Broadsword Online Games
- Company typePrivate
- Founded2014
- HeadquartersHerndon, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Broadsword Online Games firmographics
Firmographics- Name
- Broadsword Online Games
- Legal name
- Broadsword Online Games Inc.
- Website
- https://broadsword.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Broadsword Online Games industry classification
Industry- Product category
- Online Gaming / MMORPG
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game Subscription & Membership Services (BPAMAKAD)
- akta.pro secondary industries
- Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI), Gaming & Virtual World Communities (BPAMABAE), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where Broadsword Online Games is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadsword Online Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Game Subscriptions: Subscription-based revenue from players subscribing to play MMORPGs including Ultima Online and Dark Age of Camelot. Pricing and tiers are established for ongoing access.
- Virtual Currency / In-Game Purchases: Virtual currency system where users purchase online currency to license virtual in-game items, upgrades, and add-ons. Currency purchased is final and non-refundable with no monetary value outside the game.
- Game Services and Add-ons: Additional game add-ons, expansions, and virtual items purchased using online currency within the games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription access to MMORPGs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Broadsword Online Games product offering
Product offeringCore offering
Broadsword Online Games develops, operates, and evolves long-running MMORPGs for individual players. Its portfolio includes Ultima Online, Dark Age of Camelot, and Star Wars: The Old Republic (operated under partnership with Electronic Arts). Revenue is generated primarily through monthly game subscriptions and virtual in-game currency used to license items, add-ons, and upgrades.
Product overview
Broadsword Online Games is an MMORPG studio managing a portfolio of three classic online games: Ultima Online™ (a pioneering sandbox MMORPG), Dark Age of Camelot™ (a realm vs. realm PvP MMORPG), and Star Wars: The Old Republic™ (a story-driven MMORPG). The studio is primarily focused on growing and evolving Ultima Online and Dark Age of Camelot, two of the longest-running MMORPGs, while also supporting Star Wars: The Old Republic. The company emphasizes community-driven development and quality content delivery across interconnected online worlds.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultima Online A pioneering sandbox MMORPG set in Britannia offering player-driven economies, housing, crafting, PvP, exploration, and player-vs-environment gameplay for individual online gamers.
- Dark Age of Camelot A realm-vs-realm PvP MMORPG featuring three competing realms (Albion, Midgard, Hibernia) with over 40 classes, 20+ races, siege warfare, raiding, and treasure hunting, targeting individual hardcore MMORPG players.
- Star Wars: The Old Republic A story-driven MMORPG set in the Star Wars universe featuring eight origin stories, light/dark side choices, PvP combat, guilds, character customization, and customizable Strongholds, operated by Broadsword for Electronic Arts.
Quantifiable outcome
- Over 1.5 million unique accounts for Dark Age of Camelot
- +3 more outcomes
Companies that use Broadsword Online Games
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Broadsword Online Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broadsword Online Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Electronic Arts (EA)coreBroadsword closely partners with Electronic Arts, managing the online development and operations of several EA games. These games use EA's Origin account and billing service. This partnership enables Broadsword to operate Star Wars: The Old Republic while leveraging EA's platform infrastructure.
Scale indicators4 records
Recent moves5 records
Expansion highlights1 record
Broadsword Online Games competitors and assessment
Company assessmentDirect peers
- Standing Stone Games: Operates Lord of the Rings Online and Dungeons & Dragons Online, two legacy subscription MMORPGs. Direct comparable to Broadsword in business model (live operations of aging MMO titles with subscription revenue) and target audience (hardcore MMO enthusiasts).
- Jagex: Developer and operator of RuneScape, one of the longest-running and largest subscription/free-to-play MMORPGs. Closely comparable to Broadsword in long-running MMO operations, community-centric model, and subscription plus microtransaction monetization.
- Daybreak Game Company: Operates multiple legacy MMORPGs including EverQuest, EverQuest 2, and PlanetSide 2. Direct comparable as a studio focused on operating and maintaining long-running online games with subscription revenue, similar to Broadsword's Ultima Online and Dark Age of Camelot operations.
- ArenaNet: Developer and operator of Guild Wars and Guild Wars 2, subscription-optional MMORPGs with dedicated player communities. Comparable to Broadsword in operating live, content-rich MMORPGs sustained over many years via ongoing expansions and community engagement.
Broad incumbents
- Blizzard Entertainment: Operates World of Warcraft, the dominant subscription MMORPG. Larger incumbent that competes for the same hardcore MMO audience as Broadsword and serves as the category benchmark for subscription MMO operations at scale.
- ZeniMax Online Studios: Developer and operator of The Elder Scrolls Online. Larger, well-capitalized MMO developer with a comparable live operations and subscription/optional-membership model; relevant incumbent peer for Broadsword's SWTOR operations.
- Square Enix: Operates Final Fantasy XIV, a major subscription MMORPG that competes directly with SWTOR and the legacy MMOs Broadsword manages. Broader incumbent in subscription MMO publishing and live operations.
- Electronic Arts (BioWare): Owner of the Star Wars: The Old Republic IP and Broadsword's strategic partner. As the publisher of SWTOR, EA is the natural incumbent peer for the publisher side of Broadsword's largest managed title.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Broadsword Online Games social profiles
Digital presenceBroadsword Online Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadsword Online Games leadership team
Management profileNumber of profiles
Profiles23 records
Broadsword Online Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadsword Online Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadsword Online Games
What does Broadsword Online Games do?
Broadsword Online Games develops, operates, and evolves long-running MMORPGs for individual players. Its portfolio includes Ultima Online, Dark Age of Camelot, and Star Wars: The Old Republic (operated under partnership with Electronic Arts). Revenue is generated primarily through monthly game subscriptions and virtual in-game currency used to license items, add-ons, and upgrades.
Is Broadsword Online Games a public or private company?
Broadsword Online Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadsword Online Games founded?
Broadsword Online Games was founded in 2014. It employs 11 to 50 people.
Where is Broadsword Online Games based?
Broadsword Online Games is headquartered in Herndon, United States, in the North America region.
How does Broadsword Online Games make money?
Three revenue lines are on record. Game Subscriptions are the primary driver. The others are virtual Currency / In-Game Purchases and game Services and Add-ons.
Who are Broadsword Online Games's main competitors?
Direct peers on record are Standing Stone Games, Jagex, Daybreak Game Company and ArenaNet. Broad incumbents are Blizzard Entertainment, ZeniMax Online Studios, Square Enix and Electronic Arts (BioWare).
Does Broadsword Online Games have an API?
No public API is recorded for Broadsword Online Games.
What industry is Broadsword Online Games in?
Broadsword Online Games's product category is Online Gaming / MMORPG. Its primary akta.pro industry code is BPAMAKAD, Game Subscription & Membership Services, with a secondary code of MPAFABAI, Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like). Its NAICS code is 5132 and its SIC code is 7990.