HAUD Systems

What HAUD Systems does

HAUD Systems is a private telecom-security vendor, founded in 2011 and headquartered in Uppsala, Sweden, that builds SMS and Voice firewalls and filtering solutions for Mobile Network Operators (MNOs) globally. Its core product, the NForce platform, is a next-generation SMS firewall that combines AI-driven threat detection, real-time traffic analytics, and 24/7 expert managed services to address two interrelated problems for operators: securing messaging channels (against grey routes, SIM box fraud, SMS blaster attacks, smishing, SS7/Diameter/SIP signalling exploits, and AI-driven phishing) and recovering lost Application-to-Person (A2P) messaging revenue. Standalone offerings include the URL Classifier (real-time AI-powered malicious link detection in SMS traffic) and the Messaging Security and Messaging Monetisation solutions, with a fully-managed Monetisation as a Service (MaaS) tier that can be deployed either as expert management of an MNO's existing firewall or as a lightweight API integration.

The company monetises through a mix of subscription/recurring licensing and managed services, sold via a direct enterprise sales motion with no disclosed resellers or channel partners. GTM is heavily event-driven (GCCM, MEF Connect, BATIC, Asian Carriers Conference, MWC, ITW, CommunicAsia, FASG, WAS) and targets MNOs and interconnect hubs primarily in Europe, the Middle East, and Southeast Asia. Operational footprint includes entities in Sweden, Malta, the UK, Singapore, and Indonesia, with the platform reporting protection of networks covering approximately 700 million subscribers, 26+ billion SMS processed cumulatively, and 600+ million messages blocked monthly at carrier-grade 99.99% uptime SLA. Independent validation is evidenced by ROCCO Tier One SMS Firewall Vendor status for five consecutive years (2020-2025) and multiple Carrier Community Global Awards (2021-2023) for Best Security Solution Provider and Best SMS Firewall Provider. Leadership was refreshed in late 2024 / early 2025 with the appointments of Kristian Järnefelt as CEO and Paul Palmer (ex-Bitdefender) as CRO, suggesting a deliberate commercial scaling phase.

Name

HAUD Systems

Legal name

Haud Systems AB

Website

https://haud.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HAUD Systems provides AI-powered SMS firewalls, messaging security, and A2P monetisation solutions to Mobile Network Operators globally, processing 26+ billion messages and protecting 700 million subscribers across networks in Europe, MENA, and Asia.

Ownership category

akta.pro rank

Product category

Telecom Messaging Security Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Unified Threat Management (UTM) Appliances (HDAFAFAB)

akta.pro secondary industry

Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)

Keywords

• SMS firewall
• A2P messaging monetization
• Messaging security software
• Mobile network protection
• SMS fraud detection

Headquarters

HQ city

Mosta

HQ country

Malta

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Messaging Security Solutions: SMS firewall and security solutions protecting MNOs from fraud, spam, smishing, and signalling threats. Revenue generated through licensing and managed security services.
2. A2P Messaging Monetisation: Solutions that help MNOs capture and maximise revenue from Application-to-Person SMS traffic by blocking grey routes, SIM box fraud, and bypass traffic. Revenue from international and domestic A2P traffic monetisation.
3. Monetisation as a Service (MaaS): Fully-managed service model where HAUD handles detection, enforcement, reporting, and business intelligence. Two deployment models: Expert Management of existing platforms and API Integration with existing firewalls.
4. URL Classifier Product: Real-time messaging link classification product that detects and blocks malicious URLs in SMS traffic, protecting subscribers from scams.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

HAUD Systems provides a unified platform of SMS messaging security and A2P (Application-to-Person) monetization solutions designed for Mobile Network Operators (MNOs). The core product, HAUD NForce, is a next-generation AI-powered SMS firewall that combines advanced threat detection with 24/7 managed services operations to protect mobile networks from fraud, spam, smishing, and signalling threats (SS7, Diameter, SIP) while enabling operators to maximize A2P messaging revenue by blocking grey routes, SIM box fraud, and artificial traffic inflation.

Product overview

HAUD provides a unified platform of SMS messaging security and A2P monetisation solutions for Mobile Network Operators. The core product is HAUD NForce, a next-generation SMS firewall that underpins both the Messaging Security Solution and the Messaging Monetisation Solution. The URL Classifier is a standalone real-time AI product for detecting and blocking malicious URLs in SMS traffic. Monetisation as a Service (MaaS) is a fully-managed service that deploys HAUD's detection technology—modeled on NForce—either as expert management of existing MNO firewalls or as a lightweight API integration. Together, these products enable MNOs to secure networks from fraud and spam while maximising revenue from A2P traffic.

Differentiator

Problem solved

Functional benefit

Products and services

• HAUD NForce HAUD's next-generation SMS firewall that combines advanced AI-driven technology with 24/7 managed services operations. Protects mobile networks from messaging fraud, spam, smishing, and signalling threats (SS7, Diameter, SIP) while enabling A2P monetisation. Available as on-premise, cloud, or hybrid deployment with 99.99% uptime SLA.
• URL Classifier Real-time AI-powered tool that detects, classifies, and blocks malicious URLs in SMS traffic. Uses machine learning and deep traffic analysis with a multi-layer vetting pipeline including threat-intelligence feeds, industry blacklists, and proprietary AI to identify smishing and phishing links in milliseconds without adding latency.
• Messaging Monetisation Solution Comprehensive A2P messaging monetisation platform enabling MNOs to block fraudulent grey routes, detect SIM box activity, eliminate Artificially Inflated Traffic (AIT), recover Flash Call and Voice OTP revenue, and monetise international and domestic A2P traffic through real-time traffic classification and differentiated pricing enforcement.
• Messaging Security Solution Fully managed messaging security service that goes beyond a traditional firewall, combining advanced technology, AI-driven analytics, and dedicated 24/7 expert operations. Protects against message spoofing, sender faking, spam, smishing, malware, and AI-powered phishing attacks with comprehensive traffic inspection and real-time threat mitigation.
• Monetisation as a Service (MaaS) Fully-managed A2P messaging monetisation service integrating advanced detection technology and expert-managed services into existing MNO infrastructure. Offered in two models: (1) Expert Management of existing MNO SMS firewall with HAUD's enforcement tools, and (2) Lightweight API integration with existing messaging firewalls for automated detection and enforcement.

Quantifiable outcome

• 26+ billion processed SMS traffic
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enea AB (Adaptive Mobile Security): Enea acquired Adaptive Mobile Security in 2020, offering SMS firewall, SS7/Diameter signalling protection, and A2P monetization for MNOs. It is the most direct head-to-head competitor to HAUD's NForce platform, serving a similar Tier One MNO customer base globally.
• Cellusys: Ireland-based specialist providing SMS firewall, signalling security, and A2P monetization to mobile operators worldwide. Closely competes with HAUD on SS7/Diameter protection and grey route detection for tier-1 carriers.
• Anam Technologies: Anam provides SMS firewall and A2P monetization solutions purpose-built for mobile network operators. It competes directly with HAUD in the same niche, particularly across emerging markets in Asia and Africa.
• Openmind Networks: Ireland-based telecom software vendor offering SMS firewall, A2P monetization, and messaging security for MNOs. Overlaps directly with HAUD on managed firewall services and traffic intelligence.
• Global Wavenet: UK-based telecom software specialist offering SMS firewall, messaging security, and A2P revenue assurance. Competes head-to-head with HAUD across several tier-1 MNO accounts in EMEA and APAC.

Broad incumbents

• Cisco Systems: Through its telecom and security portfolio (including prior acquisitions in messaging), Cisco offers signalling and messaging security capabilities for carriers. It is a broad incumbent rather than a niche specialist but competes for the same security budget.
• Sinch AB: Swedish-listed CPaaS giant offering messaging, voice, and email with embedded security and verification. Much larger than HAUD, but competes for the same operator wallets on enterprise messaging, A2P, and OTP/verification use cases.
• Mavenir: End-to-end cloud-native network software provider whose messaging and security portfolio includes SMS firewall and signalling protection. Larger and more diversified than HAUD, but overlaps on the operator messaging-security layer.
• BICS (Proximus): Belgian international carrier and Proximus subsidiary offering global wholesale messaging, fraud prevention, and signalling services. Comparable to HAUD as an operator-facing messaging security and monetization vendor, but with carrier ownership advantages.

Regional players

• Tata Communications (Movius): Indian-headquartered communications provider offering messaging and security services including Movius-acquired mobile messaging and compliance solutions. Strong in Asia-Pacific operator markets that overlap with HAUD's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haud-systems
• Xx.com/haudsystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAUD Systems