Name

Fleet Landing

Legal name

The Naval Continuing Care Retirement Foundation, Inc.

Website

https://fleetlanding.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

Keywords

• Senior living services
• Continuing care retirement
• Independent living community
• Assisted living care
• Memory care services

Headquarters

HQ city

Atlantic Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Entrance Fees (Life Plan Community): Prospective residents pay a one-time, refundable entrance fee upon move-in, which guarantees lifetime residency, access to amenities, and on-site care. Entrance fees at Fleet Landing at Nocatee range from $395,000 to over $800,000 depending on residence size, location, and number of residents. Multiple fee plan options are available with varying refund amounts and Health Care Benefit levels.
2. Monthly Service/Residential Fees: Ongoing monthly fees cover the cost of services, amenities, dining, and care levels as provided in the residency agreement. These fees support the operational costs of the community including staff, dining services, wellness programming, housekeeping, and maintenance.
3. Health Care and Assisted Living Services: Revenue from on-site health services including assisted living, memory care, skilled nursing and rehabilitation, home health, outpatient therapy, and physician services. These services generate fees as residents transition through different care levels within the Life Plan Community model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fleet Landing operates as a nonprofit Life Plan Community (Continuing Care Retirement Community) providing a full continuum of senior living services including independent living, assisted living, memory care, skilled nursing and rehabilitation, long-term care, outpatient therapy, home health, and physician services. Residents pay a one-time entrance fee plus monthly service fees under a Life Care contract that guarantees lifetime residency and on-site access to higher levels of care as health needs evolve.

Product overview

Fleet Landing operates as a Life Plan Community (Continuing Care Retirement Community) with two locations: the established Fleet Landing at Atlantic Beach (serving since 1990) and the developing Fleet Landing at Nocatee (opening 2027). The community offers a full continuum of care spanning Independent Living, Assisted Living, Memory Care, and Health Services (Skilled Nursing, Long-Term Care, Outpatient Therapy, Home Health, and Physician Services). The proprietary WELL*Inspired*™ wellness program underpins all services, addressing six dimensions of wellness. Residents access care through Life Care contracts with one-time entrance fees ($395,000-$800,000+ for Nocatee) plus monthly fees, providing lifetime residency and care access guarantees. The new Nocatee campus adds resort-style amenities including a performing arts center, fitness center, heated pool, and multiple dining venues.

Differentiator

Problem solved

Functional benefit

Brands

• WELL*Inspired*™: Proprietary wellness program that promotes comprehensive well-being through physical, intellectual, social, spiritual, emotional, and vocational dimensions. Recognized by the Commission on Accreditation of Rehabilitation Facilities.
• Priority Club
• Solara Care Solutions

Products and services

• Fleet Landing at Atlantic Beach The original Fleet Landing CCRC in Atlantic Beach, FL, offering a full continuum of care including independent living, assisted living, memory care, skilled nursing, home health, and physician services. Serves active seniors aged 62+ in the Northeast Florida market.
• Fleet Landing at Nocatee A new Life Plan Community under development in Ponte Vedra, FL, within the Nocatee master-planned community. Scheduled to open in 2027 with 234 independent living residences, 26 assisted living apartments, and 19 memory support suites, plus a performing arts center, fitness center, heated pool, pickleball courts, dog park, and multiple dining venues.
• Independent Living Residential living for active seniors aged 62+ with maintenance-free lifestyle, chef-prepared dining, wellness programs, and access to community amenities. Residents live independently while having guaranteed access to higher levels of care if needed.
• Assisted Living Personalized care and support for daily activities including medication management, bathing, dressing, and dining assistance. The North Point neighborhood at Atlantic Beach is the newest assisted living neighborhood.
• Memory Care Specialized care for individuals with Alzheimer's disease and other forms of dementia, providing a safe, supportive environment with tailored programming and trained staff.
• Skilled Nursing and Rehabilitation Short-term and long-term skilled nursing care with rehabilitation services including physical, occupational, and speech therapy to support recovery and restore function.
• Long-Term Care Ongoing nursing and personal care services for residents who need extended support with daily activities and health management.
• Outpatient Therapy Ambulatory rehabilitation services allowing residents to receive physical, occupational, or speech therapy while continuing to live independently.
• Home Health In-home health care services bringing skilled medical care and support to residents in their own living spaces, part of Fleet Landing's expanded service lines.
• Physician Services On-site physician and medical provider services providing residents with convenient access to primary care and specialty consultations within the community.
• WELL*Inspired™ Wellness Program Proprietary holistic wellness program addressing six dimensions of wellness: physical, intellectual, social, spiritual, emotional, and vocational. Nationally recognized by CARF with special commendation.

Quantifiable outcome

• Serving more than 450 residents across all care levels at the Nocatee campus alone
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Nocatee (Master-Planned Community Developer)coreStrategic or Co-development PartnerFleet Landing at Nocatee is being developed as an integral part of the Nocatee master-planned community in Ponte Vedra, FL. Residents of Fleet Landing at Nocatee will enjoy full access to Nocatee's extensive amenities including over 5,000 acres of greenways, parks, trails, aquatic centers, tennis/pickleball courts, and the Nocatee Town Center. The location within Nocatee's Town Center provides strategic placement and integration with the broader community.
• CareMergesupportingTechnology or IntegrationCareMerge provides the resident portal technology (api.caremerge.com) used by Fleet Landing to give residents secure access to community information, forms, and communications. This technology integration supports operational efficiency and resident engagement.
• Act-OnsupportingTechnology or IntegrationAct-On is Fleet Landing's marketing automation and email marketing service provider. The platform is used to manage email communications, track visitor behavior through web beacons, and execute promotional campaigns. All information collected from web beacons is sent to Act-On for marketing automation purposes.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used to track website activity and visitor behavior on Fleet Landing's websites. The platform collects data via DoubleClick cookies and Floodlight tags to provide demographic and interest data about visitors and to target online display advertisements on third-party websites.
• Air Force Enlisted VillageminorStrategic or Co-development PartnerThe Fleet Landing at Nocatee logo features the Air Force Enlisted Village branding, indicating a collaborative relationship. The Air Force Enlisted Village is co-located in the Nocatee area and shares a mission of serving military-affiliated seniors.
• Mayo Clinic and Baptist Medical CentersupportingStrategic or Co-development PartnerFleet Landing at Nocatee highlights proximity to world-renowned health care providers including Baptist Medical Center and the Mayo Clinic. These healthcare institutions provide specialized medical services accessible to Fleet Landing residents, supporting the continuum of care model.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Five Star Senior Living: Senior living operator offering independent living, assisted living, and memory care across numerous U.S. communities. Comparable on service mix, though Five Star is primarily a for-profit rental model rather than a Life Care / entrance-fee CCRC.
• Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Overlaps with Fleet Landing on service categories and customer base, but operates for-profit at much larger scale and lacks Fleet Landing's Life Care contract focus.
• Sunrise Senior Living: Established senior living operator with assisted living and memory care communities throughout the U.S., including a presence in Florida. Overlaps with Fleet Landing on assisted living and memory care services and the affluent senior demographic.
• Atria Senior Living: Major for-profit operator of senior living communities including independent living, assisted living, and memory care across the U.S. Comparable on service mix and target customer, though Atria is broader-market and does not operate traditional Life Care / CCRC contracts.

Direct peers

• Life Care Services (LCS): Major third-party manager and operator of Life Plan Communities / CCRCs nationwide, including both not-for-profit and for-profit communities. Directly comparable to Fleet Landing on the Life Care contract model, continuum of care, and CCRC operations expertise.
• Acts Retirement-Life Communities: One of the largest not-for-profit CCRC operators in the U.S., operating multiple Life Plan Communities across the East Coast and Mid-Atlantic. Highly comparable to Fleet Landing on not-for-profit structure, Life Care contract model, and continuum-of-care service mix.
• Erickson Senior Living: Large operator of continuing care retirement communities primarily on the East Coast. Comparable to Fleet Landing on the Life Plan Community model, large campus footprint, and entrance fee plus monthly fee revenue structure.
• Shell Point Retirement Community: Large not-for-profit Life Plan Community in Fort Myers, Florida offering independent living, assisted living, memory care, and skilled nursing on a single campus. Directly comparable to Fleet Landing as a Florida-based CCRC with the same continuum-of-care model.
• Vi Living: Operator of luxury entrance-fee Life Plan Communities (formerly Classic Residence by Hyatt) in select U.S. markets. Directly comparable to Fleet Landing on the Life Care / entrance-fee model, affluent senior demographic, and continuum-of-care service offering.
• Cypress Cove at HealthPark Florida: Not-for-profit CCRC in Fort Myers, Florida offering a full continuum of care including independent living, assisted living, memory care, skilled nursing, and rehabilitation. Closely comparable to Fleet Landing on Florida geography, not-for-profit structure, and Life Plan Community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FleetLandingRetire
• Instagraminstagram.com/fleetlandingwellinspiredliving
• Xx.com/1FleetLanding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Landing