Don Laughlin's Riverside Resort Hotel & Casino

What Don Laughlin's Riverside Resort Hotel & Casino does

Don Laughlin's Riverside Resort Hotel & Casino is a family-owned integrated resort located on the banks of the Colorado River in Laughlin, Nevada, in continuous operation since 1966. The property combines Nevada-style 24-hour casino gaming (1,300+ slot and video poker machines, 35 live tables, poker, blackjack, roulette, craps, keno, bingo, and Race and Sports Book) with 1,350+ hotel rooms across North and South towers, a 740-space full hook-up RV park, and a portfolio of entertainment venues including Don's Celebrity Theatre (750 seats), Riverside Lanes bowling (34 Brunswick lanes, ~42,000 sq ft), a 6-plex cinema, the Don Laughlin's Classic Car Museums (~30,000 sq ft main showroom, 80+ vehicles), and the USS Riverside Colorado River cruise boat.

The business serves a diverse customer base spanning casino gamers, hotel guests, RV travelers, golfers, families, and group/event planners. Revenue is generated through multiple streams: gaming transactions, room revenue with a $24 plus tax daily resort fee, RV site rentals starting at $40 daily or $169 weekly, food and beverage across six restaurants and nine bars/lounges, ticketed entertainment, and ancillary services (museum admissions, salon/spa, fitness center). The go-to-market is direct-to-consumer via online booking at riversideresort.com, mobile app, 800-number reservations, and walk-ins, supplemented by channel partnerships with Sun Country Airlines (inclusive flight packages from 22 states), bus tour operators, Fandango (movie tickets), and Avis (preferred car rental). The King of Clubs Players' Club loyalty program spans six tiers (Bronze through Double Platinum) and is the primary retention mechanism.

The technology stack is conventional hospitality and gaming infrastructure, with no disclosed AI/ML capabilities. The Riverside Resort mobile app (iOS and Android) handles loyalty account management, promotional content, and stay booking. Other technology investments include EV charging stations for King of Clubs members, a 24x7 live webcam, and standard digital reservation/booking systems. The property has held the longest-tenured Nevada gaming license in Laughlin, and following the death of founder Don Laughlin on October 22, 2023, ownership remains with the Laughlin family. The workforce numbers approximately 2,000 employees with an annual payroll of ~$40 million.

Name

Don Laughlin's Riverside Resort Hotel & Casino

Legal name

Riverside Resort and Casino

Website

https://riversideresort.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Don Laughlin's Riverside Resort Hotel & Casino is a family-owned integrated resort in Laughlin, Nevada, operating since 1966. It combines Nevada-style casino gaming, 1,350+ hotel rooms, a 740-space RV park, and diverse entertainment including theatre, bowling, cinema, classic car museum, and river cruises.

Ownership category

akta.pro rank

Product category

Casino and Resort Hospitality

NAICS

Casino Hotels (721120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming resort
• Hotel accommodations
• RV park lodging
• Live entertainment venue
• Casino dining outlets

Headquarters

HQ city

Laughlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Casino Gaming: Nevada-style gaming 24 hours a day including 1,300+ slot and video poker machines, 35 live gaming tables, poker, blackjack, roulette, craps, keno, bingo, and Race and Sports Book. Primary revenue driver.
2. Hotel Accommodations: Over 1,350 guest rooms across North and South towers including Mountainview, Riverview, Mini Executive, and Executive rooms. Daily resort fees and room taxes. $100 refundable credit card deposit.
3. RV Park: 740 full hook-up RV spaces with 30 or 50 amp service. Daily rates starting at $40 plus tax, weekly rates starting at $169. Mail center services available for additional fee.
4. Food & Beverage: Six restaurants including Riverside Buffet, Gourmet Room, Prime Rib Room, Riverview 24 Hour Restaurant, Casa Serrano Mexican restaurant, and Food Court. Multiple bars and lounges including Casino West bar open 24 hours.
5. Entertainment & Bowling: Don's Celebrity Theatre ticketed shows, pool concerts, Riverside Cinemas 6-plex, Riverside Lanes 34-lane bowling center with cosmic bowling, and USS Riverside boat tours.
6. Retail & Other Services: Gift shops, Classic Car Museum admission ($5 without King of Clubs card), salon and day spa services, business center access, and fitness center.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Don Laughlin's Riverside Resort Hotel & Casino operates a family-owned, integrated resort destination on the Colorado River in Laughlin, Nevada, offering 24-hour Nevada-style casino gaming with 1,300+ slot and video poker machines and 35 live gaming tables, 1,350+ hotel rooms across North and South towers, a 740-space full hook-up RV park, six restaurants, nine bars and lounges, and a diversified entertainment portfolio including Don's Celebrity Theatre, Riverside Cinemas, a 34-lane bowling center, USS Riverside river cruises, classic car museums, and a salon and day spa.

Product overview

Don Laughlin's Riverside Resort Hotel & Casino is a family-owned resort offering a unified hospitality portfolio combining core gaming and hotel operations. The primary offerings include casino gaming with 1,300+ slot machines and 35 live tables, over 1,350 hotel rooms across North and South towers in Mountainview, Riverview, Mini Executive, and Executive categories, and a 740-space RV park. The resort extends its experience through integrated entertainment venues including Don's Celebrity Theatre (750 seats), Riverside Cinemas (6-plex), Riverside Lanes Bowling (34 lanes), and USS Riverside river tours. Leisure amenities encompass two pools, Jean Jeffrey The Salon & Day Spa, Arcades & Laser Tag, and Don Laughlin's Classic Car Museums. The portfolio includes nine bars and lounges, multiple dining outlets, and the King of Clubs Players' Club loyalty program. The property also operates Casino West as a satellite gaming location and provides convention/meeting services. Partnerships with Fandango (ticketing), Avis (car rental), and Sun Country Airlines (flights) enable integrated travel booking.

Differentiator

Problem solved

Functional benefit

Brands

• King of Clubs Players' Club: The casino's loyalty/rewards program with tiered benefits including Bronze, Silver, Emerald, Gold, Platinum, and Double Platinum levels offering free play, cash back, comp dollars, and various discounts.
• Don's Celebrity Theatre
• Losers' Lounge
• Riverside Cinemas
• Riverside Lanes Bowling
• Don Laughlin's Classic Car Museum
• USS Riverside Tours
• Riverside Resort RV Park
• Jean Jeffrey The Salon & Day Spa
• Casino West

Products and services

• Hotel Accommodations

Quantifiable outcome

• Nearly 5 million annual visitors to Laughlin area
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sun Country AirlinescoreChannel Partner/ Reseller/ DistributorAir travel partnership providing Sun Country 737-800 jet service from 22 states to Laughlin/Bullhead City International Airport. Inclusive packages include round-trip airfare, ground transfers, and hotel lodging. Air Program Representatives available 6am-4pm PST daily.
• FandangominorChannel Partner/ Reseller/ DistributorOnline movie ticket partner for Riverside Cinemas 6-plex first-run movies with reclining seats and Dolby Digital Surround Sound.
• AvisminorGTM or Marketing PartnerPreferred car rental company with AWD number S326900 for airport guests. Contact throughAvis.com with corporate code for Riverside Resort guests.
• Laughlin Ranch Golf ClubcoreStrategic or Co-development PartnerGolf partnership offering Room & Golf Packages including 2-night hotel stay, golf with cart, transportation to/from course, and complimentary cocktails. Golf vouchers available at Front Desk. Tee times arranged separately.
• Watercraft AdventuresminorGTM or Marketing PartnerWatercraft rental partner located in Arizona, available 7 days a week. Contact at (928) 754-1221.
• Laughlin Helicopter ChartersminorGTM or Marketing PartnerHelicopter adventure partner offering breathtaking views of Colorado River and surrounding desert landscapes.
• Krispy Krunchy ChickenminorGTM or Marketing PartnerFood service partner at Casino West Snack Bar featuring Krispy Krunchy Chicken along with Smash Burgers, Boneless Wings, and Baked Potatoes.
• William Hill Sports BookminorGTM or Marketing PartnerSports betting partner located adjacent to Riverside Lanes Bowling on 2nd floor.

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Aquarius Casino Resort (Laughlin): A competing casino hotel located on the Laughlin Strip with comparable lodging, gaming, dining, and riverfront positioning — the most directly comparable operating competitor in the same micro-market.
• Harrah's Laughlin Beach Resort & Casino: Caesars Entertainment–owned casino hotel on Casino Drive offering hotel, gaming, and F&B; competes head-to-head for Laughlin gaming and lodging demand.
• Golden Nugget Laughlin (formerly Pioneer): Waterfront casino hotel on Casino Drive directly competing for Laughlin visitors; similar combination of rooms, slots, and dining outlets.
• Edgewater Hotel & Casino (Laughlin): Colorado River–adjacent Laughlin casino hotel targeting value-oriented gaming and short-stay visitors in the same micro-market.

Broad incumbents

• Boyd Gaming Corporation: Multi-property regional gaming operator (Sam's Town, Fremont, Orleans, Suncoast, etc.) — comparable business model of regional integrated casino-resort operations, though at larger scale and with public comparables.
• Red Rock Resorts (Station Casinos): Las Vegas–locals and regional casino operator with a comparable portfolio of gaming, hotel, F&B, and entertainment amenities targeting regional drive-to demand.
• Caesars Entertainment: Operates Harrah's Laughlin directly and a broad portfolio of integrated casino resorts nationally — most directly comparable as a casino-hotels consolidator and the parent of Riverside's primary local competitor.
• MGM Resorts International: Operates major integrated casino resorts on the Las Vegas Strip; relevant benchmark for the integrated casino-resort business model (gaming + lodging + entertainment + F&B) at scale.
• Penn Entertainment: Diversified regional gaming and entertainment operator across multiple U.S. jurisdictions — comparable as a multi-state operator of gaming-and-hospitality assets.

Regional players

• Pechanga Resort & Casino: Large California tribal integrated casino resort competing for Southern California drive-in leisure and gaming visitation that overlaps with Riverside's regional feeder market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laughlinriversideresort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Laughlin's Riverside Resort Hotel & Casino