ETI Converting

What ETI Converting does

ETI Converting Equipment is a Canadian manufacturer of inline coating, printing, and converting equipment for the narrow-web and mid-web pressure-sensitive label industry. Founded in 1997 by François Bayzelon and headquartered in Longueuil, Quebec, the company designs and builds modular platforms — led by the flagship Cohesio system alongside LinerO (linerless labels), Acuro (coating and laminating), Metronome (flexo printing), and a Custom Solutions line — that enable label printers and converters to manufacture self-adhesive materials from raw materials in a single inline process. The technology integrates silicone coating, adhesive coating (including UV-curable, hotmelt, water-based acrylic, and solvent-based chemistries), flexo printing, and die-cutting, supported by patented components such as the Pellicut W anti-deflection die design and a nitrogen-chamber polymerization system.

The firm operates a direct enterprise field-sales model with no third-party distributors, supported by regional sales coverage across the United States, Eastern Europe, French-speaking Europe, and a wholly-owned European subsidiary established in Zarautz, Spain in May 2023 with a dedicated European headquarters opened in Getaria, Spain in May 2024. Pricing is custom on a per-configuration basis for capital equipment, supplemented by technology-center-based testing, installation, training, and preventative maintenance services. Revenues are not publicly disclosed; the company is privately held by the founding Bayzelon family, with Maxime Bayzelon serving as President, Baudry Bayzelon as International Sales Director, and Jokin Iruretagoiena as Managing Director, Europe. The installed base spans more than 40 countries, with named enterprise customers including RRD Label Solutions, Iconex, Label Products, Label Craft, Hub Labels, TamperGuard, and GMerix.

Strategic co-development partnerships with major adhesive suppliers Henkel and Evonik, anchored in the Quebec-based Technology Center, position ETI within the label industry's R&D ecosystem alongside industry affiliations with TLMI, FINAT, and AIMCAL. The company's value proposition centers on vertical integration for converters — eliminating dependence on external labelstock suppliers, enabling custom adhesive constructions, and supporting sustainability objectives through thin-liner and linerless capabilities that reduce material waste.

Name

ETI Converting

Legal name

ETI Converting Equipment

Website

https://eticonverting.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

ETI Converting Equipment is a Canadian manufacturer of inline coating, printing, and converting equipment that enables label printers and converters to manufacture pressure-sensitive labels in-house from raw materials, serving enterprise customers across more than 40 countries through direct sales.

Ownership category

akta.pro rank

Product category

Industrial Label Converting Equipment

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Inline coating equipment
• Label converting machines
• Pressure-sensitive label manufacturing
• Flexo printing presses
• Web coating systems

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: ETI manufactures and sells inline coating and converting equipment including Cohesio, LinerO, Acuro, and Metronome machines. Equipment is sold directly to label printers and converters seeking in-house manufacturing capabilities. Custom solutions are configured to customer specifications.
2. Custom Machine Solutions: Design and build custom web coating equipment tailored to specific customer requirements for specialized coating projects, representing a significant portion of offerings.
3. Technology Center Services: Provides testing, trial, and small production batch services through the Technology Center for customers needing to validate product viability or produce samples.
4. Service and Support: Technical service including installation, training, preventative maintenance programs, and replacement parts for installed equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

ETI Converting Equipment designs, manufactures, and sells inline coating, printing, and converting equipment for the narrow-web and mid-web label printing industry. The machines enable label printers and converters to manufacture pressure-sensitive adhesive materials in-house, integrating silicone coating, adhesive coating, printing, and die-cutting operations into single production lines. The portfolio includes flagship platforms (Cohesio, LinerO, Acuro, Metronome) plus custom-engineered solutions and a Technology Center for product testing.

Product overview

ETI Converting Equipment offers a modular platform of inline printing, coating, and converting machines for pressure-sensitive label manufacturing. The core product portfolio includes Cohesio (flagship narrow-web printing/coating/converting machine), LinerO (linerless label manufacturing), Acuro (narrow-to-mid-web coating and laminating), Metronome (flexo printing press), and Custom Solutions (bespoke equipment). Supporting add-on modules include Flexo Printing Stations, Silicone Coating Stations, Adhesive Coating Stations, and Die-Cutting Stations that integrate with the main machines. The company's approach enables label printers to manufacture self-adhesive materials in-house from raw materials, eliminating dependence on external labelstock suppliers. Key differentiators include patented technology, modular configuration flexibility, and sustainability benefits through reduced waste and linerless capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Cohesio: Flagship narrow-web printing, coating and converting machine for inline label manufacturing. Patented technology converts any type of paper, board or film into pressure sensitive material and labels.
• LinerO
• Acuro
• Metronome

Products and services

• Cohesio Flagship premium narrow-web printing, coating and converting machine for inline label manufacturing. Patented technology converts any type of paper, board or film into pressure sensitive material and labels efficiently from raw materials to finished labels.
• LinerO Linerless label manufacturing equipment to produce sustainable VIP and prime labels of all kinds. Enables label printers to tap into the fast-growing linerless label market.
• Acuro Flexible narrow- and mid-web coating and laminating machine for labelstock and tape manufacturing. Offers modular web coating and lamination supporting multiple adhesive technologies including hotmelt, UV-curable, water-based acrylic, and solvent-based.
• Metronome High-end, highly scalable flexo printing press that prints, die cuts and manufactures high-quality labels for a wide range of industries.
• Custom Solutions Custom web coating equipment to create and manufacture made-to-measure labeling products. Innovative solutions with unique insights and proven technology for any type of coating projects, representing a significant portion of ETI's offerings.
• Technology Center Test and trial facility located at ETI's head office in Quebec, Canada. Offers opportunity to discover, assess and experiment with ETI's complete lineup of production units for testing label constructions, evaluating samples, and benchmarking new products and production methods.

Quantifiable outcome

• Matrix waste accounts for 15% of converters' total material; linerless technology eliminates liner waste entirely
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Label CraftcoreStrategic or Co-development Partner · 1 November 2021Partnership with Label Craft for Cohesio system installation and development of Recyclable Enviroliner sustainable adhesive product. ETI helped develop the novel sustainable adhesive product with recycled and recyclable liner, adapting Cohesio for mid-web applications with 52-inch-wide reeling capacity.
• HenkelcoreStrategic or Co-development PartnerPrivileged partner in ETI's Technology Center. Through this turnkey technological approach, the collaborative ambition is to advance manufacturing methods and foster new industry applications for pressure-sensitive label production.
• EvonikcoreStrategic or Co-development PartnerPrivileged partner in ETI's Technology Center. Collaborates with ETI to advance manufacturing methods and foster new industry applications for the label printing industry.
• GMerixminorStrategic or Co-development PartnerGMerix expanded toll coating services using ETI Cohesio equipment for additional production capabilities.
• TLMIminorOthersIndustry affiliation with TLMI (Tag and Label Manufacturers Institute) to encourage technological innovation and stay current with latest industry developments.
• FINATminorOthersIndustry affiliation with FINAT (European label association) to encourage technological innovation and stay current with latest industry developments.
• AIMCALminorOthersIndustry affiliation with AIMCAL (Association of Industrial Metallizers, Coaters and Laminators) to encourage technological innovation and stay current with latest industry developments.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bobst: Swiss packaging and label machinery giant with a much broader portfolio across carton, flexible packaging, and labels. Overlaps with ETI in label converting equipment but operates at much larger scale and scope.
• Durst Group: Italian industrial digital printing specialist with a label-and-packaging division. Competes in label converting but as part of a broader industrial printing portfolio.

Direct peers

• Mark Andy: US-based manufacturer of narrow- and mid-web flexo label printing presses. Directly comparable to ETI as a label press OEM serving the same converter customer base with overlapping printing/converting equipment lines.
• Nilpeter: Danish manufacturer of flexo and digital label presses for narrow- and mid-web converters. Closely comparable product portfolio (printing, converting, finishing) and shared customer base of label printers.
• Gallus (Heidelberg Group): Swiss label press specialist owned by Heidelberger Druckmaschinen. Comparable narrow-web flexo/digital label press portfolio targeting the same converter end market as ETI.
• MPS (Multi Print Systems): Dutch manufacturer of flexo and hybrid label printing presses. Directly comparable mid-sized OEM serving label converters with similar printing/converting technology.
• Soma Engineering: Czech manufacturer of flexo printing presses for narrow- and mid-web label converters. Comparable technology platform and overlapping customer base in Europe.
• OMET: Italian manufacturer of narrow- and mid-web label and packaging printing presses. Competes head-to-head with ETI in label flexo/converting equipment for converters worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ETIConvertingLabel
• Facebookfacebook.com/ETIconverting
• LinkedInlinkedin.com/company/eti-converting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETI Converting