HOFA Gallery (House of Fine Art)

What HOFA Gallery (House of Fine Art) does

HOFA Gallery (House of Fine Art) is a London-based contemporary and new media art gallery founded in 2012 by co-founder and CEO Elio D'Anna, operating under the legal entity The House Of Fine Art Limited (UK company 09248323). The gallery represents 200+ contemporary painters, sculptors, photographers, and multidisciplinary new media artists drawn from at least nine countries — the UK, China, Korea, the United States, Italy, France, Turkey, Argentina, and Australia — and serves three primary customer segments: private high-net-worth collectors, museums and government institutions, and digital/NFT art collectors. Its Mayfair headquarters at 5b Pall Mall (9-10 Royal Opera Arcade) functions as the primary physical storefront, supplemented by an international art fair program spanning 12+ fairs annually across London, Miami, New York, Chicago, Hong Kong, Singapore, Tokyo, Seoul, Mexico City, Istanbul, Dubai, Shanghai, Toronto, and Abu Dhabi.

The company's product portfolio is organized into six core lines: (i) the gallery exhibition program featuring represented artists such as Sougwen Chung, Zhuang Hong Yi, Ilhwa Kim, and Zheng Lu; (ii) HOFA.io, an NFT platform operated by wholly-owned subsidiary Kreation Technologies LTD (UK 13392412) supporting ERC-721 and ERC-1155 token standards with Fireblocks wallet, Crossmint payment, Sum and Substance KYC, and Hyper ID authentication integrations; (iii) the Digital & Immersive program of new-media public art installations and generative AI exhibitions, including custom AI/robotics systems co-developed with AI researcher Mihai Jalobeanu for artist Maja Petrić; (iv) the Digital Art Awards, an annual competition anchored at Hong Kong Art Basel Week with auction partner PhillipsX and sponsor Lightyear; (v) the worldwide Art Fairs program; and (vi) HOFA Advisory services for collectors and institutions.

Revenue is generated primarily through artwork sales commissions on primary market transactions (operated under the UK VAT margin scheme), secondary-market resale commissions, NFT platform transaction fees, and event sponsorship. Pricing is quote-based and not publicly disclosed; the gallery enforces a three-year exclusive resale agreement requiring buyers to use HOFA as their exclusive secondary-market agent. The company is privately held with 1–10 employees, no disclosed institutional investors or funding rounds, and operates with marketing channels spanning Instagram, X/Twitter, mailing list, Artsy and Artnet marketplace listings, online viewing rooms (Artlogic-powered), and earned media coverage in Forbes, Time, The Art Newspaper, and the Financial Times.

Name

HOFA Gallery (House of Fine Art)

Legal name

The House Of Fine Art Limited

Website

https://thehouseoffineart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

HOFA Gallery (House of Fine Art) is a London-based contemporary and new media art gallery representing 200+ international artists, serving private collectors, museums, and institutions via Mayfair exhibitions, 12+ global art fairs, the HOFA.io NFT platform, and the annual Digital Art Awards.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (45992)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art & 1/1 Digital Art NFT Marketplaces (FSADANAB), Arts, Crafts & Maker Fairs (MPAGAFAJ), Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Contemporary art gallery
• Art advisory services
• NFT marketplace platform
• International art fairs
• New media art exhibitions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artwork Sales Commission: HOFA Gallery operates as a traditional art gallery selling artworks on behalf of artists, earning commission on sales. The gallery is VAT registered and operates under the VAT margin scheme.
2. NFT Platform Transactions: The HOFA.io platform enables users to acquire NFTs. Transaction fees and marketplace activity generate revenue from digital art sales.
3. Art Fair Participation: Revenue generated through booth sales at international art fairs including Art Miami, Frieze, Art Central Hong Kong, ZONAMACO, KIAF Seoul, and others.
4. Digital Art Awards: Event-based revenue and sponsorship from the Digital Art Awards, with each of the four category winners receiving $10,000 USDC commission for new artwork, sponsored by Lightyear.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HOFA Gallery sells and exhibits contemporary and new media art by established and emerging international artists across painting, sculpture, photography, and multidisciplinary new media disciplines. It operates a London Mayfair gallery, runs an international art fairs program, provides collector and institutional advisory services, runs the annual Digital Art Awards, and operates the proprietary HOFA.io NFT platform for blockchain-based digital artwork sales. Revenue is generated through artwork sale commissions, NFT transaction fees, art fair sales, advisory fees, and event sponsorships.

Product overview

HOFA Gallery (House of Fine Art) is a contemporary and new media art gallery founded in 2012, representing artists from UK, China, Korea, US, Italy, France, Turkey, Argentina, and Australia. The company operates a multi-product portfolio consisting of: (1) the core gallery exhibition program featuring contemporary painters, sculptors, photographers, and multidisciplinary new media artists; (2) HOFA.io, an NFT Platform operated by Kreation Technologies LTD for acquiring blockchain-based digital artworks (ERC-721/ERC-1155 standards); (3) the Digital & Immersive program featuring new media public art installations and generative AI exhibitions exploring human-machine collaboration; (4) the Digital Art Awards annual competition for digital and generative artists; (5) an Art Fairs program showcasing works at major international art fairs; and (6) HOFA Advisory services for collectors and institutions. The gallery also offers online Viewing Rooms powered by Artlogic technology.

Differentiator

Problem solved

Functional benefit

Brands

• HOFA.io: NFT Platform operated by Kreation Technologies LTD for acquiring non-fungible tokens
• Digital Art Awards

Products and services

• HOFA Gallery Exhibitions Contemporary and new media art exhibitions featuring established and emerging international artists across painting, sculpture, photography, and multidisciplinary new media disciplines, shown at the London Mayfair gallery and through international art fair booths. Targeted at private collectors, museums, and government cultural institutions.
• Art Fairs Program Worldwide exhibition program at major international art fairs including Art Miami, Frieze Chicago, Art Central Hong Kong, ZONAMACO, KIAF Seoul, Art Dubai, ART SG, Art Tokyo, Art Toronto, Contemporary Istanbul, Art Abu Dhabi, and ART021 Shanghai. Targeted at private collectors and institutions attending art fairs.
• HOFA.io NFT Platform Proprietary electronic NFT platform for acquiring blockchain-based digital artworks conforming to ERC-721 or ERC-1155 standards. Includes digital wallet integration (Fireblocks), payment processing via Crossmint (Paella Inc.), KYC verification via Sum and Substance Ltd, and web3 authentication via Hyper ID. Targeted at digital and NFT art collectors.
• Digital & Immersive New media public art installations and immersive exhibitions program featuring generative AI art and human-machine collaboration, exploring the relationship between humans, machines, and nature. Targeted at collectors of new media and immersive art as well as institutional audiences.
• Digital Art Awards Annual awards program celebrating pioneering digital and generative artists, with exhibition partnership via PhillipsX and sponsorship from Lightyear. Four category winners receive $10,000 USDC commissions for new artworks, with finalists showcased during Hong Kong Art Basel Week. Targeted at digital and generative artists and collectors.
• HOFA Advisory Advisory services provided by the gallery for collectors, institutions, and museums seeking access to contemporary and new media artworks. Targeted at private collectors, museums, and government institutions requiring curation, authentication, and acquisition guidance.

Quantifiable outcome

• 32 international finalists selected from over 200 applications for Digital Art Awards 2026
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PhillipsXcoreStrategic or Co-development Partner · 9 March 2026PhillipsX serves as exhibition partner for HOFA's Digital Art Awards second edition, held during Hong Kong Art Basel Week on March 24, 2026. The partnership combines auction house expertise with gallery digital art curation.
• SXSW LondoncoreStrategic or Co-development PartnerHOFA Gallery hosts exhibition 'Specimens of Time: The Glitched Sublime' by Maja Petrić during SXSW London 2026 (June 3-4, 2026). The exhibition uses custom AI and robotics responding to live Arctic climate data. Petrić presents at festival sessions and panels.
• Hong Kong Art Basel WeekcoreStrategic or Co-development PartnerDigital Art Awards 2026 held during Hong Kong Art Basel Week, positioning HOFA within the premier Asian art market event.
• Kreation Technologies LTDcoreTechnology or IntegrationKreation Technologies LTD (UK company 13392412) operates the HOFA.io NFT platform, providing the technical infrastructure for blockchain-based NFT transactions conforming to ERC-721 and ERC-1155 standards.
• Mihai JalobeanuminorStrategic or Co-development PartnerAI researcher collaborating with Maja Petrić and HOFA Gallery on the 'Specimens of Time: The Glitched Sublime' exhibition, developing custom AI systems for processing Arctic climate data into art.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perrotin: Paris-founded global contemporary gallery with locations in Hong Kong, Tokyo, New York, and other cities. Comparable for its international artist roster and emphasis on contemporary and digital/new-media art.
• White Cube: London-headquartered contemporary art gallery representing established and emerging international artists across multiple global locations. Closely comparable to HOFA's London base, contemporary focus, and international artist roster.
• Lisson Gallery: London-based contemporary gallery with a long-established roster of international artists and additional global locations. Comparable to HOFA's London origin, contemporary-art focus, and global art-fair presence.
• Pace Gallery: Global contemporary gallery representing major international artists with locations across the US, Europe, and Asia. Comparable in its artist caliber, fair circuit participation, and reach into museums and institutions.
• Hauser & Wirth: Global contemporary and modern art gallery with multi-location presence and an emphasis on cross-disciplinary programming. Comparable in its international artist representation and major-fair presence.
• David Zwirner: New York-headquartered contemporary gallery with a global network representing blue-chip contemporary artists. Comparable in artist representation, institutional client base, and global art-fair footprint.
• Lehmann Maupin: New York and London-headquartered contemporary gallery representing international artists with significant Asian-market exposure. Comparable in its dual-region model, contemporary focus, and art-fair activity.
• Unit London: London-based contemporary gallery with a notable focus on digital, NFT, and new-media art. Closely comparable to HOFA's contemporary + digital-art dual positioning and London base.

Broad incumbents

• Gagosian: The world's largest global gallery brand with an extensive multi-location network and the deepest blue-chip contemporary roster. Comparable in the contemporary segment but operates at materially larger scale than HOFA.

Emerging players

• Art Blocks: Leading generative-art NFT platform hosting curated collections by artists in the digital-art space. Comparable to HOFA.io as a marketplace for digital and generative art and overlaps with HOFA's Digital Art Awards finalists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hofagallery
• Instagraminstagram.com/thehouseoffineart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOFA Gallery (House of Fine Art)