Frias Properties of Aspen
Frias Properties of Aspen Snowmass is a privately held, locally founded (1974) vacation rental management company operating a portfolio of 170+ short-term rentals across Aspen and Snowmass Village, serving leisure travelers and property owners through direct booking, concierge services, and property management.
- Company typePrivate
- Founded1974
- HeadquartersAspen, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Frias Properties of Aspen does
Frias Properties of Aspen Snowmass is a privately held, locally owned vacation rental management company founded in 1974 in Aspen, Colorado, operating as Frias Properties of Aspen, LLC. The company manages a portfolio of 170+ short-term rental units spanning slope-side condos, downtown hotel rooms (notably Independence Square Hotel), private homes, and luxury resort residences (including The Ritz-Carlton Club at Aspen Highlands) across the Aspen and Snowmass Village markets, with offices in Aspen (730 East Durant Avenue) and Snowmass Village (360 Wood Road). Its customer base is bifurcated: B2C leisure travelers booking nightly stays (ski/summer/festival demand, group and wedding blocks, LGBTQ+ travelers served via the long-running AspenOUT and Aspen Gay Ski Week partnerships) and B2B property owners who contract with Frias for short-term, fractional, or HOA management services.
The core product is a direct booking website (friasproperties.com) — built on the Rezfusion platform and integrated with StreamlineVRS for property management — that enables guests to search 170+ units, view availability, and reserve dynamically priced nightly stays, with telephone reservations as a parallel channel. The company layers a full-service concierge onto the rental transaction, offering complimentary Aspen airport transfers to most properties, 24/7 support, health-club access, Garnier-Thiebaut French linens, and add-on services (lift tickets, ski rentals and delivery, grocery delivery via Ahead of Arrival, e-bike rentals, and ski equipment shipping via ShipSkis.com).
Frias's revenue model is transaction-fee driven: management fees and commissions on nightly rental revenue across its managed portfolio, ancillary concierge and add-on service fees, and affiliate referral income from a Sotheby's International Realty channel partnership for Aspen Snowmass real estate transactions. Pricing is dynamic and nightly-based, ranging from roughly $365 to $2,947+ depending on property, season, and demand, with a 50% deposit at booking and balance due 30–120 days prior; early-booking promotions (up to 20% off for Winter 26/27) and event-tied discounts (15–20% during Aspen Gay Ski Week) are used to shape forward demand.
Frias Properties of Aspen firmographics
Firmographics- Name
- Frias Properties of Aspen
- Legal name
- Frias Properties of Aspen, LLC
- Website
- https://friasproperties.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Frias Properties of Aspen Snowmass is a privately held, locally founded (1974) vacation rental management company operating a portfolio of 170+ short-term rentals across Aspen and Snowmass Village, serving leisure travelers and property owners through direct booking, concierge services, and property management.
- Ownership category
- akta.pro rank
Frias Properties of Aspen industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Homeowners Association (HOA) Management (BPAJAHAB)
Keywords
Where Frias Properties of Aspen is headquartered
LocationHeadquarters
- HQ city
- Aspen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frias Properties of Aspen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Vacation Rental Management: Managing a portfolio of 170+ vacation rental properties for property owners, earning management fees and commissions on rental revenue generated
- Guest Rental Revenue: Nightly rental fees collected from vacation guests staying in managed properties
- Concierge and Add-on Services: Additional revenue from concierge services including lift tickets, ski rentals, grocery delivery, and e-bike rentals
- Real Estate Referrals: Referral fees from Sotheby's International Realty for real estate transactions in the Aspen Snowmass area
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard nightly rentals ranging from economy to luxury properties |
| Subscription | Multi-year contract | 50% deposit at booking, 50% balance 30-120 days prior |
| Usage-based | Annual | Early booking discounts up to 20% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Frias Properties of Aspen product offering
Product offeringCore offering
Frias Properties of Aspen is a vacation rental and property management company operating in Aspen, Colorado, founded in 1974. The company manages a portfolio of approximately 170 vacation rental properties and provides HOA management services to condominium associations in the Aspen area.
Product overview
Frias Properties of Aspen Snowmass operates a vacation rental platform offering more than 170 properties in the Aspen and Snowmass area. The portfolio includes slope-side condos, downtown hotel rooms (Independence Square Hotel), private homes, and luxury resort residences (The Ritz-Carlton Club). The core offering is the Vacation Rentals platform, complemented by concierge services for guest amenities and property management services for homeowners. The platform is powered by Rezfusion technology and utilizes Streamline VRS for booking management.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rental Management Full-service management of a portfolio of approximately 170 vacation rental homes and condominiums in the Aspen, Colorado area, including marketing, booking, guest services, housekeeping, and maintenance coordination for property owners and travelers.
Quantifiable outcome
- Over 170 vacation rentals in portfolio
- +2 more outcomes
Companies that use Frias Properties of Aspen
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Frias Properties of Aspen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Frias Properties of Aspen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AspenOUTcoreCommunity partnership with AspenOUT organization. Frias Properties is a sponsor of Aspen Gay Ski Week - the nation's largest and longest running on-snow pride event. The company celebrates 49 years of Pride in Aspen through this partnership.
- Aspen Gay Ski WeekcoreSponsorship of Aspen Gay Ski Week with exclusive promotional offers (15-20% discounts) during the event. Featured units and promotional codes offered during AGSW 2026 (January 11-19, 2026).
- Sotheby's International RealtyminorReal estate sales partnership for property buyers in the Aspen Snowmass area through Sotheby's International Realty brand.
- RezfusioncoreWebsite platform technology provider powering the direct booking website with property management system integration.
- StreamlineVRScoreProperty management system used for managing reservations, guest communications, and operational workflows across the 170+ property portfolio.
- Shipskis.comminorSki equipment shipping service partner allowing guests to ship ski equipment to properties in advance.
- Ahead of Arrival (Grocery Delivery)minorGrocery delivery service partner with referral code program for guest convenience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Frias Properties of Aspen competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Airbnb is the dominant global short-term rental marketplace and represents both a channel partner opportunity and a competitive disintermediation risk for Frias, as property owners can self-list on the platform in lieu of using a local manager.
- Hyatt Vacation Club: Hyatt Vacation Club is a branded timeshare/fractional resort operator that competes for luxury mountain vacation stays, including in Colorado resort markets. It represents a comparable luxury accommodation product in the destination market Frias serves.
- Vrbo (Expedia Group): Vrbo is a major U.S. vacation rental OTA serving family and destination travel demand, including ski resort markets. It is a comparable booking channel and competitive alternative to Frias's direct booking platform.
- Marriott Vacation Club: Marriott Vacation Club is a large branded fractional/timeshare resort operator with mountain resort properties, comparable to the luxury resort residence segment of Frias's portfolio such as the Ritz-Carlton Club.
Direct peers
- Vacasa: Vacasa is the largest U.S. vacation rental property manager, offering professional management of short-term rental properties in destinations including mountain resort markets. Frias competes for both property owners and guests in the Aspen Snowmass market against Vacasa's national platform.
- Stay Aspen Snowmass: Stay Aspen Snowmass is a local vacation rental and property management company serving the Aspen Snowmass area, offering comparable managed rental inventory, concierge, and property services to homeowners.
- Evolve (Vacation Rental Management): Evolve is a national vacation rental management company serving owners in destination markets including Colorado ski resorts. It directly competes with Frias for homeowner management contracts and guest bookings in the Aspen Snowmass area.
- Aspen Signature Resorts: Aspen Signature Resorts is a local vacation rental management company operating in the Aspen market, offering a similar portfolio of managed residences and concierge services. It is one of the most direct local competitors to Frias in the same geography.
Regional players
- Twiddy & Company Realtors: Twiddy is a well-established regional vacation rental management company operating in the Outer Banks. It is comparable as a long-standing, locally rooted vacation rental manager with a strong regional brand and concierge-style service model similar to Frias.
Others
- Sotheby's International Realty (Aspen Snowmass): Sotheby's International Realty is Frias's referral partner for real estate transactions in Aspen Snowmass, generating affiliate revenue. It is thematically adjacent in the luxury real estate ecosystem and serves overlapping high-net-worth customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Frias Properties of Aspen social profiles
Digital presenceFrias Properties of Aspen compliance and trust
Trust signalCompliance3 records
Frias Properties of Aspen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frias Properties of Aspen leadership team
Management profileNumber of profiles
Frias Properties of Aspen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frias Properties of Aspen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frias Properties of Aspen
What does Frias Properties of Aspen do?
Frias Properties of Aspen is a vacation rental and property management company operating in Aspen, Colorado, founded in 1974. The company manages a portfolio of approximately 170 vacation rental properties and provides HOA management services to condominium associations in the Aspen area.
Is Frias Properties of Aspen a public or private company?
Frias Properties of Aspen is a private company. It is classified as unknown and is currently operating.
When was Frias Properties of Aspen founded?
Frias Properties of Aspen was founded in 1974. It employs 101 to 250 people.
Where is Frias Properties of Aspen based?
Frias Properties of Aspen is headquartered in Aspen, United States, in the North America region.
How does Frias Properties of Aspen make money?
Four revenue lines are on record. Vacation Rental Management is the primary driver. The others are guest Rental Revenue, concierge and Add-on Services and real Estate Referrals.
Who are Frias Properties of Aspen's main competitors?
Broad incumbents on record are Airbnb, Hyatt Vacation Club, Vrbo (Expedia Group) and Marriott Vacation Club. Direct peers are Vacasa, Stay Aspen Snowmass, Evolve (Vacation Rental Management) and Aspen Signature Resorts. Twiddy & Company Realtors is listed as a regional player. Sotheby's International Realty (Aspen Snowmass) is listed as an others.
Does Frias Properties of Aspen have an API?
No public API is recorded for Frias Properties of Aspen.
What industry is Frias Properties of Aspen in?
Frias Properties of Aspen's product category is Vacation Rental Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAHAB, Homeowners Association (HOA) Management. Its NAICS code is 531311 and its SIC code is 6531.