TONGMYONG UNIVERSITY

What TONGMYONG UNIVERSITY does

Tongmyong University is a private for-profit university headquartered in Busan, South Korea, operating ten specialized colleges: Health & Welfare Education, Pet Animal (반려동물대학), Beauty & Arts, ICT Convergence, Architecture & Design, Business, Media, Creative Talent, Future Convergence, and the Busan International College. Founded in 1972 under the Tongmyong Cultural Academy (동명문화학원), it serves domestic Korean undergraduates and graduates, international students, and lifelong learners through undergraduate, graduate (general, welfare industry, and international), and continuing education programs, with a workforce of 5,001–10,000 employees and approximately 300 international exchange agreements across roughly 30 countries.

The institution's technology footprint centers on an eCampus online learning platform for remote coursework and an AI-based Smart Campus infrastructure initiative supporting campus management and student services. It also operates a TU BLS Center (CPR/emergency response certification under the Korean Association of Cardiopulmonary Resuscitation), a Korean Language School (한국어학당), and a Social Service Corps (사회봉사단). Courseware specializations span niche areas including pet care, beauty care, game engineering, refrigeration and air conditioning engineering, future automobile engineering, port logistics, and AI engineering.

Revenue is generated primarily through annual tuition and mandatory fees billed on a subscription-like cadence across its colleges, with secondary revenue from lifelong and continuing education programs (credit bank system, professional development, government-supported training, and BLS certification). The go-to-market motion is sales-led through domestic (수시/정시/편입학) and international admissions channels, supported by content marketing via the official website and TU TIMES news portal, organic social on YouTube, Instagram, Facebook, and Naver Blog, and education fair participation. The university holds QS Stars 5-star certification and distinguishes itself via its "Do-ing" (두잇) experiential learning philosophy and specialized college structure.

Name

TONGMYONG UNIVERSITY

Legal name

TONGMYONG UNIVERSITY

Website

https://tu.ac.kr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tongmyong University is a private for-profit university in Busan, South Korea, operating ten specialized colleges and three graduate schools to deliver undergraduate, graduate, and lifelong education to roughly 5,001–10,000 students and staff, with revenue primarily from tuition and continuing education programs.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

Technical Universities with Specialized Engineering Domains (EDAHAEAI)

Keywords

• Higher education
• Undergraduate programs
• Graduate education
• Lifelong learning
• International student exchange

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Primary revenue from student tuition and mandatory fees for undergraduate and graduate programs
2. Continuing/Lifetime Education Programs: Revenue from lifelong education center programs including credit bank system, professional development courses, and government-supported training programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tongmyong University is a private university in Busan, South Korea, delivering undergraduate and graduate education across 10 specialized colleges (Health & Welfare, Pet Animal, Beauty & Arts, ICT Convergence, Architecture & Design, Business, Media, Creative Talent, Future Convergence, and Busan International College). It also operates a Lifelong Education Center for continuing education and credit-bank programs, a TU BLS Center providing CPR/emergency response training, the eCampus online learning platform, and the Korean Language Institute for international students.

Product overview

Tongmyong University is a comprehensive private university in Busan, South Korea, offering undergraduate and graduate education across 10 colleges including Health & Welfare, Pet Animal, Beauty & Arts, ICT Convergence, Architecture & Design, Business, Media, Creative Talent, and Future Convergence colleges, plus Busan International College. The university provides lifelong education programs through its Lifelong Education Center, online learning via eCampus, CPR/emergency training through the TU BLS Center, and student volunteer services through the Social Service Corps.

Differentiator

Problem solved

Functional benefit

Products and services

• Busan International College An international college within Tongmyong University offering degree programs in Global Korean Studies, Global Business, Mechanical and Automotive Engineering, and AI & Computer Engineering, primarily for international and globally-oriented students.
• Lifelong Education Center (평생교육원) Continuing education division providing lifelong learning opportunities including the Credit Bank System (학점은행제), general programs, and government-supported courses for adult learners and community members.
• ICT Convergence College College offering degree programs in Game Engineering, Game Graphics, Computer Engineering, AI Applied Engineering, Refrigeration and Air Conditioning Engineering, Future Automobile Engineering, Electrical Control, Port Logistics Systems, and Maritime IT Engineering.
• TU BLS Center Basic Life Support training center providing CPR and emergency response education certified by the Korean Association of Cardiopulmonary Resuscitation, offering courses for both medical professionals and the general public.
• eCampus (원격수업) Remote learning platform providing online courses including Cyber TOEIC, Basic English Grammar, MOOCs, and remote lecture services for students.
• Social Service Corps (사회봉사단) Student volunteer organization promoting ethical and socially engaged citizenship through various community service activities and programs.
• Korean Language Institute (한국어학당) Korean language education program providing Korean-language training for international students and foreign residents, supporting their integration into degree programs and the broader community.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• HUTECH - Ho Chi Minh City University of Technology (Vietnam)minorStrategic or Co-development Partner · 10 January 2013Technology and engineering exchange partnership with leading Vietnamese technical university
• Hanoi University of Industry (Vietnam)minorStrategic or Co-development Partner · 30 March 2007Industrial education and exchange partnership with Vietnamese university
• University of Kaiserslautern (Germany)minorStrategic or Co-development Partner · 16 May 2003Academic exchange and research collaboration partnership with German technical university
• University of Wolverhampton (UK)minorStrategic or Co-development Partner · 6 May 2003Academic exchange partnership with UK university established in 2003
• Nankai University (南开大学, China)coreStrategic or Co-development Partner · 5 December 2001Major academic exchange partnership with Nankai University, one of China's prestigious universities, established in 2001
• Otago Language Centre (New Zealand)minorStrategic or Co-development Partner · 19 April 2001Language exchange and cultural partnership established in 2001 for student exchange and language education programs between Tongmyong University and Otago Language Centre in New Zealand
• The University of Otago (New Zealand)minorStrategic or Co-development Partner · 19 April 2001Academic exchange partnership established in 2001 for student and faculty exchange programs
• Southern Cross University (Australia)minorStrategic or Co-development PartnerInternational exchange partnership with Australian university
• Korea Global School (Vietnam)minorStrategic or Co-development PartnerEducational cooperation with Korean international school in Vietnam
• Korea Heart Lung Research InstituteminorStrategic or Co-development PartnerResearch cooperation in health-related fields
• Korea Blood Pressure Research InstituteminorStrategic or Co-development PartnerAcademic and research collaboration in medical and health sciences
• World Maritime University (Sweden)minorStrategic or Co-development PartnerMaritime education and training cooperation with international maritime organization
• Southern Illinois University Edwardsville (USA)minorStrategic or Co-development PartnerAcademic exchange partnership with US university established in 2013

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silla University: A private university in Busan offering undergraduate and graduate education across multiple colleges. Highly comparable to Tongmyong in private status, regional Busan footprint, multi-college structure, and mid-tier market positioning.
• Dong-Eui University: A Busan-based private comprehensive university offering programs across engineering, business, design, and humanities. Comparable as a regional private multi-disciplinary competitor for both domestic and international students.
• Catholic University of Pusan: A private faith-affiliated university in Busan offering undergraduate and graduate programs. Comparable to Tongmyong as a regional private competitor in the same metro with overlapping student recruitment pool.
• Inje University: A private university in the Busan/Gimhae region with multiple colleges and graduate schools, including engineering and health sciences. Comparable in scale, private status, regional footprint, and program breadth to Tongmyong.
• Kyungsung University: A private Busan-based university with multiple colleges and international programs. Comparable in size, regional focus, and private comprehensive structure to Tongmyong.
• Dong-A University: A Busan-based private comprehensive university offering undergraduate and graduate programs across multiple colleges. Directly comparable to Tongmyong in geography (Busan), private status, multi-disciplinary structure, and mid-tier positioning in the Korean higher-ed market.

Broad incumbents

• Pusan National University: The flagship public national university in Busan, offering a much broader set of programs and significantly larger scale. Comparable as a Busan-anchored comprehensive university and primary local competitor for student recruitment, though with materially larger resources and brand.
• Hanyang University: A Seoul-based private research university with prominent engineering and ICT programs that overlap with Tongmyong's ICT Convergence College. Comparable in private status and engineering emphasis, but operates at significantly larger scale and brand recognition.
• Konkuk University: A Seoul-based private comprehensive university with strong engineering, business, and arts programs. Comparable in private status and multi-disciplinary structure but operates at materially larger scale with a stronger national brand.

Regional players

• Gyeongju University: A regional private university in Gyeongju offering multi-disciplinary undergraduate programs. Comparable as a mid-tier private Korean university with similar program breadth, though located in a different geographic market than Tongmyong.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TUtongmyong/featured
• Facebookfacebook.com/TongmyongUniversity
• Instagraminstagram.com/tongmyong_tu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONGMYONG UNIVERSITY