Jenn-Air

What Jenn-Air does

Jenn-Air is a luxury kitchen appliance brand founded in 1965 and wholly owned by Whirlpool Corporation (NYSE: WHR), headquartered in St. Joseph, Michigan. The company designs and markets a full portfolio of premium kitchen products including professional-style ranges (gas, dual-fuel, and induction in 30", 36", and 48" widths), slide-in ranges, wall ovens, cooktops, rangetops, microwaves, warming drawers, downdraft and overhead ventilation, column and built-in refrigeration, undercounter units, dishwashers, trash compactors, and built-in espresso systems, organized under two design expressions — RISE (mixed metals, brass-inspired finishes, custom-knurled handles) and NOIR (stainless steel with edge-to-edge black glass, laser-etched lace).

The brand's technical differentiation centers on proprietary features: Downdraft Ventilation that eliminates overhead hoods, Dual-Stacked PowerBurners, Chrome-Infused Griddle, Flame-Sensing Re-ignition, Steam Assist, SlimTech Insulation for column refrigeration, and the WiFi-enabled Culinary Center for guided cooking with app-based remote control. A patent-pending custom-knurled handle pattern and signature Obsidian interior reinforce the design-led positioning. Co-developed products and customization partnerships — including a BORA-integrated induction cooktop (2026), Nature Squared reclaimed-material panels ($12,000+ starting price, 2025-2026), and Dekton custom refrigeration panels (2026) — extend the line into adjacent premium categories.

Jenn-Air generates revenue through luxury appliance hardware sales priced between $3,049 and $15,299 in suggested retail, with custom panel configurations starting at $12,000. The go-to-market combines direct channels (JennAir.com, flagship showroom at the A&D Building in New York, 1:1 virtual concierge consultations) with a network of 16 premier showrooms embedded in authorized retailers across the US, plus a broader authorized dealer network. The customer base spans luxury homeowners (B2C), trade professionals (interior designers, architects, builders), retailers, certified installers, and service technicians. Trade demand is incentivized through the Obsidian Rewards program, Package Builder tool, Curate Promotion (up to 15% consumer, 20% designer/builder, 25% builder savings), and JennAir University training. The brand maintains an active designer collaboration program with figures including Kelly Wearstler, Mat Sanders, Nikki Chi, Alvin Wayne, and Corey Damen Jenkins, and serves as presenting sponsor of the Living Luxe Design Show for the third consecutive year.

Name

Jenn-Air

Legal name

JennAir

Website

https://jennair.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Jenn-Air is a luxury kitchen appliance brand owned by Whirlpool Corporation, selling premium ranges, refrigeration, and cooking products through showrooms, authorized retailers, and trade professionals targeting affluent homeowners and the designer-architect-builder community.

Ownership category

akta.pro rank

Product category

Luxury Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (4492)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Luxury kitchen appliances
• Professional ranges
• Built-in refrigeration
• Downdraft ventilation
• Designer collaborations

Headquarters

HQ city

Benton Harbor

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Luxury Appliance Sales: JennAir generates revenue through the sale of luxury kitchen and home appliances including professional ranges, cooktops, wall ovens, refrigeration products, dishwashers, ventilation, and microwaves. Products are sold through authorized retailers, brand showrooms, and direct online sales via JennAir.com. The brand targets luxury homeowners, designers, architects, and builders who specify appliances for high-end kitchen projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

JennAir manufactures and sells luxury kitchen appliances including professional-style ranges, slide-in ranges, cooktops, rangetops, wall ovens, microwaves, warming drawers, ventilation (notably proprietary downdraft systems), column and built-in refrigeration, dishwashers, trash compactors, and espresso systems. Products are sold under two design expressions (RISE and NOIR) through the brand's own e-commerce site, a flagship showroom in New York City, and a nationwide network of premier showrooms at authorized retailers. The company also offers proprietary panel kits (including Nature Squared sustainable reclaimed-material panels) and a WiFi-enabled Culinary Center guided-cooking platform.

Product overview

JennAir is a luxury appliance brand owned by Whirlpool Corporation offering a comprehensive portfolio of high-end kitchen appliances. The product lineup includes Professional-Style Ranges and Slide-In Ranges (available in gas, dual-fuel, electric radiant, and induction) as these serve as the core cooking platforms. Complementary cooking products include Wall Ovens, Cooktops, Rangetops, Microwaves, and Warming Drawers, all available in RISE and NOIR Design Expressions. The refrigeration portfolio features Column Refrigeration (including first-ever Wine Columns), Built-In and Freestanding Refrigerators, Undercounter units, and Panel Kits. Cleaning products include Dishwashers and Trash Compactors. Small kitchen appliances include Espresso & Coffee Systems. Key innovations include Downdraft Ventilation technology, the Culinary Center guided cooking system with app connectivity, and design partnerships like JennAir x Dekton, JennAir x Nature Squared, and JennAir x BORA. Products range from $3,049 to $15,299 in suggested retail pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional-Style Ranges High-end gas, dual-fuel, and induction ranges available in 30", 36", and 48" widths featuring Dual-Fan True Convection, Dual-Stacked PowerBurners, Chrome-Infused Griddle, and Indoor Gas Grill options, sold under RISE and NOIR Design Expressions to luxury homeowners and design professionals.
• Slide-In Ranges Flexible-fuel slide-in ranges in gas, dual-fuel, electric radiant, and induction configurations with signature downdraft ventilation, finished in RISE Design Expression.
• Induction Cooktops Precision induction cooking technology with Flex-Choice zones, pan detection, and Assisted Cooking features available in updraft and downdraft configurations for luxury kitchen installations.
• Cooktops Gas, radiant electric, and induction cooktops including custom cooktop modules with multiple configurations and signature downdraft ventilation options.
• Rangetops Professional-style rangetops available in 30", 36", and 48" widths with various burner configurations including grill and griddle options for high-end kitchens.
• Wall Ovens Single, double, and combination microwave/wall ovens with Guided Culinary Center, True Convection, and WiFi connectivity for remote monitoring, available in RISE and NOIR Design Expressions.
• Microwaves Over-the-range, built-in, and drawer microwaves including convection microwave combinations designed for luxury kitchens.
• Warming Drawers Built-in warming drawers in 24", 27", and 30" widths for keeping dishes warm in luxury kitchen installations.
• Ventilation Downdraft, wall mount, island canopy, under cabinet, and custom liner ventilation options including JennAir's signature downdraft system that captures smoke and steam at the cooking surface.
• Column Refrigeration Customizable column refrigerators, freezers, and wine columns with SlimTech insulation and Obsidian interior, available in panel-ready designs for full kitchen integration.
• Wine Columns First-ever JennAir wine column refrigerators featuring SlimTech insulation technology for luxury wine storage, introduced at KBIS 2025.
• Built-In Refrigerators Integrated built-in refrigerators designed for seamless kitchen aesthetics and high-end built-in installations.
• Freestanding Refrigerators French door and freestanding refrigerators including models with the signature Obsidian interior for premium residential kitchens.
• Undercounter Refrigeration Compact refrigeration units for undercounter installation including beverage centers, refrigerator drawers, and ice machines.
• Refrigeration Panel Kits Custom panel kits for integrating JennAir refrigerators with kitchen cabinetry, including the Nature Squared sustainable reclaimed-material panels (starting at $12,000) and the JennAir x Dekton panel collection.
• JennAir x Dekton Refrigeration Panel Collection Custom refrigeration panel collection consisting of five Dekton finishes for full kitchen integration with JennAir column refrigeration, offering expanded design flexibility for luxury kitchens.
• Dishwashers Built-in dishwashers among the quietest in the industry, available in panel-ready designs for seamless integration with luxury kitchen cabinetry.
• Trash Compactors Built-in trash compactors for waste reduction in luxury kitchen installations.
• Espresso & Coffee Systems Built-in coffee machines and espresso systems designed for small kitchen installations in luxury homes.
• RISE 48" Induction Professional-Style Range New 48" RISE Induction Professional-Style Range introduced at KBIS 2026 as part of JennAir's expanded induction cooking portfolio.
• NextGen Downdraft Induction Cooktop Latest-generation JennAir downdraft induction cooktop with a slim profile, showcased at KBIS 2026 as part of the brand's induction portfolio expansion.
• JennAir x BORA Induction Cooktop Co-developed induction cooktop with BORA featuring integrated downdraft ventilation technology, debuted at KBIS 2026 as an industry-first induction cooktop with co-developed ventilation.
• Limited Edition Statement Pieces Limited edition luxury appliances including the Smoke & Brass range with distressed finish and Burlesque Statement Piece, offered under JennAir's Statement Pieces design expression.

Quantifiable outcome

• Downdraft ventilation eliminates need for overhead hoods, creating cleaner sightlines in open-concept kitchens
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• SickKids FoundationminorOthers · 1 April 2026Charitable beneficiary of the 2026 Living Luxe Design Show presented by JennAir. Event raised $80,000 for SickKids Foundation and Autism In Mind (AIM).
• Autism In Mind (AIM)minorOthers · 1 April 2026Charitable beneficiary of the 2026 Living Luxe Design Show presented by JennAir. Event raised $80,000 combined for SickKids Foundation and AIM.
• Living Luxe Design Show (LLDS)flagshipGTM or Marketing Partner · 1 April 2026JennAir presented the Living Luxe Design Show for the third consecutive year (2026). Event attracted 28,000+ attendees featuring luxury interiors, fashion, and architectural innovation. Raised $80,000 for charity and distributed $10,000 grant to Emerging Talent Award winner House of Tori.
• Nature SquaredflagshipStrategic or Co-development Partner · 1 February 2026Sustainable materials partnership using reclaimed eggshells and mussel shells to create custom refrigerator panels. The Nature Squared collaboration represents JennAir's commitment to sustainability and unique design options, with custom panels crafted from reclaimed materials priced starting at $12,000.
• DektonflagshipStrategic or Co-development Partner · 1 February 2026Launch of JennAir x Dekton custom refrigeration panel collection consisting of five finishes for full kitchen integration. Partnership unveiled at KBIS 2026 to expand design flexibility and luxury options for consumers seeking seamless kitchen aesthetics.
• Brasswood CellarscoreStrategic or Co-development Partner · 1 February 2026Collaboration with Brasswood Cellars for kitchen and wine storage solutions, featured at KBIS 2026 installations. Partnership emphasizes design versatility and integrated wine storage options.
• Kerrie KellycoreStrategic or Co-development Partner · 1 February 2026NKBA National Board Chair collaborated with JennAir on KBIS 2026 installations including two contrasting kitchen concepts - 'The Daring' and 'The Ethereal' - demonstrating how JennAir appliances serve as bold statement pieces or seamlessly integrated elements.
• BORAflagshipTechnology or Integration · 1 January 2026Co-developed induction cooktop with BORA featuring integrated downdraft ventilation technology. JennAir highlighted this industry-first induction cooktop with co-developed ventilation at KBIS 2026.
• Kelly WearstlerflagshipStrategic or Co-development Partner · 1 January 2025Prestigious interior designer created 'Daring Concept Kitchens' collaboration with JennAir, pushing boundaries of luxury kitchen design with statement appliances.
• Mat SanderscoreStrategic or Co-development Partner · 1 January 2025Interior designer known for Los Angeles interiors collaborated on 'Interiors Curated for Entertaining' content featuring JennAir appliances in social gathering spaces.
• Nikki Chi (Nikki Chu)coreStrategic or Co-development Partner · 1 January 2025Designer collaborated on 'Contemporary Luxury Kitchen Design' content highlighting harmony of design and functionality that makes JennAir appliances aesthetic and culinary masterpieces.
• Alvin WaynecoreStrategic or Co-development Partner · 1 January 2025Designer created 'Urban Loft Kitchen Design' content featuring JennAir appliances that combine sleek designs with advanced functionality for striking balance between grit and luxury.
• Nina TakeshcoreStrategic or Co-development Partner · 1 January 2025Designer collaborated on 'Organic Modernism Kitchen Design' content featuring JennAir appliances that merge modern convenience with organic charm.
• Ginger CurtiscoreStrategic or Co-development Partner · 1 January 2025Designer created 'Going Beyond Traditional Design' content highlighting JennAir's thoughtful design details experienced both visually and subconsciously.
• Corey Damen JenkinscoreStrategic or Co-development Partner · 1 January 2025New York-based designer featured in 'Designing Fluidly Across Spaces' content showcasing JennAir Obsidian interior appliances known for the quietest offerings in the industry.
• Breegan JanecoreStrategic or Co-development Partner · 1 January 2025Designer, entrepreneur, lifestyle expert and philanthropist testimonial endorser of JennAir professional-style ranges as functional and powerful kitchen machines that don't look like what you would expect - works of art.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sub-Zero: Sub-Zero is the leading premium built-in refrigeration brand, including column refrigeration and wine storage that directly competes with JennAir's column refrigeration and Wine Columns offerings.
• Viking Range: Viking is a pioneering professional-style luxury range and kitchen appliance brand competing in the same premium cooking and ventilation categories JennAir serves.
• Thermador: Thermador is a luxury/professional kitchen appliance brand owned by BSH Home Appliances, offering ranges, cooktops, wall ovens, refrigeration, and ventilation to designers and luxury homeowners - directly overlapping JennAir's product portfolio and target trade channels.
• Wolf (Sub-Zero Group): Wolf, part of Sub-Zero Group, is a direct luxury peer offering professional ranges, cooktops, ovens and ventilation positioned to designers, architects and luxury homeowners alongside Sub-Zero refrigeration.
• Miele: Miele manufactures premium cooking, refrigeration, dishwashers, and coffee systems sold through a designer/specifier-driven model that closely parallels JennAir's trade-focused go-to-market.
• Dacor: Dacor is a luxury kitchen appliance brand (now part of Samsung) offering ranges, wall ovens, cooktops, refrigeration and ventilation targeting designers and luxury consumers.
• Café Appliances (GE): Café is GE Appliances' customizable premium brand offering ranges, cooktops, refrigeration and dishwashers targeted at design-conscious consumers, directly competing with JennAir's RISE/NOIR design expressions.
• Gaggenau: Gaggenau, the BSH-owned luxury appliance brand, sells premium built-in cooking, refrigeration, and dishwashers to architects, designers, and luxury homeowners - a direct competitor across JennAir's portfolio.
• Signature Kitchen Suite (LG): Signature Kitchen Suite, LG's luxury built-in appliance brand, sells column refrigeration, professional ranges, wine columns and wall ovens into the same designer/specifier-driven luxury channel as JennAir.

Broad incumbents

• KitchenAid: KitchenAid, a sister brand of JennAir under Whirlpool Corporation, sells a broader mass-premium kitchen appliance line including ranges, refrigeration, dishwashers and small appliances, overlapping at the high end of the consumer market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC69tznbQo8FKh3aPLT8Z7PA
• Facebookfacebook.com/jennair
• Instagraminstagram.com/jennair
• Pinterestpinterest.com/jennair
• Xx.com/jennairUSA
• LinkedInlinkedin.com/company/jenn-air

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenn-Air