NORR11
NORR11 is a Copenhagen-based Danish premium furniture and lighting design company founded in 2011, selling chairs, sofas, tables, and lighting to design-conscious residential and hospitality consumers and to design professionals via DTC, showrooms, and a 55+ country reseller network.
- Company typePrivate
- Founded2011
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
NORR11 firmographics
Firmographics- Name
- NORR11
- Website
- https://norr11.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NORR11 is a Copenhagen-based Danish premium furniture and lighting design company founded in 2011, selling chairs, sofas, tables, and lighting to design-conscious residential and hospitality consumers and to design professionals via DTC, showrooms, and a 55+ country reseller network.
- Ownership category
- akta.pro rank
NORR11 industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where NORR11 is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
NORR11 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: NORR11 generates revenue through the direct sale of designed furniture products including chairs, sofas, tables, lighting, and outdoor furniture. Products are sold through their e-commerce platform and global reseller network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NORR11 product offering
Product offeringCore offering
NORR11 designs, markets, and sells premium Scandinavian-inspired furniture and lighting for residential, hospitality, and commercial interiors. The product catalog spans seating (chairs, sofas, poufs, benches, daybeds), tables (dining, coffee, side, office desks), lighting (pendants, wall lights), outdoor furniture, and curated textile collections. Distribution combines a direct-to-consumer Shopify e-commerce storefront with a global network of authorised resellers across 65+ countries, supported by a professional toolbox offering CAD/Revit files and a Sofa Configurator for interior designers and architects.
Differentiator
Problem solved
Functional benefit
Products and services
- Hippo Chair Collection A versatile chair available in 11 variants including dining, lounge, work (4-star and 5-star with castors), steel, and outdoor versions with various frame and upholstery options. Designed for both residential and contract use.
- Man Collection (Lounge Chair, Sofa, Daybed) A coordinated collection within the Man range offering a lounge chair (Canvas 114 fabric), a three-seater sofa (Dunes Anthrazite upholstery), and a daybed. Designed for residential and hospitality interiors.
- Fave Collection (Chair, Sofa, Bench) A collection comprising a chair with chrome frame available in multiple fabric options including Alpaca and Giada, a sofa with chrome frame and Giada 09 fabric, and a bench with chrome frame and white Keiga fabric. Designed for residential and contract interiors.
- Elephant Dining Chair Collection A dining chair featuring elephant-inspired design with oak frame and upholstered seat and back in various fabric options. Aimed at residential and contract dining spaces.
- Big Chair Collection A statement chair design within the Big collection featuring distinctive seating with premium upholstery options, intended for design-led residential and contract interiors.
- Cooper Lounge Chair Collection A lounge chair with steel frame available in Savanna fabric, also offered with a dark smoked oak frame, designed for lounge and reception areas.
- Bufala Chair Collection A chair in natural oak with Dunes upholstery, available as counter and standard heights, designed for dining and counter applications.
- Langue Chair Collection A chair with Mumble 026 upholstery and chrome legs, available with optional natural oak armrest and soft upholstery shell, designed for dining and lounge settings.
- Jagger Dining Chair Collection A dining chair within the Jagger collection offered with Moss 18 upholstery, designed for residential and contract dining interiors.
- Mammoth Chair Collection A substantial chair design with Dunes Dark Brown upholstery and dark smoked oak, positioned as a statement piece for design-led interiors.
- Samurai Chair A distinctive chair design within the collection, sold as an individual product for residential and contract use.
- Boho Chair A chair within the Boho collection featuring a chrome frame and zero fabric upholstery, designed for dining and lounge use.
- Nomad Chair A portable chair design within the collection, intended for flexible residential use.
- NY11 Bar Stool A low bar stool with oak frame, available in natural and light smoked finishes, designed for kitchen counters, bars, and hospitality settings.
- Totem Bar Chair Collection A bar height chair (75cm) within the Totem collection offered with light smoked oak and Barnum 024 upholstery, designed for bar and counter use.
- Repose Sofa A sofa in beige fabric configuration, positioned as a residential lounge piece within the Repose line.
- Liège Pouf A pouf within the Liège collection offered with Barnum upholstery, designed as a flexible seating accessory for residential interiors.
- Soho Dining Table Collection A dining table in travertine with various size options, designed for residential and hospitality dining rooms.
- Oku Dining Table Collection A dining table available in oak with light smoked finish, also offered in a round configuration, designed for residential and contract dining.
- Tilt Side Table Collection A side table available in multiple materials including mirror polished steel, natural oak, dark smoked oak, and amber colored glass, designed as an accent piece for living spaces.
- Cubism Coffee Table Collection A coffee table available in a large size with Silver Travertine top, positioned as a statement piece for design-led living rooms.
- Le Roi Collection (Coffee Table, Bench) A collection offering a coffee table in natural oak finish and a bench in natural oak within the Le Roi range, designed for residential and hospitality interiors.
- Naked Coffee Table Collection A coffee table available in smoke colored glass, also offered in bottle green, designed as a minimalist accent table for residential interiors.
- Duke Coffee Table Collection A side table available in Earth Black, Stone, and Black Gloss finishes, designed for residential lounge and reception areas.
- Gear Coffee Table Collection A coffee table within the Gear collection available in Chalk, Chai, and Clay finishes, in square and round configurations, designed for residential and contract interiors.
- JFK Office Desk Collection An office desk with hydraulic legs in black finish, designed for executive home offices and contract workspaces.
- Fin Side Table A side table with light smoked finish offered as an individual product within the collection, designed for residential lounge areas.
- Quartz Side Table A side table within the collection, designed as an accent piece for residential interiors.
- Fuji Lighting Collection (Pendant and Wall Light) A pendant lighting fixture available in mini and large sizes, plus a wall-mounted lighting fixture within the Fuji collection, designed for residential and hospitality lighting schemes.
- Gallery Pendant Collection A pendant lamp in silver travertine, also available as a wall lamp, designed for design-led residential and hospitality interiors.
- Studio Bench A bench within the Studio collection with Barnum 024 upholstery, designed for residential and contract interiors.
- Evig Chair A sustainability-focused chair made from upcycled offcuts, aesthetically rejected oak, and oak with small holes and traces of insects. Positioned as a sustainable design statement for residential and contract interiors, reframing material imperfections as design features.
- Prestige Textile Collection NORR11's curated selection of exclusive, high-end textiles sourced from renowned fabric houses, offered as premium upholstery options across the furniture range for design-led residential and contract projects.
Companies that use NORR11
Customer profileSegments3 records
Ideal customer profiles3 records
NORR11 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NORR11 competitors and assessment
Company assessmentBroad incumbents
- Fritz Hansen: Iconic Danish premium furniture brand with a much larger catalog and longer history. Competes in the same design-led premium segment but at greater scale and with deeper contract/hospitality penetration.
- BoConcept: Danish design furniture company with a global franchise network. Larger and more mass-premium than NORR11, but competes for the same design-conscious consumer.
Direct peers
- ferm LIVING: Copenhagen-based lifestyle design brand with overlapping furniture and lighting categories and a strong DTC + reseller model. Similar Scandinavian aesthetic and design-event presence.
- HAY: Danish premium design furniture and lighting brand with overlapping product categories (chairs, sofas, tables, lighting) and a similarly global DTC + reseller model. Closest direct competitor in the modern Scandinavian design segment.
- Muuto: Copenhagen-based design furniture and lighting brand with comparable Scandinavian aesthetic, professional/specifier focus, and global showroom + reseller distribution. Overlaps directly with NORR11's chair, sofa, table, and lighting portfolio.
- Gubi: Danish design furniture and lighting company with a curated premium portfolio (chairs, sofas, tables, pendants) sold through designers and resellers worldwide. Highly comparable brand architecture and GTM.
- &Tradition: Danish design brand offering furniture and lighting with strong premium positioning and a designer-collab model. Competes head-to-head with NORR11 for specifier attention and reseller shelf space across Europe and globally.
- Normann Copenhagen: Danish design company with a broad furniture, lighting, and accessories portfolio sold globally via DTC and resellers. Directly overlaps with NORR11's product mix and target customer.
- Menu (Audo Copenhagen): Copenhagen-based design brand across furniture, lighting, and accessories with global showroom presence. Directly comparable premium positioning and overlapping product categories.
Emerging players
- Massproductions: Swedish premium design furniture maker with comparable catalog (chairs, tables, sofas) and Scandinavian design DNA. Smaller and more niche than the biggest Danish players but highly comparable in positioning.
Market position
Customer concentration
NORR11 social profiles
Digital presenceNORR11 financial estimates
Financial estimateRevenue estimate
Valuation estimate
NORR11 leadership team
Management profileNumber of profiles
Profiles2 records
NORR11 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NORR11 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NORR11
What does NORR11 do?
NORR11 designs, markets, and sells premium Scandinavian-inspired furniture and lighting for residential, hospitality, and commercial interiors. The product catalog spans seating (chairs, sofas, poufs, benches, daybeds), tables (dining, coffee, side, office desks), lighting (pendants, wall lights), outdoor furniture, and curated textile collections. Distribution combines a direct-to-consumer Shopify e-commerce storefront with a global network of authorised resellers across 65+ countries, supported by a professional toolbox offering CAD/Revit files and a Sofa Configurator for interior designers and architects.
Is NORR11 a public or private company?
NORR11 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NORR11 founded?
NORR11 was founded in 2011. It employs 11 to 50 people.
Where is NORR11 based?
NORR11 is headquartered in Copenhagen, Denmark, in the Europe region.
How does NORR11 make money?
One revenue line is on record: furniture Sales.
Who are NORR11's main competitors?
Broad incumbents on record are Fritz Hansen and BoConcept. Direct peers are ferm LIVING, HAY, Muuto, Gubi, &Tradition, Normann Copenhagen and Menu (Audo Copenhagen). Massproductions is listed as an emerging player.
Does NORR11 have an API?
No public API is recorded for NORR11.
What industry is NORR11 in?
NORR11's product category is Designer Furniture. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5712.