Liquid C2
- Company typePrivate
- Founded2008
- HeadquartersCairo, Egypt
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Liquid C2 firmographics
Firmographics- Name
- Liquid C2
- Legal name
- Liquid C2
- Website
- https://liquidc2.africa
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Liquid C2 industry classification
Industry- Product category
- Multi-Cloud Services
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)
- akta.pro secondary industries
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Liquid C2 is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
Liquid C2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Services Distribution: Distribution of multi-cloud services (Microsoft Azure, AWS, Google Cloud) to resellers and enterprises across Africa with local currency billing capabilities. Revenue generated through margin on cloud subscriptions and services resold through the Cloudmania platform.
- Cybersecurity Solutions: Sale of cybersecurity products and services including governance, risk & compliance, cyber risk assurance, cyber defense services, and security solutions. Includes distribution of third-party security products (Cloudflare, Fortinet, Acronis, Comodo).
- Professional Services: Managed services including discovery, planning, deployment, support, and Titanium Cloud Management. Revenue from consulting engagements, implementation projects, and ongoing managed service contracts.
- Productivity & Collaboration Licenses: Distribution of Microsoft 365, Microsoft 365 Plus, Exchange Online, Dynamics 365, and Microsoft Copilot licenses to enterprises, with voice and collaboration solutions including OneVoice Calling, Cloud PBX, and Contact Centre.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise cloud and cybersecurity solutions sold via quote-based engagement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Liquid C2 product offering
Product offeringCore offering
Liquid C2 is a multi-cloud and cybersecurity services provider operating across Africa, distributing Microsoft Azure, AWS, and Google Cloud solutions to enterprises, SMEs, governments, and channel partners through its Cloudmania platform. It sells productivity suites (Microsoft 365, Dynamics 365), voice and collaboration tools (OneVoice suite), cloud connectivity (ExpressRoute, AWS Direct Connect), cybersecurity services (Governance/Risk/Compliance, Cyber Defence, Cloudflare distribution), and professional services (Discovery, Planning, Deployment, Support, Titanium Cloud Management). The company is a wholly-owned business of Cassava Technologies.
Product overview
Liquid C2 is a multi-cloud services provider offering a comprehensive portfolio of cloud platforms, productivity tools, connectivity solutions, and cybersecurity services for African enterprises. The platform-plus-modules architecture includes core cloud platforms (Microsoft Azure, AWS, Google Cloud), productivity suites (Microsoft 365, Dynamics 365, Microsoft Copilot), voice and collaboration tools (OneVoice suite), connectivity services (ExpressRoute, Direct Connect), and cybersecurity offerings (GRC, Cyber Defence, Cloudflare). Key products include Liquid G (AI-powered Google Cloud distribution program) and Cloudmania (reseller marketplace platform), which together enable partners and enterprises to procure, deploy, and manage cloud services across Africa with local currency billing and AI-enabled support.
Differentiator
Problem solved
Functional benefit
Brands
- Cloudmania: Cloud distribution platform and channel partner network operated by Liquid C2 for distributing cloud services across Africa.
- Liquid G
- OneVoice
Products and services
- Liquid G AI-powered Google Cloud distribution program integrated into the Cloudmania platform that enables African resellers and enterprises to procure Google Cloud services, bill in local currency, and access AI-enabled support from onboarding to product discovery.
- Cloudmania Cloud distribution channel and marketplace platform operated by Liquid C2 that allows resellers across Africa to procure cloud and cybersecurity services, manage billing in local currencies, and access enterprise-grade technologies with AI-enabled support.
- Microsoft 365 Cloud-backed workplace application suite from Microsoft providing productivity, communication, and collaboration tools, distributed by Liquid C2 across African markets.
- Exchange Online Microsoft cloud-based email and calendar service distributed by Liquid C2 for African enterprises.
- Dynamics 365 Microsoft portfolio of intelligent business applications for CRM and ERP capabilities, distributed by Liquid C2 in Africa.
- OneVoice Calling Voice communication solution for making and managing business calls, provided by Liquid C2 as part of the OneVoice suite.
- OneVoice Cloud PBX Cloud-based private branch exchange for enterprise voice connectivity, provided by Liquid C2.
- OneVoice Operator Connect Microsoft Operator Connect integration providing direct PSTN connectivity for enterprise voice services via Liquid C2.
- Cloud Contact Centre Cloud-based contact centre solution for customer engagement, offered by Liquid C2.
- Telephone Management System Enterprise telephone management and administration system offered by Liquid C2.
- Microsoft Azure Microsoft cloud computing platform distributed by Liquid C2 for building, deploying, and managing applications across Africa.
- Amazon Web Services Amazon Web Services cloud platform offering infrastructure, AI, and data analytics solutions distributed by Liquid C2 in Africa.
- Google Cloud Google Cloud platform including infrastructure, AI, and data solutions distributed by Liquid C2 in Africa through the Liquid G program.
- Edge Platform-On-Demand (LEPOD) Liquid C2's edge computing platform for distributed processing and low-latency applications.
- Microsoft 365 Direct Direct connectivity service to Microsoft 365 provided by Liquid C2.
- ExpressRoute Microsoft Azure ExpressRoute dedicated private connections to cloud services offered by Liquid C2.
- Azure Peering Service Microsoft Azure Peering Service for optimized cloud connectivity, distributed by Liquid C2.
- AWS Direct Connect Dedicated network connection to AWS cloud services offered by Liquid C2.
- Cyber Defence Services Active defense and threat response cybersecurity services from Liquid C2 to protect African enterprise environments.
- Cloudflare Elite Cloudflare-based content delivery network and security services distributed by Liquid C2.
- Liquid SecureEmail Email security solution from Liquid C2 for protecting business communications, used by customers such as Capital Star Steel.
- Discovery Services Assessment and discovery consulting services for cloud adoption provided by Liquid C2.
- Planning Services Strategic planning and roadmap development services for cloud transformation from Liquid C2.
- Deployment Services Implementation and deployment support services for cloud and cybersecurity solutions from Liquid C2.
- Support Services Managed support and ongoing maintenance services for cloud environments provided by Liquid C2.
- Titanium Cloud Management Premium cloud management and optimization services from Liquid C2 to manage multi-cloud environments.
- AWS Well-Architected Reviews AWS architecture assessment and optimization reviews performed by Liquid C2 to validate cloud workloads.
Quantifiable outcome
- Organizations can achieve ISO 27001 certification through the Secure360 framework
- +2 more outcomes
Companies that use Liquid C2
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Liquid C2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature5 records
Liquid C2 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Google CloudflagshipLaunch of Africa's first Partner Experience Centre powered by Google Cloud in Johannesburg. The facility provides partners and resellers with access to Google Cloud technologies including Gemini Enterprise, technical training, certification programs, and collaborative workspace for prototyping and testing cloud and AI solutions tailored to African market needs.
- CyberCoachcoreDistribution partnership for CyberCoach's AI-powered cybersecurity awareness and training platform across Africa. Training delivered through Microsoft Teams, Slack, and web browsers with tailored learning paths based on employees' job functions to help organizations reduce human risk in cybersecurity.
- Google CloudflagshipLaunch of Liquid G, an AI-powered Google Cloud distribution program integrated into the Cloudmania platform. Enables resellers to procure Google Cloud services and bill in local currency while accessing AI-enabled support and Google Cloud's infrastructure, AI, and data analytics solutions.
- ScytaleminorJoint webinar collaboration on AI security best practices during which Liquid C2 presented a security framework focusing on data security, compliance, and risk mitigation while Scytale highlighted AI-powered compliance tools.
- MicrosoftcoreLong-standing partnership as a Microsoft Solutions Partner providing Microsoft 365, Azure, Dynamics 365, Microsoft Copilot, and related cloud services across Africa. Cloudmania won the 2025 Microsoft Egypt Partner of the Year Award.
- Amazon Web ServicescoreAWS Direct Connect and cloud services distribution partnership providing secure and instant networking connectivity solutions. Includes AWS Well-Architected Reviews as part of professional services offerings.
- CloudflareminorDistribution partnership for Cloudflare cybersecurity and performance solutions as part of Liquid C2's security portfolio.
- FortinetminorDistribution partnership for Fortinet network security solutions integrated into Liquid C2's cybersecurity offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Liquid C2 competitors and assessment
Company assessmentDirect peers
- BCX (Business Connexion): South African-based ICT services and cloud solutions provider serving enterprise and public sector across Africa. Comparable in offering managed cloud, connectivity, and security services to African enterprises, with similar channel and direct-sales motions.
- Westcon-Comstor: Global value-added distributor of cybersecurity, networking, and cloud solutions with a strong presence in Africa. Comparable in business model as a channel-led distributor enabling resellers to access enterprise-grade technology with regional support.
- ALSO Group: European-headquartered IT distributor with growing African operations in cloud and security distribution. Comparable as a multi-vendor cloud and security distributor operating a marketplace/platform similar to Cloudmania.
- SEACOM: Pan-African submarine cable operator expanding into cloud and connectivity services for enterprises. Comparable in providing the underlying connectivity layer that African enterprises need for cloud adoption, increasingly bundled with cloud and security services.
- CloudBlue (Ingram Micro): Cloud services distribution and marketplace platform from Ingram Micro. Highly comparable in providing a technology platform for resellers to procure, bill, and manage cloud subscriptions with multi-vendor support.
- MainOne (Equinix): West African connectivity and data center provider that has expanded into cloud and managed services. Comparable because it bundles connectivity with cloud distribution and enterprise services for African markets, including hyperscaler partnerships.
Broad incumbents
- Africa Data Centres (Cassava Technologies): Sister business within Cassava Technologies providing data center capacity across Africa. Highly comparable as a sibling infrastructure play serving the same enterprise customers and often co-sold with Liquid C2's cloud and security portfolio.
- Ingram Micro: Global IT distribution and cloud marketplace operator. Comparable in distributing hyperscaler cloud and cybersecurity solutions via a channel partner network, though operating at a much larger global scale than Liquid C2.
- NTT Data (Dimension Data): Global IT services and system integrator with a long-standing African presence through Dimension Data. Comparable as a broad incumbent providing multi-cloud, managed services, and cybersecurity to large African enterprises and governments.
Regional players
- Raxio Data Centres: Pan-African carrier-neutral data center operator with facilities across multiple African countries. Comparable as a complementary infrastructure provider enabling cloud and colocation services, often co-located with hyperscaler regions in Africa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Liquid C2 social profiles
Digital presenceLiquid C2 compliance and trust
Trust signalCompliance1 record
Liquid C2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid C2 leadership team
Management profileNumber of profiles
Liquid C2 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Liquid C2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid C2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid C2
What does Liquid C2 do?
Liquid C2 is a multi-cloud and cybersecurity services provider operating across Africa, distributing Microsoft Azure, AWS, and Google Cloud solutions to enterprises, SMEs, governments, and channel partners through its Cloudmania platform. It sells productivity suites (Microsoft 365, Dynamics 365), voice and collaboration tools (OneVoice suite), cloud connectivity (ExpressRoute, AWS Direct Connect), cybersecurity services (Governance/Risk/Compliance, Cyber Defence, Cloudflare distribution), and professional services (Discovery, Planning, Deployment, Support, Titanium Cloud Management). The company is a wholly-owned business of Cassava Technologies.
Is Liquid C2 a public or private company?
Liquid C2 is a private company. It is classified as corporate owned and is currently operating.
When was Liquid C2 founded?
Liquid C2 was founded in 2008. It employs 1,001 to 5,000 people.
Where is Liquid C2 based?
Liquid C2 is headquartered in Cairo, Egypt, in the Africa region.
How does Liquid C2 make money?
Four revenue lines are on record. Cloud Services Distribution is the primary driver. The others are cybersecurity Solutions, professional Services and productivity & Collaboration Licenses.
Who are Liquid C2's main competitors?
Direct peers on record are BCX (Business Connexion), Westcon-Comstor, ALSO Group, SEACOM, CloudBlue (Ingram Micro) and MainOne (Equinix). Broad incumbents are Africa Data Centres (Cassava Technologies), Ingram Micro and NTT Data (Dimension Data). Raxio Data Centres is listed as a regional player.
Does Liquid C2 have an API?
No public API is recorded for Liquid C2.
What industry is Liquid C2 in?
Liquid C2's product category is Multi-Cloud Services. Its primary akta.pro industry code is BPAEACAL, Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code), with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 5132 and its SIC code is 7372.