Red Stick Sports
Red Stick Sports is a family-owned Baton Rouge-based custom apparel and sporting goods retailer founded in 1981, producing screenprinted/embroidered team uniforms, corporate apparel, promotional products, and sports equipment for schools, teams, businesses, and consumers across the Southeast US.
- Company typePrivate
- Founded1981
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Red Stick Sports does
Red Stick Sports is a family-owned custom apparel and sporting goods business founded in 1981 by Jon Redman in Baton Rouge, Louisiana. The company designs, produces, and distributes customized team uniforms, corporate apparel, promotional merchandise, and sports equipment for sports teams, schools, businesses, restaurants, and individual consumers. It operates a retail showroom on Essen Lane, a production print shop at Industriplex, and a high-volume warehouse on Burbank, with in-house screenprinting and embroidery capabilities — including those of its acquired Finishing Touch embroidery operation — supporting both short-run custom jobs and large corporate fulfillment orders.
The company's product platform is built around two digital tools layered on top of its physical production infrastructure: the Order My Gear (OMG) custom online uniform store, which gives teams and clubs a private storefront with unique codes so members can self-serve personalized apparel orders; and Uniform Builders, online design tools from partner brands (ADI Custom, Alleson Athletic, Champro, Richardson Sports, Augusta Sportswear, and others) that let teams configure colors, player numbers, and names. Underlying this are screenprinting and embroidery production assets and reseller/distributor relationships with major athletic and outdoor brands including ASICS, adidas, Under Armour, Nike Golf, Champion, Russell Athletic, Wilson, Brooks, Southern Marsh, Columbia Sportswear, The North Face, and Eddie Bauer.
Red Stick Sports generates revenue primarily through one-time purchases of customized apparel and equipment via three streams: custom apparel sales (team uniforms and corporate apparel), equipment sales across roughly a dozen sports, and promotional product fulfillment. GTM is sales-led, with a dedicated rep network ("Find Your Rep"), direct outreach to schools and businesses, community sponsorship, and a website funnel feeding both quote-based custom orders and walk-in retail. Pricing is quote-based for custom and corporate work and pay-as-you-go for retail walk-ins. Named customers span 11 states and include Walk On's (50 restaurants across 11 states), Dudley Debosier Injury Lawyers, Patient Plus Urgent Care, Central High School, and Tread BR — implying a regional Southeast US footprint anchored in Louisiana.
Red Stick Sports firmographics
Firmographics- Name
- Red Stick Sports
- Legal name
- Red Stick Sports
- Website
- https://redsticksports.biz
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Stick Sports is a family-owned Baton Rouge-based custom apparel and sporting goods retailer founded in 1981, producing screenprinted/embroidered team uniforms, corporate apparel, promotional products, and sports equipment for schools, teams, businesses, and consumers across the Southeast US.
- Ownership category
- akta.pro rank
Red Stick Sports industry classification
Industry- Product category
- Custom Apparel and Sports Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team & School Athletic Uniforms Retail (CRAMACAJ)
- akta.pro secondary industries
- Sportswear Customization & Printing Retail (CRAMACAK), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Team Sports & On-Field Performance Apparel (CRAAAEAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where Red Stick Sports is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Red Stick Sports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Apparel Sales: Sale of custom branded apparel including team uniforms, corporate apparel, and fan gear through screenprinting and embroidery services.
- Equipment Sales: Sale of sports equipment for teams and individuals including equipment for baseball, basketball, football, golf, lacrosse, soccer, softball, swimming, tennis, track and field, volleyball, and wrestling.
- Promotional Products: Custom promotional items and corporate merchandise fulfillment, particularly high-volume orders through their Burbank warehouse facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail walk-in purchases available for fan gear and equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Red Stick Sports product offering
Product offeringCore offering
Red Stick Sports designs, produces, and sells custom team uniforms, corporate apparel, and sports equipment through in-house screenprinting and embroidery capabilities. The company operates a retail showroom, a high-volume Burbank warehouse production facility, and online team-shop platforms (Order My Gear and Uniform Builders) serving athletic teams, schools, businesses, and individual fans.
Product overview
Red Stick Sports is a family-owned custom apparel and sporting goods retailer operating since 1981. The company offers a unified portfolio centered around custom team and corporate apparel, built around in-house screenprinting and embroidery production capabilities. The core product ecosystem includes the Order My Gear (OMG) custom online uniform store platform, which powers team and club shop experiences, combined with Uniform Builders for online design collaboration with partner brands. Services include corporate apparel programs with high-volume production capacity and retail sales of fan gear and equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Team Uniforms
- Corporate Apparel and Promotional Products
- Sports Equipment
- Order My Gear (OMG) Team Shop Platform
- Uniform Builders
- Retail Fan Gear Store
Companies that use Red Stick Sports
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Red Stick Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Red Stick Sports partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ASICScoreASICS athletic apparel and footwear sold through Red Stick Sports retail and team sales channels.
- adidascoreAdidas sports apparel and footwear available through Red Stick Sports, including adidas Golf products.
- Under ArmourcoreUnder Armour athletic apparel and equipment distributed through Red Stick Sports team uniform programs.
- Nike GolfcoreNike Golf branded products available through Red Stick Sports corporate and sportswear divisions.
- ChampioncoreChampion athletic apparel available through Red Stick Sports retail and team channels.
- Russell AthleticcoreRussell Athletic team apparel and uniforms distributed through Red Stick Sports.
- Augusta SportswearcoreAugusta Sportswear uniforms and sublimation products available through Red Stick Sports uniform builders.
- WilsoncoreWilson sporting goods and equipment available through Red Stick Sports equipment division.
- BrookscoreBrooks athletic footwear and apparel available through Red Stick Sports.
- Southern MarshcoreSouthern Marsh collegiate apparel brand available through Red Stick Sports.
- Columbia SportswearcoreColumbia outdoor apparel available through Red Stick Sports corporate and sportswear divisions.
- The North FacecoreThe North Face technical apparel available through Red Stick Sports corporate apparel offerings.
- Eddie BauercoreEddie Bauer apparel available through Red Stick Sports corporate and outdoor apparel lines.
- Uniform Builder Brands (ADI Custom, Alleson Athletic, Alli Sports, Champro, CAP America, Richardson Sports, The Game)coreMultiple uniform builder partners allowing teams to design custom uniforms online through integrated builder tools.
- Finishing TouchminorEmbroidery shop acquired and operated by Red Stick Sports to provide in-house embroidery services for custom apparel.
Scale indicators2 records
Recent moves11 records
Expansion highlights1 record
Red Stick Sports competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Stick Sports social profiles
Digital presenceRed Stick Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Stick Sports leadership team
Management profileNumber of profiles
Profiles2 records
Red Stick Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Stick Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Stick Sports
What does Red Stick Sports do?
Red Stick Sports designs, produces, and sells custom team uniforms, corporate apparel, and sports equipment through in-house screenprinting and embroidery capabilities. The company operates a retail showroom, a high-volume Burbank warehouse production facility, and online team-shop platforms (Order My Gear and Uniform Builders) serving athletic teams, schools, businesses, and individual fans.
Is Red Stick Sports a public or private company?
Red Stick Sports is a private company. It is classified as family owned and is currently operating.
When was Red Stick Sports founded?
Red Stick Sports was founded in 1981. It employs 11 to 50 people.
Where is Red Stick Sports based?
Red Stick Sports is headquartered in Baton Rouge, United States, in the North America region.
How does Red Stick Sports make money?
Three revenue lines are on record. Custom Apparel Sales are the primary driver. The others are equipment Sales and promotional Products.
Does Red Stick Sports have an API?
No public API is recorded for Red Stick Sports.
What industry is Red Stick Sports in?
Red Stick Sports's product category is Custom Apparel and Sports Equipment. Its primary akta.pro industry code is CRAMACAJ, Team & School Athletic Uniforms Retail, with a secondary code of CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 45911 and its SIC code is 3949.