Apprenticeship Training Trust

What Apprenticeship Training Trust does

Apprenticeship Training Trust (ATT) is an independent not-for-profit trust, founded in 1991 and headquartered in Penrose, Auckland, that operates a managed-apprenticeship model for the New Zealand trades sector. The organisation legally employs apprentices and contracts them out to more than 200 host trade businesses across four trade pathways: electrical (3-4 years / 6,000-8,000 hours), plumbing, gasfitting and drainlaying combined (5 years / 10,000 hours), plumbing and drainlaying (4 years), and drainlaying alone (2 years / 4,000 hours). ATT manages the full off-job employment stack including payroll, KiwiSaver, ACC, leave entitlements, training bookings, pastoral care, HR, and progress tracking, while host businesses focus on on-the-job training, paying only for hours worked and benefiting from a 3-week handback option.

ATT's product surface extends beyond managed apprenticeships into a Labour Hire Service (vetted pre-trade candidates and trade assistants on minimum 3-week contracts) and a Workforce Solutions offering for trade businesses. Revenue is generated through three streams: managed-services billing for apprentice employment (usage-based, host businesses pay for hours worked), recurring training fees (a $2,000 upfront component plus weekly deductions from apprentice wages), and usage-based labour-hire margins. Apprentices receive a tax-free tool allowance of 58 cents per hour, an interest-free tool loan, a free first-year toolkit, and a $1,200 completion bonus.

The go-to-market is sales-led and field-based, relying on a team of dedicated area managers, a self-serve talent community on the Livehire platform, a $300 business referral program, and a partner ecosystem of trade-aligned sponsors including Powerbase, Rheem, Plumbing World, Site Safe, NZ Safety Blackwoods, TIS Tools, ToolWare, and Skills Trades Training. In 2023, ATT merged with IntoWork Group, Australia's leading national employment, skills and education support services provider, becoming part of a broader Australia-New Zealand network while retaining its not-for-profit trust structure and brand identity.

Name

Apprenticeship Training Trust

Legal name

Apprenticeship Training Trust

Website

https://att.org.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Apprenticeship Training Trust (ATT) is a New Zealand not-for-profit trust that legally employs electrical, plumbing, gasfitting, and drainlaying apprentices and places them with 200+ host trade businesses, managing payroll, training, and pastoral care end-to-end.

Ownership category

akta.pro rank

Product category

Apprenticeship Management Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Employment Placement Agencies (561311), Temporary Help Services (56132), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB), Skilled Trades & Industrial Direct Hire (BPACAFAG), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Incumbent Worker Training & Upskilling (EDAAAOAE)

Keywords

• Managed apprenticeship services
• Trade workforce solutions
• Labour hire services
• Electrical apprenticeship training
• Plumbing drainlaying apprenticeship

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Apprentice Employment Services: ATT employs apprentices and contracts them out to host trade businesses. Host businesses pay for hours worked by the apprentice. ATT manages all payroll, KiwiSaver, ACC, leave entitlements, and training fees. ATT deducts weekly training fees from apprentice wages.
2. Labour Hire Services: Provides pre-trade candidates and trade assistants for electrical, plumbing, gasfitting, and drainlaying projects. Employers pay competitive hourly rates for vetted, motivated trade assistants. Minimum 3-week contracts with no long-term employment liability for host businesses.
3. Training Fees: An initial $2,000 fee is required prior to starting an apprenticeship. Weekly training fees are automatically deducted from apprentice wages. ATT provides financial support options through partner providers for eligible applicants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ATT employs apprentices in the electrical, plumbing, gasfitting and drainlaying trades and places them with host trade businesses, managing all off-job aspects of the apprenticeship including payroll, KiwiSaver, ACC, leave, training bookings, pastoral care and progress tracking while host businesses provide on-the-job training. It also provides labour hire of pre-trade candidates and trade assistants on minimum 3-week contracts and broader workforce solutions that reduce administrative burden for trade businesses.

Product overview

ATT operates as a managed apprenticeship and workforce solutions organization, offering three core service areas: managed apprenticeships (employing apprentices and managing all off-job training/HR/payroll while host businesses provide on-job training), labour hire services (providing pre-trade candidates and trade assistants for flexible workforce needs), and workforce solutions (supporting trade businesses with recruitment, training coordination, and administrative services). ATT specializes in four trade apprenticeship pathways: Electrical (3-4 years), Plumbing/Gasfitting/Drainlaying combined (5 years), Plumbing/Drainlaying (4 years), and Drainlaying alone (2 years). The organization provides ongoing mentorship through dedicated area managers, arranges block course training, and supports apprentices from initial placement through to qualification. ATT is part of the IntoWork Group network spanning Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Apprenticeships ATT employs apprentices and manages all off-job aspects of the apprenticeship (training bookings, progress tracking, HR, payroll) while trade businesses provide on-the-job training. Available across electrical, plumbing/gasfitting/drainlaying, plumbing/drainlaying, and drainlaying trade pathways.
• Workforce Solutions
• Labour Hire Service
• Electrical Apprenticeship
• Plumbing, Gasfitting & Drainlaying Apprenticeship
• Drainlaying Apprenticeship

Quantifiable outcome

• ATT's completion rate is significantly higher than the sector average (below 50%)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core, support and minor.

• IntoWork GroupflagshipStrategic or Co-development Partner · 1 January 2023ATT merged with IntoWork Group in 2023. IntoWork Group is the leading national provider of employment, skills and education support services in Australia. Shared vision of vibrant futures through support of economic and social participation. ATT is part of the IntoWork Group network including AGA, ATCNB, ATTC, FindStaff, Help, HTN, Interact Australia, IntoJobs, IntoWork, iTFE, Mas National, MRAEL, Nara Training & Assessing, Skill Hire, and Work & Training.
• PowerbasecoreStrategic or Co-development PartnerElectrical wholesalers who have provided significant support to ATT over many years. Powerbase is investing in apprentices in a meaningful way with alignment that exists between the organizations.
• RheemcoreStrategic or Co-development PartnerSupporting ATT apprentices whilst leading industry in environmental improvements. Partnership provides resources for apprentices training in plumbing and gasfitting trades.
• Plumbing WorldcoreStrategic or Co-development PartnerLong-term supporters of ATT's PGD (Plumbing, Gasfitting & Drainlaying) apprentices. Host to the Young Plumber of the Year competition, providing recognition opportunities for apprentices.
• NZ Safety BlackwoodssupportStrategic or Co-development PartnerHelping keep ATT apprentices safe on site with their safety equipment. Provides PPE and safety supplies for apprentice program.
• TIS ToolssupportStrategic or Co-development PartnerTool suppliers who support ATT with tools for apprentices. Helps provide essential equipment to get apprentices started in their trades.
• ToolWaresupportStrategic or Co-development PartnerSupplying quality trade tools to ATT apprentices and host businesses. Partnership provides discounted tools for program participants.
• Skills Trades TrainingcoreStrategic or Co-development PartnerVocational training provider guiding ATT apprentices with their trade qualification. Coordinates off-job training and assessments.
• Site SafecoreStrategic or Co-development PartnerEnsuring ATT apprentices are safe on site from day one. Provides Site Safe training certification required for apprentices before starting on job sites.
• KE KELITminorStrategic or Co-development PartnerAustrian manufacturer providing internship opportunity for ATT apprentices. Six-month placement includes working with the team and learning how piping systems are manufactured.
• MakitasupportStrategic or Co-development PartnerSponsor of ATT Annual Awards, providing recognition and prizes for apprentice and host business award categories.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BCITO (Building and Construction Industry Training Organisation): New Zealand's primary building and construction ITO delivering apprenticeships across the same trades ATT targets (electrical, plumbing, gasfitting, drainlaying). Direct competitor for host-business sign-ups and apprentice placements, operating under a similar group-training model with government ITO funding.
• Connexis: New Zealand ITO providing infrastructure, energy, and electrical apprenticeship training. Comparable to ATT's electrical apprenticeship pathway in New Zealand with similar apprentice employment, training coordination, and host-business services.
• MRAEL: Australian group training organisation and IntoWork Group family member providing managed apprenticeships across trades. Operates the same employer-of-record apprenticeship model as ATT, making it the closest intra-network comparable.
• Nara Training & Assessing: IntoWork Group sister organisation providing vocational education and apprenticeship pathways across Australian industries. Same managed-apprenticeship DNA as ATT and represents a relevant intra-network peer for cross-jurisdictional expansion.
• Skill Hire: IntoWork Group family member offering labour-hire, apprenticeships, and workforce solutions in Australia. Directly comparable to ATT's labour-hire and managed-apprenticeship service lines.
• AGA (Australian Gas and Automotive): IntoWork Group member delivering apprenticeships and vocational training in automotive and related trades. Comparable to ATT as part of the same parent-network apprenticeship model targeting trade businesses.
• Skills (NZ Skills Workforce): One of New Zealand's Workforce Development Councils and ITOs supporting trade apprenticeships across multiple industries. Comparable to ATT in scope, target customer (host businesses), and apprenticeship delivery model.

Broad incumbents

• Master Electricians New Zealand: Established industry association offering the Master Electricians Apprentice Challenge and broader trade training support in NZ. Comparable to ATT as an electrical apprenticeship and trade development organization operating in the same electrician pipeline.
• Apprenticeship Support Australia: Australian government-funded apprenticeship support provider helping employers and apprentices navigate incentive programs. Adjacent to ATT's host-business support services with overlapping apprentice-coordination function.

Regional players

• NZ Trade Group (Group Training Schemes): New Zealand association representing group training schemes that employ apprentices and place them with host businesses. Functionally comparable to ATT's managed-apprenticeship model and labour-hire service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/att_apprentices
• Facebookfacebook.com/growwithATT
• LinkedInlinkedin.com/company/att-apprenticeship-training-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apprenticeship Training Trust