Frias Properties of Aspen

What Frias Properties of Aspen does

Frias Properties of Aspen Snowmass is a privately held, locally owned vacation rental management company founded in 1974 in Aspen, Colorado, operating as Frias Properties of Aspen, LLC. The company manages a portfolio of 170+ short-term rental units spanning slope-side condos, downtown hotel rooms (notably Independence Square Hotel), private homes, and luxury resort residences (including The Ritz-Carlton Club at Aspen Highlands) across the Aspen and Snowmass Village markets, with offices in Aspen (730 East Durant Avenue) and Snowmass Village (360 Wood Road). Its customer base is bifurcated: B2C leisure travelers booking nightly stays (ski/summer/festival demand, group and wedding blocks, LGBTQ+ travelers served via the long-running AspenOUT and Aspen Gay Ski Week partnerships) and B2B property owners who contract with Frias for short-term, fractional, or HOA management services.

The core product is a direct booking website (friasproperties.com) — built on the Rezfusion platform and integrated with StreamlineVRS for property management — that enables guests to search 170+ units, view availability, and reserve dynamically priced nightly stays, with telephone reservations as a parallel channel. The company layers a full-service concierge onto the rental transaction, offering complimentary Aspen airport transfers to most properties, 24/7 support, health-club access, Garnier-Thiebaut French linens, and add-on services (lift tickets, ski rentals and delivery, grocery delivery via Ahead of Arrival, e-bike rentals, and ski equipment shipping via ShipSkis.com).

Frias's revenue model is transaction-fee driven: management fees and commissions on nightly rental revenue across its managed portfolio, ancillary concierge and add-on service fees, and affiliate referral income from a Sotheby's International Realty channel partnership for Aspen Snowmass real estate transactions. Pricing is dynamic and nightly-based, ranging from roughly $365 to $2,947+ depending on property, season, and demand, with a 50% deposit at booking and balance due 30–120 days prior; early-booking promotions (up to 20% off for Winter 26/27) and event-tied discounts (15–20% during Aspen Gay Ski Week) are used to shape forward demand.

Name

Frias Properties of Aspen

Legal name

Frias Properties of Aspen, LLC

Website

https://friasproperties.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Frias Properties of Aspen Snowmass is a privately held, locally founded (1974) vacation rental management company operating a portfolio of 170+ short-term rentals across Aspen and Snowmass Village, serving leisure travelers and property owners through direct booking, concierge services, and property management.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Vacation rental management
• Property management services
• Luxury vacation rentals
• Short-term rental agency
• HOA management

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vacation Rental Management: Managing a portfolio of 170+ vacation rental properties for property owners, earning management fees and commissions on rental revenue generated
2. Guest Rental Revenue: Nightly rental fees collected from vacation guests staying in managed properties
3. Concierge and Add-on Services: Additional revenue from concierge services including lift tickets, ski rentals, grocery delivery, and e-bike rentals
4. Real Estate Referrals: Referral fees from Sotheby's International Realty for real estate transactions in the Aspen Snowmass area

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Frias Properties of Aspen is a vacation rental and property management company operating in Aspen, Colorado, founded in 1974. The company manages a portfolio of approximately 170 vacation rental properties and provides HOA management services to condominium associations in the Aspen area.

Product overview

Frias Properties of Aspen Snowmass operates a vacation rental platform offering more than 170 properties in the Aspen and Snowmass area. The portfolio includes slope-side condos, downtown hotel rooms (Independence Square Hotel), private homes, and luxury resort residences (The Ritz-Carlton Club). The core offering is the Vacation Rentals platform, complemented by concierge services for guest amenities and property management services for homeowners. The platform is powered by Rezfusion technology and utilizes Streamline VRS for booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Management Full-service management of a portfolio of approximately 170 vacation rental homes and condominiums in the Aspen, Colorado area, including marketing, booking, guest services, housekeeping, and maintenance coordination for property owners and travelers.

Quantifiable outcome

• Over 170 vacation rentals in portfolio
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AspenOUTcoreGTM or Marketing Partner · 11 January 2026Community partnership with AspenOUT organization. Frias Properties is a sponsor of Aspen Gay Ski Week - the nation's largest and longest running on-snow pride event. The company celebrates 49 years of Pride in Aspen through this partnership.
• Aspen Gay Ski WeekcoreGTM or Marketing Partner · 11 January 2026Sponsorship of Aspen Gay Ski Week with exclusive promotional offers (15-20% discounts) during the event. Featured units and promotional codes offered during AGSW 2026 (January 11-19, 2026).
• Sotheby's International RealtyminorChannel Partner/ Reseller/ DistributorReal estate sales partnership for property buyers in the Aspen Snowmass area through Sotheby's International Realty brand.
• RezfusioncoreTechnology or IntegrationWebsite platform technology provider powering the direct booking website with property management system integration.
• StreamlineVRScoreTechnology or IntegrationProperty management system used for managing reservations, guest communications, and operational workflows across the 170+ property portfolio.
• Shipskis.comminorGTM or Marketing PartnerSki equipment shipping service partner allowing guests to ship ski equipment to properties in advance.
• Ahead of Arrival (Grocery Delivery)minorGTM or Marketing PartnerGrocery delivery service partner with referral code program for guest convenience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Airbnb is the dominant global short-term rental marketplace and represents both a channel partner opportunity and a competitive disintermediation risk for Frias, as property owners can self-list on the platform in lieu of using a local manager.
• Hyatt Vacation Club: Hyatt Vacation Club is a branded timeshare/fractional resort operator that competes for luxury mountain vacation stays, including in Colorado resort markets. It represents a comparable luxury accommodation product in the destination market Frias serves.
• Vrbo (Expedia Group): Vrbo is a major U.S. vacation rental OTA serving family and destination travel demand, including ski resort markets. It is a comparable booking channel and competitive alternative to Frias's direct booking platform.
• Marriott Vacation Club: Marriott Vacation Club is a large branded fractional/timeshare resort operator with mountain resort properties, comparable to the luxury resort residence segment of Frias's portfolio such as the Ritz-Carlton Club.

Direct peers

• Vacasa: Vacasa is the largest U.S. vacation rental property manager, offering professional management of short-term rental properties in destinations including mountain resort markets. Frias competes for both property owners and guests in the Aspen Snowmass market against Vacasa's national platform.
• Stay Aspen Snowmass: Stay Aspen Snowmass is a local vacation rental and property management company serving the Aspen Snowmass area, offering comparable managed rental inventory, concierge, and property services to homeowners.
• Evolve (Vacation Rental Management): Evolve is a national vacation rental management company serving owners in destination markets including Colorado ski resorts. It directly competes with Frias for homeowner management contracts and guest bookings in the Aspen Snowmass area.
• Aspen Signature Resorts: Aspen Signature Resorts is a local vacation rental management company operating in the Aspen market, offering a similar portfolio of managed residences and concierge services. It is one of the most direct local competitors to Frias in the same geography.

Regional players

• Twiddy & Company Realtors: Twiddy is a well-established regional vacation rental management company operating in the Outer Banks. It is comparable as a long-standing, locally rooted vacation rental manager with a strong regional brand and concierge-style service model similar to Frias.

Others

• Sotheby's International Realty (Aspen Snowmass): Sotheby's International Realty is Frias's referral partner for real estate transactions in Aspen Snowmass, generating affiliate revenue. It is thematically adjacent in the luxury real estate ecosystem and serves overlapping high-net-worth customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FriasProperties
• Facebookfacebook.com/FriasProperties
• LinkedInlinkedin.com/company/frias-properties-of-aspen
• Instagraminstagram.com/friasaspensnowmass
• Xx.com/AspenLodging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frias Properties of Aspen