What Schachermayer does

Schachermayer is an Austrian family-owned B2B wholesale distributor headquartered in Linz, founded in 1838 and now in its sixth generation of family ownership. The company sells technical products and design solutions—including furniture fittings (Möbelbeschläge), tools and electrical tools, building hardware (Baubeschläge), security and fastening technology, chemical-technical products, doors, floors and window boards, kitchen and sanitary products, wood and metal processing machines, and metals—to professional tradespeople (Gewerbe), industrial buyers (Industrie), and trading companies (Handel) across Austria and 11 other European countries (Germany, Italy, Czech Republic, Slovakia, Hungary, Romania, Poland, Slovenia, Croatia, Bosnia & Herzegovina, and Serbia).

The core commercial product is the Schachermayer Onlineshop, a B2B customer platform providing 24/7 access to over 100,000 stocked articles (150,000 including online catalog items), with pricing, inventory queries, configurators, label designer, and order management. The platform is supplemented by C.online (a furniture and room-partition configurator), C-Teile Management with self-scanning (C-parts inventory automation), SCH Plus Beratung (in-branch advisory service for tradespeople's end customers), and Großmaschinenservice (Large Machine Service covering consultation, financing, logistics, commissioning, service, and used-machine sales for woodworking and metalworking machines). Schachermayer operates its own logistics fleet of 120 trucks performing 6,000 customer deliveries per day, enabling next-business-day delivery of stocked items across Austria. ISO 9001 certified and EcoVadis Fast-Mover 2025.

Revenue is generated primarily through wholesale product sales to trade, industry, and commerce customers, with supplementary service fees (Servicepauschale) covering logistics, custom manufacturing (cutting, assembly, laminating), C-parts management, and machine services. Pricing is transaction-based with pay-as-you-go billing; all prices are quoted exclusive of VAT and made available only to registered customers. The go-to-market combines nine physical sales branches across Austria with regional branch offices across Central and Eastern Europe, supported by the proprietary Onlineshop and own fleet delivery. Distribution is exclusively B2B; end consumers are reached indirectly through tradespeople's own sales channels via the SCH Plus Beratung service.

Name

Schachermayer

Legal name

Schachermayer GmbH

Website

https://schachermayer.at

Company type

Private

Founded year

1838

Operating status

Operating

Headcount range

101–250 employees

Short description

Schachermayer is an Austrian family-owned B2B wholesale distributor (founded 1838, sixth generation) selling 100,000+ technical products and design solutions to trade, industry, and commerce customers across 12 European countries, served via 9 Austrian sales branches, CEE branch offices, and an owned 120-truck logistics fleet.

Ownership category

akta.pro rank

Product category

Industrial Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Other Professional Equipment and Supplies Merchant Wholesalers (423490), Merchant Wholesalers, Durable Goods (423), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Furniture fittings wholesale
• Tools and machinery distribution
• Industrial hardware supply
• B2B technical products
• Construction and furniture fittings

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale product sales: Schachermayer generates revenue primarily through the wholesale sale of technical products and design solutions to trade, industry, and commerce customers. The company stocks over 100,000 articles including tools, electrical tools, building and furniture hardware, security technology, chemical products, doors/floors/windows, kitchen appliances, sanitary products, wood and metal processing machines, and metals.
2. Service fees and professional services: Revenue is also generated through service fees (Servicepauschale) and professional services including logistics/delivery, custom manufacturing (cutting, assembly, laminating), process support (C-parts management), and machine services (consultation, financing, commissioning, service, repair).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schachermayer is a B2B wholesale distributor of more than 100,000 articles covering furniture fittings, building hardware, tools, electrical tools, occupational safety, storage technology, fastening and security technology, chemical-technical products, doors/floors/windows, kitchen and household appliances, sinks/sanitary, wood and metal processing machines, and metals. Registered trade, industry and commerce customers order through the Onlineshop or via field sales and receive next-business-day delivery across Austria from the Linz main logistics center. The wholesale offering is bundled with services such as custom cutting/assembly/laminating, C-parts management, machine consultation/financing/commissioning/service, and SCH Plus Beratung in-branch advisory for tradespeople's end customers.

Product overview

Schachermayer operates a unified B2B wholesale platform serving trade, industry, and trade customers across Austria and Central/Eastern Europe. The core product is the Onlineshop platform offering access to over 100,000 articles across 14 product categories including tools, workshop equipment, construction hardware, furniture fittings, sanitary/ kitchen products, wood and metal processing machines, metals, and building materials. The platform is supplemented by add-on modules: C.online for furniture configuration, SCH Plus Beratung for in-store advisory services, a Großmaschinenservice for machine sales and support, and C-Teile Management for automated consumables procurement. Next-business-day delivery is offered across Austria for stocked items.

Differentiator

Problem solved

Functional benefit

Brands

• hello yellow: Sports facility brand including Pumptrack, Velodrom, and Bowl for employee and public cycling/sports activities at Linz headquarters
• C.online
• last
• SCH Plus
• C-Teile Management

Products and services

• Schachermayer Onlineshop Primary B2B customer platform providing 24/7 online access to the full product catalog of over 100,000 items (over 150,000 including online-catalog items), enabling price and stock queries, order management, article collections, and access to digital services including catalogs, configurators, and the label designer. Available exclusively to registered B2B customers (trade, industry, commerce).
• C.online Product configuration and advisory platform that enables furniture configuration, room partition systems and furniture parts customization for trade customers. Accessible via the Onlineshop and supports the design and specification phase of furniture and interior projects.
• SCH Plus Beratung Consultation and sales support service delivered at Schachermayer branches across Austria, where product specialists provide targeted assortment advice and detailed quotes for end customers of trade professionals (carpenters, kitchen studios, floor layers, etc.). The trade professional remains the seller of record; Schachermayer provides the expert consultation behind the offer.
• Großmaschinenservice (Large Machine Service) Full-service support offering for woodworking and metalworking machines, covering consultation, financing, logistics, commissioning, after-sales service/repair and resale of used machines. Targeted at trade and industrial customers procuring or operating large machines.
• C-Teile Management (C-Parts Management) with Self-Scanning Automated ordering and inventory management service for C-parts (consumable components such as fasteners, small hardware and chemical-technical products), reducing procurement overhead for trade and industrial customers via a scan-based app and integrated reorder process tied into Schachermayer's Onlineshop and logistics.
• Wholesale distribution of 100,000+ technical articles Core wholesale assortment of 100,000+ in-stock articles spanning furniture fittings, tools, electrical tools, occupational safety, storage technology, building hardware, security technology, fastening technology, chemical-technical products, doors/floors/windows, kitchen/household appliances, sinks/sanitary, wood and metal processing machines and metals. Sold to registered B2B customers (trade, industry, commerce) across Austria and 11 other European countries via 9 Austrian sales branches, CEE branch offices, an own logistics fleet and the Onlineshop, with next-business-day delivery for stocked items across Austria.

Quantifiable outcome

• Next-business-day delivery across Austria for stocked items
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ARA (Altstoff Recycling Austria AG)minorStrategic or Co-development PartnerARA runs an Austria-wide campaign to raise awareness about recycling and packaging separation. Schachermayer supports the campaign as part of its commitment to the circular economy. The partnership involves co-branded communication via social media and POS branding at partner companies.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Bossard Group: Swiss-headquartered global specialist in fastening technology and supply-chain solutions for industry. Directly overlaps with Schachermayer's fastening technology and industrial customer offerings, with comparable engineering-services and supply-chain integration plays.
• Hoffmann Group: German B2B supplier of precision tools, workshop equipment, and industrial supplies serving trade and industry across Europe. Highly comparable in product breadth, customer type, and direct-sales-plus-webshop model to Schachermayer.
• Würth Group: Würth is the largest family-owned B2B wholesale group for trade and industry (fasteners, tools, hardware) globally, with a similar product mix and customer base. It is the most direct comparable to Schachermayer, though significantly larger and broader in geographic scope.
• Hilti Group: Liechtenstein-headquartered direct-to-trade supplier of tools, fastening systems, and software/services for the construction industry. Closely comparable in trade and industry customer focus, premium tools, and added services (fleet management, software).
• Berner Group: Pan-European B2B distributor of tools, fasteners, and chemical-technical products to the trades, with multi-country sales operations. Directly comparable in product range, customer segments (mobile trades), and European geographic footprint.

Regional players

• Haberkorn: Austrian-headquartered B2B distributor of technical products (fasteners, tools, workwear, technical trade supplies) with presence in Austria and neighboring countries. Most direct Austrian-CEE peer to Schachermayer, with near-identical product portfolio and customer segments.
• Eisen Fuss: German regional wholesale distributor of hardware, tools, and building supplies serving the trades in southern Germany. Comparable regional B2B wholesale model with overlapping product categories, though smaller and more geographically concentrated.

Broad incumbents

• W.W. Grainger: US-listed broad-line industrial distributor with >1.5M SKUs and substantial digital/e-commerce penetration. Comparable as a large-scale B2B industrial supplier where Schachermayer is a more focused, family-owned regional counterpart.
• MSC Industrial: Large US-listed B2B industrial supply distributor with metalworking, MRO, and fasteners portfolio. Similar broad-line B2B industrial wholesale model and digital catalog platform, serving as a US-market analog for Schachermayer.

Emerging players

• Toolport: European online-first retailer for tools, workshop, and industrial supplies, primarily serving SMB trades and B2B customers. Emerging digital-native competitor that competes with Schachermayer's Onlineshop on selection and pricing transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schachermayer.at
• Xx.com/sch_at

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schachermayer