Campwerk
Campwerk GmbH is a German manufacturer and direct-to-consumer retailer of premium rooftop tents, tent trailers, and cargo trailers, serving outdoor enthusiasts and families across DACH and Western Europe through its own e-commerce shop, six owned showrooms, and a 40+ trade fair presence.
- Company typePrivate
- Founded2010
- HeadquartersBochum, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Campwerk does
Campwerk GmbH is a German manufacturer and direct-to-consumer retailer of premium vehicle-based camping equipment, founded in 2010 by Managing Director Michael Krämer in Mülheim an der Ruhr and headquartered in Velbert. The company designs, develops, and produces in-house at its Germany location with 50+ employees covering specialized functions including customer service, workshop operations, sewing, marketing, and logistics. Campwerk positions itself as Germany's leading roof tent expert, having served more than 100,000 customers over 15 years of operation, and operates a portfolio of proprietary hardshell and folding roof tents (Skycamp, Adventure, BDV, X-Cover, Good Vibes, Dark Barracks, OrthFrame, Sky Rover, Wingman X, TedPop), tent trailers with 900kg payload capacity and up to 24m² living space, cargo transport trailers, and a broad camping accessories catalog.
The core technology centers on hardshell roof tent construction with proprietary innovations including the first hybrid roof tent, the first hardside roof tent without tent fabric (Dark Barracks with aluminum walls), and the world's largest foldable hardshell roof tent deployable in approximately one minute. The business model is direct-to-consumer with primarily one-time hardware sales (roof tents priced €2,000–€5,500 depending on size and model), supplemented by a rental service for roof tents and tent trailers, professional on-site mounting services at showrooms, and accessory sales. Distribution combines a comprehensive e-commerce shop (shop.campwerk.de), 6 owned showrooms across Germany and the Netherlands (Velbert, Schwarzenbek, Halle, Rommelsried, Dörzbach, Tynaarlo), a dealer network, and presence at 40+ trade fairs annually across Germany.
Campwerk's customer base consists of individual consumers — families and outdoor enthusiasts seeking vehicle-based camping solutions — with a horizontal segmentation approach across use cases (family camping, rental customers trying before buying, and commercial/professional users of cargo trailers). Geographic reach extends across DACH and Western Europe (Netherlands, UK, France, Italy, Spain, Denmark). The company claims first-to-market status on multiple product categories and emphasizes German manufacturing quality, professional mounting services, and spare parts availability as differentiators against cheaper imported alternatives. No external institutional investment, parent company, subsidiaries, or public funding rounds are disclosed; ownership remains concentrated with the founder.
Campwerk firmographics
Firmographics- Name
- Campwerk
- Legal name
- CAMPWERK GmbH
- Website
- https://campwerk.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campwerk GmbH is a German manufacturer and direct-to-consumer retailer of premium rooftop tents, tent trailers, and cargo trailers, serving outdoor enthusiasts and families across DACH and Western Europe through its own e-commerce shop, six owned showrooms, and a 40+ trade fair presence.
- Ownership category
- akta.pro rank
Campwerk industry classification
Industry- Product category
- Outdoor Camping Equipment
- NAICS
- Travel Trailer and Camper Manufacturing (336214), Recreational Goods Rental (532284)
- SIC
- Truck Trailers (3715), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industries
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Tent & Canopy Rentals (HSACAFAA)
Keywords
Where Campwerk is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Campwerk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roof Tent Sales: Sale of hardshell roof tents (Skycamp, X-Cover, BDV, Good Vibes, Dark Barracks, Adventure models) in various sizes for 1-4 persons. One-time hardware purchase with professional mounting available.
- Tent Trailer Sales: Sale of tent trailers with 900kg payload capacity and up to 24m² living space, set up in 1 minute
- Cargo Transport Trailers: Sale of cargo trailers for professional and private use
- Camping Accessories: Sale of camping accessories including furniture, lighting, cooking equipment, storage, care products, awnings, and tent accessories
- Rental Services: Rental of roof tents and tent trailers with security deposit requirements, advance payment, and professional maintenance included
- Mounting Services: Professional on-site installation of roof tents and roof racks at showrooms with customer onboarding and instruction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Roof tent for 1 person: typically €2,000 - €4,000 depending on model, size, materials and additional features |
| One time/ perpetual license | Pay-as-you-go | Roof tent for 2 persons: typically €2,000 - €4,000 depending on model, size, materials and additional features |
| One time/ perpetual license | Pay-as-you-go | Roof tent for 3 persons: typically €2,200 - €5,000 depending on model, size, materials and additional features |
| One time/ perpetual license | Pay-as-you-go | Roof tent for 4 persons: typically €2,500 - €5,500 depending on model, size, materials and additional features |
| Unit Pricing | Pay-as-you-go | Tent fabric cleaner 1L: €19.90 including VAT |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Campwerk product offering
Product offeringCore offering
Campwerk designs, develops, and manufactures vehicle-mounted roof tents (hardshell and folding), tent trailers, and cargo transport trailers at its Germany headquarters, then sells them directly to consumers via an own e-commerce shop and six owned showrooms across Germany and the Netherlands. The portfolio spans models for 1–4 persons including Skycamp, Adventure, BDV, X-Cover, Good Vibes, and the Dark Barracks hardside line, complemented by professional mounting services and a rental programme.
Product overview
Campwerk is Germany's leading roof tent expert, offering a comprehensive portfolio of rooftop tents and tent trailers designed, developed, and manufactured in Germany. The core product line centers on hardshell and folding roof tents across multiple brands and models: Skycamp/Skycamp Mini (1-2 persons, 1-minute setup), Adventure (folding tent with covered entrance), BDV/BDV Solo/BDV Duo (wedge-shaped, ultra-flat design), X-Cover (with integrated roof rack functionality), Good Vibes (with panoramic views), and Dark Barracks Hardside (first hardside tent without fabric). Tent trailers offer 900kg payload and up to 24m² space with 1-minute setup. The Cargo line serves professional and private transport needs. Accessories include camping furniture, tent-specific add-ons, awnings, and cleaning products. Campwerk provides online product configurators for customizing purchases and rental options for customers wanting to try products before buying.
Differentiator
Problem solved
Functional benefit
Products and services
- Skycamp Hardshell Roof Tent Hardshell roof tent combining stability of a hardshell with quick deployment of a folding tent; sets up in approximately 1 minute and protects from wind and weather. Targeted at vehicle-based campers.
- Skycamp Mini
Quantifiable outcome
- 100,000+ satisfied customers across Europe
- +2 more outcomes
Companies that use Campwerk
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Campwerk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature4 records
Campwerk partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Campwerk competitors and assessment
Company assessmentDirect peers
- iKamper: US-based direct competitor in premium hardshell roof tents. Campwerk explicitly resells iKamper X-Cover in Germany and competes with similar folding/hardshell technologies and DTC-plus-dealer distribution.
- Roofnest: US hardshell roof tent DTC brand. Directly competes with Campwerk's Skycamp and Dark Barracks in the premium hardshell category with similar 1-minute setup messaging and online-first distribution.
- James Baroud: Portuguese premium hardshell and pop-up rooftop tent maker. Comparable on premium positioning, European manufacturing, and aerodynamic hardshell design competing in the same vehicle-based camping niche.
- Alu-Cab: South African aluminum-bodied overland vehicle accessories and roof tent maker. Competes with Campwerk on premium hardshell roof tents and pickup/overland solutions like the Wingman X Pickup Kabine.
- Front Runner Outfitters: South African-origin overland and roof tent brand with strong European presence. Sells hardshell and folding roof tents plus roof racks, directly competing with Campwerk's premium overlanding-focused product set.
- Autohome (MAGIC RAILS): Italian heritage hardshell roof tent manufacturer with premium positioning. Comparable to Campwerk on hardshell technology and European premium customer base, though Campwerk claims fabricless hardside innovation Autohome does not offer.
Broad incumbents
- Yakima: Major US/global rooftop cargo and outdoor equipment brand. Overlaps with Campwerk on vehicle-mounted gear including rooftop tents, racks, and cargo carriers, with a much broader dealer network.
- Thule: Global outdoor and transport accessories leader with broad roof rack, roof tent, bike, and cargo carrier lines. Competes in the same vehicle-mounted camping equipment category as Campwerk but with much wider product breadth and global retail distribution.
Emerging players
- Tentsile: UK-based tree tent and elevated shelter brand. Tangential overlap with Campwerk on innovative outdoor sleeping systems but distinct product form factor; competes for the same discretionary outdoor consumer wallet.
Regional players
- Westfield Outdoors / Westfield Camping: German outdoor camping equipment brand including tents and accessories. Competes with Campwerk in the DACH market on tent-related categories and serves overlapping retail/dealer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Campwerk social profiles
Digital presenceCampwerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campwerk leadership team
Management profileNumber of profiles
Profiles1 record
Campwerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campwerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campwerk
What does Campwerk do?
Campwerk designs, develops, and manufactures vehicle-mounted roof tents (hardshell and folding), tent trailers, and cargo transport trailers at its Germany headquarters, then sells them directly to consumers via an own e-commerce shop and six owned showrooms across Germany and the Netherlands. The portfolio spans models for 1–4 persons including Skycamp, Adventure, BDV, X-Cover, Good Vibes, and the Dark Barracks hardside line, complemented by professional mounting services and a rental programme.
Is Campwerk a public or private company?
Campwerk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campwerk founded?
Campwerk was founded in 2010. It employs 11 to 50 people.
Where is Campwerk based?
Campwerk is headquartered in Bochum, Germany, in the Europe region.
How does Campwerk make money?
Six revenue lines are on record. Roof Tent Sales are the primary driver. The others are tent Trailer Sales, cargo Transport Trailers, camping Accessories, rental Services and mounting Services.
Who are Campwerk's main competitors?
Direct peers on record are iKamper, Roofnest, James Baroud, Alu-Cab, Front Runner Outfitters and Autohome (MAGIC RAILS). Broad incumbents are Yakima and Thule. Tentsile is listed as an emerging player. Westfield Outdoors / Westfield Camping is listed as a regional player.
Does Campwerk have an API?
No public API is recorded for Campwerk.
What industry is Campwerk in?
Campwerk's product category is Outdoor Camping Equipment. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail. Its NAICS code is 336214 and its SIC code is 3715.