Assist Digital
Assist Digital is a Milan-based, privately-held digital transformation services firm serving large European enterprises across 12 countries with 4,500+ professionals. It delivers end-to-end customer experience and CRM transformation through consulting, design, technology, AI, and managed operations services, anchored by deep partnerships with tier-1 platforms such as Salesforce, Google, Microsoft, and AWS.
- Company typePrivate
- Founded1996
- HeadquartersMilan, Italy
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Assist Digital does
Assist Digital S.p.A. is a Milan-headquartered, privately-held digital transformation services firm operating across 12 European countries through 26 offices and a workforce of 4,500+ professionals. The company serves large global enterprise clients in automotive, telecommunications, energy, financial services, retail, and pharmaceutical sectors, delivering end-to-end CX and CRM transformation through five integrated service lines: CX Consulting, CX Design, CX Technology, Advanced AI Solutions, and Intelligent Operations. Revenue is generated primarily through multi-year enterprise professional services engagements and managed services contracts, with no public pricing disclosed; customer relationships include named references such as Schneider Electric, Thales GTS, and a leading European and African telco where Assist Digital achieved 80% end-to-end automated call handling and an 8.5% CSAT uplift within one year. The firm's underlying technology stack combines AI/LLM capabilities, RPA, omnichannel customer engagement platforms, and advanced data analytics, integrated via deep partnerships with 15 tier-1 enterprise vendors including Salesforce, Google Cloud, Microsoft, AWS, Adobe, Genesys, UiPath, Snowflake, and Five9. The go-to-market is enterprise field sales-led, with localized delivery hubs in Germany, Spain, France, Italy, and the Netherlands, supplemented by a content marketing and SEO-driven web presence and participation in industry events such as InnoTrans 2023. Assist Digital is privately held with no public listing; its ownership base includes Progressio SGR as a known institutional investor following a 2020 funding round, founder Giorgio De Giorgi as board member, and CEO Francesca Gabrielli leading day-to-day operations. The company expanded inorganically for the first time in June 2025 with the majority acquisition of Hyntelo srl.
Assist Digital firmographics
Firmographics- Name
- Assist Digital
- Legal name
- Assist Digital S.p.A.
- Website
- https://assistdigital.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Assist Digital is a Milan-based, privately-held digital transformation services firm serving large European enterprises across 12 countries with 4,500+ professionals. It delivers end-to-end customer experience and CRM transformation through consulting, design, technology, AI, and managed operations services, anchored by deep partnerships with tier-1 platforms such as Salesforce, Google, Microsoft, and AWS.
- Ownership category
- akta.pro rank
Assist Digital industry classification
Industry- Product category
- Digital Transformation Services
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Telephone Call Centers (56142)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Assist Digital is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Assist Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services (CX Consulting, CX Design, CX Technology): Assist Digital generates revenue primarily through professional services engagements including CX consulting, design services, and technology implementation. These are typically project-based or managed services engagements with enterprise clients, delivered across multiple geographies and industry verticals.
- Advanced AI Solutions: Revenue generated from advanced AI solution implementation using Large Language Models to enhance customer and employee interactions. Typically delivered as part of broader digital transformation engagements.
- Intelligent Operations (Customer Care & Omnichannel Sales): Revenue from scalable customer care support and omnichannel sales services for B2B and B2C clients, delivered as managed services with high-performance, scalable operations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Assist Digital product offering
Product offeringCore offering
Assist Digital delivers end-to-end digital and customer experience (CX) transformation services for global enterprise clients across five integrated offerings: CX Consulting (multichannel customer-centric strategy), CX Design (creation, brand positioning, business and execution design), CX Technology (digital solutions and IT infrastructure built by 250+ engineers and RPA/AI experts), Advanced AI Solutions (LLM-powered conversational AI blending human and artificial intelligence), and Intelligent Operations (scalable customer care and omnichannel sales support for B2B and B2C).
Product overview
Assist Digital is a digital transformation partner offering a portfolio of five integrated service offerings: CX Consulting (multichannel strategy), CX Design (design and brand positioning), CX Technology (digital solutions with 250+ engineers), Advanced AI Solutions (LLM-powered conversational AI), and Intelligent Operations (omnichannel customer care). These services work together to help organizations embrace digital transformation through customer-centric approaches that blend human expertise with AI and emerging technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Consulting Builds multichannel customer-centric strategies that improve clients' profitability and capacity to develop new service models. Targeted at enterprise clients undergoing digital and CX transformation across automotive, telecom, energy, financial services, retail, and pharma.
- CX Design Comprehensive design services encompassing creation and brand positioning, business design, and design execution for enterprise clients delivering customer experience transformation.
- CX Technology Designs, develops, and manages digital solutions and IT infrastructures using a wide range of development languages, frameworks, RPA platforms, and AI solutions to provide meaningful customer interactions for enterprise clients.
- Advanced AI Solutions Blends human and artificial intelligence to deliver exceptional customer experiences, leveraging Large Language Model (LLM) technology to enhance conversations and interactions between brands, customers, and employees for enterprise clients.
- Intelligent Operations Delivers scalable, high-performance customer care support and omnichannel sales services for both B2B and B2C sectors as a managed service across European markets.
Quantifiable outcome
- 80% end-to-end automated calls achieved for leading telco client
- +2 more outcomes
Companies that use Assist Digital
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Assist Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Assist Digital partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered strategic acquisition and core.
- Hyntelo srlstrategic acquisitionAssist Digital S.p.A. acquired a majority stake in Hyntelo srl from Innovative-RFK S.p.A. and Azimut Digitech Fund (managed by Azimut Capital Management Sgr SpA), representing a strategic acquisition to expand capabilities or market presence.
- AdobecoreTechnology partner providing creative, marketing, and experience management solutions integrated into Assist Digital's CX and digital transformation services.
- AWScoreAmazon Web Services cloud infrastructure partner providing the underlying cloud platform for Assist Digital's technology solutions and AI services.
- GenesyscoreGenesys contact center and customer experience platform partner enabling omnichannel customer engagement solutions.
- GooglecoreGoogle Cloud and AI technology partner supporting Assist Digital's advanced AI solutions and LLM-based customer experience enhancements.
- MicrosoftcoreMicrosoft technology partner providing cloud, AI, and enterprise software platform integrations for digital transformation engagements.
- OraclecoreOracle database and enterprise technology partner integrated into Assist Digital's CX and technology service offerings.
- QualtricscoreQualtrics experience management platform partner enabling Voice of the Customer and customer experience measurement solutions.
- SalesforcecoreSalesforce CRM and customer success platform partner, with Assist Digital Netherlands specializing in omnichannel marketing and communication on the Salesforce platform. Major platform for CRM and automation services.
- SnowflakecoreSnowflake data cloud platform partner enabling advanced data analytics and AI-driven customer insights.
- SitecorecoreSitecore content management and digital experience platform partner integrated into CX transformation engagements.
- TableaucoreTableau analytics and visualization platform partner supporting data-driven customer experience insights.
- UiPathcoreUiPath RPA (Robotic Process Automation) platform partner with dedicated RPA experts on staff for automation of customer operations.
- VocalcomcoreVocalcom contact center and call center technology partner enabling intelligent customer operations.
- ZendeskcoreZendesk customer service and support platform partner for omnichannel customer experience solutions.
- Five9coreFive9 cloud contact center platform partner integrated into intelligent customer operations services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Assist Digital competitors and assessment
Company assessmentDirect peers
- Reply S.p.A. Italian-headquartered digital transformation and systems integration group with comparable end-to-end services across CX consulting, design, technology and AI, serving large European enterprises — the closest direct peer to Assist Digital.
- Concentrix: Pure-play customer experience and BPO provider delivering omnichannel customer care, sales, and AI-enabled CX operations; closest pure-play comparable to Assist Digital's Intelligent Operations line.
- Foundever: Global CX and customer management services provider (formerly Sitel/Percepta) offering end-to-end customer care, sales, and digital CX solutions; competes directly with Assist Digital's Intelligent Operations practice.
- Publicis Sapient: Digital business transformation arm of Publicis focused on consulting, customer experience, data and engineering; comparable in scope to Assist Digital's CX Consulting + CX Technology + AI bundle.
- Globant: Global digital and cognitive transformation services firm with strong AI Studio and CX capabilities; competes with Assist Digital for AI-led enterprise CX transformation work in Europe and globally.
Broad incumbents
- Capgemini: Global consulting and digital services firm with a dedicated Customer Experience practice and deep Salesforce/Genesys delivery; competes for the same large European enterprise transformation deals as Assist Digital but at much greater scale.
- Accenture: Largest global systems integrator with a major Song/CX and AI practice; competes for multi-year CX, CRM, and intelligent operations engagements with large enterprise clients across verticals overlapping Assist Digital's.
- Teleperformance: World's largest CX and contact-center services group; overlaps with Assist Digital's Intelligent Operations and CX consulting offerings, especially for European enterprise clients.
- Sopra Steria: European IT services and consulting group with digital and customer engagement practices; competes with Assist Digital for large enterprise transformation and managed services deals across EMEA.
Emerging players
- Endava: Technology services firm focused on digital transformation, cloud, and AI engineering; overlaps with Assist Digital's CX Technology line and serves comparable enterprise verticals in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assist Digital social profiles
Digital presenceAssist Digital compliance and trust
Trust signalCompliance7 records
Assist Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assist Digital leadership team
Management profileNumber of profiles
Profiles5 records
Assist Digital subsidiaries and ownership
Company hierarchySubsidiaries2 records
Assist Digital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assist Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assist Digital
What does Assist Digital do?
Assist Digital delivers end-to-end digital and customer experience (CX) transformation services for global enterprise clients across five integrated offerings: CX Consulting (multichannel customer-centric strategy), CX Design (creation, brand positioning, business and execution design), CX Technology (digital solutions and IT infrastructure built by 250+ engineers and RPA/AI experts), Advanced AI Solutions (LLM-powered conversational AI blending human and artificial intelligence), and Intelligent Operations (scalable customer care and omnichannel sales support for B2B and B2C).
Is Assist Digital a public or private company?
Assist Digital is a private company. It is classified as private equity controlled and is currently operating.
When was Assist Digital founded?
Assist Digital was founded in 1996. It employs 5,001 to 10,000 people.
Where is Assist Digital based?
Assist Digital is headquartered in Milan, Italy, in the Europe region.
How does Assist Digital make money?
Three revenue lines are on record. Professional Services (CX Consulting, CX Design, CX Technology) is the primary driver. The others are advanced AI Solutions and intelligent Operations (Customer Care & Omnichannel Sales).
Who are Assist Digital's main competitors?
Direct peers on record are Reply S.p.A., Concentrix, Foundever, Publicis Sapient and Globant. Broad incumbents are Capgemini, Accenture, Teleperformance and Sopra Steria. Endava is listed as an emerging player.
Does Assist Digital have an API?
No public API is recorded for Assist Digital.
What industry is Assist Digital in?
Assist Digital's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54161 and its SIC code is 8742.