What The Rainmaker Group does

The Rainmaker Group is a privately-held, founder-led management consulting firm headquartered in Bismarck, North Dakota, that provides executive coaching, sales team development, and organizational alignment services. Founded by Chris Young, the firm serves frustrated founder CEOs, sales leaders, and growth-stage businesses seeking to scale their people, teams, and operations. Its core methodology follows a four-stage framework: Assess, Transform, Accelerate, and Scale, delivered through one-on-one advisory engagements, corporate workshops, and certified Scaling Up coaching. The firm does not operate a software platform; all services are human-delivered.

The company's intellectual property centers on a psychometric sales personality and aptitude assessment system that objectively measures behaviors, driving forces, acumen, and competencies of sales candidates and existing salespeople to determine job fit and predict performance. This is complemented by a Sales Hiring Scorecard, a Job Benchmark/Job Fit Analysis tool, and a proprietary "Drift Discipline" framework for identifying and eliminating organizational drift across six dimensions (priority, role, accountability, meeting, cultural, and execution). Additional branded offerings include the 5 Dysfunctions of a Team Workshop, a Sales Mindset Guide, and a library of hundreds of blog posts across 15+ topic categories. None of the firm's brand identities (Stop the Drift, Build What Talent Chases, Drift Discipline, Sales Wolf, Get-it CEO) are registered trademarks—they are held as unregistered common-law marks.

Revenue is generated through four streams: (1) subscription/recurring executive coaching and advisory engagements, (2) one-time and recurring workshop and training programs, (3) subscription-based sales assessment products, and (4) one-time digital downloads and resources. Pricing is quote-based and not publicly disclosed. The firm employs 1-10 people, with Chris Young serving as the primary principal consultant and the central delivery resource. The go-to-market motion is sales-led and advisory-led, relying on direct outreach, content marketing (blog, SEO, social media), gated lead magnets (whitepapers, scorecards), and workshops as top- and mid-funnel channels, with engagements initiated via a "Schedule a Meeting" call-to-action. The company has no external funding, no subsidiaries, and no disclosed institutional ownership.

Name

The Rainmaker Group

Legal name

The Rainmaker Group, Inc.

Website

https://therainmakergroupinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rainmaker Group is a Bismarck, North Dakota-based consulting firm founded by Chris Young that provides executive coaching, sales team development, and psychometric sales assessments to founder CEOs, sales leaders, and growth-stage businesses seeking to scale.

Ownership category

akta.pro rank

Product category

Executive Coaching & Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance Management & Productivity Consulting (BPAHAGAL), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Team Leadership & High-Performance Teams (EDABAAAH), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Sales consulting services
• Executive coaching services
• Sales personality assessment
• Leadership development consulting
• Scaling up coaching

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Coaching & Advisory Services: Ongoing advisory engagements for founder CEOs, delivered through certified Scaling Up coaching engagements and direct consulting dialogue.
2. Workshops & Training Programs: Structured workshop delivery (e.g., 5 Dysfunctions of a Team Workshop) for corporate teams and leadership groups, sold as one-time or recurring engagements.
3. Sales Assessment Products: Psychometric sales personality and aptitude tests sold individually or as part of broader hiring and coaching packages.
4. Digital Downloads & Resources: Sale of whitepapers, guides, and tools (e.g., Sales Mindset Guide, Sales Candidate Risk Scorecard) through the company's website resources section.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Rainmaker Group is a founder-led consulting firm that provides executive coaching, sales talent assessment, leadership development, and organizational transformation services to founder CEOs and leadership teams. Its core methodology follows an Assess–Transform–Accelerate approach supported by proprietary frameworks including Scaling Up, Drift Discipline™, sales personality/aptitude assessments, and the 5 Dysfunctions of a Team Workshop, with engagements sold as customized consulting programs and structured workshops.

Product overview

The Rainmaker Group is a consulting company operating as a single unified service rather than a platform-plus-modules architecture. The core offering is advisory and coaching services for frustrated leaders committed to scaling their people and business. The primary products include Sales Assessment/Sales Personality Test tools for psychometric evaluation of sales talent, a Sales Candidate Scorecard for structured hiring, the 5 Dysfunctions of a Team Workshop for team development, a Sales Mindset Guide for resilience training, and Scaling Up Coaching certified services. The proprietary Drift Discipline methodology underpins the approach, which also includes Assess, Transform, and Accelerate service offerings. The company does not offer a software platform but rather human-delivered consulting, training workshops, and downloadable resources.

Differentiator

Problem solved

Functional benefit

Brands

• Drift Discipline™: A leadership discipline focused on identifying and eliminating organizational drift - the gradual divergence between intended design and actual execution
• Build What Talent Chases™
• Stop the Drift™
• Sales Wolves
• Get-it CEOs/Sales Leaders

Products and services

• Sales Assessment / Sales Personality Test A psychometric sales personality and aptitude assessment that objectively measures behaviors, driving forces, acumen, and competencies to identify job fit for sales roles and predict performance; offered to sales leaders, founders, and HR teams evaluating sales candidates or existing salespeople.
• 5 Dysfunctions of a Team Workshop A structured team development workshop based on Patrick Lencioni's 5 Dysfunctions of a Team model, addressing trust, conflict, commitment, accountability, and results for leadership teams; sold as a one-time or recurring engagement to corporate teams, founder CEOs, and leadership groups.
• Scaling Up Coaching (Assess / Transform / Accelerate) A Certified Scaling Up coaching engagement comprising three stages—Assess (diagnose current state and performance levers), Transform (close performance gaps and build leadership capabilities), and Accelerate (build strategies and execution rhythms for sustainable competitive advantage)—sold as customized, quote-based consulting programs to founder CEOs and leadership teams of growth-stage companies.
• Drift Discipline™ Advisory A proprietary advisory engagement applying the Drift Discipline™ framework to identify and eliminate six types of organizational drift (priority, role, accountability, meeting, cultural, execution); delivered as ongoing executive advisory to founder CEOs and leadership teams as part of customized coaching programs.

Quantifiable outcome

• In many sales teams, 80% of all sales performance comes from 20% of all salespeople, highlighting the critical importance of sales talent selection.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Table Group (Patrick Lencioni): The Table Group licenses and delivers Patrick Lencioni's leadership and team health content, including The Five Dysfunctions of a Team workshop, which The Rainmaker Group itself offers. They are direct competitors in the team leadership workshop segment.
• Vistage Worldwide: Vistage provides CEO peer advisory groups, executive coaching, and leadership development for founder and CEO members. It directly competes with The Rainmaker Group's founder-CEO coaching and scaling advisory, but at significantly larger scale through a peer-group model.
• EOS Worldwide (Entrepreneurial Operating System): EOS Worldwide provides a structured operating-system implementation methodology and a global network of EOS Implementers who coach founder-led companies. Like Rainmaker, EOS Implementers deliver team workshops, leadership tools, and ongoing advisory to scaling businesses.
• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith's executive coaching practice targets senior leaders and founders with structured behavior-change coaching. It competes with Rainmaker's executive and leadership coaching engagements at the high end of the market.
• TTI Success Insights: TTI Success Insights provides the DISC-based psychometric assessments, job benchmarking tools, and sales assessment reports that Rainmaker-like consultancies commonly leverage. It competes as the underlying science provider for many of the same sales and leadership assessments Rainmaker uses.
• Gazelles (Scaling Up / Verne Harnish): Gazelles is the parent organization behind the Scaling Up methodology and a global network of certified coaches. The Rainmaker Group is itself a Certified Scaling Up Coach, making Gazelles both a methodology partner and a direct competitor in growth-stage CEO advisory services.
• Strategic Coach (Dan Sullivan): Strategic Coach delivers structured coaching programs to entrepreneurs and founders focused on growth and team development. It serves the same frustrated-founder and scaling-CEO segments as The Rainmaker Group, with overlapping tools, workshops, and transformational coaching formats.

Broad incumbents

• YPO (Young Presidents' Organization): YPO is a global peer community for CEOs offering forums, education, and executive resources. While not a coaching firm itself, it is a key ecosystem destination where Rainmaker's target buyers allocate leadership development spend and a substitute channel for executive growth services.
• FranklinCovey: FranklinCovey is a large global leadership and organizational performance firm offering training, consulting, and assessments. It overlaps with Rainmaker in leadership development, team effectiveness, and sales performance content, but operates at much greater scale and with broader enterprise reach.
• Tony Robbins Business Coaching (Results Coaching): Results Coaching by Tony Robbins delivers business and executive coaching to entrepreneurs via a large certified coach network. It targets the same founder/CEO market and offers structured performance programs comparable to Rainmaker's Assess-Transform-Accelerate format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/therainmaker
• Facebookfacebook.com/TheRainmakerGroup
• LinkedInlinkedin.com/company/therainmakergroup
• Instagraminstagram.com/therainmakergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rainmaker Group