Go Insurance
- Company typePrivate
- Founded2008
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Go Insurance firmographics
Firmographics- Name
- Go Insurance
- Legal name
- Go Insurance
- Website
- https://goinsurance.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Go Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Go Insurance is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Go Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Go Insurance acts as a licensed insurance broker earning commissions from insurance carrier partners for placing and maintaining policies. The company represents multiple insurance providers (EcoAuto, Coachman, Pafco, Perth, Optium, Echelon, Fusion, Pembridge Insurance) and receives commission-based compensation for policies sold.
- Policy Administration Services: Ongoing policy management, claims assistance, and customer service for policyholders, generating recurring revenue through policy renewals and ongoing broker compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Insurance - Individualized based on vehicle, driving record, and coverage needs |
| Subscription | Monthly | Home Insurance - Tailored to property value, location, and coverage requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Go Insurance product offering
Product offeringCore offering
Go Insurance is an Alberta-based insurance brokerage that places personal and commercial insurance coverage on behalf of clients through a network of licensed brokers. The brokerage operates with distinct personal lines and commercial lines teams, providing advice, policy placement, and ongoing servicing across home, auto, life, and business insurance categories.
Product overview
Go Insurance is a Canadian insurance brokerage operating in Alberta and Northwest Territories, offering a comprehensive portfolio of personal and commercial insurance products. The company's product lineup centers on core insurance offerings including Auto Insurance, Motorcycle Insurance, RV Insurance, Homeowners Insurance, Condo Insurance, Tenant Insurance, Life Insurance, Critical Illness Insurance, Disability Insurance, Farm Insurance, Personal Cyber Insurance, Travel Insurance, and Umbrella Insurance. Commercial offerings include Business Insurance, Business Cyber Insurance, Commercial Auto Insurance, Commercial Building Insurance, and Commercial General Liability Insurance. The MyGoInsurance App serves as the primary digital platform for policy management and claims filing. The company distributes through a network of insurance partners and offers products through both broker relationships and digital partnerships like Foxquilt.
Differentiator
Problem solved
Functional benefit
Brands
- Foxquilt: Partnership with Foxquilt providing insurance solutions for small businesses, entrepreneurs, and individuals with affordable, flexible, and tailored insurance solutions.
Products and services
- Personal Auto Insurance
- Home Insurance
- Life Insurance
- Commercial Insurance
Companies that use Go Insurance
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Go Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Go Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic and core.
- FoxquiltstrategicPartnership with Foxquilt provides insurance solutions for small businesses and entrepreneurs. Foxquilt offers group buying power for better rates, customizable coverage, and a digital-first approach. Go Insurance leverages this channel to reach the SMB segment with tailored insurance products through Foxquilt's platform.
- EcoAuto InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Coachman InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Pafco InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Pembridge InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Optium InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Echelon InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
- Fusion InsurancecoreInsurance carrier partner represented by Go Insurance brokers. Part of the panel of insurance providers offering competitive rates and coverage options to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Go Insurance competitors and assessment
Company assessmentEmerging players
- Belairdirect: Canadian direct-to-consumer insurance carrier with a strong digital/online presence. Competes with Go Insurance in personal auto and home lines by offering direct quote-and-bind experiences without a broker intermediary.
- Sonnet Insurance: Canadian online-direct insurance provider (subsidiary of Definity Financial). Represents the digital-first distribution model competing with traditional brokerages like Go Insurance for personal lines customers seeking quick, online experiences.
Direct peers
- Westland Insurance: Large Canadian personal and commercial insurance brokerage operating across multiple provinces including Alberta. Directly comparable multi-carrier broker model with both personal lines and commercial offerings, regional offices, and digital self-service tools.
- Foxquilt: Canadian digital-first insurance broker offering group buying power for small business and personal lines. Direct partnership counterpart to Go Insurance; comparable target market (SMB and entrepreneurs) and digital brokerage model.
- BrokerLink: Canadian insurance brokerage with significant Alberta presence. Operates the same multi-carrier broker model serving personal and commercial lines, with comparable call-center-versus-broker positioning and online quote capabilities.
- Surex Direct: Canadian online insurance brokerage offering comparison-based personal lines quoting across multiple carriers. Direct competitor to Go Insurance's online quote and broker model, particularly for price-sensitive personal lines customers in Alberta.
Broad incumbents
- Marsh Canada: Major global insurance broker and risk advisor with a Canadian presence. Competes for the commercial lines (commercial property, liability, cyber) portion of Go Insurance's book with broker-led placement services.
- HUB International: Large North American insurance brokerage with Canadian operations. While much larger and broader, it competes for the same commercial and personal lines business in Alberta through a multi-carrier broker model.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Canadian operations. Comparable in providing commercial insurance placement and brokerage services, though with much greater scale and corporate focus.
Others
- Intact Financial Corporation: Canada's largest P&C insurer that partners with brokers including Go Insurance for personal and commercial lines distribution. Acts as both a carrier partner and a competitor through owned distribution channels (BrokerLink).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Insurance social profiles
Digital presenceGo Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Insurance leadership team
Management profileNumber of profiles
Go Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Insurance
What does Go Insurance do?
Go Insurance is an Alberta-based insurance brokerage that places personal and commercial insurance coverage on behalf of clients through a network of licensed brokers. The brokerage operates with distinct personal lines and commercial lines teams, providing advice, policy placement, and ongoing servicing across home, auto, life, and business insurance categories.
Is Go Insurance a public or private company?
Go Insurance is a private company. It is classified as unknown and is currently operating.
When was Go Insurance founded?
Go Insurance was founded in 2008. It employs 11 to 50 people.
Where is Go Insurance based?
Go Insurance is headquartered in Edmonton, Canada, in the North America region.
How does Go Insurance make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are policy Administration Services.
Who are Go Insurance's main competitors?
Emerging players on record are Belairdirect and Sonnet Insurance. Direct peers are Westland Insurance, Foxquilt, BrokerLink and Surex Direct. Broad incumbents are Marsh Canada, HUB International and Arthur J. Gallagher & Co.. Intact Financial Corporation is listed as an others.
Does Go Insurance have an API?
No public API is recorded for Go Insurance.
What industry is Go Insurance in?
Go Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.