Dennis Dillon Co.

What Dennis Dillon Co. does

Dennis Dillon Co. (dba Dillon Auto / Dennis Dillon Auto Group) is a family-owned, multi-brand automotive dealership group headquartered in Boise, Idaho, founded in 1974 and operating continuously in the Treasure Valley for over 50 years. The company runs 11+ franchise locations spanning Chrysler, Dodge, Jeep, Ram, Fiat (Stellantis), GMC and Isuzu (General Motors), Kia, Mazda, Nissan, and Mitsubishi, plus dedicated specialty divisions — Dennis Dillon RV, Dennis Dillon Marine, Dennis Dillon Powersports, and Canyon Honda — covering travel trailers/motorhomes, boats/watercraft, and motorcycles/ATVs/side-by-sides/snowmobiles from brands including Yamaha, BMW, Ducati, Sea Doo, Ski Doo, Polaris, Royal Enfield, Beta, and Kayo. Physical retail spans Boise, Caldwell, and Nampa with co-located service centers, parts departments, and a pre-owned supercenter.

The business operates a traditional franchise-dealership GTM augmented by a digital storefront on the Dealer.com platform, an online financing application, an online trade-in valuation tool, a payment calculator, and the "Fly & Buy Program" that flies out-of-state shoppers into Boise with airport shuttle service and airfare reimbursement. Revenue streams combine one-time new and pre-owned vehicle sales (including Certified Pre-Owned with 3-month/3,000-mile powertrain warranty), recurring service and parts revenue, transaction-fee F&I income from multiple lending partners (including a "Fresh Start" credit-rebuilding program for subprime buyers), leasing, and higher-margin aftermarket accessories sold through the in-house Sawtooth Accessories division (lift kits, bed covers, Yakima racks, window tint, 3M paint protection, vehicle wraps) along with Delinte tires and Rhino Lining.

No proprietary technology, AI/ML capability, app, or API is disclosed; the technology stack is the standard Dealer.com dealer platform. Customer base is entirely retail consumer (individual, credit-challenged, recreational, commercial-truck, budget, and out-of-state buyers). Pricing follows MSRP plus manufacturer rebates and dealer discounts with example financing at 6.9% APR across 12–84-month terms and a $499 documentation fee. The company is privately held, has no parent, has not raised external funding, and discloses no revenue; ownership remains with the Dillon family.

Name

Dennis Dillon Co.

Legal name

Dennis Dillon Co.

Website

https://dennisdillon.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dennis Dillon Co. is a family-owned, multi-brand automotive dealership group founded in 1974 and headquartered in Boise, Idaho, operating 11+ franchise and specialty retail locations (RV, Marine, Powersports) across the Treasure Valley serving retail consumers with new and pre-owned vehicle sales, financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sale of new vehicles from multiple franchise brands including GMC, Kia, Mazda, Nissan, Chrysler, Jeep, Dodge, Ram, Fiat, Isuzu, and Mitsubishi. Revenue is one-time at point of sale with potential for dealer incentives and holdback.
2. Vehicle Sales (Pre-Owned): Sale of used and certified pre-owned vehicles. Includes budget-friendly options under $10K, standard used inventory, and certified pre-owned vehicles with extended warranties.
3. Service and Parts: On-site service center handling maintenance, repairs, and genuine OEM parts sales. Services include oil changes, tire rotations, brake repairs, and warranty work for all makes and models.
4. Finance and Insurance Products: Financing services through partnerships with multiple lenders. Offers traditional auto loans, leasing options, and credit-rebuilding programs. Finance reserve income from lenders represents a revenue stream.
5. Specialty Vehicles (RV, Marine, Powersports): Separate divisions for recreational vehicles, boats/watercraft, and powersports vehicles (motorcycles, ATVs, side-by-sides, snowmobiles). Includes travel trailers, motorhomes, jet skis, and Yamaha/BMW/Ducati/Sea Doo/Ski Doo/Polaris products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dennis Dillon Co. (Dillon Automotive / Dennis Dillon Auto Group) is a multi-brand franchised automotive dealership group based in Boise, Idaho, selling new vehicles across 11+ franchises (Chrysler, Dodge, Jeep, Ram, Fiat, GMC, Isuzu, Kia, Mazda, Nissan, Mitsubishi), pre-owned and certified pre-owned vehicles, and operating on-site service centers, parts departments, and in-house financing/leasing. It also runs specialty divisions for RVs, marine boats/watercraft, and powersports vehicles (motorcycles, ATVs, side-by-sides, snowmobiles).

Product overview

Dillon Automotive (Dennis Dillon Co.) operates as a multi-brand automotive dealership group serving Boise, Idaho and the Treasure Valley for over 50 years. The company offers a unified platform combining vehicle sales across multiple franchises (Chrysler, Dodge, Jeep, Ram, Fiat, GMC, Isuzu, Kia, Mazda, Nissan, Mitsubishi) with complementary service, parts, and financing operations. The core product portfolio consists of new and pre-owned vehicle sales (including certified pre-owned programs) supported by in-house financing/leasing services and a professional service center. The dealership group has expanded into recreational vehicle segments through separate sub-brands: Dennis Dillon RV (travel trailers, motorhomes), Dennis Dillon Marine (boats, watercraft), Dennis Dillon Powersports (motorcycles, ATVs, UTVs), and Canyon Honda (powersports). Additional value-added services include custom vehicle accessories via Sawtooth Accessories, tire sales (Delinte), Rhino Lining bedliners, online tools (Value Your Trade, Payment Calculator), and the Fly & Buy Program for out-of-state customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from multiple franchise brands including Chrysler, Dodge, Fiat, GMC, Isuzu, Jeep, Kia, Mazda, Nissan, Mitsubishi, and Ram at MSRP with dealer discounts and manufacturer incentives.
• Pre-Owned Vehicle Sales Sale of used vehicles including trucks, sedans, SUVs, and crossovers from various manufacturers with competitive pricing based on market value, mileage, condition, and features. Budget-friendly options under $10,000 available.
• Certified Pre-Owned (CPO) Vehicles Carefully inspected pre-owned vehicles passing factory inspections, sold with a 3-month/3,000-mile limited powertrain warranty, CARFAX Vehicle History Report, and roadside assistance.
• Auto Financing Vehicle loan financing services through multiple lender partners, offering competitive rates, flexible terms (typically 48-72 months, with availability from 12-84 months), and options for various credit profiles including no down payment in many cases.
• Vehicle Leasing Vehicle leasing program offering lower monthly payments versus traditional financing, warranty coverage during the lease term reducing ownership costs, and the ability to upgrade to a new vehicle every few years.
• Vehicle Service Center Professional automotive service including brake repairs, exhaust checkups, oil changes, tire rotations, warranty and recall services, using genuine OEM parts and advanced diagnostic equipment across all makes and models.
• Parts Department Sale of genuine OEM auto parts and accessories for all makes and models serviced by the dealership.
• Dennis Dillon Powersports Sales of powersports vehicles including motorcycles, ATVs, UTVs, side-by-sides, and snowmobiles from brands such as Yamaha, BMW, Ducati, Sea Doo, Ski Doo, Polaris, Royal Enfield, Beta, and Kayo.
• Dennis Dillon Marine Sales of marine vehicles including surf boats, fishing boats, pontoon boats, and personal watercraft.
• Dennis Dillon RV Sales of recreational vehicles including travel trailers, fifth wheels, and gas and diesel motorhomes.
• Canyon Honda Used Cars & Trucks Full Honda powersports dealer combined with used car and truck sales located in Nampa, Idaho.

Quantifiable outcome

• Guaranteed Best Pricing: Will beat any competitor price by $500 on qualifying vehicles with same MSRP, Year, Make, Model, and equipment

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Chrysler, Jeep, Dodge, Ram (Stellantis)coreChannel Partner/ Reseller/ DistributorFranchise dealership relationship for Dillon CDJR location in Caldwell, ID selling Chrysler, Dodge, Jeep, and Ram vehicles. Operates under Dillon Dodge Chrysler Jeep brand with dedicated sales, service, and parts departments.
• GMC and Isuzu (General Motors)coreChannel Partner/ Reseller/ DistributorFranchise dealership for GMC trucks/SUVs and Isuzu commercial trucks at the 2495 S Orchard St location in Boise. Handles new vehicle sales, service, and parts for both brands.
• Kia AmericacoreChannel Partner/ Reseller/ DistributorFranchise Kia dealership at 9501 W Fairview Ave, Boise, selling new Kia sedans and SUVs including Forte, Sportage, Telluride, EV6, EV9, and Carnival.
• Mazda North American OperationscoreChannel Partner/ Reseller/ DistributorFranchise Mazda dealership selling new Mazda vehicles including CX-5, CX-30, CX-50, CX-70, CX-90, Mazda3, and MX-5 Miata.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorFranchise Nissan dealership at 8727 W Fairview Ave, Boise, selling new Nissan cars, trucks, and SUVs including Sentra, Altima, Rogue, Pathfinder, Armada, and Z.
• Fiat (Stellantis)secondaryChannel Partner/ Reseller/ DistributorFranchise Fiat dealership at 2495 S Orchard St, Boise, selling Fiat vehicles including 500e hatchback.
• Mitsubishi MotorssecondaryChannel Partner/ Reseller/ DistributorFranchise Mitsubishi dealership at 9380 W Fairview Ave, Boise, selling new Mitsubishi vehicles including Outlander, Eclipse Cross, and Outlander PHEV.
• Honda (powersports via Canyon Honda)secondaryChannel Partner/ Reseller/ DistributorCanyon Honda Used Cars & Trucks location in Nampa sells Honda powersports vehicles and used cars/trucks.
• Yamaha, BMW, Ducati, Sea Doo, Ski Doo, Polaris (Powersports Brands)secondaryChannel Partner/ Reseller/ DistributorDennis Dillon Powersports sells powersports vehicles including motorcycles, ATVs, side-by-sides, and snowmobiles from multiple manufacturers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lithia Motors: Largest US auto retailer with aggressive regional roll-up strategy, often acquiring family-owned dealer groups. Represents both a potential acquirer and a benchmark for what scaled dealership groups can achieve, while also a competitive threat in consolidation.
• Sonic Automotive: Public multi-brand dealership group with EchoPark used-car stand-alone stores. Comparable in franchise mix and F&I economics but operates at materially larger scale and includes used-car innovation comparable to what Dennis Dillon might face.
• Group 1 Automotive: Public multi-brand dealership group with both US and UK operations. Comparable franchise mix and F&I-driven model, operating at significantly larger scale with public-company financial transparency.
• Asbury Automotive Group: Public multi-brand dealership group that acquired Larry H. Miller, providing a scaled benchmark for regional dealer group economics. Much larger footprint but operates the same franchise retail and F&I model with public-company disclosure.
• AutoNation: Largest US public auto retailer with multi-brand franchise operations and broad parts/service network. Comparable on overall business model but operates at national scale with significant owned real estate.

Direct peers

• Larry H. Miller Dealerships: Multi-brand regional dealership group headquartered in the Intermountain West (Utah) with similar family-owned roots and broad franchise portfolio. Highly comparable to Dennis Dillon on geography, brand breadth, and community-anchored operating model.
• Ken Garff Automotive Group: Family-owned multi-brand dealership group based in Salt Lake City with overlapping brand mix (including Stellantis franchises) and similar regional concentration in the Intermountain West. Closely comparable operating model and customer demographic.
• Kendall Auto Group: Family-owned multi-brand dealership group serving the Pacific Northwest and Intermountain West with comparable franchise breadth. Operates a similar mix of mass-market and specialty franchises across regional markets.
• Peterson Auto Group: Multi-brand regional dealership group with overlapping franchises (including Stellantis brands) and similar mid-sized group structure. Comparable on franchise mix and full-line dealer service offering.

Emerging players

• CarMax: Used-car retail innovator with no-haggle pricing model and national footprint. Represents the digital-first competitive pressure on traditional dealers' used-car operations, a key threat vector for Dennis Dillon's pre-owned supercenter business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dennis-dillon-auto-park

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dennis Dillon Co.