Steadily
Steadily is a U.S. landlord insurance specialist operating in all 50 states, offering mobile-first DP1/DP3 policies for individual and small-portfolio rental property owners. It underwrites through its own Arizona-domiciled carrier (NAIC 16963) and distributes via direct, agent, proptech API, and ChatGPT channels.
- Company typePrivate
- Founded2020
- HeadquartersBeaverton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Steadily does
Steadily is a U.S. landlord insurance specialist that writes DP1 and DP3 landlord insurance policies in all 50 states through its own Arizona-domiciled carrier, Steadily Insurance Company (NAIC 16963), and MGA programs. Founded around 2020 and headquartered in Beaverton (also described as Austin-based in press coverage), the company targets individual landlords and small-portfolio residential rental property investors — including short-term rental hosts, vacant property owners, and multi-unit owners — with bundled dwelling, liability ($300K–$2M with defense costs outside the limit), and loss-of-rent coverage priced on a quote-based annual cadence averaging roughly $1,478 per policy.
The platform is mobile-first and AI-augmented. An in-house underwriting engine ingests structured property attributes (address, year built, square footage, replacement cost, property type) and returns premium estimates and bindable coverage online in under two minutes. Layered on top are the Ask Steadily AI chatbot (grounded in Steadily content and OpenAI's ChatGPT), a public insurance calculator, and a native landlord insurance quoting app launched inside ChatGPT in March 2026 — positioning Steadily as the first U.S. landlord-focused insurer offering quotes directly within the ChatGPT workflow. Distribution combines self-serve D2C, an appointed independent agent program (Agent Hub), embedded API integrations with 400+ proptech platforms, and a preferred-provider relationship with Real Property Management's 460+ franchise locations.
The business model is dominated by insurance premiums: Steadily reported more than $250 million in annualized gross written premium as of March 2026, complemented by referral revenue from property management partnerships and transaction-fee economics from embedded proptech distribution. The company is venture-backed, with $89.5 million raised across four rounds — most recently a $30 million Series C led by Two Sigma Ventures in April 2025 at a $355 million post-money valuation — and operates with 101–250 employees. Founders Darren Nix (President), Datha Santomieri (Co-founder, VP), and David Tulig (Co-founder, VP Engineering) remain in operating roles.
Steadily firmographics
Firmographics- Name
- Steadily
- Legal name
- Steadily, Inc.
- Website
- https://steadily.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Steadily is a U.S. landlord insurance specialist operating in all 50 states, offering mobile-first DP1/DP3 policies for individual and small-portfolio rental property owners. It underwrites through its own Arizona-domiciled carrier (NAIC 16963) and distributes via direct, agent, proptech API, and ChatGPT channels.
- Ownership category
- akta.pro rank
Steadily industry classification
Industry- Product category
- Landlord Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)
- akta.pro secondary industry
- Homeowners Insurance (FSAJACAA)
Keywords
Where Steadily is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steadily business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Landlord insurance policy premiums (MGA/carrier): Steadily acts as a managing general agent (MGA) and operates its own carrier (Steadily Insurance Company, an Arizona insurance company, NAIC 16963), writing DP1 and DP3 landlord insurance policies across all 50 states and earning premiums and underwriting profit. Steadily has reported more than $250 million in annualized gross written premium.
- Referral and partnership revenue: Revenue from preferred-provider partnerships with property management franchises (e.g., Real Property Management), lenders, and marketplaces that distribute Steadily landlord insurance to landlords and earn referral commissions.
- API/embedded insurance distribution: Embedded insurance revenue from 400+ proptech integrations where landlord insurance quoting and binding is distributed through third-party software platforms (lenders, marketplaces, property management systems).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Average landlord insurance policy: ~$1,478/year (national average cited by Steadily) |
| Other | Annual | $100,000 dwelling coverage: ~$500–$1,000/year (DP-3) |
| Other | Annual | $300,000 dwelling coverage: ~$900–$1,800/year (DP-3, most common) |
| Other | Annual | $500,000 dwelling coverage: ~$1,400–$2,800/year (DP-3) |
| Other | Annual | $1,000,000+ dwelling coverage: ~$2,500–$5,000+/year (DP-3) |
| Other | Annual | Landlord liability add-on: +$200–$400/year to bundled premium |
| Other | Annual | Multi-policy / safety device discounts available |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels9 records
Steadily product offering
Product offeringCore offering
Steadily provides landlord insurance for residential rental property owners across all 50 U.S. states, distributing DP1 (named-perils) and DP3 (open-perils, replacement-cost) policy forms through its own Arizona-domiciled carrier (Steadily Insurance Company, NAIC 16963) and MGA programs. Core coverages include dwelling fire, water, storm/hail, vandalism, liability ($300K-$2M with defense outside limit), and loss of rental income, with instant online quoting via an AI-powered underwriting engine and embedded distribution through 400+ proptech partners.
Product overview
Steadily offers a unified landlord insurance platform — branded as "Steadily" — built around a single core product (Steadily Landlord Insurance) that distributes through both its own carrier (Steadily Insurance Company, Arizona, NAIC 16963) and MGA programs across all 50 U.S. states. The core product is packaged into multiple policy forms and sub-products: a basic DP1 form, the more comprehensive open-perils DP3 form, Short-Term Rental Insurance for Airbnb/VRBO, and Vacant & Restoration coverage. AI-powered capabilities layered on top include the Ask Steadily AI chatbot (built on OpenAI's ChatGPT, grounded in Steadily's knowledge base) and the Steadily ChatGPT Landlord Insurance App, which generates instant premium estimates using the underwriting engine. Supporting tools and resources include the Landlord Insurance Calculator for deal analysis, the Landlord Hub (with free forms, state law guides, and an insurance organizer), and APIs that connect Steadily with 400+ proptech partners for distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Steadily Landlord Insurance Mobile-first, direct-to-consumer landlord insurance platform for residential rental property owners in all 50 U.S. states. Bundles dwelling, liability ($300K-$2M), loss of rent, fire, water, storm/hail, vandalism/burglary, and riot/civil commotion coverages into a single policy. Operates through Steadily's own carrier (Steadily Insurance Company, Arizona, NAIC 16963) and MGA programs.
- Dwelling Fire Form 1 (DP1) Policy Basic landlord insurance policy form covering nine named perils (fire/lightning, internal/external explosion, windstorm/hail, riot/civil commotion, smoke, aircraft, vehicles, volcanic explosion, vandalism/malicious mischief) using actual cash value. Used for vacant homes and rental properties requiring limited, lower-premium coverage.
- Dwelling Fire Form 3 (DP3) Policy Open-perils landlord insurance policy form covering all perils except those listed as exclusions, using replacement cost valuation. Designed as the most comprehensive coverage for occupied rental properties and the default for most landlords.
- Short-Term Rental Insurance Landlord insurance tailored for short-term rental properties (Airbnb, VRBO) in all 50 U.S. states, providing dwelling and liability coverage for properties with frequent guest turnover.
- Vacant & Restoration Property Insurance Specialty coverage for vacant rental properties and those under construction or restoration, addressing higher-risk exposures during vacancy periods (typically unoccupied more than 30-60 days).
- Steadily Landlord Insurance App on ChatGPT Native app inside ChatGPT that pulls property details (square footage, year built, characteristics) from Steadily's underwriting engine to deliver instant estimated monthly landlord insurance premiums. The first U.S. landlord-focused insurance provider to offer quotes within a ChatGPT app.
Quantifiable outcome
- $250M+ annualized gross written premium
- +6 more outcomes
Companies that use Steadily
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Steadily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Steadily partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Real Property ManagementcoreSteadily has been named the preferred landlord insurance provider for Real Property Management franchise owners. The collaboration involves offering landlord-specific coverage, verification tools, and a referral revenue stream across 460+ franchise locations nationwide.
- SiriusPointcoreSiriusPoint Ltd. is deploying underwriting capacity into the U.S. landlord insurance segment through Steadily, leveraging Steadily's automated platform to deliver fast insurance services and complementing SiriusPoint's property book. Steadily operates as an MGA across all 50 U.S. states.
- OpenAI (ChatGPT)coreSteadily launched a landlord insurance quoting app integrated with OpenAI's ChatGPT, becoming the first U.S. landlord insurance-focused provider to offer quotes within a ChatGPT app. The app pulls property data (square footage, year built, property characteristics) from Steadily's underwriting engine to generate instant monthly premium estimates.
- Proptech partners (400+ integrations)coreSteadily has integrated with over 400 proptech firms, embedding landlord insurance quoting and binding into partner platforms such as lenders, marketplaces, and property management systems across the U.S.
- Insurance carrier partners (MGA capacity)coreSteadily has expanded its operations with increased carrier binding authority and acts as a managing general agent (MGA), with Steadily Insurance Company (NAIC 16963) serving as its own carrier entity domiciled in Arizona. The MGA model includes carrier partnerships that provide underwriting capacity for landlord insurance.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Steadily competitors and assessment
Company assessmentDirect peers
- Obie Insurance: Insurtech focused exclusively on landlord and investor property insurance with online quoting and embedded partner integrations. Directly comparable to Steadily as a digital-first landlord insurance specialist competing in DP-1/DP-3 form.
- USLI (United States Liability Insurance): Specialty P&C insurer that writes landlord and dwelling fire policies across the U.S. and was benchmarked against Steadily in publicly available examples. A traditional carrier-side direct competitor in the landlord niche.
- Foremost Insurance Group: Subsidiary of Zurich Insurance that writes manufactured homes, dwellings, and landlord property insurance. Comparable to Steadily in the DP-1/DP-3 landlord product space, though delivered through traditional agent channels.
- American Strategic Insurance (ASI): Progressive subsidiary writing dwelling fire and landlord policies nationwide. Direct carrier competitor in the same landlord/dwelling fire product category as Steadily.
Emerging players
- Hippo Insurance: Insurtech focused on homeowners insurance with an embedded, tech-led model. Comparable to Steadily in distribution approach (digital-first, embedded partnerships) though currently concentrated in owner-occupied rather than rental properties.
- Roofstock: Online marketplace for single-family rental investment and a property management platform. Comparable to Steadily as a proptech partner serving the same landlord customer base, with overlapping go-to-market through rental-property software.
Broad incumbents
- Lemonade: Public insurtech using AI-driven underwriting and a mobile-first experience for renters, homeowners, and pet insurance. Comparable as a tech-led P&C insurer but only a partial overlap today since landlord insurance is not its core product.
- State Farm: Largest U.S. personal lines insurer, writing homeowners and rental property coverage through captive agents. Comparable to Steadily as a competitor landlords often use today, but as a broad portfolio incumbent rather than a landlord specialist.
- Liberty Mutual: National P&C carrier offering landlord and rental dwelling insurance through independent agents. A broad incumbent competitor for landlord property insurance with national scale but no specialist-only positioning.
Others
- Belong (homeowner/rental services platform): Residential platform serving homeowners and rental-property owners with adjacent services including insurance referrals. Comparable as an ecosystem participant targeting the same landlord customer, though not a direct insurance underwriter.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Steadily social profiles
Digital presenceSteadily compliance and trust
Trust signalCompliance2 records
Steadily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steadily leadership team
Management profileNumber of profiles
Profiles5 records
Steadily subsidiaries and ownership
Company hierarchySubsidiaries2 records
Steadily funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steadily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steadily
What does Steadily do?
Steadily provides landlord insurance for residential rental property owners across all 50 U.S. states, distributing DP1 (named-perils) and DP3 (open-perils, replacement-cost) policy forms through its own Arizona-domiciled carrier (Steadily Insurance Company, NAIC 16963) and MGA programs. Core coverages include dwelling fire, water, storm/hail, vandalism, liability ($300K-$2M with defense outside limit), and loss of rental income, with instant online quoting via an AI-powered underwriting engine and embedded distribution through 400+ proptech partners.
Is Steadily a public or private company?
Steadily is a private company. It is classified as venture growth investor backed and is currently operating.
When was Steadily founded?
Steadily was founded in 2020. It employs 101 to 250 people.
Where is Steadily based?
Steadily is headquartered in Beaverton, United States, in the North America region.
How does Steadily make money?
Three revenue lines are on record. Landlord insurance policy premiums (MGA/carrier) is the primary driver. The others are referral and partnership revenue and API/embedded insurance distribution.
Who are Steadily's main competitors?
Direct peers on record are Obie Insurance, USLI (United States Liability Insurance), Foremost Insurance Group and American Strategic Insurance (ASI). Emerging players are Hippo Insurance and Roofstock. Broad incumbents are Lemonade, State Farm and Liberty Mutual. Belong (homeowner/rental services platform) is listed as an others.
Does Steadily have an API?
Yes. Steadily operates an APIs page (/api) in the site footer and has integrated with over 400 proptech firms for distribution and data exchange. Steadily Insurance Agency is licensed in all 50 states and Washington, DC (NPN 19627533). The API enables partner integrations for landlord insurance distribution, quoting, and policy servicing across Steadily's nationwide landlord-focused platform. Developer documentation is at www.steadily.com/api.
What industry is Steadily in?
Steadily's product category is Landlord Insurance. Its primary akta.pro industry code is FSAJACAD, Landlord / Dwelling Fire (DP) Insurance, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 524126 and its SIC code is 6331.