Asian Agribiz

What Asian Agribiz does

Asian Agribiz is a Singapore-incorporated B2B media and intelligence platform serving decision-makers across Asia's animal protein industry, with editorial coverage spanning poultry, pork, feed, and meat sectors. The company operates an integrated multi-channel platform consisting of a daily-updated online news portal (asian-agribiz.com) with country-specific sections covering eight Asian markets, the bimonthly Poultry & Meat Asia Magazine in print and digital formats, sector-specific podcasts, three email newsletters, and an annual conference portfolio including the Broiler Quality Conference, Layer Quality Conference, and Professional Broiler Workshop. Its underlying technology is a standard digital publishing stack (CMS, newsletter distribution, podcast hosting, event management) with no proprietary AI or data infrastructure described.

The company monetizes primarily through B2B advertising and event sponsorships, connecting solution providers across animal health, feed additives, genetics, equipment, and technology with an audience of registered community members, magazine readers, and conference delegates. Its audience is segmented into decision-makers including owners, CEOs, senior managers, nutritionists, veterinarians, and production specialists at commercial and industrial-scale operations. Pricing is freemium for end-users (free community registration), with revenue captured upstream from advertisers and sponsors. Founded in 1997 by Rex and Pauline Holyoake, the business transitioned in 2024 to new leadership under Conny Pereira and Sornchai Sowattanskul following the founders' retirement, and is currently privately held with 11-50 employees and no disclosed external funding.

Name

Asian Agribiz

Legal name

Asian Agribusiness Media Pte Ltd

Website

https://asian-agribiz.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Agribiz is a Singapore-based B2B media platform founded in 1997 that provides news, magazine, podcast, and conference coverage of the poultry, pork, feed, and meat industries across Asia, serving decision-makers including CEOs, nutritionists, veterinarians, and production specialists through advertising and event sponsorship revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: The company monetizes through advertising, connecting solution providers (animal health, feed, genetics, equipment, technology companies) with the decision-maker audience of 19,000+ website community members and 28,000+ magazine readers.
2. Event Sponsorships: Conferences such as the 2026 Broiler Quality Conference are sponsored by companies like Innovad, Insighter, Kemin, Jefo, JRS, and Zamira, generating sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asian Agribiz is a B2B media and intelligence platform that covers feed, meat, pork, and poultry news for Asia's animal protein industry. Its core offering is a daily-updated online news portal supplemented by the bimonthly Poultry & Meat Asia Magazine, sector-specific podcasts, email newsletters, and annual industry conferences, providing breaking news, market analysis, technical advice, and face-to-face networking for industry decision-makers.

Product overview

Asian Agribiz is an integrated B2B media platform for Asia's animal protein industry, consisting of a daily-updated online news portal (asian-agribiz.com), the bimonthly Poultry & Meat Asia Magazine, sector-specific podcasts, and annual conferences. The platform serves professionals across poultry, pork, feed, and meat sectors with news, market intelligence, technical resources, and networking events. The core offering is the online news portal supplemented by print/digital magazine, audio content, and in-person conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Poultry & Meat Asia Magazine: The company's magazine publication covering Asia's animal protein industry, published six times a year with both print and digital versions.
• Asian Agribiz Conferences
• Breaking News Newsletter
• Magazine Content Newsletter
• Conference Update & Promotion Newsletter

Products and services

• Asian Agribiz Online News Portal

Quantifiable outcome

• Website community of 19,000+ members
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Poultry Site (5m Publishing): Digital-first B2B news and technical resource for the global poultry industry owned by 5m Publishing. Comparable to Asian Agribiz in serving poultry decision-makers through online articles, technical articles, and market intelligence, though without a paid print magazine or proprietary conference franchise.
• WATTPoultry / Watt Global Media: US-based B2B media company (Poultry International, Feed Strategy, Industria Avícola) covering global poultry, feed, and animal protein. Closest comparable to Asian Agribiz in business model — multi-format journalism, magazines, conferences (IPPE, Poultry Processing Summit) — though with US/global rather than Asian geographic focus.
• ILDEX (VNU Exhibitions Asia): Pan-Asian livestock, dairy, meat processing, and aquaculture exhibition series held in Thailand, Vietnam, and India. Directly comparable to Asian Agribiz's conference/events franchise in serving the same Asian animal protein decision-makers and competing for similar sponsor and exhibitor budgets.
• VNU Exhibitions (VIV worldwide): Organizer of the VIV trade shows (VIV Asia, VIV Europe) covering the global animal protein supply chain from feed to meat. Directly comparable to Asian Agribiz's conferences business in audience (Asian animal protein decision-makers) and advertiser base, with significantly larger scale and event portfolio.
• Feedinfo News Service: Specialist B2B news and intelligence service for the global animal feed and additives industry. Direct peer to Asian Agribiz's feed-sector coverage, with overlapping advertiser base (feed additive companies) but a global rather than Asian editorial focus.
• Meat + Poultry (BNP Media): Long-running US B2B magazine and digital media brand covering meat and poultry processing, owned by BNP Media. Comparable to Asian Agribiz's meat/poultry editorial coverage and advertiser base (processors, equipment, packaging suppliers), though serving North American readers primarily.

Broad incumbents

• Rabobank Food & Agribusiness Research: Global financial institution with a dedicated Food & Agribusiness Research team publishing proprietary animal protein market intelligence, reports, and events. Comparable to Asian Agribiz's market intelligence function but operating as part of a much larger financial services institution with different monetization.

Others

• Food Engineering Magazine (BNP Media): B2B media brand serving food and beverage processing professionals, owned by BNP Media. Adjacent to Asian Agribiz's meat-processing audience but broader in food categories and primarily North American.
• Agriculture.com (Successful Farming): B2B/B2C media brand covering agriculture including animal protein. Thematically adjacent to Asian Agribiz but oriented to general agriculture and crop farming in North America rather than Asia-focused animal protein industry intelligence.

Regional players

• El Sitio Avícola ( aviNews): Spanish- and Portuguese-language B2B poultry media brand serving Latin American markets. Comparable to Asian Agribiz in vertical specialization on poultry media but competing in a different regional language and geography, making it an indirect rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asian-agribiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Agribiz