triveo

What triveo does

triveo (legal: triveo Telemarketing) is a privately held B2B telemarketing agency headquartered in Mannheim, Germany, operating since 2006 and a member of the Assist Digital group. The company provides outsourced outbound sales services — including cold calling, lead generation, appointment setting, customer reactivation, lead nurturing, trade show participant management, market research, and sales training — primarily to enterprise and mid-market clients in the DACH region. triveo's commercial premise is that complex B2B products are poorly served by generic call centres, so it assigns industry-specialised sales professionals with relevant educational backgrounds and prior sector experience to act as 'external sales employees' for clients during campaign periods.

The company's core technology stack combines standard martech and CRM components rather than proprietary platforms: Salesforce Sales Cloud is used as the system of record for contacts, project tracking, and real-time client-facing dashboards; Leadinfo is integrated for GDPR-compliant identification of anonymous website visitors; and conventional lead scoring, lead grading, and marketing automation tools handle nurture workflows. The principal differentiator is the proprietary 'triveo Erfolgsmethodik' — a 6-step methodology (consultation, briefing, success base, training, sales power, sales goal) codified across 900+ projects over 19 years and marketed as the firm's repeatable delivery framework. The registered triveo® trademark anchors the brand identity.

triveo's business model is professional-services revenue: it sells campaign-based engagements on multi-month contracts (commonly a 3-month pilot followed by scaling) without publicly disclosed pricing. Its GTM is sales-led and direct, beginning with free 30-minute expert consultation calls; distribution relies on content marketing, SEO, social channels (LinkedIn, Xing, Facebook, Instagram), referrals, and case-study evidence. Customer revenue concentration is biased toward manufacturing, mechanical/plant engineering (~60% of acquisition projects), IT, pharma/healthcare, and professional services, with named logos spanning ABB, Abbott, BMW, Cancom, Evident, FEIN, FICO, Fraunhofer, Heidelberger Druck, Heineken, Hillrom, Kienbaum, Liebherr, Panasonic, SAP, Siemens Healthineers, Siemens PLM, TüvNord, YASKAWA, Namics, Oparium, CSi Palletising, VAG GmbH, and ZOLL. Revenue and headcount are not publicly disclosed.

Name

triveo

Legal name

triveo Telemarketing

Website

https://triveo.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

triveo is a Mannheim-based B2B telemarketing agency, part of the Assist Digital group, that provides outsourced outbound sales services (cold calling, lead generation, appointment setting, sales training, trade show management) primarily to enterprise and mid-market clients in Germany, Austria, and Switzerland using industry-specialised sales professionals and a proprietary 6-step methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Telemarketing Services: Outbound telemarketing services including cold calling, lead generation, appointment setting, and sales qualified lead (SQL) generation. They act as external sales teams for clients, conducting telephone acquisition campaigns.
2. Lead Generation Services: Identification and qualification of potential customers through targeted telephone outreach and market research to generate sales-ready leads.
3. Sales Training and Coaching: Sales coaching services delivered by certified sales coaches with 30 years of successful sales experience, adapted to client needs.
4. Marketing Automation: Marketing automation services combined with telemarketing for comprehensive lead generation and customer journey management.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

triveo is a B2B telemarketing agency that operates as an outsourced sales arm for its clients, conducting outbound cold calling, lead generation, appointment setting, and sales-qualified lead (SQL) generation campaigns. Sales professionals are assigned as dedicated project teams, work exclusively on a single client's account, and possess industry-specific educational backgrounds and professional experience that allow them to sell complex B2B products and services. Engagements are structured around a proprietary six-step Erfolgsmethodik and tracked in real time via Salesforce Sales Cloud dashboards.

Product overview

triveo is a B2B telemarketing agency offering a holistic portfolio of outbound sales services built around its proprietary Erfolgsmethodik (Success Methodology). The core offering is B2B Telemarketing, which encompasses lead generation, cold acquisition, appointment setting, and sales support. This is extended by complementary service modules including Marketing Automation, Customer Reactivation, Lead Nurturing, Sales Consulting, Sales Training, Market Research, Field Sales Appointment Setting, and Trade Show Participant Management. All client engagements are structured through a 6-step methodology: consultation, briefing, success base, training, sales power, and sales goal achievement. The company operates as an external sales arm for its clients, providing transparent real-time reporting via Salesforce Sales Cloud integration.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Telemarketing triveo's primary service: professional outbound B2B telemarketing for customer acquisition. Dedicated sales professionals act as 'virtual' sales employees, conducting cold outreach to generate qualified leads and sales appointments on behalf of enterprise and mid-market clients.
• B2B Lead Generation (B2B Leadgenerierung) Acquisition of interested prospects (leads) for clients' products or services through targeted outbound outreach and market research, with a focus on generating high-quality leads with concrete purchase interest that can be handed off to client sales teams.
• Appointment Setting (Terminierung) Scheduling of sales appointments with qualified prospects for clients' field sales or inside sales teams. Includes general appointment setting and specialized field sales (Außendienst) appointment setting.
• Cold Acquisition (Kaltakquise) Outbound cold calling campaigns to reach new business customers beyond traditional channels. triveo specializes in professionalizing this practice away from typical call centers, using industry-experienced sales professionals.
• Marketing Automation Automated marketing campaign execution combined with telemarketing to nurture leads through multi-channel outreach across the customer lifecycle.
• Customer Reactivation (Kundenreaktivierung) Re-engagement campaigns to activate dormant or lapsed customers, reviving relationships and identifying renewed sales opportunities from existing client databases.
• Lead Nurturing Ongoing relationship management for leads through multi-touch communication sequences, keeping prospects engaged through the extended B2B sales cycle until they are ready to buy.
• Sales Consulting (Vertriebsberatung) Strategic sales consulting to advise clients on optimizing their sales processes, go-to-market strategies, and customer acquisition frameworks.
• Sales Training (Vertriebstraining) In-house sales coaching and training programs delivered by certified sales coaches with 30 years of sales experience, transferring telemarketing expertise and sales skills to clients' internal sales teams.
• Market Research (Marktforschung) Market intelligence gathering through outbound calls to collect decision-maker information, competitive data, and project opportunity insights from target accounts.
• Field Sales Appointment Setting (Außendienstterminierung) Specialized appointment setting for clients' field sales representatives, qualifying leads and scheduling on-site visits at prospect locations.
• Trade Show Participant Management (Messe-Teilnehmer-Management) End-to-end management of trade show leads — from pre-show phone-based needs assessment and invitation, through confirmation and reminder calls, to post-show follow-up on attendees and non-attendees.

Quantifiable outcome

• Over 900 successful sales projects completed in 19 years
• +3 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Assist DigitalcoreStrategic or Co-development Partnertriveo is part of Assist Digital group, a reliable partner for digital transformation of global brands, helping improve businesses through AI-driven technologies and advanced customer experience services. Assist Digital connects human expertise with AI to develop, implement, and manage new operating models.
• SalesforcecoreTechnology or IntegrationCertified Salesforce partner using Salesforce Sales Cloud for CRM, real-time project visualization, dashboard reporting, and contact management. All project information is stored in Salesforce CRM database.
• comselect GmbHcoreStrategic or Co-development PartnerParent company of triveo, operating since 2002 in the telemarketing and sales services space.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/triveo.de
• LinkedInlinkedin.com/company/triveo-telemarketing
• Instagraminstagram.com/triveo.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about triveo