Emdad
Emdad operates Forsan, a Saudi Arabia-based mobile application that connects household consumers with trained and specialized domestic workers on demand for cleaning and home services.
- Company typePrivate
- Founded2014
- HeadquartersDammam, Saudi Arabia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Emdad does
Emdad is a Saudi Arabia-based, privately held company founded in 2014 and headquartered in Dammam that operates Forsan (فوراً), a mobile-first platform connecting household consumers with trained and specialized domestic workers on demand. The company serves individual households and families seeking reliable domestic labor for cleaning, household assistance, and specialized home services, differentiating itself from generic domestic labor brokers by emphasizing worker training and specialization. Its current operational footprint is a workforce of between 5,001 and 10,000 employees, which likely reflects a vertically integrated model combining a technology platform with a deployed labor pool.
The core product is a single mobile application (Forsan), available on iOS and Android, that enables direct, on-demand requests for domestic workers without sales intermediation. The underlying technology is described as an instant-matching mobile platform; no proprietary algorithms, AI/ML components, APIs, or integrations are disclosed. The company has no documented partnerships, alliances, certifications, patents, or regulatory actions on file, and operates exclusively in Saudi Arabia with no disclosed international expansion.
The business model is transaction-based, with revenue generated through service fees or commissions on each domestic worker engagement facilitated through the platform. The go-to-market motion is product-led growth via self-serve app downloads. Pricing is not publicly disclosed, and no funding rounds, ownership structure, management team, or financial metrics (revenue, ARR, GMV) are available in the source data, materially limiting any financial triangulation.
Emdad firmographics
Firmographics- Name
- Emdad
- Website
- https://emdadhr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Emdad operates Forsan, a Saudi Arabia-based mobile application that connects household consumers with trained and specialized domestic workers on demand for cleaning and home services.
- Ownership category
- akta.pro rank
Emdad industry classification
Industry- Product category
- Domestic Staffing Services
- NAICS
- Professional Employer Organizations (56133)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where Emdad is headquartered
LocationHeadquarters
- HQ city
- Dammam
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Markets served
Emdad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Domestic Labor Services: Platform connects users with trained domestic workers, likely through service fees or commission-based model
Go-to-market motion1 record
Distribution channels1 record
Emdad product offering
Product offeringCore offering
Emdad operates a mobile-first platform offering a single unified application called Forsan (فوراً) that connects households with trained and specialized domestic workers. The platform provides flexible, on-demand access to qualified household staff for services such as household cleaning, domestic assistance, and specialized home services. Revenue is generated via transaction fees for each match between the household and the trained domestic worker.
Product overview
Emdad operates as a mobile-first platform offering a single unified application called فوراً (Forsan) that connects users with trained and specialized domestic workers. The application provides flexible, on-demand access to household staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Forsan (فوراً) Mobile Application A mobile application that provides immediate and flexible access to trained and specialized domestic workers, connecting individual households and families with qualified household staff for services such as household cleaning, domestic assistance, and specialized home services on demand.
Companies that use Emdad
Customer profileSegments1 record
Ideal customer profiles1 record
Emdad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Emdad partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Emdad competitors and assessment
Company assessmentDirect peers
- Marfea: Saudi-based on-demand platform connecting households with trained domestic workers, directly comparable to Emdad's Forsan app in target customer (Saudi households) and product (app-mediated domestic labor).
- Helpling: Global on-demand home-cleaning and domestic-services marketplace operating across Europe, MENA, and Asia. Closely comparable to Emdad in its mobile-app marketplace model for household services and trained domestic workers.
- TaskRabbit: On-demand marketplace connecting consumers with local taskers for home services including cleaning and domestic help. Comparable to Emdad on the consumer-facing, app-mediated home-services marketplace model.
- Urban Company (UrbanClap): Leading emerging-market home-services platform offering trained professionals for cleaning, beauty, and domestic work via an app. Comparable to Emdad on marketplace structure, trained-worker value proposition, and consumer targeting.
- HelperChoice: Asia/Middle East-focused marketplace connecting households with domestic helpers, with emphasis on ethical recruitment. Closely comparable to Emdad in connecting trained domestic workers to households through a digital channel.
Broad incumbents
- Care.com: Large online marketplace for household services including cleaning, nannies, and elder care. Overlaps with Emdad in connecting households to vetted domestic help, though broader in service categories.
- Thumbtack: US-based home-services marketplace with broader categories (cleaning, handyman, moving). Comparable marketplace dynamics for matching households with trained service professionals.
Regional players
- Mr.Right (Saudi home services): Home-services platform operating in Saudi Arabia, offering on-demand household services via a mobile app. Regionally comparable to Emdad's Forsan in target market and platform delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Emdad social profiles
Digital presenceEmdad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emdad leadership team
Management profileNumber of profiles
Emdad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emdad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emdad
What does Emdad do?
Emdad operates a mobile-first platform offering a single unified application called Forsan (فوراً) that connects households with trained and specialized domestic workers. The platform provides flexible, on-demand access to qualified household staff for services such as household cleaning, domestic assistance, and specialized home services. Revenue is generated via transaction fees for each match between the household and the trained domestic worker.
Is Emdad a public or private company?
Emdad is a private company. It is classified as unknown and is currently operating.
When was Emdad founded?
Emdad was founded in 2014. It employs 5,001 to 10,000 people.
Where is Emdad based?
Emdad is headquartered in Dammam, Saudi Arabia, in the Middle East region.
How does Emdad make money?
One revenue line is on record: domestic Labor Services.
Who are Emdad's main competitors?
Direct peers on record are Marfea, Helpling, TaskRabbit, Urban Company (UrbanClap) and HelperChoice. Broad incumbents are Care.com and Thumbtack. Mr.Right (Saudi home services) is listed as a regional player.
Does Emdad have an API?
No public API is recorded for Emdad.
What industry is Emdad in?
Emdad's product category is Domestic Staffing Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 56133 and its SIC code is 7363.