The Asbury

What The Asbury does

The Asbury is a privately held boutique hotel located at 210 5th Avenue in Asbury Park, New Jersey, on the Jersey Shore. The single-property asset offers 11 room configurations ranging from Standard Queen (188-243 sq. ft.) to the apartment-style Octo Room (595 sq. ft., 8 bunk beds, 2 bathrooms, sleeps 8), with an inventory designed to serve solo travelers, couples, families, and large groups. The property is anchored by four on-site food and beverage venues — The Counter (24/7 lobby café), Salvation (rooftop bar with Atlantic Ocean views), Soundbooth (lobby bar with live music programming), and The Diner at Asbury Lanes (retro American diner) — together with a seasonal pool deck and the Baronet rooftop cinema. It is physically connected via underground passageway to the adjacent Asbury Lanes, an iconic vintage bowling alley and concert venue.

Revenue is generated across four primary streams: overnight room rentals, food and beverage across the four venues, ticketed events and entertainment (rooftop concerts, Baronet movies, pool parties, live music), and seasonal pool/cabana rentals. Distribution is multi-channel: direct website and phone reservations supplemented by Synxis for rooms, Explore Tock for restaurant reservations, Eventbrite for ticketed events, and ResortPass for pool access. The hotel also operates 7 event spaces (600-4,300 sq. ft., up to 300 guests) targeting weddings, corporate retreats, bar/bat mitzvahs, and private celebrations.

Operationally, The Asbury is managed by Sage Hospitality Group, with sister-property positioning alongside Asbury Ocean Club within the same Asbury Park portfolio. The underlying technology stack is a conventional hotel property management and reservation system integrated with the third-party booking platforms listed above; there is no disclosed proprietary technology, no mobile app, and no AI/ML capability referenced in available sources. The brand positions itself around Asbury Park's rock 'n' roll and artistic heritage, Scandinavian-inspired design, and an entertainment-led guest experience rather than commoditized lodging.

Name

The Asbury

Legal name

The Asbury

Website

https://theasburyhotel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Asbury is a privately held boutique hotel in Asbury Park, NJ, offering 11 room types, four on-site food and beverage venues, a seasonal pool, and event spaces for leisure travelers, groups, weddings, and corporate retreats under Sage Hospitality Group management.

Ownership category

akta.pro rank

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Hotel Room Rentals: The Asbury generates primary revenue from overnight accommodations across various room types ranging from Standard Queen to Octo Room (sleeps 8), including standard rooms, suites, and bunk rooms. Rooms are bookable via direct website, phone, and third-party OTAs.
2. Food and Beverage: Multiple on-site dining and beverage venues including The Counter (24/7 lobby cafe), Salvation (rooftop bar), Soundbooth (lobby bar with live music), and The Diner at Asbury Lanes (retro diner). Revenue from food, beverages, cocktails, and private dining events.
3. Events and Entertainment: Revenue from ticketed events including rooftop concerts, Baronet movies, pool parties, live music performances, and special events. Also includes event venue rentals for weddings, corporate events, and private celebrations.
4. Pool and Cabana Rentals: Day passes and cabana rentals at the pool deck, bookable through ResortPass. Pool operates seasonally with food truck and pool bar service.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Asbury is a boutique hotel in Asbury Park, New Jersey offering overnight accommodations across 11 distinct room configurations, four on-site food and beverage venues, a seasonal pool with cabanas, a rooftop cinema and concert space, and flexible event venues for weddings, corporate retreats, and celebrations. The property operates as a social hospitality destination rooted in Asbury Park's rock 'n' roll heritage with on-site live music programming and direct connection to the neighboring Asbury Lanes bowling alley and music venue.

Product overview

The Asbury is a boutique hotel in Asbury Park, NJ, offering a portfolio of accommodation options and hospitality experiences. The hotel features 11 distinct room and suite types ranging from Standard Queen rooms (188-243 sq. ft.) to the Octo Room with 8 bunk beds (sleeps 8), plus group-friendly Quad rooms with 4 bunk beds. Dining is anchored by four on-property venues: The Counter (24/7 lobby café), Salvation Rooftop Bar (ocean-view cocktail destination), Soundbooth (lobby bar with live music), and The Diner at Asbury Lanes (retro American dining). Recreational amenities include a seasonal pool with cabanas, Baronet rooftop cinema, and neighboring Asbury Lanes (vintage bowling alley and concert venue). Event services span meetings and corporate retreats through full wedding and celebration planning, with 7 venues accommodating 600-4,300 sq. ft. and up to 300 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Queen Room Cozy guest room with 1 Queen Bed, 188-243 sq. ft., designed for solo travelers or couples with Scandinavian-inspired décor and colorful personality touches.
• Standard King Room Light-filled park-view room with 1 King Bed, 193-239 sq. ft., featuring nods to Asbury Park's musical history woven into the décor.
• Superior King Room Upsized King room with 247-286 sq. ft. offering superior comfort and park views with enhanced amenities beyond the standard king rooms.
• Deluxe King Room Oversized room with 281-307 sq. ft. offering north-facing views of Convention Hall and Bradley Park, serving as a vibrant home base.
• Ocean View King Room Fan-favorite hideaway tucked in a quiet corner with 297 sq. ft., offering spectacular views from the city to the ocean, sleeps 2.
• Studio Suite Suite with 274-278 sq. ft. offering space for recharging between boardwalk adventures, with a lounging area and convertible futon, sleeps 2.
• Panoramic Suite Suite with all-around views of the city and Atlantic Ocean, 264-283 sq. ft., with plenty of seating for social stays, sleeps up to 3.
• Park Suite Suite with 580 sq. ft. featuring a sunlit living area with daybed and lounge chair, 1 King Bed plus Daybed, sleeps 3.
• Double Double Room Room with 2 separate double beds, lounge chairs, and a work nook with a desk, designed for side-by-side sleeping, sleeps 2.
• Quad Room Room with four ultra-comfortable bunk beds, 265 sq. ft., designed for old-school sleepover vibes, perfect for families or tight-knit groups, sleeps 4.
• Octo Room Apartment-style room with eight bunk beds and two full bathrooms, 595 sq. ft., designed to host a crowd, sleeps 8.
• The Counter 24/7 lobby café serving fresh fare including flaky pastries, light lunches, famous pork roll, made-to-order paninis, wraps, French toast, and a full coffee menu with menu items subject to a 20% service charge.
• Salvation Rooftop Bar Contemporary-cool rooftop cantina with sweeping Atlantic Ocean views, featuring curated cocktails priced $17-$19, wine by the glass $12-$28, beer $6-$10, small bites $16-$39, live music, DJ sets, and weekend entertainment.
• Soundbooth Lobby bar and live music venue featuring a vintage vinyl library, pool table, rotating roster of talent, open mics, karaoke, and sporting event viewing.
• The Diner at Asbury Lanes Retro diner attached to Asbury Lanes featuring retro booth and counter seating, classic American dishes, boozy shakes, and lighter plates.
• The Pool Seasonal outdoor pool retreat lined with comfy chaises and private cabanas, featuring a pool bar, food truck, and daily entertainment, with day passes and cabana rentals available through ResortPass.
• Baronet Rooftop Fifth-floor open-air rooftop venue with panoramic ocean views featuring drive-in style movies, rooftop concerts, and event space for weddings and social gatherings.
• Meeting and Event Spaces Flexible event spaces including Asbury Hall theater-style meeting space for corporate retreats, team offsites, brand launches, and networking mixers, with 7 event spaces ranging from 600 to 4,300 sq. ft. and accommodating up to 300 people.
• Wedding and Celebration Services Wedding venues including rooftop vows with ocean views and dance-all-night receptions in unique event spaces, with bold style, laid-back vibes, and heartfelt hospitality for weddings, bar/bat mitzvahs, and milestone celebrations.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Asbury LanescoreStrategic or Co-development PartnerAsbury Lanes is directly connected to The Asbury hotel via underground passageway. It is an iconic music venue and vintage bowling alley that operates as a neighbor and extension of The Asbury experience. The two properties co-present events including concerts at the Baronet rooftop, creating a unified entertainment destination in Asbury Park.
• Asbury Ocean ClubminorStrategic or Co-development PartnerListed as a sister property alongside Asbury Lanes in the hotel's navigation menu. Both are part of the Sage Hospitality Group collection of Asbury Park properties.
• Sage Hospitality GroupcoreOthersThe Asbury is operated and managed by Sage Hospitality Group, a hospitality management company. Careers and job listings are posted through Sage Hospitality careers portal. Cookie policy and privacy practices reference sagehospitalitygroup.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ace Hotel: Ace Hotel operates a collection of boutique hotels deeply rooted in music, art, and creative community programming, with on-site F&B venues and event spaces. Directly comparable to The Asbury's positioning as a boutique hotel with cultural heritage, live music venues (Soundbooth), and integrated dining and entertainment concepts.
• The Hoxton: The Hoxton is a lifestyle boutique hotel brand with social lobby concepts, on-site restaurants and bars, and event spaces in urban and emerging neighborhoods. Comparable to The Asbury's multi-venue approach combining rooms, multiple F&B outlets (Counter, Salvation, Soundbooth, Diner), and event programming.
• Mama Shelter: Mama Shelter is a boutique hotel brand known for playful design, on-site restaurants and rooftop bars, and entertainment-driven guest experiences. Highly comparable to The Asbury's entertainment-led positioning with Salvation rooftop bar, Soundbooth live music venue, and counter-culture brand voice.
• citizenM: citizenM operates compact, design-forward lifestyle hotels with social common spaces, F&B, and tech-enabled guest experiences. Comparable to The Asbury's boutique positioning with multiple F&B venues and social atmosphere, though citizenM targets a more urban/modern aesthetic versus Asbury's cultural-heritage positioning.
• Freehand Hotels: Freehand Hotels operates boutique hotels/hostels with strong social atmosphere, integrated F&B and bars, and event programming in destination markets. Comparable to The Asbury's group-friendly approach (Octo Room, Quad Room bunk configurations), multi-venue F&B concept, and entertainment-driven positioning.
• The Standard: The Standard operates lifestyle boutique hotels with destination restaurants, bars, and entertainment programming in trendy urban locations. Comparable to The Asbury's positioning as a social hotel with multiple F&B venues (Salvation, Soundbooth), rooftop amenities, and emphasis on cultural atmosphere over standard lodging.
• Graduate Hotels: Graduate Hotels is a collection of boutique hotels located in college towns with hyper-local design, curated programming, and strong F&B. Comparable to The Asbury's cultural heritage-driven positioning, unique design touches, and emphasis on local identity over chain-hotel standardization.
• Soho House: Soho House operates members clubs and hotels with strong social atmosphere, integrated restaurants and bars, and creative community focus. Comparable to The Asbury's positioning as a social/cultural hub with live music (Soundbooth), multiple F&B venues, and event programming catering to a creative, community-oriented guest base.

Broad incumbents

• Moxy Hotels: Moxy is Marriott's boutique lifestyle hotel brand targeting younger travelers with social lobbies, F&B venues, and tech-forward design. Comparable to The Asbury's boutique positioning and social atmosphere, but as part of Marriott's broader portfolio - benefits from chain scale but lacks The Asbury's independent cultural-heritage positioning.

Others

• Sage Hospitality Group: Sage Hospitality Group is the hotel management company that operates The Asbury (per career portal and cookie policy references), also managing properties like The Oxford Hotel, The Crawford Hotel, and other boutique assets. Relevant as the operating partner providing management infrastructure, industry context, and potential expansion vehicle for the Asbury brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theasburyhotel
• LinkedInlinkedin.com/company/the-asbury-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Asbury