Shirtigo GmbH

What Shirtigo GmbH does

Shirtigo GmbH is a privately held German textile printing company headquartered in Köln, founded around 2009 and operating in the market for more than 15 years. Under the consumer-facing brand Prinovia (rebranded from the large-format division "Shirtigo Großauflagen" in 2024), the company runs an online print-on-demand and bulk textile printing platform serving B2B customers (companies, clubs, schools, municipal organizations), creators and brands, and individual consumers. The platform integrates a self-service Print Configurator and cost calculator with industrial-grade production capabilities spanning screen printing (Siebdruck), DTG (Direct-to-Garment), DTF (Direct-to-Film) transfer printing, and embroidery, supported by upstream vector conversion, automated and manual print-data verification, and sample-print services.

The business model is product-led and transaction-based. Customers configure orders directly on the e-commerce storefront and pay per order with transparent per-unit pricing and quantity discounts, eliminating the quote-request step typical of traditional commercial printers. Shirtigo generates revenue primarily through one-time per-order printing and embroidery services, with supplementary revenue from add-on services (vector service, print data check, sample prints, express production). The product catalog spans T-shirts, hoodies, sweatshirts, jackets, children's apparel, bags, and drinkware, with Stanley/Stella sustainable textiles offered via an authorized dealer relationship. Global fulfillment is handled through Deutsche Post, DHL, DPD, and UPS, with tiered Standard, Scheduled, Express, and Express Plus delivery options, and payment is accepted via PayPal, Visa, Mastercard, Apple Pay, and Google Pay.

Notable enterprise references include Deutsche Bank, DHL, Tchibo, Vileda, and the city of Hürth, though no contract structure, MRR, or revenue figures are disclosed. The company is founder-led (CEO Michael B. and CMO/co-founder Tim Schneider), privately owned with no disclosed institutional investors, and operates with a headcount in the 11–50 range. No AI/ML capabilities, patents, regulatory actions, or M&A activity are disclosed in the available material.

Name

Shirtigo GmbH

Legal name

Shirtigo GmbH

Website

https://shirtigo.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Shirtigo GmbH, operating as Prinovia, is a German online textile printing platform offering self-service custom apparel and merchandise printing (screen, DTG, DTF, embroidery) for businesses, clubs, schools, and creator/brand customers worldwide, with transparent per-order pricing and no quote required.

Ownership category

akta.pro rank

Product category

Custom Textile Printing Services

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Custom textile printing
• Screen printing services
• DTG digital printing
• DTF transfer printing
• Printed apparel merchandise

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Textile Printing Services: Core revenue stream from printing custom designs on textile products (T-shirts, hoodies, sweatshirts, jackets, bags, etc.) using screen printing, DTG, and DTF processes. Revenue is generated per order with pricing based on product type, printing method, quantity, and design complexity.
2. Embroidery Services: Embroidery finishing services for textile products as an alternative or complement to printing.
3. Additional Services: Supplementary services including vector file conversion, print data checks, sample prints, express production, and individual branding options that generate additional per-order revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shirtigo GmbH (operating as Prinovia for large-format orders) is a German online print shop that produces custom-printed textiles and merchandise for businesses, clubs, schools, and brands. It offers multiple industrial printing processes — screen printing (Siebdruck), DTG (direct-to-garment), DTF (direct-to-film transfer), and embroidery — across apparel such as T-shirts, hoodies, sweatshirts, jackets, bags, and drinkware, with order quantities from a single piece to large editions. Customers configure orders and view transparent pricing via an online configurator and price calculator.

Product overview

Prinovia (formerly Shirtigo Großauflagen) operates as a textile printing platform offering custom-printed apparel and merchandise. The product portfolio includes core textile products (T-shirts, hoodies, sweatshirts, jackets, bags) available in various cuts (unisex, ladies, children's) alongside drinkware. Three primary printing services are offered: screen printing (Siebdruck) for large durable runs, digital printing (DTG) for detailed small editions, and transfer printing (DTF) for versatile print-on-demand. Supporting services include a vector service for print file preparation, print data check for quality assurance, and sample prints for pre-production verification. An online print configurator enables customers to calculate pricing and place orders directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing (Siebdruck) Traditional screen printing service producing durable, colorfast prints with vibrant, long-lasting colors. Ideal for large print runs and offered as a standalone printing method to B2B customers (companies, clubs, schools, brands).
• Digital Printing (DTG) Direct-to-garment digital printing enabling detailed, full-color designs with photographic quality and a soft textile feel. Ideal for small editions and complex, multicolor artwork for businesses, creators, and brands.
• Transfer Printing (DTF) Direct-to-film (DTF) transfer printing offering versatile print-on-demand capabilities for detailed, color-intensive designs across various textile materials. Suitable for flexible small-batch and on-demand production.
• Embroidery Professional embroidery service for textile decoration providing a premium, durable alternative finish to screen, DTG, and DTF printing for corporate apparel, team gear, and branded merchandise.
• Vector Service Professional conversion of customer artwork files into print-ready vector format to ensure optimal printing quality. Sold as an add-on service alongside print orders.
• Print Data Check Professional review of customer-submitted print files to verify technical quality and print readiness before production. Sold as an add-on service per order.
• Sample Print (Musterdruck) Pre-production sample printing service that allows customers to evaluate product and print quality before placing full bulk orders. Sold as a standalone orderable service.
• Printed Unisex T-shirts Unisex-cut T-shirts offered with custom screen, DTG, or DTF printing. Core apparel product for companies, clubs, schools, and individual customers.
• Printed Hoodies Hooded sweatshirts available with screen, DTG, and DTF printing. Popular for clubs, sports teams, and corporate merchandise programs.
• Printed Fabric Bags Tote bags and drawstring bags available with custom printing, used for promotional and retail merchandise by businesses and brands.

Quantifiable outcome

• Over 1 million products sold
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stanley/StellacoreTechnology or IntegrationOfficial dealer of Stanley/Stella sustainable textiles. Stanley/Stella is a B2B textile brand specializing in high-quality, eco-friendly blank apparel (T-shirts, hoodies, sweatshirts) designed for customization. The partnership positions Prinovia as an authorized reseller of their sustainable textile products for printing.
• Deutsche PostminorOthersShipping and logistics partner providing domestic mail and parcel delivery services within Germany.
• DHLminorOthersInternational shipping and logistics partner for worldwide delivery of printed textile products.
• DPDminorOthersEuropean shipping and logistics partner for parcel delivery services.
• UPSminorOthersInternational shipping and logistics partner for worldwide delivery services.
• PayPalminorOthersPayment processing partner enabling secure online transactions for customers.
• VISAminorOthersPayment processing partner enabling secure credit card transactions for customers.
• MasterCardminorOthersPayment processing partner enabling secure credit card transactions for customers.
• Apple PayminorOthersDigital wallet payment processing partner for convenient mobile checkout.
• Google PayminorOthersDigital wallet payment processing partner for convenient mobile checkout.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spreadshirt: Spreadshirt is a German-based custom apparel printing platform that offers self-service online ordering of printed T-shirts, hoodies, and accessories. It is the most direct competitor to Shirtigo/Prinovia, operating in the same DACH market with overlapping B2B and B2C segments.
• Easyprint: Easyprint is a German online printer offering custom textile printing, mugs, and promotional products via a self-service web shop. It is comparable to Shirtigo in product breadth (apparel + drinkware), B2B positioning, and DACH-focused delivery.
• Shirtinator: Shirtinator is a German online service for designing and ordering custom printed T-shirts, hoodies, and team apparel. It directly mirrors Shirtigo's self-service configurator model targeting clubs, schools, and corporate buyers in Germany and Europe.
• Printful: Printful is a global print-on-demand platform offering custom apparel printing (DTG, embroidery, DTF) with a self-service online interface. It competes directly with Shirtigo in creator/brand merchandise and bulk custom apparel, though it operates a network-based model rather than in-house production.
• Gelato: Gelato is a global print-on-demand network offering custom apparel, mugs, and wall art fulfilled across 100+ countries. It overlaps with Shirtigo's creator/brand merchandise segment and competes for cross-border e-commerce POD demand.
• Printify: Printify is a print-on-demand marketplace connecting merchants with printing partners worldwide for apparel and accessories. It competes with Shirtigo in the creator/brand segment but lacks the in-house European production and B2B enterprise focus.
• T-Shirt-Druckerei.de: T-Shirt-Druckerei.de is a German online printing service for custom T-shirts, hoodies, and promotional textiles using screen printing and DTG. It competes in the same niche as Shirtigo's B2B corporate/club segment with comparable self-service ordering.
• Shirtrunner: Shirtrunner is a German custom T-shirt and textile printing service offering online configurators for clubs, businesses, and events. It directly overlaps with Shirtigo's club/sports and corporate B2B segments in the German market.

Broad incumbents

• Vistaprint: Vistaprint (owned by Cimpress) is a large incumbent offering custom printed products including apparel, business cards, and promotional merchandise to SMBs and enterprises globally. It competes in Shirtigo's corporate merchandise and promotional apparel segments but as part of a much broader print portfolio.
• Flyeralarm: Flyeralarm is a major German printing conglomerate offering custom apparel, flyers, business cards, and large-format printing. It serves the same B2B/corporate customer base as Shirtigo but with a much wider product portfolio and multiple production facilities across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shirtigo GmbH