Mama Shelter
Mama Shelter is a Paris-based boutique hotel brand (owned by Ennismore, partnered with Accor) operating 20+ design-forward properties across 12 countries, offering integrated accommodation, F&B, and meeting/event spaces to leisure and business travelers.
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mama Shelter does
Mama Shelter is a boutique hotel brand founded in 2008 and headquartered in Issy-les-Moulineaux, France, operating 20+ design-forward hotels across 12 countries in Western and Eastern Europe, the Middle East, Southeast Asia, and (from end of 2026) the Americas and Africa. The brand is owned by UK-based Ennismore Holdings Limited and operates in commercial partnership with Accor S.A., which provides distribution through the Accor Live Limitless (ALL) loyalty program and GDS channels. Individual properties are held by separate legal entities (MAMA SHELTER SAS, SARL CMIL, KNSA Hospitality Zurich AG, etc.) under franchise or management agreements with Ennismore, giving the brand an asset-light expansion profile.
The core product spans three integrated lines: accommodation (rooms S to XXL with 5-star bedding, in-house organic amenities, free Wi-Fi, and complimentary movie streaming), food and beverage (homemade city-specific menus, rooftop bars, cocktail programs, buffet breakfasts, Sunday brunches), and work/celebrate spaces (Ateliers meeting rooms, co-working areas, screening rooms, event privatization). The underlying technology stack is a standard hospitality commerce platform: an integrated multi-property booking engine on mamashelter.com, restaurant reservations via third-party platforms SevenRooms and Zenchef, a broad payment-processing stack (Adyen, Stripe, OGONE, Ingenico, CyberSource, Banque Casino, Silkpay, ShareGroop, AsiaPay, First Data, plus Apple Pay, Google Pay, Alipay, WeChat Pay, and PayPal), AWS-hosted infrastructure, and WCAG 2.1 Level AA accessibility compliance.
Mama Shelter monetizes through five revenue streams: hotel accommodation (primary), F&B, meetings and events, branded merchandise via Mama Shop (mamalovesyou.com), and membership programs (its own Dis-loyalty subscription offering up to 50% off stays and 10% off F&B, plus integration with Accor ALL). Go-to-market is a hybrid direct-to-consumer/partner model — direct via its own website, mobile experience, and Dis-loyalty subscription, supplemented by OTAs, GDS, the Accor distribution network, and social/email marketing. Target customers are leisure travelers (primary), business travelers and corporate groups, families (children under 12 stay and eat free), and event/private-celebration buyers. The brand carries 501-1,000 employees and has no public revenue disclosure in the available data.
Mama Shelter firmographics
Firmographics- Name
- Mama Shelter
- Legal name
- MAMA SHELTER SAS
- Website
- https://mamashelter.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mama Shelter is a Paris-based boutique hotel brand (owned by Ennismore, partnered with Accor) operating 20+ design-forward properties across 12 countries, offering integrated accommodation, F&B, and meeting/event spaces to leisure and business travelers.
- Ownership category
- akta.pro rank
Mama Shelter industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Family-Oriented Full-Service Hotels (THAGAAAF)
- akta.pro secondary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Mama Shelter is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices23 records
Markets served
Mama Shelter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodation: Room rentals across 20+ Mama Shelter properties in France, Europe, Middle East, Asia, Americas, and Africa. Offers various room types from S to XXL with 5-star bedding, free Wi-Fi, and complimentary movie streaming.
- Food and Beverage: Restaurants, bars, and rooftop establishments offering homemade dishes reflecting each city setting. Known for generous buffet breakfasts, relaxed rooftop gatherings, and lively Sunday brunches.
- Meetings and Events: Ateliers (meeting rooms), flexible co-working spaces, screening rooms, and event spaces for business and leisure gatherings. Also offers privatization services for groups.
- Merchandise Sales: Mama Shop selling branded products including bedding, candles, fragrances, apparel, and novelty gift sets through mamalovesyou.com.
- Membership Programs: Dis-loyalty membership subscription offering instant discounts (up to 50% off hotel stays, 10% off food and drink, free daily coffee) and participation in Accor Live Limitless (ALL) loyalty program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible Rate - Standard rooms with free cancellation |
| One time/ perpetual license | Pay-as-you-go | Non-refundable prepaid rates |
| Subscription | Annual | Dis-loyalty membership |
| Hybrid | Pay-as-you-go | Special offers packages |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mama Shelter product offering
Product offeringCore offering
Mama Shelter operates a portfolio of boutique hotels offering design-led accommodation (room types S to XXL with 5-star bedding, free Wi-Fi, and complimentary movie streaming), in-house restaurants and bars with city-specific menus, rooftop venues, and event/meeting spaces across more than 20 global locations. The brand also operates the Mama Shop e-commerce merchandise store and the Dis-loyalty subscription membership, and participates in the Accor Live Limitless (ALL) loyalty program.
Product overview
Mama Shelter is a boutique hotel chain operating as part of the Ennismore group, offering a unified hospitality platform that combines accommodation, food & beverage, and work/celebration services. The core product consists of design hotels across 24+ global locations featuring stylish rooms (S to XXL sizes), in-house restaurants and bars with city-specific menus, rooftop gatherings, and meeting/co-working spaces. The portfolio includes the primary Mama Shelter Hotels accommodation product, Mama Restaurants & Bars for F&B services, and Ateliers meeting spaces. Additional offerings encompass the Mama Shop merchandise store, Dis-loyalty membership subscription program, and various promotional packages (Sexy Mama, Mama Deal, Summer Offer). Mama Shelter positions itself as a lifestyle hospitality brand with playful design, 5-star bedding, free Wi-Fi, and movie streaming as standard amenities across properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Mama Shelter Hotels Boutique hotel chain offering design bedrooms (S to XXL sizes) with 5-star bedding, in-house organic amenities, free Wi-Fi, complimentary movie streaming, and photo booths across more than 20 properties in Europe, Middle East, Asia, Americas, and Africa.
- Mama Restaurants & Bars Food and beverage outlets offering homemade dishes reflecting each city setting, expert cocktail menus, generous buffet breakfasts, relaxed rooftop gatherings, and lively Sunday brunches across Mama Shelter properties.
- Ateliers Meeting Rooms
Quantifiable outcome
- Up to 50% off hotel stays with Dis-loyalty membership
- +1 more outcomes
Companies that use Mama Shelter
Customer profileSegments4 records
Ideal customer profiles2 records
Mama Shelter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Mama Shelter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Ennismore Holdings LimitedcoreMama Shelter is a brand part of the Ennismore group. Ennismore operates Mama Shelter's website and provides hotel know-how, brands, distribution, sales, marketing, and loyalty services. Mama Shelter properties are operated under franchise or management agreements with Ennismore.
- Accor S.A.coreEnnismore has partnership agreements with Accor S.A. and its subsidiaries. Mama Shelter participates in the Accor Live Limitless (ALL) loyalty program, allowing members to earn and redeem points across both brands. Data is shared between Ennismore and Accor for loyalty program management and analytics.
- SevenRoomssupportingThird-party restaurant reservation platform used by Mama Shelter properties for table bookings, including Mama Restaurant Dubai, Mama Trattoria Dubai, Mama Sky Pool Dubai, Mama Restaurant Singapore, and Mama Shelter Rooftop Singapore.
- ZenchefsupportingRestaurant reservation platform (Zenchef) used by Mama Shelter properties including Mama Skypool for booking management.
- Amazon Web Services (AWS)supportingWebsite hosting provided by Amazon Web Services EMEA SARL, a company under Luxemburgish law with head office at 38 avenue John F. Kennedy, L 1855 Luxembourg.
- Payment Service ProviderssupportingOnline payment processing through multiple providers: Adyen, Stripe, OGONE, Ingenico Payment Services, CyberSource, Banque Casino, Silkpay, ShareGroop, AsiaPay, First Data. Mobile payments include Apple Pay, Google Pay, Alipay, WeChat Pay.
- Web UsabilitysupportingAccessibility consulting partner that conducts periodic accessibility reviews of Mama Shelter's websites to ensure compliance with WCAG 2.1 Level AA standards.
- Dis-loyaltycoreTravel and food membership platform that Mama Shelter has joined, offering bigger discounts for visiting new places. Members receive up to 50% off hotel stays, 10% off food and drink, and free coffee daily.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mama Shelter competitors and assessment
Company assessmentDirect peers
- The Hoxton: Design-led boutique hotel brand under IHG with strong food & beverage programming, open lobby concepts, and a horizontal segmentation across urban European cities. Closely comparable to Mama Shelter's lifestyle-via-F&B playbook and city-by-city localism.
- 25hours Hotels: European boutique lifestyle hotel brand known for playful, story-driven design, integrated F&B, and co-working/multi-use spaces. Sister brand within the Ennismore portfolio; comparable in positioning, F&B emphasis, and urban European footprint.
- Moxy Hotels: Marriott's lifestyle/boutique brand targeting design-conscious millennial and Gen Z travelers with affordable pricing, vibrant social spaces, and F&B. Closely comparable to Mama Shelter in target demographic, design-led positioning, and affordable-luxury price band.
- Yotel: Tech-forward compact lifestyle hotels targeting younger travelers in urban hubs with smart-room design and social lobby spaces. Comparable on affordable-luxury positioning and urban targeting, though tighter on F&B programming than Mama Shelter.
- citizenM: Self-described lifestyle boutique hotel chain operating in major global cities with compact, design-led rooms, tech-forward booking, and vibrant social/lobby F&B spaces. Directly comparable on affordable-luxury positioning, urban footprint, and tech-integrated guest experience.
- Hotel Indigo: IHG's boutique brand emphasizing locally inspired design and neighborhood storytelling. Comparable to Mama Shelter in boutique positioning, neighborhood-tier design language, and global multi-city presence.
Emerging players
- Generator Hostels: Design-led hostel/hybrid hotel brand serving social travelers in major European cities with vibrant bars and event spaces. Partial overlap with Mama Shelter's social-space, F&B, and millennial positioning at a lower price tier.
Broad incumbents
- Marriott International: Largest global hotel group operating lifestyle/boutique brands (Moxy, Aloft, Edition) plus loyalty (Marriott Bonvoy). Comparable as a global multi-brand incumbent with a dedicated lifestyle portfolio spanning comparable price and demographic tiers.
- Accor SA: Global hospitality incumbent operating Ibis, Novotel, Sofitel, Fairmont, Raffles, and Ennismore lifestyle brands including Mama Shelter. Both distribution partner and broad-spectrum competitor across luxury, premium, midscale, and lifestyle segments.
Regional players
- MEININGER Hotels: European hybrid hotel-hostel brand combining affordable rooms with shared social spaces, primarily concentrated in Germany and Austria. Partial overlap with Mama Shelter in Europe-focused design-led lodging and value-tier positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mama Shelter social profiles
Digital presenceMama Shelter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mama Shelter leadership team
Management profileNumber of profiles
Profiles4 records
Mama Shelter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mama Shelter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mama Shelter
What does Mama Shelter do?
Mama Shelter operates a portfolio of boutique hotels offering design-led accommodation (room types S to XXL with 5-star bedding, free Wi-Fi, and complimentary movie streaming), in-house restaurants and bars with city-specific menus, rooftop venues, and event/meeting spaces across more than 20 global locations. The brand also operates the Mama Shop e-commerce merchandise store and the Dis-loyalty subscription membership, and participates in the Accor Live Limitless (ALL) loyalty program.
Is Mama Shelter a public or private company?
Mama Shelter is a private company. It is classified as corporate owned and is currently operating.
When was Mama Shelter founded?
Mama Shelter was founded in 2008. It employs 501 to 1,000 people.
Where is Mama Shelter based?
Mama Shelter is headquartered in Paris, France, in the Europe region.
How does Mama Shelter make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are food and Beverage, meetings and Events, merchandise Sales and membership Programs.
Who are Mama Shelter's main competitors?
Direct peers on record are The Hoxton, 25hours Hotels, Moxy Hotels, Yotel, citizenM and Hotel Indigo. Generator Hostels is listed as an emerging player. Broad incumbents are Marriott International and Accor SA. MEININGER Hotels is listed as a regional player.
Does Mama Shelter have an API?
No public API is recorded for Mama Shelter.
What industry is Mama Shelter in?
Mama Shelter's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAF, Family-Oriented Full-Service Hotels, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72111 and its SIC code is 7011.