Kendall Auto Group
Kendall Auto Group is a family-owned automotive dealership group operating 45 dealerships across 5 Pacific Northwest states (Alaska, Idaho, Oregon, Washington, Montana), representing 23 automakers from economy to luxury, with new and used vehicle sales, F&I, service, parts, commercial vehicles, and online buying with home delivery.
- Company typePrivate
- Founded1941
- HeadquartersAnchorage, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Kendall Auto Group does
Kendall Auto Group is a family-owned automotive dealership group founded in 1941, operating 45 physical dealership locations across five Pacific Northwest states (Alaska, Idaho, Oregon, Washington, and Montana). The group represents 23 automotive manufacturers spanning economy (Hyundai, Kia, Nissan), mainstream (Ford, Chevrolet, Toyota, Honda, Subaru), and luxury (BMW, Mercedes-Benz, Audi, Porsche, Lexus, Cadillac, Lincoln, Acura, INFINITI) segments, offering new vehicles, certified pre-owned, and used vehicles alongside dedicated used car operations (Kendall Value Lot, Kendall Used Superstore). The underlying technology platform consists of a DealerInspire-powered website with parametric inventory search, online finance applications, trade-in valuation tools, and a Kendall Home Delivery service offering free delivery within 100 driven miles, enabling a direct-to-consumer online car buying experience alongside traditional showroom sales.
The business model generates revenue across four streams: (1) one-time vehicle sales (new, certified pre-owned, used, and commercial fleet vehicles including work trucks, service body trucks, cargo vans, and passenger wagons); (2) finance and insurance products including loans, leases, extended warranties, and protection plans; (3) service and parts operations including maintenance, repairs, collision repair at select locations, and OEM/aftermarket parts sales; and (4) sub-brand revenue lines including Kendall Auto Protection warranties, XPEL window tint and paint protection film services, and enthusiast sub-brands (Kendall Bronco Club, Kendall Motorsport). Customer segments are horizontally diversified across individual retail consumers, commercial/fleet buyers, and luxury vehicle purchasers, with no publicly disclosed enterprise anchor accounts. Distribution operates through physical dealerships, the kendallautogroup.com e-commerce platform, a dedicated commercial vehicle sales platform, and a community engagement program (Kendall Cares). The company is privately held with no disclosed parent company, no institutional investment, and no public listing.
Kendall Auto Group firmographics
Firmographics- Name
- Kendall Auto Group
- Legal name
- Kendall Auto Group
- Website
- https://kendallautogroup.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kendall Auto Group is a family-owned automotive dealership group operating 45 dealerships across 5 Pacific Northwest states (Alaska, Idaho, Oregon, Washington, Montana), representing 23 automakers from economy to luxury, with new and used vehicle sales, F&I, service, parts, commercial vehicles, and online buying with home delivery.
- Ownership category
- akta.pro rank
Where Kendall Auto Group is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Kendall Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new, certified pre-owned, and used vehicles across multiple brands including Ford, Chevrolet, Toyota, Honda, and luxury brands. Revenue generated from vehicle transaction prices with manufacturer incentives and dealer markups.
- Finance and Insurance Products: Financing arrangements for vehicle purchases, including loans and lease arrangements. F&I products such as extended warranties and protection plans.
- Service and Parts: Vehicle maintenance, repairs, and parts sales. Includes oil changes, brake service, transmission replacement, and collision repair at select locations. Parts department sells OEM and aftermarket parts.
- Commercial Vehicle Sales: Sale of commercial vehicles including pickups, service body trucks, cargo vans, and passenger wagons to businesses and fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle base pricing ranging from economy to luxury segments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kendall Auto Group product offering
Product offeringCore offering
Kendall Auto Group sells new, certified pre-owned, and used vehicles from 23 automotive manufacturers through 45 retail dealership locations across Alaska, Idaho, Oregon, Washington, and Montana. The group also provides in-house auto financing, F&I products, vehicle maintenance and repair services, OEM and aftermarket parts, and collision repair. A direct-to-consumer online buying platform with home delivery (within 100 miles) complements the physical dealership footprint, and a dedicated commercial sales division serves business and fleet buyers.
Product overview
Kendall Auto Group operates as a diversified automotive dealership network offering a comprehensive vehicle marketplace and related services. The portfolio consists of a unified new and used vehicle sales platform (core product) supplemented by integrated service modules including auto financing (Finance Center), vehicle maintenance/repair (Service Center), collision repair (Kendall Collision Center), and parts sales (Parts Department). Protection and customization products include Kendall Auto Protection (limited warranty and roadside assistance), XPEL Window Tint, and XPEL Paint Protection Film. The company differentiates through digital-first experiences via Online Car Buying with Home Delivery, Trade-In Valuation tools, and multiple sub-brands targeting different market segments: Kendall Value Lot (budget vehicles), Kendall Used Superstore (premium used inventory), Kendall Bronco Club (enthusiast-focused Ford Bronco), and Kendall Motorsport (performance vehicles). Commercial customers are served through dedicated commercial vehicle sales. The ecosystem is unified under 45 dealerships across five Pacific Northwest states representing 23 automotive manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Kendall Auto Protection: Exclusive warranty and protection program for pre-owned vehicles including 3-day money-back guarantee, one-year roadside assistance, complimentary oil changes, and limited warranties.
- Kendall Home Delivery
- Kendall Cares
Products and services
- New Vehicles Sale of new automobiles, trucks, SUVs, hybrids, and electric vehicles from 23 automotive manufacturers across 45 dealership locations in five Pacific Northwest states. Vehicles range from economy sedans (e.g., Hyundai Elantra SE starting at $24,110 MSRP) to luxury and high-performance models.
- Used Vehicles
- Certified Pre-Owned Vehicles
- Commercial Vehicles New and used commercial work trucks including platform body trucks, service body trucks, cargo vans, and passenger wagons from Chevrolet, Ford, GMC, and Mercedes-Benz Sprinter, sold to businesses and fleet operators through a dedicated commercial sales platform.
- Auto Financing Vehicle financing services including new car loans, used car financing, and credit assistance programs for good credit, low credit, no credit, or bad credit situations, plus lease arrangements and F&I products such as extended warranties and protection plans.
- Vehicle Service and Maintenance Automotive maintenance and repair services including oil changes, brake service, transmission replacement, and other mechanical repairs performed by brand-certified technicians at service centers across the dealership network.
- Parts Department Sale of OEM and aftermarket parts including tires, wheels, lift kits, and accessories, with ordering capabilities for out-of-stock items at all dealership locations.
- Auto Body Repair Collision repair and auto body services at select Oregon and Montana locations, offered as part of the group's vehicle lifecycle services.
- Online Car Buying with Home Delivery Digital car buying platform enabling customers to search inventory, request walkaround videos, complete finance applications, and receive vehicle delivery to their doorstep with complimentary delivery within 100 driven miles.
- Trade-In Valuation Tool Online calculator that provides market-based estimates for customers' current vehicles, enabling them to understand trade-in value before visiting a dealership.
Companies that use Kendall Auto Group
Customer profileSegments3 records
Ideal customer profiles3 records
Kendall Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Kendall Auto Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, moderate and minor.
- Ford Motor CompanycorePrimary brand partner with multiple Ford dealerships across the Pacific Northwest. Represents Ford, Lincoln, and commercial Ford vehicles including F-Series trucks, Mustang, and Ford commercial/work trucks. 10+ Ford dealership locations.
- General Motors (Chevrolet, GMC, Buick, Cadillac)coreMultiple GM brand dealerships representing Chevrolet, GMC, Buick, and Cadillac across the Pacific Northwest region. Includes commercial vehicle offerings from Chevrolet and GMC.
- Toyota Motor CorporationcoreMultiple Toyota dealership locations in Alaska, Oregon, and Montana. Represents Toyota and Lexus luxury brand. Includes Prius hybrid and Toyota commercial vehicle offerings.
- Stellantis (Dodge, Chrysler, Jeep, Ram)moderateDodge Chrysler Jeep Ram dealership in Soldotna, Alaska representing Stellantis brands in the Alaska market.
- Honda Motor Co.coreHonda dealership locations in Alaska (Fairbanks) and Oregon (Eugene). Represents Honda's passenger and crossover vehicle lineup.
- Subaru of AmericacoreSubaru dealership locations in Fairbanks, Alaska; Eugene, Oregon; and Marysville, Washington. Targets outdoor enthusiast customers with all-wheel-drive vehicles.
- Hyundai Motor AmericacoreHyundai dealership locations in Boise and Nampa, Idaho; and Vancouver, Washington. Represents Hyundai's economy and feature-rich vehicle lineup.
- Mercedes-Benz AGmoderateMercedes-Benz of Bend dealership in Oregon representing Mercedes-Benz passenger vehicles and Sprinter commercial vans. Also operates Bend Sprinter Vans as dedicated commercial van dealership.
- BMW Group (BMW)moderateKendall BMW Bend dealership representing BMW luxury vehicles in Central Oregon.
- Porsche AGminorPorsche Bend dealership representing Porsche sports cars and performance vehicles in Oregon.
- Audi AGmoderateAudi Bend dealership representing Audi luxury vehicles in Central Oregon.
- Nissan Motor Co.moderateKendall Nissan of Nampa dealership representing Nissan vehicles in Idaho.
- Kia Motors AmericamoderateKendall Kia Nampa dealership representing Kia's value-oriented vehicle lineup in Idaho.
- Mazda Motor CorporationminorKendall Mazda of Bend dealership representing Mazda vehicles in Central Oregon.
- Volkswagen AGminorKendall Volkswagen of Bend dealership representing Volkswagen vehicles in Central Oregon.
- Acura (Honda Luxury Division)minorKendall Acura of Eugene dealership representing Acura luxury vehicles in Oregon.
- Infiniti (Nissan Luxury Division)minorKendall INFINITI of Nampa dealership representing Infiniti luxury vehicles in Idaho.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Kendall Auto Group competitors and assessment
Company assessmentBroad incumbents
- CarMax: Largest US used vehicle retailer with 240+ stores plus online nationwide delivery. Adjacent competitor for Kendall's used vehicle business and a benchmark for digital-first automotive retailing, though operates exclusively in used vehicles rather than franchised new vehicle sales.
Direct peers
- Lithia Motors: Largest US automotive retailer by revenue, operating 300+ dealerships across the US, Canada, and UK. Directly comparable as a multi-brand franchised dealer group with a growing digital channel (Driveway), though substantially larger and publicly traded. Active acquirer of regional dealer groups like Kendall.
- Penske Automotive Group: Premium/luxury-tilted franchised auto retailer with 340+ dealerships globally including the US, UK, and Germany. Comparable diversified multi-brand franchised model with particularly strong premium-brand exposure similar to Kendall's Porsche, BMW, Mercedes-Benz dealerships.
- Group 1 Automotive: US/UK franchised auto retailer operating 200+ dealerships across 15 states including Washington and Oregon (overlapping Kendall's Pacific Northwest territory). Comparable multi-brand franchised model with emphasis on premium import and luxury brands; recent acquisitions of larger groups illustrate the consolidation trend.
- Holman Automotive: Privately-held automotive group with 40+ franchised dealerships plus fleet leasing and parts operations. Comparable as a diversified family-influenced auto group with multiple revenue streams (retail, fleet, parts) similar to Kendall's structure.
- Asbury Automotive Group: Franchised auto retailer with 150+ dealerships across 15 states, including significant Texas and Southeast concentration. Comparable in scale to Kendall but operates in different geographies; recent Larry H. Miller acquisition demonstrates consolidation thesis.
- Berkshire Hathaway Automotive: Owned subsidiary of Berkshire Hathaway operating 80+ franchised dealerships across 10 states including Texas and California. Comparable multi-brand franchised model with strong financial backing; focused in geographies that contrast Kendall's Pacific Northwest concentration.
- Sonic Automotive: Franchised auto retailer with 140+ dealerships across 19 states, including luxury-focused EchoPark used vehicle stores. Comparable multi-brand franchised model with growing digital retailing capabilities and overlapping Pacific Northwest presence.
- AutoNation: Largest US auto retailer by store count historically, with 250+ franchised dealerships across 16 states. Directly comparable multi-brand franchised dealer business model with F&I, service, and parts operations; publicly traded with national footprint that contrasts Kendall's regional concentration.
Emerging players
- Carvana: Pure-play online used vehicle retailer with home delivery and vending-machine pickup. Disruptive competitor targeting the same value-conscious used vehicle customers as Kendall's Value Lot and Used Superstore, operating in Pacific Northwest markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kendall Auto Group social profiles
Digital presenceKendall Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kendall Auto Group leadership team
Management profileNumber of profiles
Kendall Auto Group subsidiaries and ownership
Company hierarchySubsidiaries52 records
Kendall Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kendall Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kendall Auto Group
What does Kendall Auto Group do?
Kendall Auto Group sells new, certified pre-owned, and used vehicles from 23 automotive manufacturers through 45 retail dealership locations across Alaska, Idaho, Oregon, Washington, and Montana. The group also provides in-house auto financing, F&I products, vehicle maintenance and repair services, OEM and aftermarket parts, and collision repair. A direct-to-consumer online buying platform with home delivery (within 100 miles) complements the physical dealership footprint, and a dedicated commercial sales division serves business and fleet buyers.
Is Kendall Auto Group a public or private company?
Kendall Auto Group is a private company. It is classified as family owned and is currently operating.
When was Kendall Auto Group founded?
Kendall Auto Group was founded in 1941. It employs 251 to 500 people.
Where is Kendall Auto Group based?
Kendall Auto Group is headquartered in Anchorage, United States, in the North America region.
How does Kendall Auto Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance Products, service and Parts and commercial Vehicle Sales.
Who are Kendall Auto Group's main competitors?
CarMax is listed as a broad incumbent. Direct peers are Lithia Motors, Penske Automotive Group, Group 1 Automotive, Holman Automotive, Asbury Automotive Group, Berkshire Hathaway Automotive, Sonic Automotive and AutoNation. Carvana is listed as an emerging player.
Does Kendall Auto Group have an API?
No public API is recorded for Kendall Auto Group.