Kingswim
Kingswim is an Australian swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering over one million lessons per year to 26,000+ children and 400+ adults weekly under the YMCA Victoria group.
- Company typePrivate
- Founded1992
- HeadquartersNarre Warren, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kingswim does
Kingswim is a dedicated Australian swim school founded on 27 April 1992 and operated as YMCA Aquatic Education Ltd (ABN 88 151 552 322) under the YMCA Victoria non-profit group. The company runs 17 purpose-built swim school facilities across Melbourne (13, including a new Sunbury site), Canberra (3), and Sydney (1 at Macarthur Square), each equipped with heated pools (32-33 degrees) and graded depths tailored to learn-to-swim instruction. It delivers over one million lessons per year to more than 26,000 children and 400+ adults weekly, using a standardized curriculum spanning five progressive child levels (Foundation for babies from 12 weeks, Independent, Competent, Graduate, Squad) plus adult lessons, with integrated water safety and survival skills at every level.
The platform is run on iClassPro, a third-party swim school management system, used for scheduling, billing, progress tracking, and a customer portal app on iOS and Android. Kingswim's product set extends beyond core lessons into a four-day Fast Track holiday intensive program ($70), a free Water Safety kindergarten incursion program (ages 2-5) within 5km of its sites, and a growing School Swimming Programs channel covering prep through grade 6 plus secondary schools, including a classroom-based Dryland Aquatic Education Program and Victorian Water Safety Certificate readiness.
The business model is overwhelmingly subscription-based and direct-to-consumer: customers pay monthly via direct debit from February to December for weekly lessons, with a one-time $20 enrollment fee, optional $5-per-lesson suspensions (2-8 weeks/year), one make-up lesson token per month, and a family discount structure (50% off the third child, 100% off additional children). There are no fixed-term contracts (cancel with one month's notice) and a free introductory lesson is offered to all new families as the primary acquisition tool, supplemented by word-of-mouth, mum's groups, kindergarten incursions, school partnerships, and a 2026 promotional 50%-off second lesson offer. Customer acquisition is overwhelmingly B2C with a small but growing B2B/enterprise school channel, and all revenue flows back into the YMCA Victoria non-profit structure rather than external shareholders.
Kingswim firmographics
Firmographics- Name
- Kingswim
- Legal name
- YMCA Aquatic Education Ltd
- Website
- https://kingswim.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kingswim is an Australian swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering over one million lessons per year to 26,000+ children and 400+ adults weekly under the YMCA Victoria group.
- Ownership category
- akta.pro rank
Kingswim industry classification
Industry- Product category
- Swim School Services
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industry
- Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)
Keywords
Where Kingswim is headquartered
LocationHeadquarters
- HQ city
- Narre Warren
- HQ country
- Australia
- HQ region
- Oceania
Offices16 records
Markets served
Kingswim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Swimming Lesson Fees: Recurring subscription-based revenue from weekly swimming lessons. Customers pay via direct debit on the 1st of each month from February to December. No fixed contracts - cancel with one month's notice. $20 enrollment fee to secure lesson time.
- Fast Track Holiday Program: One-time payment of $70 for four-day intensive swimming program during school holidays. Targets children K1-K11 levels seeking accelerated skill development.
- Lesson Suspension Fees: $5 per lesson suspension fee to hold a child's place in class during holidays or extended absences. Minimum 2 weeks, maximum 8 weeks per year.
- Make-up Lessons: One make-up lesson token per swimmer per calendar month for notified absences, valid for 90 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fast Track Holiday Program - 4-day intensive swimming lessons |
| Subscription | Pay-as-you-go | Regular Swimming Lessons - Enrollment fee |
| Subscription | Monthly | Lesson Suspension Fee |
| Subscription | Monthly | Direct Debit Payments |
| Freemium | Pay-as-you-go | Free Introductory Lesson |
| Subscription | Monthly | Family Discount |
| Freemium | Pay-as-you-go | Kindergarten Water Safety Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Kingswim product offering
Product offeringCore offering
Kingswim is a dedicated swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering structured weekly learn-to-swim lessons for babies from 12 weeks through to squad-level and adult swimmers. The curriculum integrates water safety and survival skills into every session, and the company sells primarily through a subscription-based direct debit model with a free introductory trial lesson and supplementary Fast Track school holiday intensives.
Product overview
Kingswim is a dedicated swim school operating as a platform-plus-modules architecture. The core offering consists of learn-to-swim programs spanning five progressive levels (Foundation, Independent, Competent, Graduate, Squad) for children from 12 weeks through to advanced swimmers, supplemented by Adult Swimming Lessons. The modular offerings include Fast Track (intensive 4-day school holiday program), School Swimming Programs (structured lessons for grades prep-6), Dryland Aquatic Education Program (classroom-based water safety), and Survival Swimming Lessons (integrated across all levels with themed weeks). A complementary community service is the free Water Safety Program for kindergartens and preschools. All programs integrate water safety and survival skills education, with 17 swim schools across Melbourne, Canberra, and Sydney serving over 26,000 children and 400 adults weekly with over one million lessons per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Foundation (Baby Swimming Lessons)
Quantifiable outcome
- Over 26,000 children and 400 adults taught weekly
- +2 more outcomes
Companies that use Kingswim
Customer profileSegments4 records
Ideal customer profiles3 records
Kingswim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Kingswim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YMCA VictoriacoreKingswim is part of the YMCA Victoria group, which includes multiple entities providing youth and community services, accommodation, camping, and recreation services. YMCA Victoria provides support services to help Kingswim operate its centers and swimming programs. Kingswim Australia is officially YMCA Aquatic Education Ltd (ABN 88 151 552 322).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kingswim competitors and assessment
Company assessmentDirect peers
- Carlile Swimming: Long-established Sydney-based learn-to-swim school with multiple purpose-built facilities. Direct competitor in the kids' learn-to-swim category with similar lesson-based recurring revenue and survival-skills emphasis.
- Aquabliss Swim School: Australian swim school operating multiple purpose-built facilities with structured children's learn-to-swim curricula. Comparable lesson-progression framework, target families, and recurring subscription revenue model.
- JUMP! Swim Schools: Australia-wide franchise swim school network offering learn-to-swim lessons for babies through adults. Highly comparable business model, customer segment, and curriculum structure, with a faster franchise-driven rollout strategy that competes directly with Kingswim in several metro markets.
- State Swim: Western Australian swim school chain with multiple locations delivering structured learn-to-swim programs for children. Comparable lesson progression model and target demographic, competing for the same Australian family swim-school demand.
- Andrew Wallace Swim School: Sydney-based swim school operating multiple centers focused on children's learn-to-swim programs with progressive levels. Comparable in curriculum structure, target families, and pool-based instructional delivery to Kingswim.
Broad incumbents
- Belgravia Leisure: Large Australian leisure facility operator managing aquatic centers, swim schools, and health clubs on behalf of councils and developers. Operates learn-to-swim programs at scale and competes for both consumer enrollment and council/enterprise aquatic contracts, but as part of a broader leisure portfolio.
- YMCA Australia: National YMCA federation that includes aquatic and learn-to-swim programs in multiple states. Directly comparable operating activities and overlapping brand DNA, but serves as a broader umbrella rather than a specialized competitor in any single market.
Regional players
- Atlantis Swim School (New Zealand): New Zealand-based swim school offering progressive learn-to-swim programs for children and adults. Highly comparable curriculum and target demographic, but operates across the Tasman rather than in Kingswim's Australian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kingswim social profiles
Digital presenceKingswim compliance and trust
Trust signalCompliance4 records
Kingswim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingswim leadership team
Management profileNumber of profiles
Kingswim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingswim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingswim
What does Kingswim do?
Kingswim is a dedicated swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering structured weekly learn-to-swim lessons for babies from 12 weeks through to squad-level and adult swimmers. The curriculum integrates water safety and survival skills into every session, and the company sells primarily through a subscription-based direct debit model with a free introductory trial lesson and supplementary Fast Track school holiday intensives.
Is Kingswim a public or private company?
Kingswim is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kingswim founded?
Kingswim was founded in 1992. It employs 101 to 250 people.
Where is Kingswim based?
Kingswim is headquartered in Narre Warren, Australia, in the Oceania region.
How does Kingswim make money?
Four revenue lines are on record. Swimming Lesson Fees are the primary driver. The others are fast Track Holiday Program, lesson Suspension Fees and make-up Lessons.
Who are Kingswim's main competitors?
Direct peers on record are Carlile Swimming, Aquabliss Swim School, JUMP! Swim Schools, State Swim and Andrew Wallace Swim School. Broad incumbents are Belgravia Leisure and YMCA Australia. Atlantis Swim School (New Zealand) is listed as a regional player.
Does Kingswim have an API?
No public API is recorded for Kingswim.
What industry is Kingswim in?
Kingswim's product category is Swim School Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of THAAABAL, Water Safety, Lifeguarding & Training Services (Staffing, Certification). Its NAICS code is 61162.