What Stanley & Stella does

Stanley & Stella is a Belgian private B2B apparel manufacturer founded in 2012 by CEO Jean Chabert, specializing in premium, sustainable blank garments (T-shirts, sweatshirts, polos, shirts, outerwear, pants, and accessories) sold wholesale to textile decorators, screen printers, promotional product companies, and corporate buyers. The company's product portfolio is organized around two collections — a Lifestyle Collection and a Corporate Collection — with seasonal drops (SS26, AW25, AW26 pre-order), heavyweight and garment-dyed sub-ranges, and a recently expanded accessories category. All products are 100% GOTS-certified organic cotton or GRS-certified recycled materials, engineered for downstream decoration (screen-printing, DTF, DTG, embroidery) with claims of 10–15% lower ink consumption and 35% less pre-treatment than alternatives.

The business operates a selective, multi-channel B2B distribution model. In the United States, Stanley & Stella holds an exclusive distribution partnership with SanMar — the largest North American promotional products supplier — enabling 24–48 hour nationwide delivery from a state-of-the-art warehouse in Irvine, CA, managed by logistics partner DSV, complemented by an in-house decoration lab and a dedicated US sales team. In Europe, the company serves accounts through an authorized dealer network across multiple countries (Belgium, UK, France, Germany, Netherlands, Spain, Italy) and a company-operated B2B webshop that requires registration and approval. Accounts are contractually required to decorate or print products before resale — Stanley & Stella does not sell blanks to end consumers.

Commercial mechanics consist of one-time wholesale transactions priced in USD (US) via approved B2B accounts, with payment options including credit card, ACH, or on-account credit terms; pricing is opaque to non-approved buyers and a $20 minimum restocking fee applies to compliant returns. The company reports no public revenue figure, no disclosed funding, and no PE/VC ownership; its parent (Stanley and Stella SA, Belgium) operates through a wholly-owned US subsidiary (Stanley Stella, Inc., Delaware). Sustainability commitments include a target to reduce value-chain carbon emissions by 30% by 2030, a 2025 sustainability report, and 2024 carbon footprint disclosures, with third-party certification handled by Control Union.

Name

Stanley & Stella

Legal name

Stanley and Stella SA

Website

https://stanleystella.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Stanley & Stella is a Belgian B2B manufacturer of premium, GOTS-certified organic blank apparel, founded in 2012, selling wholesale to textile decorators, promotional product distributors, and corporate buyers across Europe and the US via an exclusive SanMar partnership and authorized dealer network.

Ownership category

akta.pro rank

Product category

Wholesale Blank Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Knitwear & Sweaters Manufacturers (CRAAAAAJ), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Wholesale blank apparel
• Sustainable garment manufacturing
• Organic cotton clothing
• B2B apparel wholesale
• Decorator-ready apparel

Headquarters

HQ city

Etterbeek

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale B2B Apparel Sales: Stanley/Stella generates revenue through wholesale B2B sales of blank premium sustainable apparel (T-shirts, sweatshirts, polos, shirts, outerwear, accessories) to authorized accounts including textile decorators, promotional product companies, and corporate buyers. Accounts are required to decorate/print the products before reselling them. Products are sold via B2B webshop, through distribution partners (SanMar in US), and authorized dealer network in Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stanley & Stella manufactures premium blank apparel (T-shirts, sweatshirts, polos, shirts, outerwear, bottoms, and accessories) from GOTS-certified organic cotton and GRS-certified recycled materials, selling wholesale exclusively to approved B2B accounts such as textile decorators, screen printers, promotional product companies, and corporate buyers who decorate the garments before resale. The product portfolio spans a Lifestyle Collection, a Corporate Collection, and seasonal drops (SS26, AW25, AW26 Pre-order).

Product overview

Stanley & Stella is a European B2B company specializing in premium, sustainable blank apparel since 2012. The product portfolio is organized into two main collections: the Lifestyle Collection (T-shirts, sweatshirts, polos, shirts, outerwear, pants/shorts, and accessories) and the Corporate Collection (business wear for Corporate & Office, Hospitality & Restaurants, Craft & Service, and Events & Promotional segments). Key named products include the Creator 2.0, Drummer 2.0, Sparker 2.0, Cruiser 2.0, Stella Collider, and Stanley Climber 2.0, alongside seasonal collections like SS26, AW25, and AW26. All products feature GOTS-certified organic cotton and GRS-certified recycled materials, designed for decoration via screen-printing, DTF, DTG, or embroidery before resale.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifestyle Collection Premium lifestyle blank apparel line offering T-shirts, sweatshirts, polos, shirts, outerwear, bottoms, and accessories in unisex, women, men, and kids sizes for B2B decorators, printers, and corporate buyers.
• Corporate Collection Certified sustainable business wear including outerwear, polos, shirts, T-shirts, and sweatshirts designed for corporate uniforms, hospitality, and promotional segments requiring traceable and responsible garments.
• SS26 Collection Spring/Summer 2026 seasonal drop featuring fresh, colorful lifestyle garments for B2B decoration partners.
• AW25 Collection Autumn/Winter 2025 seasonal collection featuring heavyweight fabric options and garment-dyed finishes for B2B wholesale customers.
• AW26 Pre-order Autumn/Winter 2026 pre-order seasonal collection newly available for B2B wholesale account orders.
• Creator 2.0 Premium unisex T-shirt with medium fit, sizes XXS-5XL, crafted from 180 GSM organic cotton; part of the Iconics range and designed for decoration.
• Drummer 2.0 Unisex sweatshirt hoodie made from 280 GSM organic cotton; part of the Essentials range with wide color availability.
• Sparker 2.0 Unisex T-shirt with relaxed fit, sizes XXS-3XL, 215 GSM organic cotton, offering a broad color palette.
• Stella Collider Women's oversized T-shirt with sizes XS-XXL, 155 GSM organic cotton, from the Trends range.
• Cruiser 2.0 Premium unisex hoodie with 350 GSM fabric weight, offering 49+ color options for broad customization.
• Stanley Climber 2.0 Men's light padded jacket, sizes S-5XL, 38 GSM, offering warmth with sustainable materials.
• Light Tote Bag Unisex tote bag in one size, 160 GSM organic cotton, part of the accessories category.

Quantifiable outcome

• 10-15% less ink consumption and 35% less pre-treatment compared to alternatives
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, support and certification.

• SanMarcoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership with SanMar, the top promotional products supplier by North American revenue, for distribution of Stanley/Stella products in the US market. SanMar launched Stanley/Stella products with 31 new Richardson caps and apparel items, expanding the sustainable collection to 289 styles. Partnership enables nationwide reach within 24-48 hours.
• DSVsupportImplementation/ SI/ Consulting PartnerDSV manages the state-of-the-art warehouse at Stanley/Stella's Irvine, CA facility. DSV provides logistics and warehousing services supporting US operations and 24-48 hour delivery capability.
• Control UnioncertificationOthersControl Union CU1393082 provides GOTS (Global Organic Textile Standard) certification for Stanley/Stella's organic cotton products. Control Union CU 819434 provides GRS (Global Recycled Standard) certification for recycled materials.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BELLA+CANVAS: Direct competitor in premium blank apparel for the decoration and printing industry, with overlapping T-shirt, sweatshirt, and hoodie lines sold through B2B channels to decorators, brands, and promo distributors in the US and Europe.
• Next Level Apparel: Premium blank apparel manufacturer selling directly to decorators, screen printers, and promotional product distributors with a comparable catalog of T-shirts, hoodies, and fashion-forward fits that compete head-to-head with Stanley & Stella.
• Alternative Apparel: Premium sustainable blank apparel brand serving decorators, promotional distributors, and corporate buyers with eco-conscious materials and fashion-forward fits — directly comparable positioning to Stanley & Stella's lifestyle and corporate collections.
• AS Colour: Premium blank apparel manufacturer from New Zealand selling wholesale to printers, brands, and decorators globally, with comparable basics-and-fashion positioning and emphasis on quality blanks for customization.
• Continental Clothing: European-based sustainable blank apparel manufacturer with GOTS-certified organic cotton lines sold wholesale to decorators and brands — a directly comparable European competitor to Stanley & Stella.
• B&C Collection: European blank apparel supplier offering T-shirts, polos, and sweatshirts to decorators, promo distributors, and corporate buyers across Europe, with overlapping product categories and B2B distribution model.

Broad incumbents

• Gildan: Largest apparel manufacturer in North America serving the printwear, promotional products, and corporate channels with a broad portfolio of T-shirts, sweatshirts, and polos at scale — competing on price and breadth rather than premium sustainability.
• Hanesbrands: Diversified apparel conglomerate with a large printwear division selling blanks to decorators and corporate buyers; competes with Stanley & Stella primarily on price and scale rather than sustainability credentials.

Others

• SanMar: The largest US promotional products and imprintables supplier, which is also Stanley & Stella's exclusive US distribution partner — a critical channel partner rather than a product competitor, and a useful comparable for understanding US blank-apparel distribution economics.

Emerging players

• Anvil Knitwear: Sustainable blank apparel brand focused on organic cotton basics for decorators and promotional buyers, with overlapping product line but smaller scale than Stanley & Stella.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stanley-stella
• Facebookfacebook.com/StanleyStella
• Instagraminstagram.com/stanleystella

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley & Stella