The Nanny Solution

What The Nanny Solution does

The Nanny Solution is the permanent-placement arm of Canadian Nannies on Call Inc., a privately held Canadian nanny agency founded in Vancouver in 2001 by Michelle Kelsey. The company recruits, vets, and places professional nannies — including ECE graduates, Montessori-trained caregivers, certified tutors, household managers, newborn care specialists, night nannies, travelling nannies, and doulas — with families seeking personalized in-home childcare across Vancouver, Calgary, Toronto, and Ottawa.

The agency operates a two-brand marketplace: The Nanny Solution handles permanent placements while the sister brand Nannies on Call provides on-demand and backup childcare, with both brands sharing office infrastructure and staff. Underlying technology consists of a web-based placement platform at app.nanniesoncall.com that combines online placement-request forms for families, an application portal for caregivers, and a real-time job board of open positions across the four markets. Go-to-market is consultation-led: families are routed through phone-based discovery (toll-free 1-877-214-2828 plus regional numbers), in-person or virtual consultations, and content marketing (blog, SEO-optimized city landing pages, email newsletter, Instagram). Revenue is earned via quote-based placement fees on successful matches (not publicly disclosed) plus temporary/occasional booking fees under the sister brand. The company holds mandatory nanny-agency/recruiter licenses in Ontario (effective July 1, 2024), Alberta, and British Columbia, and is founder-owned with no disclosed external investors.

Name

The Nanny Solution

Legal name

Canadian Nannies on Call Inc.

Website

https://thenannysolution.ca

Company type

Private

Founded year

2001

Operating status

Operating

Short description

The Nanny Solution is a Canadian nanny placement agency recruiting, vetting, and placing professional nannies — including newborn care specialists, tutors, and household managers — with families across Vancouver, Calgary, Toronto, and Ottawa.

Ownership category

akta.pro rank

Product category

Childcare Placement Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

akta.pro secondary industries

Part-Time Nanny Placement Agencies (HSAAALAC), Overnight Nanny Placement & Staffing Services (HSAAADAJ)

Keywords

• Nanny placement services
• Childcare agency
• Household staffing
• Newborn care specialists
• Family childcare solutions

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Permanent Nanny Placement Services: The agency earns revenue by placing nannies with families on a permanent (full-time/part-time) basis. Families pay placement fees for the matching and vetting services provided by the agency. The company also offers temporary/occasional placements through their sister brand Nannies on Call.
2. Nanny Recruitment Services: Recruiting services for families seeking specific nanny types including Newborn Care Specialists, Nanny Educators/Tutors, Household Managers, and specialized caregivers (languages, tech, arts, athletics).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Nanny Solution is a Canadian nanny placement agency that recruits, screens, and matches qualified nannies with families seeking personalized childcare. The agency places traditional nannies (part-time and full-time), nanny educators/tutors, household managers, temporary nannies, night nannies, travelling nannies, newborn care specialists, and doulas across four major Canadian cities (Vancouver, Calgary, Toronto, and Ottawa).

Product overview

The Nanny Solution is a Canadian nanny agency offering personalized childcare solutions through multiple service types: Traditional Nannies (part-time, full-time, live-out), Nanny Educators/Tutors, Household Managers, Temporary Nannies, Night Nannies, Travelling Nannies, Newborn Care Specialists, and Doulas. The company operates as part of a two-brand structure alongside its sister brand Nannies on Call, which handles on-demand and occasional childcare bookings. Families typically discover the service through Nannies on Call for backup care, then transition to The Nanny Solution for permanent placements. The company maintains an online placement platform for families to submit requests and for nannies to apply for positions.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Nanny Placement
• Nanny Educators/Tutors Placement
• Household Manager Placement
• Temporary Nanny Placement
• Night Nanny Placement
• Travelling Nanny Placement
• Newborn Care Specialist Placement
• Doula Placement
• Nanny Placement Platform

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nannies on CallcoreOthers · 1 January 2021Nannies on Call is the parent/associated brand founded in 2001. In 2021, The Nanny Solution was launched as a distinct brand focused on permanent nanny placements while remaining connected to Nannies on Call's values. Nannies on Call provides occasional/on-demand childcare services while The Nanny Solution handles permanent placements. Both brands share the same office team and operational infrastructure.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sittercity: Online marketplace for in-home care providers including nannies, sitters, and household staff. Comparable target market and two-sided marketplace structure, but with broader service categories and a self-serve rather than agency-led matching approach.
• Care.com: Large online marketplace connecting families with caregivers across nannies, sitters, elder care, and housekeeping. Overlaps with TNS in target customer (families seeking nannies) and supply side (caregiver recruitment), though operates as a self-serve platform rather than a full-service placement agency.
• College Nannies + Tutors (BCCS): Established US nanny and tutor placement agency with a national footprint and franchise model. Comparable in service offering (full-time nannies, tutors, sitters) and vetting approach, though broader in geographic scope and with a more scaled operating model.

Direct peers

• The Nanny Connection: Canadian nanny placement agency operating in major Canadian cities, offering permanent and temporary nanny placements with screening and matching services. Direct peer with similar two-sided marketplace model and Canadian regulatory context.
• CanadianNanny.ca: Online Canadian platform connecting families with nannies, offering both self-serve job postings and agency-style placement services. Comparable in target customer and service model but with a more platform-driven approach versus TNS's full-service agency model.
• Perfect Help Inc. Canadian domestic staffing agency specializing in nanny, housekeeper, and elder care placements across multiple Canadian provinces. Directly comparable as a Canadian placement agency with multi-province operations, similar vetting model, and overlapping service categories.
• Nanny Poppins: US-based nanny placement agency offering full-time, part-time, and temporary nanny placements with a vetting and matching model. Closely comparable to TNS in service structure (placement agency, screening process, permanent and temporary placements) though operating in the US market.

Emerging players

• Helpr: On-demand childcare app offering backup care and recurring nanny services with employer-sponsored benefits integration. Adjacent competitor targeting similar affluent parent segments with a tech-driven model; less focused on permanent placements.
• UrbanSitter: US-based app-driven babysitter and nanny matching platform focused on urban markets. Comparable two-sided marketplace model with tech-forward matching, though focused more on occasional care than permanent placements where TNS specializes.
• Bubble (Bubble & Co): UK-based childcare platform offering vetted babysitter and nanny bookings with a mobile-first experience. Comparable in vetting-driven, family-focused approach but operating as a tech platform rather than traditional agency, and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nanniesoncall
• Facebookfacebook.com/thenannysolution

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nanny Solution