What WPS Brasil does

WPS Brasil is a Brazilian parking automation company that designs, manufactures, and operates integrated technology solutions for paid parking facilities. Founded in 1985 (firmographic) / 1993 (company history) as the Brazilian operation of a Dutch-origin multinational, the company now operates as a subsidiary of Perto S.A. within Grupo Digicon following a March 2025 merger that positioned WPS as the largest parking automation provider in Latin America. The company is headquartered in São Paulo with national coverage across 26 Brazilian states and the Federal District, and global installations across 17 countries.

The company's product portfolio combines proprietary hardware (automated entry/exit terminals, LPR cameras, payment stations including Pague Fácil and EPA, and barriers manufactured in-house) with a cloud-based software stack anchored by the Parking Plus Enterprise management platform. Core technology includes License Plate Recognition (LPR) computer vision, the Ticketless solution for frictionless entry/exit, WPS PAY for web-based mobile payment without app downloads, SpotPark for small and medium facilities, WPS 360 for surveillance, WPSMidia for advertising revenue, Live Operator for remote central monitoring, and the Web Reports analytics module. The platform integrates with Brazilian payment ecosystems including PIX, PicPay, ITI, Sem Parar, ConectCar, and contactless credit cards, as well as with customer ERP systems.

WPS Brasil serves B2B enterprise customers across at least seven verticals — shopping centers, business centers, hospitals and clinics, airports, hotels, universities, and parking operators — through a direct enterprise field sales motion with custom-configured solutions, professional installation services, and ongoing technical support. The revenue model blends hardware and equipment sales, recurring software and platform subscriptions, professional services for project design and installation, and managed integration services. No public pricing or revenue figures are disclosed. As of the latest available data, the company employs 251-500 people and processes over 3 million parking accesses daily across more than 2,200 active systems.

Name

WPS Brasil

Legal name

WPS Brasil

Website

https://wpsbrasil.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

WPS Brasil is a Brazilian parking automation company that designs, manufactures, and operates integrated hardware and cloud-based software solutions for paid parking facilities across shopping centers, hospitals, airports, hotels, universities, and parking operators in 26 Brazilian states and 17 countries.

Ownership category

akta.pro rank

Product category

Parking Automation and Management Solutions

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)

Keywords

• Parking automation systems
• License plate recognition
• Parking management software
• Mobile parking payment
• Parking access control

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Equipment Sales: Sale of automated entry/exit terminals, barriers, LPR cameras, payment stations (EPA, Pague Fácil), and other parking equipment. Equipment is developed and manufactured in-house.
2. Software and Management Platform: Parking Plus Enterprise cloud platform for parking management, including Parking Plus Manager, Web Reports, and mobile payment capabilities. Recurring software services for parking operators.
3. Project Design and Installation Services: Professional services including on-site analysis, detailed project specification, equipment installation, staff training, and initial operational follow-up support.
4. System Integration Services: Integration services connecting WPS systems with ERP platforms, toll tags (Sem Parar, ConectCar), digital wallets, and other third-party systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WPS Brasil designs, develops, manufactures, and integrates automated parking management systems combining in-house hardware (LPR cameras, entry/exit terminals, barriers, payment stations) with cloud-based software platforms (Parking Plus Enterprise, SpotPark, WPS PAY, Live Operator). The company delivers turnkey parking automation for shopping centers, hospitals, airports, hotels, universities, business centers, and parking operators, including ticketless access, mobile/web payment, surveillance, ERP integration, and advertising-media revenue solutions.

Product overview

WPS Brasil offers a comprehensive parking automation ecosystem built on a modular, integrated platform architecture. The core portfolio centers on the Parking Plus Enterprise system for large operations, complemented by SpotPark for small-to-medium facilities, with key products including Ticketless (LPR-based ticketless entry), WPS PAY (mobile payment), WPS 360 (monitoring), WPSMidia (advertising), and Live Operator (remote monitoring). Hardware offerings include entry/exit terminals, Pague Fácil and EPA payment stations, and LPR cameras. The solutions integrate with payment methods (credit/debit cards, digital wallets, Sem Parar, ConectCar, PIX) and support multiple segments including shopping centers, hospitals, airports, hotels, universities, and parking operators across 26 Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• WPS PAY: Web-based payment platform enabling parking payment via mobile phone without requiring app downloads, supporting QR codes, ticket payments, credit recharge, and online reservation.
• SpotPark
• WPS 360
• WPSMidia
• Ticketless

Products and services

• Ticketless LPR-based ticketless parking solution that eliminates physical tickets using license plate recognition for automated entry, payment, and exit, providing a frictionless parking experience for parking operators.
• SpotPark Complete modular platform for controlling small and medium parking facilities, with cloud-based management, payment integration with Sem Parar, ConectCar and cards, and integrated vehicle inspection for hotels, restaurants, clinics, and events.
• WPS PAY Web-based mobile payment platform enabling parking payment via mobile phone without requiring any app downloads, supporting ticket payment, credit recharge, monthly payment, garage identification via geolocation, QR Code/barcode generation, and online spot reservation.
• Parking Plus Enterprise Comprehensive cloud-based enterprise parking management system integrating all automation points with ERP system integration, Web Reports for financial and operational analytics, and unified management across multiple locations, suitable for large parking networks and shopping centers.
• Live Operator Remote monitoring platform enabling a single control center to operate multiple parking facilities with voice and image communication and remote equipment activation.
• LPR (License Plate Recognition) Camera High-resolution camera with specialized software for automatic vehicle plate identification and registration, processing images in real-time and converting plate characters into readable text for automated access control.
• Entrada/Saída Terminal (Entry/Exit Terminal) Automated entry and exit terminals with LCD screens, LED RGB lighting, road tag reading, digital wallet integration, and MIDIAPARK promotional video publishing capabilities.
• Pague Fácil (Automated Payment Station) Automated payment station accepting credit and debit cards with 17-inch LCD screen and LED RGB illumination, providing an intuitive user experience.
• EPA (Estação de Pagamento Automático) Automatic payment station accepting credit, debit cards, and cash with automatic change recycling, designed to reduce treasury intervention needs.
• Sistema de Vaga Livre (Free-Space Detection System) Available parking space detection system using sensors to identify occupied spaces and LED lights to indicate availability (green for available, red for occupied).
• Reserva Online (Online Reservation) Online reservation solution with API integration enabling personalized access via QRCode, with configurable permanence rules, tariffs, and user-specific conditions, providing a modern digital experience for parking users.

Quantifiable outcome

• 3+ million accesses processed daily
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Perto S.A.flagshipStrategic or Co-development Partner · 1 March 2025WPS Brasil completed a strategic merger with Perto S.A. in March 2025, creating the largest parking automation company in Latin America. The fusion combines WPS's software expertise and parking automation leadership with Perto's hardware manufacturing capabilities. CEOs Thomas Elbling (Perto) and Rodrigo Ricardi (WPS) jointly announced plans for significant international expansion, initially focusing on Paraguay, Peru, and Argentina. WPS maintains its own brand identity post-merger while benefiting from integration with Perto's infrastructure.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SKIDATA: Austrian-headquartered global provider of parking access and revenue control systems (PARCS), ski ticketing, and access management. Directly comparable to WPS in supplying barriers, pay stations, LPR, and cloud-managed parking platforms to airports, shopping centers, hotels, and cities worldwide.
• HUB Parking Technology: Italian-origin PARCS and parking management software vendor (part of FAAC group) offering gates, pay stations, LPR, and cloud management to airports, shopping centers, hospitals, and municipalities. Closely comparable product breadth and target verticals to WPS.
• Scheidt & Bachmann: German provider of parking management systems, including PARCS hardware, validation, and guidance solutions. Comparable to WPS in serving large enterprise parking operators with integrated hardware-plus-software offerings across multiple geographies.
• Designa: German parking systems vendor offering access control, payment terminals, LPR, and digital parking services. Competes with WPS in the enterprise and public-sector parking segments with a similar integrated hardware/software value proposition.
• Quercus Technologies: Spanish company specializing in LPR-based parking access, guidance, and management solutions. Directly comparable to WPS's LPR (Ticketless) and parking guidance offerings, with similar vertical focus on enterprise and operator customers.
• ParkHelp: Spanish/Italian parking technology vendor providing LPR cameras, parking guidance systems, and access control. Overlaps with WPS's LPR and sensor-based vacancy detection products across retail, airport, and operator customers.
• TIBA Parking Systems: US-headquartered parking operator and technology provider offering PARCS hardware, LPR, and parking management services. Comparable to WPS as an integrated parking operator/technology hybrid serving enterprise and municipal accounts.

Regional players

• UrbiX: Brazilian smart-parking and mobility platform focused on digital payments and curb/garage management. A regional peer to WPS Brasil with comparable mobile-payment and operator-facing SaaS offerings, primarily serving the same Brazilian market.

Emerging players

• ParkBee: European digital parking marketplace and operator platform that monetizes underused parking capacity via app-based booking and access. Comparable to WPS's emerging SpotPark/Reserva Online marketplace and shared-parking concepts, though focused on European urban supply.

Broad incumbents

• FAAC Group: Italian automation conglomerate whose parking division (HUB Parking) competes directly with WPS, and which also provides access automation, gates, and urban mobility solutions. Relevant as a broader incumbent owner of one of WPS's main global competitors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wpsparking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPS Brasil