of devices connected to an organization's network. Includes a dynamic dashboard showing connected devices, their activities, associated risks, and potentially malicious activity. Targets enterprise organizations seeking asset visibility and inventory management.
- Autonomous Penetration Testing Autonomous penetration testing service in which specialized software orchestrates hundreds of offensive security tools and chains weaknesses together to demonstrate real-world impacts such as domain compromise, business email compromise, data exposure, and ransomware. Designed for enterprise organizations seeking continuous offensive security validation.
Quantifiable outcome
- Reduce attack surface by up to 45% through AD security remediation
Companies that use SMSAM
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SMSAM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
SMSAM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SeceoncoreSMSAM's flagship SMSAM Vigilance service is powered by Seceon's aiXDR360 platform, providing AI-driven threat detection and response capabilities including automated anomaly detection, incident response playbooks, and 24/7 SOC monitoring.
- Zero NetworkscorePartner for network micro-segmentation solutions, helping organizations implement controls to protect from unnecessary lateral movement and reduce VPN access risk.
- WallArmcorePartner for API security solutions, providing comprehensive API protection capabilities to SMSAM's service offerings.
- SemperiscorePartner for Active Directory and Azure AD security, including forest recovery platform and AD security assessment solutions.
- CrowdStrikecorePartner for External Attack Surface Management (Falcon Surface) and Endpoint Detection and Response solutions.
- CynetcorePartner for Cynet 360 XDR platform providing autonomous breach protection with automated response and MDR support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SMSAM competitors and assessment
Company assessmentBroad incumbents
- eSentire: Pure-play MDR provider serving mid-market and enterprise globally. Competes with SMSAM Vigilance in the same buyer category (24/7 SOC, threat detection) at significantly larger scale.
- CrowdStrike: Global endpoint and XDR leader and a stated 'Core' partner of SMSAM. As CrowdStrike expands its own channel and Falcon platform into Africa, it is both partner and indirect competitor for endpoint/SIEM wallet.
- Arctic Wolf: Leading mid-market MDR/security operations provider. Competes with SMSAM's managed offerings for African enterprises seeking outsourced SOC alternatives.
- Seceon: AI-driven SIEM/XDR platform whose aiXDR360 powers SMSAM Vigilance. Comparable in MDR/SIEM capability and competes with SMSAM Vigilance in any market where Seceon sells directly or via other partners.
- ReliaQuest: Enterprise security operations platform provider (GreyMatter) competing for the same enterprise SOC buyer that SMSAM targets with Vigilance, but at significantly larger scale and global footprint.
Direct peers
- Liquid C2: Cloud and cybersecurity business of Liquid Intelligent Technologies focused on African enterprises, providing managed security, threat detection, and consulting. Competes head-to-head with SMSAM across African enterprise accounts.
- Digital Encode: Nigeria-based cybersecurity consulting and managed security services firm offering assessments, GRC, and managed security to African enterprises. Highly comparable in geography, customer segment, and service mix to SMSAM.
- Cybervergent: African-focused cybersecurity services provider offering managed security, advisory, and compliance. Directly comparable to SMSAM in target customers and regional focus.
- Network Intelligence: Global cybersecurity services firm offering managed security, advisory, and offensive security, with significant emerging-market presence. Comparable in MSSP-plus-consulting model and services portfolio.
Emerging players
- Tidal Cyber: Mid-market MDR and threat-informed defense provider with comparable managed + assessment portfolio. Smaller and U.S.-anchored, but offers similar MSS-plus-assessment value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SMSAM social profiles
Digital presenceSMSAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMSAM leadership team
Management profileNumber of profiles
Profiles1 record
SMSAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMSAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMSAM
What does SMSAM do?
SMSAM is a managed cybersecurity services provider that delivers continuous network visibility, threat detection and response, and security assessment services to enterprise organizations across Africa. Its core proprietary offerings are SMSAM Hunter (network visibility, detection, and threat hunting) and SMSAM Vigilance (24/7 MDR powered by Seceon's aiXDR360), supplemented by the Excessive Network Assessment Service, Active Directory & Azure AD Security Assessment, Cybersecurity Assets Discovery Assessment (CADA), and Autonomous Penetration Testing. SMSAM also resells third-party cybersecurity platforms from partners including CrowdStrike, Semperis, Zero Networks, WallArm, Cynet, and others.
Is SMSAM a public or private company?
SMSAM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMSAM founded?
SMSAM was founded in 2009. It employs 11 to 50 people.
Where is SMSAM based?
SMSAM is headquartered in Ikeja, Nigeria, in the Africa region.
How does SMSAM make money?
Two revenue lines are on record. Managed Cybersecurity Services are the primary driver. The others are security Assessments and Consulting.
Who are SMSAM's main competitors?
Broad incumbents on record are eSentire, CrowdStrike, Arctic Wolf, Seceon and ReliaQuest. Direct peers are Liquid C2, Digital Encode, Cybervergent and Network Intelligence. Tidal Cyber is listed as an emerging player.
Does SMSAM have an API?
No public API is recorded for SMSAM.
What industry is SMSAM in?
SMSAM's product category is Managed Cybersecurity Services. Its primary akta.pro industry code is BPAMAEAB, Workforce Identity & Access Management (WIAM), with a secondary code of HDADALAG, Spam, Fake Engagement & Content Abuse Prevention. Its NAICS code is 517810 and its SIC code is 4899.