Affinity Group

What Affinity Group does

Affinity Group is a Kansas City-based real estate investment services firm founded in 1999 and operating under founder and CEO Mike Wrenn. Its primary operating entity is National Real Estate Insurance Group (NREIG), a licensed insurance agency founded around 2006 that has specialized for nearly 20 years in property and liability coverage for real estate investors. NREIG offers 12 core product lines spanning rental, vacant, renovation, new construction, vacation rental, mobile home, condo, log cabin, vacant land, lender-placed, non-performing notes, and liability-only insurance, plus eight ancillary add-on modules (flood, earth movement, terrorism, equipment breakdown, service line, ordinance or law, tenant protector, and property management E&O), and additional niche offerings including canine liability and USCCA self-defense insurance. The technical platform is an online client portal providing 24/7/365 self-service access for adding and removing properties, managing coverage, and accessing accounts, with all policies underwritten by AM Best "A-" or better rated carriers.

The business model is a subscription recurring revenue model based on monthly insurance premiums with no long-term commitments, billed on a per-property basis with quote-based pricing tied to property type, location, and portfolio size. NREIG serves three primary customer segments: individual and portfolio real estate investors (primary), lenders and financial institutions requiring lender-placed or non-performing notes coverage (secondary), and property managers needing E&O coverage (secondary). The company is licensed in 48 states plus DC, with additional licensing as REIPro Insurance Services LLC in California and New York, and serves a geographically restricted US market excluding Alaska and Hawaii.

Distribution is multi-channel: direct-to-consumer via phone (888.741.8454), online proposal request, and the 24/7 self-service portal, supplemented by an Affiliate Marketing Program and a Retail Agent Program that enable partner-driven customer acquisition. Marketing relies on a monthly email newsletter and an active social media presence across Facebook, YouTube, LinkedIn, and Instagram. The company maintains a Better Business Bureau Business Review and operates as a privately held, founder-controlled firm with no disclosed external institutional capital, funding rounds, mergers and acquisitions, or parent company.

Name

Affinity Group

Legal name

National Real Estate Insurance Group, LLC

Website

https://affinitygm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Affinity Group is a Kansas City-based real estate investment services firm whose operating entity, National Real Estate Insurance Group (NREIG), provides specialized property and liability insurance for real estate investors across 48 states and DC under a monthly subscription model with direct and partner-channel distribution.

Ownership category

akta.pro rank

Product category

Investment Property Insurance

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Real estate insurance
• Investment property coverage
• Rental property insurance
• Landlord insurance programs
• Lender-placed insurance

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Premiums: Monthly insurance premiums charged to real estate investors for property coverage including rental, vacant, renovation, vacation rental, and other property types. No long-term commitments required with monthly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Affinity Group operates the National Real Estate Insurance Group (NREIG) program, which delivers property and liability insurance coverage built specifically for real estate investors. The program insures occupied, vacant, and renovation properties on a single monthly report with flexible billing, no long-term commitments, and nationwide availability across 48 states and Washington DC.

Product overview

National Real Estate Insurance Group (NREIG) offers a unified insurance platform for real estate investors, providing both core property/liability coverage products and ancillary add-on modules. The core products include Rental Property Insurance, Vacant Property Insurance, Renovation Property Insurance, New Construction Insurance, Vacant Land Insurance, Vacation Rental Insurance, Mobile Home Insurance, Condo Insurance, Log Cabin Insurance, Lender-Placed Insurance, Non-Performing Notes Insurance, and Liability Only Insurance. The add-on modules (Program Ancillary Product Add-Ons) include Tenant Protector Plan, Flood Insurance, Earth Movement Coverage, Terrorism Insurance, Equipment Breakdown Coverage, Service Line Coverage, Property Management Errors & Omissions, and Ordinance or Law Coverage. Additional offerings include Canine Liability for Tenants and USCCA Self-Defense Insurance. The platform is designed as a one-stop-shop solution allowing investors to manage all property types on a single monthly report with flexible billing and no long-term commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Property Insurance Insurance coverage for occupied rental investment properties, allowing real estate investors to protect portfolios with monthly billing and no long-term commitments.
• Vacant Property Insurance Coverage for vacant properties, part of a unified portfolio approach allowing investors to insure all property types on a single monthly report.
• Renovation Property Insurance Insurance for properties under renovation, designed to protect investors during construction and remodeling periods.
• New Construction Insurance Coverage for newly constructed investment properties, providing protection during the building process and upon completion.
• Vacant Land Insurance Liability coverage for vacant land owned by real estate investors.
• Vacation Rental Insurance Specialized coverage for short-term rental properties, including vacation rentals and Airbnb-type properties.
• Mobile Home Insurance Coverage for mobile home investments, part of the diverse property type coverage offered to real estate investors.
• Condo Insurance Insurance coverage for condominium units held as investment properties.
• Log Cabin Insurance Specialized coverage for log cabin properties within investment portfolios.
• Lender-Placed Insurance Insurance placed by lenders on properties when owner-placed coverage lapses or is inadequate.
• Non-Performing Notes Insurance Coverage for investors holding non-performing mortgage notes, protecting against associated risks.
• Liability Only Insurance Standalone liability coverage for real estate investors who need protection without property coverage.

Quantifiable outcome

• Coverage available in 48 states and District of Columbia
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• AM Best A- or Better Rated CarrierscoreOthersAll NREIG insurance coverage is underwritten by carriers rated A- or better by AM Best, a leading insurance rating agency. This partnership ensures financial stability and reliability of insurance carriers backing NREIG policies.
• Affiliate Marketing PartnersminorChannel Partner/ Reseller/ DistributorNREIG operates an Affiliate Marketing Program for partners who refer real estate investors to NREIG services, expanding distribution reach through referral partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obie Insurance: Insurtech agency specializing in insurance for real estate investors and landlords, with portfolio-level digital quoting and binding. Closest direct competitor to NREIG in the investor-focused property insurance niche.
• Safely Insurance: Insurtech focused on liability and damage protection for vacation rental hosts. Comparable to NREIG's vacation rental and landlord liability coverages.
• Foremost Insurance Group: Specialty carrier/agency historically focused on mobile homes, vacant properties, and dwellings — many of the same hard-to-place property classes NREIG serves. Overlaps with NREIG in vacant and non-owner-occupied property coverage.
• Proper Insurance: Specialty insurance program manager for short-term and vacation rental hosts, including Airbnb and VRBO-style properties. Directly comparable to NREIG's Vacation Rental Insurance product line.
• Steadily: Digital-first landlord and rental property insurance provider offering quotes in minutes and monthly billing. Competes with NREIG for small-portfolio real estate investors seeking modern, self-service coverage.

Broad incumbents

• Hippo Insurance: Tech-enabled homeowners insurer expanding into broader property insurance. A broader incumbent serving owner-occupied homes that could encroach on the investor side of NREIG's market.
• American Strategic Insurance (ASI): Property/casualty carrier focused on homeowners and difficult-to-place risks, part of the broader Progressive specialty portfolio. An incumbent competitor underwriting risks in similar property classes.
• Assurant: Large specialty insurance carrier and program administrator with lender-placed insurance and rental coverage lines. Adjacent incumbent that overlaps with NREIG's lender-placed and non-performing notes products.
• Lemonade: Digital-first insurer offering renters, homeowners, and landlord policies with a mobile-first experience. A broad incumbent competing for the same digitally native investor customers.

Emerging players

• Slice Insurance Technologies: On-demand insurance platform enabling digital agencies and embedded insurance products. Comparable as an enabling infrastructure peer for specialty agencies like NREIG considering embedded distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NREIG
• Facebookfacebook.com/NREIGsocial
• LinkedInlinkedin.com/company/nreigsocial
• Instagraminstagram.com/nreig_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Group