Tribe Builder Media

Public Relations Servicestribebuildermedia.com

Tribe Builder Media (dba Society22 PR) is a founder-led, New York-based PR agency founded in 2008 that delivers retainer-based media relations, executive branding, thought leadership, and M&A/IPO communications to startups and mid-market companies across 10 verticals.

Company typePrivate
Founded2008
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Tribe Builder Media does

Tribe Builder Media, operating publicly as Society22 PR, is a privately held, founder-led public relations agency founded in 2008 by Danielle Sabrina and headquartered in New York. The firm delivers retainer-based strategic communications services — media relations, executive branding, thought leadership positioning, crisis communication, ghostwriting, media training, and specialized M&A/IPO communications — to clients across 10 verticals including B2B SaaS, FinTech, Cyber Security, Healthtech, Wealth Management, Venture Capital, Energy, Health & Wellness, and Plastic Surgery. The core methodology is a three-step proprietary process: (1) craft brand narrative, (2) match content with media network, and (3) secure exposure opportunities, backed by a 30-day money-back guarantee tied to top-tier media placement and a claimed 97% placement rate with outlets such as Forbes, Business Insider, TechCrunch, Yahoo Finance, and Bloomberg.

The business model is a sales-led, subscription-recurring monthly retainer with no public pricing disclosure. The firm markets a national footprint across 20+ US metros plus Manchester, UK, although there is no indication these are staffed offices versus SEO-targeted service pages. The company has no proprietary technology platform, no API, no AI/ML capabilities, and no disclosed patents — it operates exclusively as a professional services firm. Named clients include Sailes (AI sales technology), Tango (workflow intelligence), Buoy Health (digital health, supported a $38M Series C announcement), and Pacific Capital (wealth management). No external funding rounds, parent company, or institutional investors are disclosed, and the firm is bootstrapped. The firm also publishes an annual consumer behavior research report ("The 2024 Consumer Behavior Report: Influence & Impact") as a content-marketing asset.

Operationally, Tribe Builder Media / Society22 is a boutique agency with 11–50 employees, vertically and geographically diversified in its marketing, with no technology moat and limited disclosed financial information. Its defensibility rests on claimed media relationships, founder reputation, and a vertically segmented GTM motion rather than technology, data, or capital intensity.

Tribe Builder Media firmographics

Firmographics

Name: Tribe Builder Media
Legal name: Society22
Website: https://tribebuildermedia.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Tribe Builder Media (dba Society22 PR) is a founder-led, New York-based PR agency founded in 2008 that delivers retainer-based media relations, executive branding, thought leadership, and M&A/IPO communications to startups and mid-market companies across 10 verticals.
Ownership category
akta.pro rank

Tribe Builder Media industry classification

Industry

Product category: Public Relations Services
NAICS: Media Representatives (541840)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Nonprofit & Cause Communications (BPAFADAK)
akta.pro secondary industry: Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

Public relations services
Media relations agency
Strategic communications
Executive branding services
Crisis communications

Where Tribe Builder Media is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Tribe Builder Media business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

PR Retainer Services: Monthly retainer-based public relations services offering press/media relations, creative services, and strategic communications. Provides comprehensive PR representation including media training, ghostwriting, thought leadership positioning, and executive branding.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Standard Monthly Retainer

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Tribe Builder Media product offering

Product offering

Core offering

Tribe Builder Media (doing business as Society22) is an award-winning public relations agency that delivers strategic media relations, executive branding, thought leadership positioning, corporate communications, and crisis communications to companies across multiple verticals. Services are delivered on a monthly retainer basis via a proprietary three-step process that crafts brand narratives, matches content with an extensive media network, and secures top-tier media exposure for clients.

Product overview

Society22 is an award-winning public relations agency offering a suite of strategic communications services built around a proprietary three-step process: (01) craft brand narrative, (02) match content with an extensive media network, and (03) secure exposure for brand growth. The core offering is Society22 PR Services, supplemented by Creative Services (media training, ghostwriting, thought leadership development) and M&A/IPO Communication Services. The agency publishes an annual consumer behavior report ('The 2024 Consumer Behavior Report: Influence & Impact') and showcases its work through client case studies. Services are delivered via monthly retainer and the agency guarantees top-tier media placement within 30 days. The company does not offer a software product, API, or AI-powered product—its offerings are exclusively consulting and communications services across industries including B2B SaaS, FinTech, HealthTech, Cyber Security, Wealth Management, Venture Capital, and Energy.

Differentiator

Problem solved

Functional benefit

Products and services

Society22 PR Services A full-service public relations retainer offering strategic media relations, executive branding, thought leadership positioning, corporate communication, and crisis communication services for companies seeking top-tier media exposure.
Society22 Creative Services Supplementary creative and content services including media training, ghostwriting, and brand narrative development to position clients as thought leaders within their market niche.
Society22 M&A and IPO Communication Services

Quantifiable outcome

97% of clients featured in top-tier media
+3 more outcomes

Companies that use Tribe Builder Media

Customer profile

Named customers4 records

Segments9 records

Ideal customer profiles5 records

Tribe Builder Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tribe Builder Media partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Tribe Builder Media competitors and assessment

Company assessment

Direct peers

Walker Sands: Mid-sized B2B tech-focused PR agency serving SaaS and technology companies. Directly comparable as a similarly-sized boutique agency specializing in technology PR with retainer-based model and vertical specialization.
Highwire PR: Tech and B2B PR agency with deep enterprise technology focus. Comparable as a similarly-sized boutique agency serving venture-backed and enterprise tech clients with retainer PR services and similar founder-led positioning.
PAN Communications: B2B tech and healthcare PR agency. Directly comparable as a similarly-sized firm with vertical specialization in tech, healthtech, and B2B SaaS, serving growth-stage and enterprise clients.
Matter Communications: B2B tech and healthcare PR firm serving growth-stage and enterprise clients. Comparable as a similarly-sized boutique agency with retainer-based PR services in tech verticals including healthtech.
RH Strategic: B2B tech and public policy PR firm. Comparable as a boutique agency focused on tech and high-growth clients with retainer-based service model and similar scale.
ARPR: Tech PR agency specializing in B2B technology and emerging tech. Comparable as a boutique firm serving venture-backed and growth-stage tech companies with retainer PR services and tech vertical focus.
Inkhouse: Tech and B2B PR agency serving venture-backed and enterprise clients. Comparable as a similarly-sized boutique agency with vertical specialization in tech and innovation PR.

Broad incumbents

Finn Partners: Larger global PR firm with significant technology and healthcare practices. Comparable as an incumbent with overlapping service offerings including media relations, executive branding, and M&A communications at greater scale.
5W Public Relations: Mid-sized full-service PR agency with consumer, tech, and B2B practices. Comparable as an incumbent with overlapping capabilities in media relations, executive branding, and corporate communications.
LEWIS Global Communications: Global communications agency with strong technology practice. Comparable as a larger incumbent offering media relations, content, and digital communications to tech clients with similar vertical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Tribe Builder Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tribe Builder Media leadership team

Management profile

Number of profiles

Profiles1 record

Tribe Builder Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tribe Builder Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribe Builder Media

What does Tribe Builder Media do?

Is Tribe Builder Media a public or private company?

Tribe Builder Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Tribe Builder Media founded?

Tribe Builder Media was founded in 2008. It employs 11 to 50 people.

Where is Tribe Builder Media based?

Tribe Builder Media is headquartered in New York, United States, in the North America region.

How does Tribe Builder Media make money?

One revenue line is on record: PR Retainer Services.

Who are Tribe Builder Media's main competitors?

Direct peers on record are Walker Sands, Highwire PR, PAN Communications, Matter Communications, RH Strategic, ARPR and Inkhouse. Broad incumbents are Finn Partners, 5W Public Relations and LEWIS Global Communications.

Does Tribe Builder Media have an API?

No public API is recorded for Tribe Builder Media.

What industry is Tribe Builder Media in?

Tribe Builder Media's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541840 and its SIC code is 7311.